Latest / Voices of Otolaryngology / Social Media and Building Your Voice in Otolaryngology

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Social Media and Building Your Voice in Otolaryngology · Voices of Otolaryngology

• 0:01
  Welcome to the Voices of Otolaryngology podcast series, where we spotlight
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  diverse perspectives and insights within the field of otolaryngology.
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  I'm your host, Rahul Shah.
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  Let's jump into it.
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  Welcome to the Voices of Otolaryngology.
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  I'm really excited today to have Doctor Hussain with us,
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  and I'm going to ask her to speak about social media presence
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  and strategies that we as surgeons and physicians should think about.
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  Doctor Hussain, welcome.
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  Thank you so much for having me today.
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  Well, tell us a little bit about yourself, about your practice,
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  where you're from, where you trained just everything in, like, 20 seconds.
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  Great.
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  Well, I'm a laryngologist, so a medical director of laryngology
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  here in northwest Indiana with Powers Health.
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  I did my fellowship in laryngology from Massachusetts
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  Eye and Ear Infirmary and ENT residency from Northwestern.
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  So kind of stayed in the area.
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  Have a clinical practice where I do all things laryngology,
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  but have a specific specialty and focus on LPR.
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  I wasn't kidding when I said 15 seconds, that was incredible.
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  I beat you, you look.
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  You have probably learned how to do great sound bites.
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  Well, why don't we get into it?
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  Several folks and otolaryngologists are pining
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  for understanding how to use social media in your practice, and how to develop it.
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  Your name kept coming to the top of the list.
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  People respect you.
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  They see your post, they see your engagement.
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  So kudos on that.
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  Let’s start with that.
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  Why do you use social media?
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  Is it to educate?
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  Is it to market?
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  Is it for fun?
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  Why do you use it professionally?
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  Yeah.
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  So I would say I probably use it for all three of those reasons.
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  So initially it started as a kind of, an outlet, a hobby, if you will.
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  Right.
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  So I started during kind of the pandemic, and what I found was the,
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  the largest responses were for the, the things that I was educating on,
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  which was specifically laryngology topics.
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  And so I think social media is a fantastic tool for education,
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  which, to be very frank, is very natural for otolaryngologists.
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  We are teachers at our core.
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  And then so that's the first part.
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  And then you always have fun with it.
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  Right? But then you also use it for marketing.
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  Tell us about that. Yeah.
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  So I transitioned to this community practice about three years ago,
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  where, you know, laryngology.
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  There was no laryngologist here prior.
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  So there was a lot of, you know, education,
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  not just about my to my community, but to my colleagues as well.
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  And so social media has been a great way to let patients and providers
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  know what I offer, what I do, and how I can help patients.
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  And so patients have been able to find me here in Munster,
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  and through social media
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  and through my work on LPR, I've actually get a lot of out of state
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  consults and people who fly in for that education and care.
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  Wow. So your reach is large?
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  It is. Yeah.
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  So we have a lot of people who find me on social media,
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  and they're willing to travel to get that specialty care.
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  Have you heard of “High/Low/Buffalo”?
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  Have you listen to anything I do?
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  Nobody does.
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  My mother doesn't even read or listen to my stuff.
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  Yeah.
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  So despite the fact that I'm on social media,
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  I actually don't do a lot on it other than my own posts.
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  No problem.
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  So “High/Low/Buffalo” is a thing. My kids taught me.
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  What is the high?
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  What is the low and the buffalo’s like the “zebra.” The little unusual thing.
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  So I bet you one of the highs is having patients travel from all over the world.
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  I mean, that is incredible.
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  Yeah. It's done.
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  You know, I've always, prior
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  to starting this community practice, I was in academic medicine.
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  And so research and publishing and speaking at,
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  you know, our annual meeting has been always very enjoyable.
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  But I'll tell you, the reach I get from one post on social media,
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  it's very impressive how many people you can reach in just a 15 second clip.
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  So let's think about this.
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  Let's do a “High/Low/Buffalo” for your professional social media.
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  I'm going to give you the high.
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  The high is the reach.
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  And having patients travel the world to see you.
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  What's been a low? When you're like oh that was weird.
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  And then you got to give me a buffalo.
