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EP309: Building Capacity & Using Positive Stress to Drive Business Growth with Steve Perry · Profit With A Plan

• 0:18
  Marcia Riner | Profit Booster®: on this episode of profit with a plan. We're going to discover how embracing positive stress and strategically building your team's capacity can transform overwhelm into unstoppable momentum. And we're going to be breaking down. Why, putting people over projections, unlocks growth more than spreadsheets ever could.
• 0:39
  Marcia Riner | Profit Booster®: how to fire yourself from the day-to-day tasks, and how to empower team driven innovation, and exactly what it takes to bulletproof your team against burnout during rapid growth.
• 0:51
  Marcia Riner | Profit Booster®: So if you're ready to stop the fearing the stress and start leveraging it for massive business breakthroughs. This episode is a must listen for you.
• 1:04
  Marcia Riner | Profit Booster®: hey? Entrepreneurs! Are you working too hard for too little profit? Well, welcome to profit with a plan podcast where we help you scale smarter, increase profitability and build a business that's worth more whether you keep it or you sell it. I'm Marcia Reiner, business growth strategist and the profit booster behind infinite profit.
• 1:25
  Marcia Riner | Profit Booster®: I've helped countless entrepreneurs to turn their businesses into highly profitable and sale ready assets, so they enjoy more income now, and a bigger payout later on. So join me for practical strategies, expert insights, and proven steps to make your business more profitable, more valuable and built to last.
• 1:43
  Marcia Riner | Profit Booster®: Today's episode is sponsored by infinite profit. Where we don't just talk profit. We deliver it.
• 1:49
  Marcia Riner | Profit Booster®: And before we get going I've got something special for you, and if you're ever feeling like you're doing more and doing everything right. But you're just not seeing the results that you might want, it might be time for a fresh perspective. And that's why we're offering a free growth and marketing audit. And in just one powerful session we'll uncover opportunities to drive real growth for your business. And if you're ready to make impact, visit profitboosterbiz. And let's get started.
• 2:19
  Marcia Riner | Profit Booster®: All right, let's jump into today's episode. Our guest today is Steve Perry, a bold and encouraging and generous leader, dedicated to helping fund billions for God's kingdom and inspiring radically generous lives
• 2:33
  Marcia Riner | Profit Booster®: from launching his 1st business at 15 to serving as a record-breaking, managing partner for a fortune. 100 financial services firm. Steve's journey has been defined by resilience, faith and the proven ability to drive growth.
• 2:49
  Marcia Riner | Profit Booster®: In 2023 he founded the well recruiting solutions and partnering with organizations across diverse industries to build high performing teams and robust talent pipelines
• 3:01
  Marcia Riner | Profit Booster®: drawing on 2 decades of leadership and recruitment experience. Steve now focuses on empowering leaders, fostering sustainable growth and creating lasting impact one strategic hire at a time, Steve, welcome to profit with a plan. I'm excited to have you on today.
• 3:17
  Steve Perry: Oh, thank you so much for having me, Marcia.
• 3:20
  Marcia Riner | Profit Booster®: Yeah, this is great. So I love the concept that we we kind of talked about beforehand, which is this, this positive stress. But before we get into positive stress and really building for capacity. You know, you gave us a little bit of a hint that you started when you were 15, and you did all this stuff. But you know you're pretty young. How did you get going into this? And really turning it on the way you did.
• 3:45
  Steve Perry: Yeah, well, I you know, I would say a lot of it had to do with my parents. So my my mom and dad they made the commitment. My dad was gonna work and my mom was gonna stay home and and
• 3:57
  Steve Perry: spent a lot of time raising me and my younger sister, my dad went to the Naval Academy, and, you know, got out after his 4 years, and so he always just kind of didn't want to lead a lot of people. So he stayed like mid level in his career. But the biggest priority they had was sending my sister and I to the the nicest, best private Christian school in town.
• 4:18
  Marcia Riner | Profit Booster®: Hmm.
• 4:19
  Steve Perry: Last night.
• 4:19
  Marcia Riner | Profit Booster®: A hefty price tag, I'm sure.
• 4:20
  Steve Perry: Yeah, that's not cheap, like, like, literally, I think it was a 3rd of their income that they spent.
• 4:24
  Marcia Riner | Profit Booster®: Goodness.
• 4:25
  Steve Perry: Sending us there. And so it really created this unique experience of 2 things like, we lived across the street from the nice neighborhood, and all of my friends lived in the nice neighborhood, and they had all of the things that they, you know, wanted on all the sports teams and all that, and my family. We just couldn't afford it. And so if I wanted to have like new clothes for school, if I wanted to have you know
• 4:49
  Steve Perry: a new backpack. If I want to be on the sports team and pay the fee, have the basketball shoes any of that stuff I had to pay for it.
