Buying a $3m Course Business (Whose Founder is the Face)
Online course businesses have dazzling margins but a key weakness. Dom Wells explains how to acquire one & make it work.
Topics from the interview with Dom:
Opportunity for acquisition entrepreneurs to buy a course business
What to look for when acquiring a course
The role a course founder's personal story plays
How to ease the founder's face out of the brand
Why faces of successful students of the course are actually more valuable
How courses can charge so much ($500 and more)
Buying underperforming Udemy courses
Importance of marketing funnels to a course business
Ongoing development costs…
The skinny
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