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  Like the most bizarre thing.
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  So think about a “High/Low/Buffalo” of some of your posts.
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  Yeah.
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  So I think definitely some of the lows, I mean, with social media, I mean, you
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  you are putting yourself out there
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  and so you have to be open a little bit to criticism. Right.
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  So I think everything I put out there,
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  I, I am proud of in some way, I mean, maybe my,
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  you know, ways of making videos have evolved or gotten better over time.
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  But one of the things is when people do criticize you for things, right?
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  The other kind of low on social media is I think there's still a lot of bias
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  in academia about people trying to do social media.
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  And I think my kind of come back, frankly, to that is the idea of like,
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  why are you trying to be an influencer?
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  It's because influencers are trying to be doctors.
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  So we have to kind of step up to the plate.
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  I think the buffalo or something weird.
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  I don't know if it's necessarily weird, but I think I've gotten
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  a lot of different opportunities that I don't think I would have gotten otherwise.
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  In terms of connecting with LPR specialists around the world,
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  again, getting to meet all sorts of, you know,
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  well known people who find me on social media
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  who maybe wouldn't necessarily found me in Munster, Indiana otherwise.
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  So it's kind of connected me
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  to, you know, some celebrities and stuff as well, just through LPR work.
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  Amazing.
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  So I love that quote.
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  Influencers are trying to be doctors.
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  And yes, you are an influencer in our specialty and we appreciate that.
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  And that's how, people brought your name to our attention.
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  But you're right.
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  If we don't take the social media handles, others will.
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  Correct.
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  Yeah. Thank you for that.
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  Yeah. Please go ahead.
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  Yeah.
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  I was going to say I mean, we have very we know what we're talking about.
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  And there's nothing wrong with sharing that. Right?
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  I mean, at our core, I think most of us are here to essentially help our patients.
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  And education is a great way to do that.
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  So again, I think we do need to get take some control over the narrative for sure.
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  In terms of what education and what stuff is getting out there?
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  We're the voices that should be heard.
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  Yeah.
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  You did great on “High/Low/Buffalo”, by the way.
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  I think you won that game. Good job.
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  Where are you active on social.
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  What platforms?
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  Yeah.
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  So my most active platform is actually Instagram.
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  I did initially some stuff on TikTok.
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  And then I'm starting to kind of merge into the world of LinkedIn.
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  So that's kind of my been my newest, social media platform.
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  So let's just really then confine it to Instagram on LinkedIn.
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  Why are you trying to merge into LinkedIn?
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  What are the audience differences and here in this podcast
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  we're talking to our otolaryngologists.
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  So what advice
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  would you give them in deciding which one to go to or both or merged?
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  Sure. I think a lot of it to be very frank.
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  So I was unintentional in my growth on social media.
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  Right?
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  So it wasn't like
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  I had a game plan to begin with, like I do with most aspects of my life,
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  social media.
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  I just did what was easy.
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  I was on Instagram. Personally. It felt comfortable.
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  And so that's where the transition happened.
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  But as I was growing on Instagram, what I realized is that it
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  depends on where you see your career going and what you're interested in.
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  So LinkedIn is very good for networking
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  with industry, and professional organizations.
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  They're not as active on platforms like Instagram.
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  So Instagram is great for kind of the followers.
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  The general public, getting people
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  to see your content who maybe could be potential patients.
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  LinkedIn is great for kind of networking with
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  industry organizations, looking at kind of the larger picture.
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  And so I think it's nice to have a foot in both of those realms,
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  for, for kind of what we do.
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  Have you had professional training?
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  How did you learn about this?
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  Did you find it on YouTube?
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  Ironically, you learned on Instagram.
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  How did you get to where you are?
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  What advice do you give to our busy practicing surgeons out there?
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  If they want to use it for education and marketing, they don't want to compete
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  with you, Doctor Hussain, don't worry, they want to use it for marketing.
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  So what I would say is just, I guess, the same advice
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  I give my kids in life, right?
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  Do everything in baby steps.
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  Don't feel overwhelmed by all the different,
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  you know, AI tools and apps and things you can download.
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  I would say be a little intentional about what you're using this for.