• 4:56
  Marcia Riner | Profit Booster®: Wow!
• 4:56
  Steve Perry: And so, you know, my 1st job was commercial salmon fishing, which was great. You know I I worked 140 HA week on like the math doesn't even make sense. We were just like around the clock for a month straight. And I got to the end of that season, and I made I made like 3 grand. So for 14 year old kid that was pretty good.
• 5:15
  Marcia Riner | Profit Booster®: Oh, my! Gosh!
• 5:17
  Steve Perry: But I could do math, and I'm like we caught this much salmon every day, and the price was this, and do do, do, do do.
• 5:25
  Steve Perry: The owner made a lot of money. I think I want to be the owner, and and so with my parents support like they. You know, they didn't have money to help me do anything, but they could support and encourage and give me wisdom, and let me use their Van Minivan to drive up and down the neighborhood, and all the things that I needed to to build a successful. It was an asphalt maintenance, a seal coating company, and and so that was really what spawned it, and and then they supported it.
• 5:50
  Marcia Riner | Profit Booster®: Wow! It's amazing what a family and and that kind of environment can create right? And it doesn't always. And I love this, that it doesn't always take money, but it takes the right ideas and encouragement to get you to where you need to go.
• 6:03
  Marcia Riner | Profit Booster®: I know that that's a common business philosophy that you have to throw money at a problem, and you have to solve it. You know it takes money to make money, you know it always has that. But you just proved us wrong. So I love it. That's great. Well, great story. Okay? So now that you've had this success of, you know, starting out and salmon fishing and asphalt, you know, repair and crazy things on on the way
• 6:30
  Marcia Riner | Profit Booster®: you're bringing that kind of drive to the business world, and and I think one of the things that
• 6:37
  Marcia Riner | Profit Booster®: I got out of that story was that
• 6:40
  Marcia Riner | Profit Booster®: you were able to take a stressful environment.
• 6:43
  Marcia Riner | Profit Booster®: you know, even even loving family. And and this but you know, you were able to take that stressful environment and make it work for you. How'd you do that?
• 6:51
  Steve Perry: Yeah. Well, I I would say a a couple of things.
• 6:56
  Steve Perry: you're kind of alluding to, you know my my book, the capacity model. And and really we could, we could break a lot of that down. But I always like to quote like beginning with the end in mind. So I've always been very goal oriented. And so, you know, that business was a means to an end, right? A means to perhaps not look silly because I was the only one on the basketball team that didn't have the matching team shoes.
• 7:21
  Steve Perry: Or or knowing that, you know, I was probably going to want to go to college after high school, and all my friends were, and my family wasn't going to be able to pay for that, so I had to figure out a way to pay for school, and and so that was the necessity of figuring that out. And then, as soon as I got into college, I realized
• 7:39
  Steve Perry: I don't really want to be here very long, so I had to figure out a way to get through it as quickly as possible and inexpensively so. It was always like beginning with the end in mind. My 1st real career, Marcia was was in the financial services industry which I know you've spent a good amount of your career doing, and that was really birthed from the Seal Coating Company Asphalt Maintenance Company. Like I lived in Alaska. That was 2 and a half month long season you worked your butt off.
• 8:07
  Steve Perry: but the only reason people live in Alaska is for the amazing summer. Well, all summer long I was slopping black tar all over people's driveways and parking lots, and so I knew long term out of college. I didn't want that lifestyle. I wanted to have a family, and and so I had to figure out some kind of business model where I would be able to be there for a family. The other thing was that everyone in that industry in the wintertime they plowed snow
• 8:31
  Steve Perry: and plowing snow.
• 8:33
  Marcia Riner | Profit Booster®: You never had a vacation.
• 8:34
  Steve Perry: No.
• 8:35
  Marcia Riner | Profit Booster®: You were, you were either plowing snow or or sealing asphalt.
• 8:38
  Steve Perry: Yeah. So, beginning with the end in mind, I knew I needed something entrepreneurial and I needed to do something that would allow me to have the family life that I wanted to.
• 8:49
  Marcia Riner | Profit Booster®: Love it. Okay, so you talked about your book building capacity. Tell me a little bit more of the framework that you used when you were thinking this book through.
