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10 - Richard Shotton: Hacking The Human Mind
On this week's podcast, we are popping a tiny metaphorical champagne cork to celebrate our tenth edition and to celebrate we have a special interview with Richard Shotton: behavioural science svengali and co-author of the recently released and universally acclaimed book Hacking the Human Mind. We caught up with Richard when he was in town for the recent Sounding Out event.
On the pod, we talked to him about
the origins of the quirky name for his company Astroten
How Snickers successfully applied the Intention to Action Gap
How Hacking The Human Mind uses brand examples as points of relevance…
The skinny
The skinny isn't ready yet — notes appear once the transcript is processed.