Ep. 143 - 2 Pro Tips for Effective Negotiation in Sales
In the latest episode of SALES with ASLAN, Tom and Tab discuss the difficulty and importance of negotiating in sales, especially when it comes to defending the value of your solution. They highlight two of the most surprising things about negotiation (that most sellers miss!), as well as a strategy that can help you change the emotional temperature of the buyer/seller relationship, moving it from an adversarial dynamic to a partnership where both parties ultimately benefit.
The skinny
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