Latest / The Life-First Solopreneur
The Hidden Cost of Not Trademarking Your Solo Business Name
Think forming an LLC protects your business name? Think again.
In this episode of The Aspiring Solopreneur, trademark attorney Joey Vitale, founder of Indie Law, breaks down why trademarks are the number one legal risk facing every small business and why most solopreneurs don't realize it until it's too late.
Joey shares real stories of entrepreneurs blindsided by cease and desist letters (including one who had to rebrand her podcast in 14 days while on vacation in Hawaii), explains the critical difference between LLC protection and trademark protection, and walks through exactly what you…
The skinny
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