Latest / Brandon Fogal Evolution / #12 - YouTube is BA 2.0

Transcript

#12 - YouTube is BA 2.0 · Brandon Fogal Evolution

• 0:00
  Cause I have done it many times when I've just went off the wall through the
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  roof. I was given mad stuff, mad content.
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  And then I looked down and I had recorded for the last five minutes.
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  What the, are you kidding me? It's a new week. It's a new week.
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  And we're going to get pumped, get pumped.
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  And we're going to fly into that new week. We're going to fly in that new week
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  and we're going to dominate. We're going to kill it. Whatever we're doing.
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  When you going into your day, you going into your day, get after it, man. Get after it.
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  Where should you be posting your content? Where should you be blasting it out
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  there so it gets in front of the right people?
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  So it gets in front of the most people so it gets in front of where the attention
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  is at because where the attention is At that's where you're gonna get moving.
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  That's where the ball is gonna get rolling and that's where you're gonna blow
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  up We're gonna talk about it today, and I'm gonna spoil it YouTube is badass,
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  10, 9, 8, 7. Welcome to the Brandon Fogel Show.
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  Every moment is an electrifying event.
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  This is not just a podcast. It's a revolution of thought.
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  Unfiltered real and raw. The Brandon Fogel Show. Where excellence meets evolution. 2, 1.
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  This is the Brandon Fogel Show.
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  We'll see you next time.
• 1:27
  Well, I'm going to take a drink. I'm going to start blasting it with tea in the morning.
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  Like I talked about in a previous video, I like to wait a little bit before
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  I get that coffee pumping into my bloodstream.
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  So I'm actually going to switch to tea. I love tea. Utilizing in the morning,
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  you know, because tea is another hot beverage that is sweeter than honey, you know?
• 1:50
  It can be sweeter than honey. What do I got going today? What tea do we got going today?
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  Day we got blackberry citrus plus zinc
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  you know it just sounded healthy it
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  sounded healthy it sounded like something that could improve my
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  body chemistry you know and prove my face facial features my face my face my
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  facial features we're gonna get into it i'm gonna start sharing my screen we're
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  gonna we're gonna go into i mean maybe i should do a couple more intros because
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  Cause that might've been horrential,
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  horrential.
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  I don't know. I don't know. That might've been kind of naughty.
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  That might've been kind of like, cause like something that I am kind of struggling
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  with is the whole thing of, you know, you gotta be careful what you put on YouTube,
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  what you put on social media.
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  I mean, primarily YouTube, that's the one I'm most concerned with because they have rules.
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  You know, a lot of social media has rules and you gotta be, you want to be creative
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  and you want to be shocking.
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  You want to be put stuff out there that's gonna get attention that's gonna capture
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  the audience's undivided attention But I don't want to do something stupid that
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  I am my page is completely just shot down because you get three strikes And then you're out,
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  you know this so I hope this is not a short career for me in this in this industry
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  But we'll see how it goes,
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  but I started off with YouTube is BA,
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  you know That's why I'm gonna put on the thumbnail YouTube is BA,
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  you know, and I was actually looking yesterday today can i put in my title youtube
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  is badass or but it's like i was like you just gotta be.
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  And I think it was like, yes, you can, but would you really want to?
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  And it's, I forget the exact wording. What did it say?
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  But it was just like, you can't just, you don't want to have stuff that's vulgar
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  and you got to watch out for profanity and all that because people cuss on YouTube.
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  And I'm not a person that likes to cuss, but I'd like to stay stuff that gets
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  my point across, gets what I'm feeling inside across.
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  Where should you be putting your content? Where should you be posting and blasting it out?
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  That's what we're going to talk about today. you know, and I,
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  I kind of gave it away at the beginning.
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  YouTube is BA, but there's a lot of, there's so many platforms that we can go
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  to and put stuff out there where, what audience are you trying to go after?
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  What audience do you want to build that relationship with?
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  I'm, I'm saying whatever you're doing, put it on YouTube, whatever you're doing, put it on YouTube.