• 9:00
  Steve Perry: Yeah. So so the the oxymoronic. The ironic opening of the of the book is that stress is a gift which you talked about good stress right now. I I say that stress is a gift, because that's life telling you that it's time to grow. You've
• 9:16
  Steve Perry: capacity. You've reached your limit. Now
• 9:19
  Steve Perry: don't you? Don't tell that person, you know, in the middle of the stress that it's a gift right.
• 9:24
  Marcia Riner | Profit Booster®: Of course not. They can't see right.
• 9:25
  Steve Perry: Right, totally. You. You prep them beforehand, and then, you know, after they've managed it for a minute, then you then you bring it up. But it's a gift, because life saying, Hey, you know what? You gotta make some moves here. And and in the book I talk about, you kind of have 2 options. When you, when you experience stress, you either have a breakdown.
• 9:45
  Marcia Riner | Profit Booster®: Hmm.
• 9:45
  Steve Perry: Which all of us do right. I don't want to make it. This big dramatic thing, right? Stress can be little stress can be big, but there's 3 stages of breakdown. The 1st stage is disappointment. So I use this. I use this a lot in recruiting when when we were, or I'm sorry in in sales management for people that we had recruited brought into the financial services industry.
• 10:07
  Steve Perry: you know they would get frustrated. I haven't made any money. I'm stressed out and they get disappointed. They'd be like, Hey, Steve, you told me I would make all this money or that. It would be this amazing career. And we would have all this autonomy. And I could do whatever I want. That's not happening. I'm disappointed. Right? Step one step, 2.
• 10:22
  Marcia Riner | Profit Booster®: Well, 1st of all, that's a very common pitch in the insurance space.
• 10:26
  Steve Perry: Totally.
• 10:26
  Marcia Riner | Profit Booster®: You're going to make all this money, and you're going to have all this freedom, and it's all on you, and it's it takes. It takes a while. The the caveat of it takes work, and it takes time. You know that that is always missed.
• 10:40
  Steve Perry: Always missed, and like, you know, the gap in there right and so.
• 10:44
  Marcia Riner | Profit Booster®: So.
• 10:45
  Steve Perry: It's a constant reminder. But yeah, so disappointment happens a lot. And then.
• 10:48
  Marcia Riner | Profit Booster®: Damn!
• 10:49
  Steve Perry: If you sit in that for too long, then you become disillusioned. You're like, well, you know what. Actually Steve lied to me like.
• 10:55
  Steve Perry: No one's ever made money in this business. No one has like there's like it's not possible to be successful. I cannot believe. He pulled the wool over my eyes.
• 11:04
  Marcia Riner | Profit Booster®: Oh!
• 11:04
  Steve Perry: Situation.
• 11:06
  Steve Perry: That's step 2, and then if if they sit in it for too long, then they move to the last step which I call greener pastures, which is, which is, it's it's a it's a viable solution. But that's quitting and moving on and doing something else which is fine right. And a lot of I saw this a lot right they would leave, and they would go work for another company.
• 11:26
  Marcia Riner | Profit Booster®: I have to say, though, that scenario of your step, one or phase 1, 2, and 3 is very, very common. I mean, that's how most people handle stress right.
• 11:37
  Marcia Riner | Profit Booster®: They're not looking at it as as an opportunity. They're looking at it as oh, well, that's Steve, man. He sold me a line here, and I followed it. Stupid me! Let me go. Do something.
• 11:49
  Steve Perry: Totally.
• 11:50
  Marcia Riner | Profit Booster®: That's terrible environment to be in.
• 11:52
  Steve Perry: It is. And and even the problem is like the greener pastures like it feels it feels good for a season. You're like I got a new job, new learning. And the reason is, you reinserted yourself into an environment under your capacity. You know how to start, you know how to, you know, do the first, st you know, you know how to get an email address and show up at work and do those things. But sooner or later the same things that cause you stress over here before they're going to cause you stress again, because you never, never gained any capacity.
• 12:17
  Marcia Riner | Profit Booster®: Hmm, okay, so what's the alternative? If we're not in those 3 phases? Is there a way to get out of those 3 phases.
• 12:27
  Steve Perry: There is, and that's instead of choosing the breakdown cycle, it's having a breakthrough.
• 12:33
  Marcia Riner | Profit Booster®: So.
• 12:34
  Steve Perry: So that's in the book where I talk about what is our capacity made on? It's or made out of. It's 3 different pillars. So the pillars are our education or our learning.
• 12:44
  Steve Perry: our habits, and our relationships.
• 12:47
  Marcia Riner | Profit Booster®: Hmm.