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  So if your goal is like marketing, the same thing you would do
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  to encourage colleagues to send patients for you,
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  that's the same information that you're going to be posting online.
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  And I would say
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  if it's truly a marketing like you're trying to build your clinical practice,
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  then focus on where most of the patients or the general public are,
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  which will be like your Instagram or your TikToks, right?
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  If you're more interested in, you know, I'm really interested in working
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  with industry, letting them know I exist, maybe getting some consulting gigs,
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  things like that, then really hone in and focus on areas like LinkedIn.
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  And then in terms of the actual content
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  and I always say this, people can tell who's genuine or not.
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  So be yourself.
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  Every way I talk on
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  Instagram is the same conversations I have in the room with the patients.
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  So I am the same person and I think that's why there was
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  such growth, because people felt like it was very genuine.
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  So I would actually shy away from doing very formal,
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  structured types of interviews initially.
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  Act like you're in a room with a patient.
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  How do you explain chronic sinusitis?
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  How do you explain that surgery that you're about to do?
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  Make it feel natural and easy and not like work.
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  Well, very well said.
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  How long did it take you to get up and running?
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  Let's let's focus on Instagram because you're merging onto LinkedIn, right?
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  It took you a few months to get going.
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  When did you reach kind of that critical mass?
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  I would say to be honest, I think it was probably about 2 or 3 months.
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  There's definitely a little bit of trial and error.
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  When I first started a professional Instagram again,
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  I had experience doing it more from a personal standpoint.
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  But professionally, it took a little while to find
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  what was it that I wanted to post, right?
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  So initially, you know, I was trying to see what did my audience care about?
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  Do they care that I got some award?
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  Did they care that what I'm doing for lunch? No.
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  What they cared about for me was the educational aspect.
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  So when I started talking about what is throat clearing, what is LPR?
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  That's where I found I was getting the biggest number of views and hits.
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  And so then I doubled down on that content.
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  And so that's why sometimes it's difficult to tell people
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  what they should be posting, because we can't get away from that trial and error.
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  Even if you're working with a social
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  media manager or some formal companies, they will tell you the same thing.
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  You have to throw a lot of stuff out there and see what sticks.
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  If you're doing this simply for a hobby,
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  sure, post whatever you want to do for fun.
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  But if you're doing this for growth, you have to post what your audience wants,
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  and the only way you will know that is by presenting them with options.
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  So eloquent.
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  Thank you.
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  Do you ever get scared with what you post?
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  I love what you said.
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  People don't care about your awards.
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  I do your parents do, your family does, but the general public doesn't.
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  And if you post about your lunch, it just becomes somewhat of a farce.
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  And so I think your insights were incredibly valuable.
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  Be genuine to yourself and post what matters.
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  Do you get scared when you post?
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  I guess if you're posting on education and LPR and knowledge,
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  there's no you're the expert.
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  There's no knowledge gap.
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  I think.
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  I think there's definitely some fear.
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  I mean,
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  I don't know if that's as obvious or not, but I'm incredibly introverted person
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  and so social media was a weird transition where,
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  yes, before I post anything, I do second guess myself often, and a
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  lot of the advice out there is to kind of get outside of your head and just do it.
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  I think that's really hard for physicians to do, right?
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  We aren't influencers at our baseline.
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  We are professionals and we are trained in a certain way.
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  And so that's what I always come back
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  to, that I don't imagine that I'm going to have,
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  you know, millions of followers because I'm just not willing to do
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  some of the things that are required to have millions of followers.
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  But at the same time, if one person with sub glottic stenosis
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  finds one of my videos that feels like a home run, right?
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  So I think just having realistic expectations,
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  you know, we are otolaryngologists,
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  we are professionals at our core and we should maintain that.
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  But it doesn't have to be mutually exclusive.
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  Like, you can build a great following.
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  You could do it on a platform of professionalism and education.
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  Who cares if so-and-so is making videos about their lunch?
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  That's fine.
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  Good for them. But you don't have to do it to grow.
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  Yeah, I'm loving your insights.
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  How long does it take you to curate a post
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  and let me tell you about myself, so I can give you a chance to think about it?
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  I completely agree with you.
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  I consider myself introverted.