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  Cause YouTube is, I is going to be long-term.
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  YouTube is, is a beast and YouTube is,
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  is going to be the dominant factor in all of them so whatever
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  you're doing put it on youtube most importantly most
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  importantly put it on youtube but there is
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  there's x there's a facebook instagram i
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  i don't know if i can get a handle on instagram instagram it's i have not found
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  that way i i know some stuff like i guess it's because i'm mainly doing stuff
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  like like this where i'm just recording like a podcast like how do i get that
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  like in a consumable fashion like that's actually worth instagram you know tiktok
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  I don't even know what to think about with TikTok.
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  I mean, a lot of my stuff on TikTok does not get traction.
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  And I guess you got to find what you're good at.
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  And you got to like, just, I mean, your weaknesses, just get rid of them.
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  And your weaknesses can be strengths.
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  Your weaknesses can be strengths. You ain't the biggest person, then you're small.
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  You're elusive. You can get around. You can move quicker than those big-time
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  players that have to kind of—.
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  Checks and balances. You can be whatever you are doing.
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  Look at it in the light that it is greatness and it is who you are unique personally.
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  So you do not have to be a ginormous. You do not have to have that ginormous page at the beginning.
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  So whatever you're at, whatever you're doing, you can move faster and quicker
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  because really it is all about where attention is happening.
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  How do you just project that gravitas, you know, gravitas, that is,
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  that seems like a $3 word that was a little more popular, maybe five years ago,
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  maybe, maybe more, more specific nine years ago.
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  I think nine years ago, that's when it had its heyday, but gravitas,
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  like it's when you get on something, you are the, you are the authority and
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  you project that you represent that you show that. that and you, so people listen to you.
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  They, they, whether you know what you're talking about or not,
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  they think you know what you're talking about, you know? And so confidence,
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  the word for tie in Greek is gravitas.
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  I guess that's because people think wearing a tie, you got, you got authority.
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  You, something you, you, you know, you're strong professionally.
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  You know what you're doing. You're a, you're a guy that's got it all together.
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  You know, man, I, I am the opposite.
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  I do not I hope I do not and I I know I
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  have already but like in my videos and in
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  my podcast I know in podcast you can't see it but like in the
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  things that you can actually see me that I'm on camera I don't
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  want I I don't like collars and I was thinking about that the other day like
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  where do we come to that we we wear collars you know I don't like collars man
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  I've not I don't like it you know but like it's like it maybe it looks good
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  and maybe like years from now we're We're going to look back like,
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  why are they wearing collars?
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  Maybe it's like how we look back at our founders and they had those wigs on
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  and all that kind of stuff.
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  Maybe that's how collars are going to be. And even ties. It's all, it's just all in just.
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  In our day and age what people think looks professionally
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  and maybe it's not even collars i don't even think it's just
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  collars it's just like i've never liked that
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  just aura of being like
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  you are the business person and you have to like i've
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  just not liked that you know and i think everybody's different
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  somebody that and like i've been posting stuff on linkedin if i
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  i i doubt this one's going on linkedin i don't
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  i'm not i'm gonna be picky and choosy what i put on linkedin you
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  noobs okay so i wanted
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  to kind of start doing this where i have my my page out there and it doesn't
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  look as it doesn't look as razzle dazzle as i'd like i
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  mean especially if you go to my linkedin page it is not razzle dazzle one bit
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  and that's what i'm talking about like i need to have something on there that
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  is like pop bam you know that people want to people jump into and they're like
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  man this guy he thinks he i mean he doesn't think he knows he knows what he's
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  doing just looking at him. He knows what he's doing.
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  You know, went astray. You went down the rabbit hole.
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  You are Alice in Wonderland going down the rabbit hole.
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  So where should you be putting your stuff out there? Where is the attention popping and banging?
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  You know, banger rang Rufio. Like I said, obviously YouTube,
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  YouTube is the place, no matter what you're doing, put it on there because that is what is going to be.