• 12:48
  Steve Perry: So each one of those pillars, if you think of it like holding up a roof or a ceiling, a capacity ceiling. The more you've done, Marcia, to develop each of those pillars. The higher your capacity ceiling is. So you're stressed out. I'm not making any money. We look at it and say, Okay, instead of feeling sorry for ourselves, we need to have a breakthrough. So we need to look and see. Do I need to improve my education. Do I need to learn more of how to make money in business?
• 13:15
  Steve Perry: Do I need to improve my habits? Which, by the way, is typically the answer in that scenario to raise the stealing there? Or do I need some new relationships? That that could be, too? I might need a mentor. I might need a coach? I might need a center of influence. Who's going to refer new clients to me? But all of those things could grow your capacity. And then. Now you're having a breakthrough. Now you have more capacity, and you're not stressed out.
• 13:39
  Marcia Riner | Profit Booster®: I love it so let me ask you a valid question, though, when you're in the what is the 1st one? The despair right.
• 13:46
  Steve Perry: Yup! You're disappointed!
• 13:47
  Marcia Riner | Profit Booster®: Disappointed. Okay, when you're sitting there, and you're disappointed. And you're sitting there trying to figure this out.
• 13:53
  Marcia Riner | Profit Booster®: How do you get that? Mind? Shift to go. Oh, I should be looking at this a different way when you're already depressed and sad, and sitting there wallowing in your own misery. How do you get that shift to start going? Hmm! I'm smart. I need to learn a new skill, or or do more tasks or find somebody to help me.
• 14:13
  Marcia Riner | Profit Booster®: Yeah.
• 14:14
  Marcia Riner | Profit Booster®: I mean, that would be the logical. That would be the logical response. However, emotions get in the way all the time. So how do they do that. How do they do that shift and go on to the breakthrough site.
• 14:28
  Steve Perry: So there's a there's a few ways that that come to mind, right? So you know, obviously, you would read the book beforehand and be prepared with those tools. But you need what you need is an external input. And so external input could be the book.
• 14:41
  Marcia Riner | Profit Booster®: Exactly.
• 14:42
  Steve Perry: It's probably.
• 14:43
  Marcia Riner | Profit Booster®: I'm the mentor, right? You become the guide that somebody's looking for to to get out of that hole that they're in, because they do they feel like it's this heavy weight, and I'm in a deep hole, and if I just keep digging, I'm only going down.
• 14:57
  Steve Perry: You. You meant you mentioned earlier, right? You talked about how you help business owners that feel stuck. They're not. They're not getting the profit that they thought that they were gonna get. And you're like we can sit down for one session, and I will give you an external viewpoint
• 15:12
  Steve Perry: that maybe you didn't consider. Well, by the way, that's a pillar. That's a relationship, right? So that relationship with Marcia could help raise that capacity ceiling. Marcia is probably gonna give you some habits that you need to implement, and and maybe say, Hey, did you know this about that? And that's a little bit of education. All of those things rall. Raise your capacity, ceiling.
• 15:30
  Marcia Riner | Profit Booster®: It subconsciously love it, love it. Okay? So
• 15:37
  Marcia Riner | Profit Booster®: in reality, if they are prepared for this in advance, right?
• 15:43
  Marcia Riner | Profit Booster®: Everybody's gonna go through this kind of setback we'll call it, or or a position of despair and and sadness, and and going through their challenges that they haven't been able to break through. Yet everybody goes through this. So it sounds logical to me like you said, to prepare yourself, read a book, get some education on how to anticipate this and then go. Oh.
• 16:10
  Marcia Riner | Profit Booster®: I read about this. I know what's going to happen now. I go left instead of right.
• 16:15
  Steve Perry: Yup!
• 16:16
  Marcia Riner | Profit Booster®: Is it really that simple.
• 16:18
  Steve Perry: I gotta tell you, though, like it it is. But but not for anybody like
• 16:24
  Steve Perry: everyone gets to a level because we have when we are experiencing stress, we're in fight or flight. And so putting things in place. You know, some of the capacity building is putting things in place so that you can come back to capacity building when you know that you need it. So again I come back to I come back to the coach, a spouse right like this applies across the board like I the example I actually use all a lot. Is marriage right
• 16:49
  Steve Perry: disappointed in your marriage? Then you become disillusioned. It's never gonna get better. This person. I I can't believe they put the toilet paper backwards on, or they don't.
• 16:56
  Marcia Riner | Profit Booster®: Like. And then you're like, Man, I'm just going to get a divorce. I'm gonna and that's going to be better. It's the same thing. We're in your pastures, and then you get married again. You got the same problem. So it applies everywhere. Having this.
