‘Have a date on the calendar’: Joe De Sena’s pro-tip for staying motivated
Joe De Sena – the founder and CEO of the Spartan endurance sports brand – has long said his vision is “to get 100 million people healthy and off the couch,” and now he’s adding a million to that goal with his pledge of a free Spartan race to all firefighters. That’s right, De Sena made the big announcement during this week's show. De Sena’s a realist, though. He knows not everyone is ready for the world of endurance sports, so he shares some words of wisdom to meet firefighters where they’re at, namely, “It doesn’t have to be everything, but it has to be something; do something every single…
The skinny
The skinny isn't ready yet — notes appear once the transcript is processed.