Latest / The Agile Brand with Greg Kihlström® | What CMOs Need to Know About Marketing Technology, AI & CX

#588: Powering up your knowledgebase for better CX with Sophie Wyne, Ariglad
You probably feel like you know your customers pretty well, but you can’t know everything, and there always seems to be a new question that you or your team are unprepared to answer or respond to. How do you identify those gaps before you get a tough question from your customer?
Today we’re going to talk about the transformative power of knowledgebases in customer support with Sophie Wyne, CEO of Ariglad. We’ll discuss how a well-maintained knowledgebase can benefit both customers and internal teams and how AI plays a crucial role in optimizing this resource.
Sophie Wyne is the Co-Founder and…
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