• 17:07
  Steve Perry: Having a relationship with people with different people, right in business context and personal context and parenting and marriage, having people that you trust and being able to say, Hey, what's your outside perspective on this? And and if you guys both align under the capacity model for it like, that's a phenomenal way to make sure that you're constantly growing your capacity and and being able to conquer that stress.
• 17:30
  Marcia Riner | Profit Booster®: I love that, you know, having those. We all have friends that lift us up right. We all have people that mentors that we look to. We have.
• 17:41
  Marcia Riner | Profit Booster®: we have our faith, we have our our leaders that we look to that can help get us on the right path. But I think the awareness is probably the the most important factor, and along with the preparedness that if you anticipate this and it's
• 18:01
  Marcia Riner | Profit Booster®: it's like, what do they say? Death and taxes. You know you're they're there, you know. You're gonna have them. But if you can anticipate them, then you can do things to improve the longevity and the quality of your life. You can do things to reduce the tax load that you pay or invest in different ways so that you can pay it later, or however, you know I mean, this is very reasonable, and and oftentimes, and forgive me
• 18:32
  Marcia Riner | Profit Booster®: a lot of times. It's right in front of your face, but you just don't. Your eyes aren't open enough to see it right. And and this kind of stuff is is brilliant.
• 18:42
  Marcia Riner | Profit Booster®: It's brilliant that everybody should be looking at.
• 18:46
  Marcia Riner | Profit Booster®: So I'm so glad you brought this to our attention all right when we're looking at
• 18:53
  Marcia Riner | Profit Booster®: getting out of the flight or fight, fight or flight, and we're in that
• 18:59
  Marcia Riner | Profit Booster®: mentor. We're talking to them. They gave us some good good behaviors. How often are we hitting like different ceilings.
• 19:08
  Steve Perry: Yeah, and and to your point there, right? Like, I've
• 19:13
  Steve Perry: in offices organizations I've led before we we kind of like the mantra of stress is a gift. It it's easy to kind of say that I it's purposefully shocking, and it's an easy thing to say almost jokingly. So when someone is in flight or fight. You could say, Hey, Marcia? Stress is a gift. And and knowing that you're like, I don't want to hear that. But okay, that calls. That brings me back to okay, stress is a gift. So that's that's an easy one.
• 19:42
  Steve Perry: I would say, though it really depends on how much you want to grow because you can. You can look at. You know, this can be a once a month exercise. It can be a couple of times a day.
• 19:52
  Marcia Riner | Profit Booster®: Oh, wow! Okay.
• 19:54
  Steve Perry: On depending on how in tune you want to be with, what are the things that are stressing me out? And I would. You know you will be exhausted if you're looking at it a couple of times a day. Right? But there's seasons for that, right? So.
• 20:04
  Marcia Riner | Profit Booster®: Soon.
• 20:05
  Steve Perry: So you know, in my business right now, we're we've made a crucial shift from a an initial type of model where we were doing a certain type of recruiting. And now we've shifted completely to a new model and new revenue model. New ideal client profile.
• 20:21
  Marcia Riner | Profit Booster®: Alright!
• 20:22
  Steve Perry: So that's a significant shift.
• 20:24
  Steve Perry: It's a huge shift. And and we unfortunately, I you know I'm I didn't recognize that that was gonna cause us some turnover on our team.
• 20:33
  Steve Perry: great people that we hired to do a certain role.
• 20:37
  Steve Perry: that that role doesn't exist anymore. And so now we need people to do this, and they don't want to do that. And.
• 20:44
  Marcia Riner | Profit Booster®: Oh, yeah.
• 20:44
  Steve Perry: I don't. I don't blame them. But you know, when that happens that causes stress. And so I got a.
• 20:50
  Marcia Riner | Profit Booster®: I think change causes stress, too. I mean, you know, even even oh, we're going to try this method instead of that method. And and people tend to change. Change is very uncomfortable for for a lot of people. So how did you? How did you encourage the remainder of your team to embrace this stress and this challenge, and look at the positive side of it.
• 21:15
  Steve Perry: Yeah. So the the pivot
• 21:19
  Steve Perry: was required, like for us to stay in business. Right? We we tried for a year.
• 21:24
  Marcia Riner | Profit Booster®: Innovation is definitely required.
• 21:26
  Steve Perry: We had we had to right. It was everyone's getting paid except for the owner, and the owner was only willing to work for free for so long.
• 21:33
  Marcia Riner | Profit Booster®: Here's a problem. So.
• 21:34
  Steve Perry: We all want to keep working at this. We have to make this pivot and and based on everything that we've done, this pivot is significantly more profitable. And so with that, that means, like everyone is going to have the opportunity to substantially increase their income. And I know not. Everyone is motivated by income, but you know.