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  I get my energy from doing my own thing,
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  and I second guess a lot of my posts and when I'm on LinkedIn,
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  it takes me about 30 to 40 minutes to write a post.
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  It really does.
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  I give it a lot of thought, and I look at it from every angle.
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  And about one out of 20 I might take down, because I hit the wrong chord.
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  How long does it take you to ideate, create and make an Instagram post?
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  And let's focus on the education and marketing,
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  because this is what our members we need to learn from you.
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  And I know you've talked in our meetings about this Doctor Hussain,
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  so we appreciate you sharing your knowledge. Of course.
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  So I will tell you, I think it still takes me quite a while as well.
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  Like I think it's very difficult, the comfort level in terms
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  of posting and tagging that you learn pretty quickly,
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  but being comfortable with something definitely takes a longer time.
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  I think again, part of this is also what is your intention, right?
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  So again, if your intention is like, I really want to get a lot of patients
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  to come in through this,
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  then you know, upfront that you're going to be putting a lot of work in social
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  media, takes a lot of time, even this many years into it,
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  even with all the fancy AI tools and apps and batching of content
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  and scheduling of content, it still takes a lot of time.
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  So, you know, we're not in the world of five minute videos on TikTok.
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  We're not those type of influencers.
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  So I would plan to, you know, spend several hours a week for this.
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  In terms of really creating a strong base.
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  I think for me, yes, it still takes quite a while.
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  Definitely at least 30 minutes if I'm doing kind of a quick post.
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  But I think once you get curate, your niche, your content,
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  a lot of it is the same thing over and over again.
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  And that's okay for social media.
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  Yeah, very, very well said.
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  Do you get clearance for your videos if you're in an academic center?
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  I think you and I would both recommend
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  they work with their department chair and PR marketing and then talk about that.
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  And can you also talk about your own practice setting with your own hospital
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  and your partners?
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  You represent your office. Right.
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  So I to be very frank with you, I think, like most of us,
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  I hold myself to a certain standard when I'm professionally at work,
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  when I'm with my patients, when I'm with my employer.
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  And that's not anything on social media.
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  So I'm very careful to be very careful with patient information.
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  So despite the fact that I'm sure a stroboscopy video
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  could potentially get lots of views, I'm not going to do it
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  unless I have patient clearance, and I would just never do that.
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  Right? That relationship is just too important for me.
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  I think in terms of policies and procedures,
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  different employers, different hospitals, different centers vary.
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  Everyone should have a policy now.
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  This is not something new.
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  I'm very careful not to necessarily show where I am.
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  Very careful not to show faces of patients or fellow colleagues, things like that.
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  Unless I have their explicit permission to do so.
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  So I think part of that's why it takes a while to do post,
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  because I'm trying to be mindful.
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  But I've also decided that this is a very professional page that I'm creating.
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  Right. So I'm okay with those steps.
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  Let's advise our members.
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  We're about 50-55% private practice, 45% academic.
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  Do you suggest they think about how their organization
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  wants their post to be cleared?
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  What what advice do you give to folks that are entering the social space?
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  Yeah, I mean,
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  I think if you're in private practice, you have definitely more flexibility here.
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  It's really just presenting yourself how you would want to be seen by everybody.
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  Remember, these posts are forever.
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  There is no actually taking them down. Right.
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  So, just this is how you would want anyone from your family,
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  your friends, your patients, your colleagues, your boss to see you.
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  So that's one thing to think about, in terms of being with an employer
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  in a, in an academic center or a, you know, community based practice.
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  You can always talk with your
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  manager, seniors up, say, do you guys have a social media policy?
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  I'm going to be building this brand online.
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  I would love to, you know, make sure we're aligned on that.
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  What my experience has been, whether it was academics or community practice,
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  I found actually a lot of support for this.
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  This isn't as, you know, the support from those institutions
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  is actually often greater than I found from my own colleagues.
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  And so they encourage their physicians to build the brand.
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  Right?
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  Because if you are building and you are growing
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  and you are bringing patients to the system, that is what they want,
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  and they realize that social media is very, very important.
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  We can't shy away from it. It's not going anywhere.
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  And you're in a hospital owned practice.