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  I think long-term that in X YouTube and X,
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  they are gonna be the ones that's my belief that's
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  what i am thinking when i say 10 years from now
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  i think those are the ones and i'm i'm gonna be kind
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  of spooky but i think and i'm
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  just making a complete fabrication of my
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  twisted mental capacity mind but i think later on i'm just being you know my
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  i don't think it's being conspiratorial but i think it's just being just i'm
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  just trying to look down what is going to happen i think youtube and x will
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  twist and combine themselves eventually.
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  I don't know how that would happen and why it would happen and what goes on with that.
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  But I think YouTube and X are going to be the ones that twist together and they
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  join forces and in their own thing that they become the dominant.
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  I mean, they are both dominant already, more so YouTube right now.
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  But X is especially with the new kind of transition into Elon Musk and him just
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  taking over that platform, making it great.
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  And he's going to make it great. And he is making it better,
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  I think. Like, I think right now, really, there's things that are better about
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  it, X, right now, and then things that, like, you might not like as much,
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  but it is getting better, and I think it's going to be awesome, amazing in our future.
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  But I think YouTube and X will somehow join forces together.
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  Now, the people, like, people listen to this, you know, five years from now,
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  and they'll be like, man, that guy, he knew what he was talking about.
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  How did he get that right?
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  Or they might be like, man, that guy is stupid. that guy's
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  what is he thinking videos will come
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  back to haunt you you've all i mean that is
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  like something like i've always thought about like don't press send
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  don't press send and that was like a big thing maybe 10
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  years ago you know don't press send you know our
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  whole dynamic and how we are going
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  through our daily lives is completely shattering to
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  the generation before i this is is the struggle that
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  me and my wife have as in like our children being
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  on social media they're not on social media one of
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  them i think likes to sneak on social media somehow and do stuff like that how
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  much rain are we going to give them you know i would say like for me you got
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  to be wise but it's like i was just talking to my wife about this yesterday
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  you got to give them exposure to it so that like when they're under our roof
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  actually can guide them better it might be better to expose
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  them more to it and show them the right way to do it as much in our limited capacity allows.
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  So that's what like, that is the way things are going.
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  I, and I've always been like that, you know, just like 20 years ago,
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  they were all about, you don't give your inner information out there at all.
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  I think of Ron Swanson, if you are a parks and rec fan that he,
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  he is just his mind. He is this completely blown away.
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  He's crushed when he's like trying to stay off the grid off the map so much
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  that one guy, He shows them that how Google actually can just zoom in and just
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  see his house, his land. And he's just like.
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  But his eyes are just lit up, and he's like, what? Are you kidding me? But that is how it is now.
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  Where we were maybe 50 or not 50, maybe 30 years ago, and just coming into the
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  internet age, and just people not wanting to give information about themselves.
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  They don't want people to have that. They don't want people to be able to see them.
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  It's like, I think we are past that. We are past that.
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  And a lot of bad actors out there
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  that like to take advantage of that know that and that's
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  why we need like we have their softwares out
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  there to try to prevent people from doing bad and
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  evil things you know that to try to take advantage of
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  people and and just rip them off and just ransom
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  them and all that kind of stuff you know i've heard that
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  it doesn't matter how much you want to
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  stay out of their grasp of people that just want to take your
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  take your identity it doesn't matter how much you
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  want to stay out of their grasp and the people
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  those bad actors that are out there that are just like hackers and
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  just want to try to steal your identity it's just they're going
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  to come after everyone and they could get you definitely.
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  Could get you but it's just are you valuable enough
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  to them you know or it's like we
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  got to be like on guard against that kids are so spoiled
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  kids are so spoiled i mean just the things
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  that they have and like back in my day back
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  in my day we we we kept ourselves occupied with
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  the stick we kept ourselves occupied with the rock and
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  a stick you know and kids today they i
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  mean they are just overloaded i mean
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  i mean i guess it's it's our fault it's our fault like we
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  give them these devices youtube for
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  kids like or whatever it is immediately you
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  know because it's it's easier it's it's easier but we also want.
