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The Dual Role Dilemma: How Dentists Can Be CEO and Primary Producer
Casey Hiers and co-host Jarrod Bridgeman are joined by special guest, COO and part-owner Brogan Baxter, to tackle the biggest challenge for practice owners: The Dual Role Dilemma. Dentists must be both the chief executive and the primary producer, a conflict that leaves them at a distinct disadvantage compared to typical CEOs who focus solely on management.
The discussion centers on the failure of the "office manager solution." While an office manager is meant to be the owner's eyes and ears, they rarely take enough work off the dentist's plate. Brogan reveals that the key to success lies in…
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