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  You're in a group practice. What is your setting?
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  Yeah. So I'm hospital employed.
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  So community based.
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  Does that PR marketing team, they must be aware of you obviously.
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  And they're proud of you.
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  And in the beginning, did you have to check with them or sometimes
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  they'll be like, oh, great post, or there must be a halo effect.
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  Also, someone with LPR might come in and get a GI referral,
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  might see neurology.
• 18:47
  Correct.
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  So we I mean as laryngologists, I'm sure otolaryngologists in general,
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  feel this way,
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  but we are kind of at the crossroads of multiple different specialties.
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  And so when we see patients, our contribution margins are often high.
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  Right. Because we are referring
• 19:01
  for speech in neurology and GI and scopes and all of that.
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  So again, I didn't formally clear anything when I started.
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  I already had an online presence before this current job.
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  But I don't necessarily clear my posts, but I do try to work with them
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  in, in things like if it's, World Voice Day, I say, hey,
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  you know, maybe doing something together, like from an institution
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  standpoint, getting interviews and things like that would be great.
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  But I'm also, again, very mindful of making sure that nothing says
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  my employer's name unless I have their permission
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  or it's something formal through marketing.
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  Patients can still find me because I have an office number listed,
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  but without really details of what that number is, if that makes sense.
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  And so far it's been okay.
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  I mean, maybe my employer will see this and have some thoughts, but so far
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  they've been very supportive of that relationship.
• 19:50
  Yeah.
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  You have a very great reputation, honest education.
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  And and we're proud to have you educating our members.
• 19:57
  And thank you.
• 19:57
  You do you do educate otolaryngologists on kind of the do's and don'ts.
• 20:02
  Let's morph into that a little bit if you may.
• 20:04
  By the way, do you think you could help me go viral?
• 20:07
  Could you take this and like amplify this on Insta?
• 20:09
  All right.
• 20:10
  Just like some some can.
• 20:11
  That's that's my goal. And my children.
• 20:14
  Yeah, my children and their friends laugh at me.
• 20:16
  But it's going to happen one day, hopefully for the right reason.
• 20:19
  Run through as we think about wrapping up.
• 20:21
  Let's try for the next 5 or 10 minutes.
• 20:23
  Do's and don'ts.
• 20:25
  And I'm not going to have you memorize stuff.
• 20:27
  I know I didn't even prep you for this, so try to try to do your best.
• 20:30
  Try to do your best. Sure.
• 20:33
  So I would say one do is do be honest and open with your with your following.
• 20:39
  I'll write these down and I'll say them back.
• 20:41
  Okay. I was like, do do be yourself.
• 20:44
  People want to feel a connection and they feel a connection
• 20:47
  if they feel like you're being honest.
• 20:49
  Do share evidence based medicine.
• 20:52
  That's how we practice.
• 20:54
  So that is what should be shared.
• 20:56
  I would say.
• 20:58
  You cite Doctor Who saying, do you, do you give citations in evidence based?
• 21:03
  I do. Sometimes.
• 21:04
  Yeah I like me different. Out. Yeah. Please.
• 21:07
  So a lot of times.
• 21:08
  So I do a lot of short form content and in short form content.
• 21:12
  You don't really often have time to necessarily share all that.
• 21:15
  So use your captions. Right.
• 21:17
  So you use the written word to share information, information
• 21:22
  on where they can find
• 21:23
  things on PubMed and things like that to review the article that you're citing.
• 21:27
  So I think it's very easy to do something like that
• 21:29
  just at the bottom of your post.
• 21:31
  You can put that PMid right number and you can show people
• 21:35
  how they can find the article.
• 21:37
  Wow. It's that specific?
• 21:39
  Very cool.
• 21:40
  You like you're not holding anything back.
• 21:42
  And again, it's it's who you are as a person, right?
• 21:44
  I mean, I do that to be very honest with you.
• 21:46
  Do I do that a lot with my patients in the room?
• 21:49
  I'll say, hey, if you're interested,
• 21:50
  I can give you the the link to this article or
• 21:53
  this is how you would find it on PubMed. You know how to use PubMed.
• 21:56
  These conversations come up in practice, so I feel like
• 21:59
  it's very natural transition for social media as well.