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  To give them access to it so that they are familiar to
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  it what they're kind of coming into this world because that is like i
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  know you got to be wise and you got to be smart with what
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  you provide to your kids and the things that they
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  see and all that and how much you expose them but i
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  think that is where we are headed in this digital exponentially increasing
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  age where things are just getting mad especially
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  with a on with a on i did it
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  again i did it again when i'm saying something and i'm
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  thinking about the next word and i just interposed it juxtaposed it
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  who to pose it i don't know but AI on the
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  horizon AI on the horizon and
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  I mean it's not even really on the horizon anymore it's in our face it is here
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  you know Terminator style is just around the corner turner it turner reader
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  turn Terminator and matrix we I'm we're I fear we're going there I mean you.
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  Listen to you line musk and I very much value his opinion and what he thinks.
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  You should listen to videos about him talking about AI. He seriously does have a fear about it.
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  I mean, I don't think that AI is going to reach level of consciousness of human beings.
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  You know, and if we get to that point, we are, we are apocalypse.
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  It is, it is here and we are just, we are in it.
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  But if you're seeing my page, I am on my ex, man. My ex, you might want to go
• 14:49
  there and you might want to go ring the notification bell.
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  Actually, there's not a notification. Actually, there is a notification bell on X.
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  There is a notification bell on X. Are we going to hop over?
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  I'm going to share my Facebook.
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  I'm starting to put stuff on Facebook. And actually right now,
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  with every pretty much platform out there, social media platform,
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  and if you listen to Gary Vee, and I've heard him talking about this,
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  that this small window of period that we are in, that we can just post stuff
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  willy-nilly for free and try to build our brand, build our business and everything
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  like that, that window is closing.
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  It is closing. And the thing, and with every pretty much platform out there,
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  it is, you are having to get a paid version if you want to kind of expand and
• 15:31
  boost your content and get it out there.
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  And that's another thing I broke down and got, you know, I needed to get a business
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  page, an actual professional page.
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  I know I talk about, I don't like professionalism. I don't like professionalism
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  and I really don't like professionalism.
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  I don't, for some reason, it just never jives with me.
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  But like, I think as you go through time, things that you didn't like you kind
• 15:52
  of, maybe it's because you're ignorant.
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  And I think I'm ignorant about a lot of things. I'm ignorant about a lot of
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  things and why, you know, every girl likes a sharp dressed man.
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  You know, that is something you, that is how it is, you know,
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  because I mean, like the people at the height, you know, I mean,
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  I guess there is like, it's different, it varies. And I'm thinking NFL.
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  And I'm also thinking people that run major corporations, some
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  of those running those major corporate those major
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  corporations runners so they are sometimes just
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  in a hoodie and a sweats and like what you know and just like just putting it
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  out there they just go but then but then you see those nfl stars that you know
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  they're going on camera and they walk into the arena into the stadium or that
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  they walk into the stadium and they look they look legit hot man they are fire going in and it's like.
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  Maybe that, I mean, it's, everybody's different. What do you think?
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  Are you a person that loves professionalism?
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  Are you a person that likes collars, likes ties, likes a suit,
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  you know, likes that get up?
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  Or are you a person that just likes to wear what you wear?
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  You know, at where I work, actually, we're doing more stuff that like me and
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  my friend, we are doing stuff stuff where it is kind of starting like a day to wear certain things.
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  You know?
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  And I love that because I didn't grow up in a Catholic school or grow up in
• 17:19
  a school that you had to wear a uniform, but honestly, I would love to wear
• 17:24
  a uniform because I don't even want to think about what I got to wear, you know?
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  I would be fine with just wearing a uniform each day and not have to put a second of thought into it.
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  But where I am, where I work, you know, all that stuff, we are starting a day
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  of where we wear a certain getup, you know, a certain getup.
• 17:43
  And it kind of caught on last week. It kind of caught on last week.
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  And I actually forgot to wear it, you know, you know, just being the silly,
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  silly human being that I am.