• 21:53
  Steve Perry: it's probably why most of us have to work. And so putting it in that way and showing them. Here's what the future looks like. Here's here's how
• 22:03
  Steve Perry: Here's what happens when we're successful. Here's how we're able. The mission we're all aligned under bringing talent to organizations that they need to grow like that's going to happen at a higher scale, because we're making this shift.
• 22:17
  Marcia Riner | Profit Booster®: I like it. So so you you took the leadership approach and said, Hey, here's the State of the Union right, and you gave them the honest conversation and said, Here's what the future looks like. Are you guys on board? Right? And then, knowing that there's gonna be some challenges along the way we have tools and mentors, and learning opportunities for you to improve
• 22:41
  Marcia Riner | Profit Booster®: your own skill set and making you a better employee along the way, too. So it sounded to me like a win win, and I'm sorry some of the team members couldn't couldn't grasp onto that. But you know.
• 22:53
  Marcia Riner | Profit Booster®: and sometimes this happens for the better. But I love the idea. It's so many companies
• 22:59
  Marcia Riner | Profit Booster®: can't handle that. I I've got a client right now that is doing some significant changes, and the team is just fighting on every step of the way. And I would love to share that idea with them and saying, Hey, stress is positive. And if you look at it this way and you learn a new skill, you're gonna have a better opportunity right?
• 23:18
  Steve Perry: Totally yeah, 100% 100.
• 23:21
  Marcia Riner | Profit Booster®: Good stuff. Okay? So so when we hit these, and it's an ever gone
• 23:27
  Marcia Riner | Profit Booster®: ongoing, everlasting tasks that we need to look at, you know, I mean
• 23:34
  Marcia Riner | Profit Booster®: honestly, you made a point that that I thought was really really important, that this kind of stress
• 23:42
  Marcia Riner | Profit Booster®: is in our personal life as well as our business life, even though this is a business podcast.
• 23:46
  Steve Perry: Yeah.
• 23:46
  Marcia Riner | Profit Booster®: And I think about our kids going through life right now, right? And they're feeling our stress. And they're feeling, you know, the weight of the world that tends to drop on them their friends, you know. Oh, I don't like you today. I liked you yesterday, but I don't like you today. You know that kind of stuff that they could use this skill right?
• 24:06
  Steve Perry: Yeah, yeah.
• 24:08
  Steve Perry: yeah. And that's, you know, in the book I talk one of the my opening chapters actually talks about 4 truths which are, which are different things that like, if we're gonna go through this journey together of learning how to unpack the capacity model, there's a few assumptions, and one of those is that we're we are a whole person. So our personal life and our professional life are intertwined. So we, if we have stress in our personal life.
• 24:31
  Steve Perry: from our marriage, from our kids, from our health, from from anything that is going to carry over and cause stress in our professional life, and vice versa, if we're not hitting our numbers. If our clients aren't happy. If you know we got a huge tax bill coming up that we don't have the money for, like what a turnover in your employee we can't hire the right talent. All of that
• 24:53
  Steve Perry: is going to bleed over into our personal life. And so to separate the 2. And how much the the corporate environment wants us to separate those 2. You could do that. But that's gonna cause that's gonna cause stress. That's gonna come at a cost because they are not inseparable.
• 25:07
  Marcia Riner | Profit Booster®: Hmm, golly! Isn't that the truth? Right? Holy cow? Okay, so that's the 1st tenant, right? What are? What's the second.
• 25:15
  Steve Perry: You, you're gonna test me right? I wrote the book 5 years ago. Okay. The second one is that whether you think you can, or you think you can't. You're right, which is.
• 25:24
  Marcia Riner | Profit Booster®: Shove it.
• 25:24
  Steve Perry: A Henry Ford quote or take a take on that. But you know, like you have to believe, I can make these capacity improve improving changes.
• 25:36
  Marcia Riner | Profit Booster®: That because you have to. A lot of people talk about stepping into the future, you right future casting. And if you want to, if you want to be a millionaire, you got to act and walk and talk like you're already a millionaire. You don't have to spend like you're a millionaire, but you have to feel it and really embrace that. So I think that that's that's a really great truth.
• 25:57
  Steve Perry: Yeah, yeah. And and I, I again, like, I've seen so many people that just like, give up. And it's like, well, then, of course it's not gonna happen.
• 26:08
  Marcia Riner | Profit Booster®: Cause she cause. She said it wasn't gonna happen.