• 22:02
  Well, you're probably rattling off PMid all over the place.
• 22:05
  So you said honest and open be yourself evidence based I interrupted you please.
• 22:10
  Yeah. Evidence based.
• 22:12
  I would say I don't.
• 22:14
  And again, this is very, very individualized.
• 22:18
  Right.
• 22:18
  Because I don't think we can make guidelines
• 22:21
  in general for people depending on what they want to do.
• 22:24
  But in general, my don'ts
• 22:25
  are the sharing of patient information without explicit written.
• 22:29
  Okay, right.
• 22:31
  I think we need. So you have written consents?
• 22:33
  Yeah.
• 22:34
  And again, I, I personally choose not to share a lot of those things.
• 22:37
  I, you know, because of
• 22:40
  I just want to be very respectful of patients coming in and being vulnerable
• 22:43
  with sharing their stories that I don't feel now.
• 22:45
  This is very different if you speak to plastics colleagues, right.
• 22:48
  Because most plastic surgery, dermatology world is all based on those pictures.
• 22:54
  But again, they have a consent form process.
• 22:56
  So I would say just be very careful
• 22:58
  if you don't have a formal process for getting consent, because one
• 23:03
  again, that's can be a HIPAA betrayal,
• 23:05
  a HIPAA betrayal, but it's also a personal relationship betrayal as well.
• 23:09
  So someone came to you to share something and you share it on social media.
• 23:13
  I'm just going to use an example.
• 23:14
  Sorry to interrupt you.
• 23:15
  Even behind you on the right, I see your American Board of Otolaryngology diploma.
• 23:19
  So sometimes you film something and you think you're fine,
• 23:23
  but people can zoom in
• 23:24
  and they can see a medical record number, they can see initials.
• 23:27
  So I'm just calling out that AV OTO behind you.
• 23:29
  But you never know.
• 23:31
  Right?
• 23:31
  You never know people you can find out there are a lot of social media or online
• 23:35
  sleuths that exist.
• 23:36
  So, one do's or don't for things, for example, is filming in the O.R..
• 23:41
  Right.
• 23:42
  So I'm very, very mindful to never post anything related.
• 23:46
  Why is that?
• 23:46
  Doctor Hussain has seen a lot of O.R. posts.
• 23:49
  Yeah. Why?
• 23:50
  Yeah.
• 23:50
  So I, I'm just really careful
• 23:52
  not to be the day that I was actually in there just for identification purposes.
• 23:55
  Right.
• 23:56
  So no one could say that on the day
• 23:57
  I was having surgery, you were filming a video, right?
• 24:01
  So I'm very mindful, of not doing that during patient care time, to be honest.
• 24:06
  So a lot of times anything I film will be after hours.
• 24:10
  Just again protect that relationship with not only my employer
• 24:13
  but with my patients.
• 24:14
  So there's no way to track that.
• 24:16
  This was during your, you know, your day of surgery or anything like that, right?
• 24:20
  You would never want someone to feel, oh, you made a funny video
• 24:23
  when I was having this major surgery on my airway, right.
• 24:27
  Like, again, my my first priority is always to my patients in my profession.
• 24:31
  And I don't think these need to be mutually exclusive.
• 24:34
  If you just follow a few guidelines.
• 24:37
  So you said some don'ts.
• 24:39
  You're generally cautious in the O.R..
• 24:41
  Be rigorous about sharing PHI.
• 24:44
  Never do it, but think about what could go wrong
• 24:47
  and the other do's or don'ts that you'd give.
• 24:49
  And when you lecture that you like to bring up.
• 24:51
  Yeah, I mean, I would say in terms of do's,
• 24:54
  you know, do I would, I would recommend
• 24:57
  being a little intentional with why you're doing this.
• 25:00
  So before you get started, really think, what is the goal here for you?
• 25:05
  And again, if the goal is for you to be,
• 25:08
  you know, a well-known medical influencer, that's okay.
• 25:11
  We're not putting any judgment on that.
• 25:13
  But that's going to be a very different path
• 25:15
  than if it's just simply to get some patients through the door.
• 25:18
  Right. So just think put a little intention.