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  I forgot to wear it, but I wish we had more days like that,
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  you know, I, but I just want, I just want to be comfortable,
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  but i guess in a business setting you got to look like you know what you're doing but
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  i you know that that is what it is do you like do you like that stuff do you
• 18:07
  like wearing a tie do you hate wearing a tie do you love wearing a suit what
• 18:10
  do you think what do you think so i'm i'm seriously what do you think throw
• 18:16
  it in the comments do you do you like that stuff you know okay.
• 18:22
  Take a drink. Take a drink. Take a chill pill, man.
• 18:27
  Man, if you listen to my intro, that's a pretty badass intro,
• 18:31
  isn't it? It is a pretty badass intro.
• 18:33
  But if you listen to my intro, I think it is. I might be a little biased.
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  I think it's cool. I think it's cool.
• 18:40
  And I think it's cool probably for different reasons than you would think I think it's cool.
• 18:43
  That you would think I think that I think that you think that it's cool.
• 18:47
  And it's because the people that I love are in that intro.
• 18:50
  The people i love are in that intro so why
• 18:54
  was i even going with that why was anyone saying that i don't know oh it
• 18:58
  was because of this because every moment well
• 19:02
  i and i know i want to be podcast ish where
• 19:04
  i am going hours on time hours on
• 19:07
  time it's like i i want to be doing that but
• 19:10
  in my intro it says every moment is an electrifying event and
• 19:14
  i want every moment to be an electrifying because what I
• 19:17
  cannot with my built up makeup
• 19:20
  and body language and ability to
• 19:24
  be charismatic and enthusiastic and
• 19:27
  all that stuff I do not have a lot of that stuff I you know maybe I'm not the
• 19:31
  most exciting individual out there but I want to be as exciting and I want to
• 19:37
  be everything just hot wire lightning speed everything going because I want
• 19:42
  to get people's attention I want I want to make you,
• 19:45
  I want to bring stuff that you love and enjoy. And I'm going to do that.
• 19:48
  Every video I'm going to do that, I'm going to get greater at it.
• 19:52
  As you can see, I am passionate about it because I want to be awesome at what I'm doing.
• 19:57
  And I want people to come alongside and I want you to be awesome at what you're
• 20:01
  doing. And then we can just roll together.
• 20:04
  Roll, big style, pumping all the way to the top, baby. To the top. We're going to the top.
• 20:11
  I just think of, you know, Leonardo DiCaprio, Wolf of Wall Street, you know?
• 20:17
  I'm not leaving. I'm not leaving. I'm not leaving!
• 20:23
  If you know what I'm talking about, he says that. I love his passion,
• 20:27
  and that's why he is my favorite actor.
• 20:29
  Leonardo DiCaprio, he is awesome, and I will say it over and over.
• 20:32
  I'll say it over video if I have to. He's my favorite actor.
• 20:35
  He is good at what he does.
• 20:37
  So I need to start wrapping it up. I need to start dialing in,
• 20:41
  closing shop, getting on with my day so that you can get on with your day.
• 20:46
  But I want to give you that boost, that jolt of adrenaline to send you off so
• 20:51
  that you can, you are fired up.
• 20:53
  Live life like you are fired up, that you are living with purpose,
• 20:57
  living with amazing targeted purpose in your life that you want to go after
• 21:04
  and accomplish the things that you have set your mind to.
• 21:07
  Think through the, I'm going through puberty, but think through those things.
• 21:11
  Have those in your mind. What do you want to get out of life?
• 21:13
  Life what do you want to be doing and just balls to the wall do it get after it go after it 110.
• 21:22
  Man so but i start off where should you be posting stuff and i'm gonna switch
• 21:27
  over we're gonna maybe dial it back in and we're gonna go to my youtube page
• 21:31
  because that is this youtube is ba the the things that it has given people the
• 21:37
  opportunity to do is awesome and to build their brand build their business,
• 21:42
  whatever you're doing, post it on YouTube, put it on LinkedIn,
• 21:45
  put it on X, put it on Facebook, put it on all those platforms.