• 26:10
  Steve Perry: It wasn't happen. You decided it wasn't gonna happen. One of the other one of the other truths we ha talk about. And this one. This is the one that gets people like, oh, great! That's not very positive.
• 26:22
  Marcia Riner | Profit Booster®: -Oh.
• 26:23
  Steve Perry: Is that life is hard or life is hard.
• 26:26
  Steve Perry: and so what I mean by that and you get it. But but it's like, you know, if if your life is stressful and chaotic like that sucks, and that's hard life. Being extremely disciplined and growing your capacity on a regular basis. That's also hard, too, but one comes with rewards, the other one comes with consistent stress.
• 26:47
  Marcia Riner | Profit Booster®: That was really, really good. That was really good, because one does come with rewards, you know. And and it's such a these are like, yeah, you know, moments. But they're they're eye-opening because
• 27:03
  Marcia Riner | Profit Booster®: they're true. As she said the 4 truths.
• 27:07
  Marcia Riner | Profit Booster®: It is really true that you know, if and I use this. You know, I use the term in business. Yeah, business is hard, but if it was easy everybody would be doing it. And you know, if you've got this mindset problem, you probably shouldn't be in business in the 1st place. But at the same time
• 27:23
  Marcia Riner | Profit Booster®: everything's hard. Everything takes work. There's very few of us, not including me, that can sit there with their hand out and say, I'm a trust fund, baby, and I came from extreme amount of wealth, and I don't have to work. I just have to look good every morning when I get up.
• 27:39
  Marcia Riner | Profit Booster®: That's not going to happen for the for the majority of us out there. So you're going to have to do something to make whatever you want happen.
• 27:47
  Steve Perry: Yeah, no, totally. And and it's interesting point on that. This is not the point of the conversation. I actually saw someone had a an Instagram Channel, where they were a trust fund
• 27:59
  Steve Perry: beneficiary and they were.
• 28:03
  Steve Perry: They were seriously bemoaning the challenges in life with that which is kind of like, Oh, my gosh tongue in cheek, and the majority of people like would not understand that. But I want to take their side for a minute. Here.
• 28:17
  Marcia Riner | Profit Booster®: They have responsibilities.
• 28:19
  Steve Perry: They? They have responsibilities. But but, like, have you ever? I I know you have. Have you ever gotten to that point in life where, like you've just won and won and won and won and like. It's going really good. And and I know I have, and not a lot. But I've been there. And I'm like.
• 28:34
  Steve Perry: Is this it?
• 28:35
  Steve Perry: And that's actually why I wrote this book. It was in a season after after winning a lot. And I'm like, all right, I need a new challenge. And so to to that point that trust like like.
• 28:47
  Steve Perry: there's a challenge of purpose. There's a challenge of meaningfulness, because the vast majority of people in America.
• 28:55
  Steve Perry: whether they like to admit it or not, define their worth and their success on, if they can make enough money to provide for their family.
• 29:02
  Marcia Riner | Profit Booster®: Hmm.
• 29:03
  Steve Perry: And they're winning because they're not, very, very, very, very few people in America are dying because they don't have shelter and food and clothing right? And so they're winning in that sense, this person over here who has this? They have to figure out a new sense of identity that has nothing to do with money.
• 29:20
  Marcia Riner | Profit Booster®: Hmm.
• 29:21
  Steve Perry: They gotta do some deep work, and nobody understands it, because most of them look at it, and they're like you got everything.
• 29:27
  Marcia Riner | Profit Booster®: Out of your mind. You've got everything. What more can you ask for? Right.
• 29:32
  Steve Perry: So so to your point in that, like I like, I've actually thought about that before. And and it's like, you know, life is hard or life is hard. It's a different way. But even everyone, this is universal. It applies to everybody.
• 29:42
  Marcia Riner | Profit Booster®: I love it. This is so good, this is so good. Okay. Can you remember the 4th one.
• 29:46
  Steve Perry: Got the last one I got.
• 29:47
  Marcia Riner | Profit Booster®: Okay, cool.
• 29:48
  Marcia Riner | Profit Booster®: And I and I purposely have this as the last one, because I hit him with life is hard or life is hard, which is like.
• 29:55
  Steve Perry: The answer, though, to to going through this process of building capacity, doing more does not mean working more hours. So I assume that you are allocating all 168 h of your life this week.
• 30:11
  Marcia Riner | Profit Booster®: You don't have any more hours to give
• 30:13
  Steve Perry: And.
• 30:14
  Marcia Riner | Profit Booster®: What's a hundred 10%? You only.
• 30:16
  Steve Perry: Yeah, right? But percent.