• 25:20
  Do put a little intention into why you want to be on social media.
• 25:26
  Awesome.
• 25:27
  So why am I on LinkedIn and social
• 25:30
  to drive our specialty
• 25:34
  and advocate for our members?
• 25:36
  I mean, you are absolutely right.
• 25:38
  That is our crystal clear goal and you have a goal too.
• 25:41
  You've articulated. So I think that's important, right?
• 25:43
  We're not just out there for myriad reasons.
• 25:46
  We know we're we're trying to achieve influence.
• 25:50
  Correct?
• 25:50
  I would say correct. Definitely.
• 25:52
  Think about your just spend
• 25:53
  that little bit of time to really hone in on why am I doing this.
• 25:57
  Because again, we mentioned it's a lot of work.
• 26:00
  It's a lot of time.
• 26:02
  So you want to make sure that the goal is aligned with you as well.
• 26:06
  Right.
• 26:06
  You want to be excited about this.
• 26:08
  You want to be happy to be doing this.
• 26:10
  This shouldn't feel tedious or like work.
• 26:12
  And so that's why thinking about the goal when it aligns is
• 26:15
  something you wish, you're more likely to put the effort in.
• 26:20
  As we think about wrapping up, I definitely want
• 26:22
  to give you the last word, but just a couple of questions.
• 26:25
  Would you do it again?
• 26:26
  Would you take this path again for education marketing influencer?
• 26:31
  Oh, 100%. It's changed my life.
• 26:34
  I mean, I, I feel kind of like sappy saying that, but it's true.
• 26:38
  I mean, deciding to just post on a professional aspect
• 26:42
  and just the response has been so positive overall.
• 26:45
  It's really changed the trajectory of, you know, my career in my life
• 26:49
  in a positive way.
• 26:51
  And so I encourage others, I want to see more of my OTO colleagues on here.
• 26:56
  You know, we can help support each other, health, amplify each other's voices.
• 27:00
  I think a lot of other specialties
• 27:02
  do a pretty good job of that in terms of, for example, like dermatology.
• 27:06
  Let's get some more colleagues.
• 27:07
  Again, my growth in my success doesn't take away from yours, and vice versa.
• 27:12
  We can help each other grow.
• 27:14
  We're all very passionate about our specialty.
• 27:16
  We need to get this information out there.
• 27:19
  How genuine, Doctor Hussain, now I know why people love interacting with you.
• 27:23
  And while everybody suggested, to have you on the podcast.
• 27:26
  Any parting words? Any.
• 27:29
  I know you've given us a lot. A lot of insights.
• 27:31
  Anything you want to
• 27:32
  tell our audience, we're very grateful for you and the brand you've built.
• 27:36
  Yeah. No, thank you about that.
• 27:37
  Yeah. I would say final words.
• 27:39
  I would say, you know, social media is what you make it.
• 27:42
  There are no real rules here in terms of who you have to be.
• 27:46
  You can be yourself on these platforms and that's okay.
• 27:50
  Patients and followers, they want to hear from you.
• 27:53
  So I would say again, I try to a lot of this is for myself as well,
• 27:56
  to try to get outside of my head a little bit.
• 27:59
  But I will tell you that we have a lot of education, a lot of knowledge.
• 28:03
  We do some amazing things and people just don't know about it
• 28:07
  because we're a smaller specialty.
• 28:08
  So I think definitely encourage all of you to put yourself out there,
• 28:12
  share the education that you've spent years and years cultivating.
• 28:16
  It's much needed. It's very much needed.
• 28:19
  Doctor
• 28:20
  Hussain, thank you so much for joining us on Voices of Otolaryngology.
• 28:23
  We have captions and we will most certainly link to your Instagram
• 28:28
  and LinkedIn.
• 28:29
  As one of our colleagues, friends and people, we admire.
• 28:31
  Thank you, Doctor Hussain.
• 28:33
  Yeah.
• 28:33
  Thank you, Doctor Shah for having me today.
• 28:36
  We hope today’s episode sparked some fresh ideas.
• 28:38
  If it resonated with you, please subscribe and share it with friends.
• 28:42
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• 28:44
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• 28:45
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• 28:47
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• 28:48
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• 28:52
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