• 21:49
  And there's so many of them out there and put them on all of those,
• 21:53
  but whatever you do, put it on YouTube, put it on YouTube because that is,
• 21:59
  that is the monster that is growing.
• 22:02
  I don't want to say monster, man. I mean, that is it.
• 22:05
  It's anything can be used for evil or good, you know, and it's just how people
• 22:10
  want to wield certain things.
• 22:12
  But I think it is going to be awesome. And if you heard, if you're listening
• 22:16
  at the beginning, I think I'm being just a, just a nervous Nelly.
• 22:21
  I don't think I'm being nervous. I don't think, I think it will be exciting,
• 22:24
  but I think X and YouTube will combine forces.
• 22:27
  I'm just putting that out there. I think they will become YouTube X or X tube.
• 22:33
  I don't know. No, I think that that will happen.
• 22:35
  I, and that's just me just like, but I have been wrong before.
• 22:39
  I've actually been wrong a lot more than I've been right. A lot more than I've
• 22:42
  been right. But I'm just putting that out there, putting that out there.
• 22:46
  So put yourself out there, put it on YouTube, blast it out, go after,
• 22:51
  go out into your day, everything you're doing.
• 22:53
  If you can start recording your life in any way possible, because it's not even just that.
• 22:57
  It's not even just so you can get, reach an audience right now.
• 23:00
  It's going to be last through the.
• 23:02
  The winds of time, the sands, winds of time, the sands of time is what's going
• 23:06
  to last, say, generations from now.
• 23:08
  Unless, you know, unless the apocalypse happens sooner rather than later.
• 23:12
  That is what it, just like we have records of people in history.
• 23:15
  And so somebody like fast forward 5,000 years from now, you know,
• 23:20
  this person in this ultra, I don't even know what I'm trying to say.
• 23:24
  They're like, look at these primitive folk.
• 23:26
  Look at these primitive folk. And they think that they're posting stuff and
• 23:29
  they're maybe talking in a different language.
• 23:31
  I don't know. but they're like who knows what people might be watching a thousand
• 23:35
  years from now and like looking back at the stuff that we were doing but i was
• 23:39
  actually more saying it not even just for that kind of futuristic sci-fi tinfoil
• 23:44
  hat kind of mindset that i i definitely have but also that.
• 23:49
  When you post up your future generations can
• 23:53
  see who you were right now i cannot go look back
• 23:55
  and see as much as i'd love i can see
• 23:58
  like that my my grandpa and everything and pictures and stuff like
• 24:01
  that in some video that we captured but the
• 24:04
  stuff that you put on the internet is going to be for your future
• 24:08
  generations for your future grandkids they're going to be seeing and that's
• 24:11
  that made me give me cause to pause like i'm trying to really be putting this
• 24:15
  stuff up but like i'm going to be as authentic and true to myself as possible
• 24:18
  so that my future grandkids they see who their grandpa was so that my future
• 24:23
  grandkids that they see that you know and anyone one,
• 24:27
  you know, just anyone in my family, anyone in your family line,
• 24:30
  they see who you were and they know what you're like and that you show them.
• 24:33
  I mean, that's why you want to be smart because and give a good example to them as much as possible.
• 24:40
  I know I'd be silly and all that kind of stuff on here, but I want to also give
• 24:43
  them good stuff that they saw who I was and that, you know, that I left a good impression with them.
• 24:50
  So think about that aspect of it as well. It's like YouTube and everything is
• 24:55
  probably going to get even crazier,
• 24:56
  but put it on there, put your stuff on there that, that your future family sees
• 25:02
  who you were and, and just, and can look back and remember how much, like,
• 25:07
  I mean, just have a window in time there.
• 25:09
  They'll have a screenshot in time. It won't just be a photograph.
• 25:12
  It will be video content of them actually seeing it, seeing you.
• 25:16
  So that's just another food for thought. Be thinking about that.
• 25:19
  Put it out there, put it on YouTube. and just whatever you're doing, kill it, get after it.
• 25:24
  And I hope you have a wonderful day and I will see you in the next episode.