• 30:17
  Steve Perry: There's no 180 h to give on in a week. So you can't do more. You have to do differently
• 30:24
  Steve Perry: hours like just dumping more hours into it. I frankly think that's cheating like anyone who works 100 HA week like I get it. There's seasons for that. But if that's the answer always, that's cheating. And so we need to figure out a way through building capacity, habits, relationships, education, how do we do more of the right things? I talk about Pareto principle, but actually do a 2 x on the Pareto principle and say that 1% of your activities will give you 50% of the results.
• 30:52
  Steve Perry: And and so let's find those things that move the needle that much and not spend more hours, getting better.
• 31:00
  Marcia Riner | Profit Booster®: Wow!
• 31:01
  Marcia Riner | Profit Booster®: Well done! I'm so sad. You wrote that 5 years ago. Pull that book out and reread it again, because this is incredible information
• 31:10
  Marcia Riner | Profit Booster®: that really, I think.
• 31:12
  Marcia Riner | Profit Booster®: especially in today's time, right? You know, markets are up and down. Economy is kind of crazy. We've got a lot of stresses going on in the world that affect our business and our family life, and and if one's not working, the other might not be working. And everybody is feeling this. So I'm so glad that you were able to come on and share something, even if it was 5 years ago. That is going to be a. It needed to be heard today.
• 31:37
  Steve Perry: Thank you.
• 31:38
  Marcia Riner | Profit Booster®: Thank you so much for coming on today. But, Steve, where can listeners find out more about you and your ideas and your recruiting, and the way that you can just bust through capacity.
• 31:49
  Steve Perry: Yeah, I. So I'm on. I'm on Linkedin all day. I do a lot of a lot of Linkedin for for business. And then, just just like this stuff. So my content, you know, I own a recruiting company. I'm really passionate about helping people grow and scale their business by getting the right talent in there. So I really take that consultative approach. I'm in the middle of building a business that we've grown to over 30 people in the last year and a half. So
• 32:12
  Steve Perry: I'm in there with my clients. I'm excited about it. I just think we have a really good process for getting the right people in there. So I'm on Linkedin a lot talking about that, and quite frankly, a lot about the capacity model. Still.
• 32:25
  Steve Perry: and then something fun that we have. Is, you know, no one likes boring interviews.
• 32:31
  Steve Perry: And so I, I created a list of 10 amazing fun interview questions that people can ask to make sure that they get the right hire every time. And so
• 32:42
  Steve Perry: that's downloadable@hirethewell.com. And so you can just download it there. And that'll link you to our website. If you want to learn more about our company.
• 32:50
  Marcia Riner | Profit Booster®: I love it, you know it's
• 32:53
  Marcia Riner | Profit Booster®: It's a 2 for one. Right you get. You get these great ideas. You get this great way of handling, and and you can. You can grow from both right, you know. I've always said that you can't grow a business with one person.
• 33:09
  Marcia Riner | Profit Booster®: You cannot. You are on an island, you you! There's just you hit a capacity of being like you mentioned. There's only 24 h in a day, right 7 days a week. You can't do anymore. You need to sleep.
• 33:20
  Steve Perry: Yeah.
• 33:21
  Marcia Riner | Profit Booster®: So how do you expand your company? How do you scale and grow? Is you have to bring on your number one asset, which is your employees to help you achieve the direction that you wanted to go in, and when you do that, then you're able to multiply and scale, as as you've said, and having this, you know the challenges and stresses that you face hire early
• 33:42
  Marcia Riner | Profit Booster®: is a great lesson to learn, so I'm glad we had you on for this. So this is this is wonderful. All right, listeners. Thanks for tuning in today. I hope you picked up some valuable insight and actionable ideas that will help your business become more profitable, being able to handle stress and bust through those growth ceilings and and the things that are holding you back.
• 34:06
  Marcia Riner | Profit Booster®: and then even to consider how to hire better with with these 10 questions. This has been a wealth of information that Steve has brought on today.
• 34:16
  Marcia Riner | Profit Booster®: So, as I mentioned earlier, it might be time for a fresh perspective. That's why we're offering that free growth and marketing audit. And remember, in just one powerful session. We'll uncover opportunities to drive real growth in your business. So if you're ready to make that impact go visit Profitboosterbiz.
• 34:33
  Marcia Riner | Profit Booster®: and don't forget to subscribe. You don't want to miss future shows, you can always catch profit with a plan on any of your favorite podcast players. And we're looking forward to more great profitable information on next week's show. So until then make your plans and profit with them. Thank you so much, Steve.
• 34:51
  Steve Perry: Thank you.