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France’s Wildfires and Tourism Recovery | France News

France’s worst wildfires in decades have sent shockwaves through its tourism industry, with over 40,000 hectares scorched in Gironde—second only to the country’s largest blaze. Panic-driven cancellations are piling up as travelers see alarming headlines—even when their destinations remain untouched. In response, authorities launched “The holidays continue” campaign to lure visitors back, while hosts scramble to reassure guests that smoke has cleared and landscapes are safe. Yet danger lingers: another heatwave and high winds keep fire risks elevated, with crews still battling blazes in Var…

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