Latest / The ReForge Podcast / From Wall Street to Silicon Beach (with Jason Engelhardt) | ReForge 007
Transcript
- 0:00Jason Engelhardt: from a pitch perspective, we were doing it a few times a year.
- 0:04Jason Engelhardt: Now we've been doing it almost every month and we're getting really great speakers.
- 0:10Jason Engelhardt: Joel Stevens from Bernstein flew down, from Wall Street to come and present.
- 0:16Jason Engelhardt: We are getting somewhere between 130 and 150 people in the room, maybe more.
- 0:22Jason Engelhardt: Another 20 or 30 people on the Zoom.
- 0:24Jason Engelhardt: So we're getting people in and we're also, finding that we have somewhere between 10 and 15 institutional investors or groups that show up.
- 0:42Welcome to the Reforge Podcast.
- 0:44I'm Matthew Chang, and we're here to explore all things AI automation and the American worker proving that the American reindustrialization is possible.
- 0:55Pivotal pressing.
- 0:56Thanks for joining us today.
- 0:58Let's get into the episode.
- 1:00Colin Russ: Welcome back everyone.
- 1:02Colin Russ: This is episode seven of the Reforge Podcast.
- 1:05Colin Russ: I'm.
- 1:06Colin Russ: Colin Russ, and I'm joined by our host Matthew Chang, and our guest this week, Jason Engelhart.
- 1:13Colin Russ: How's everybody doing?
- 1:15Jason Engelhardt: Very good.
- 1:15Jason Engelhardt: Thank you.
- 1:16Jason Engelhardt: Thanks for having me.
- 1:17Colin Russ: Great to have you.
- 1:18Colin Russ: Let me give a little background to our audience on you, Jason.
- 1:21Colin Russ: Uh, you're the founder of Silicon Beach.
- 1:24Colin Russ: Um, basically after a very illustrious career, you know, 20 years on Wall Street, having spent, you know, time at then or what is now, uh, PWC, um, you know, you've had institutional roles as CFOs, wealth management.
- 1:42Colin Russ: Um, in the creative space.
- 1:44Colin Russ: You, you've, you've got a very broad background and have accomplished a tremendous amount in your career.
- 1:50Colin Russ: Um, so we are thrilled to have you with us.
- 1:53Colin Russ: I know I did not do you a, do your extensive background history and experiences, any service, so I'll let you know, Matt, step in briefly to be a hype man for anything I missed.
- 2:04Colin Russ: And then let's, uh, let, let's hear from you, Ben.
- 2:06Colin Russ: Tell us, you know, a bit more about who you are and, and what you've done.
- 2:10Colin Russ: All the things you've done.
- 2:13Matthew Chang: That's my goal in life, by the way, is to transition to full-time hype man.
- 2:17Matthew Chang: Um, it's way more, way more fun,
- 2:20Colin Russ: I'm just paying Matt to follow you around with a megaphone and you know, talk you up.
- 2:25Matthew Chang: Yeah, so, so Jason Engelhardt, you know, if you, if you check his bio, the guy's been C-E-O-C-F-O, founder, you know, raised capital, deployed capital, he is done all the things.
- 2:35Matthew Chang: Um, and, uh, j Jason's been very heavy into AI since before it was a thing.
- 2:42Matthew Chang: And, uh, it was about, I wanna say two years ago, Jason, you just kind of showed up outta nowhere
- 2:49Jason Engelhardt: Yes.
- 2:51Matthew Chang: And Jason's claim was, I've lived here for 10 years or however long it was.
- 2:55Matthew Chang: And I'm like, yeah, but nobody ever saw you before.
- 2:57Matthew Chang: 'cause he was commuting every week to New York City to go run companies in on, uh, wall Street and in the city.
- 3:04Matthew Chang: And that's very common down here.
- 3:06Matthew Chang: We got a lot of CEOs like hide out in Jacksonville.
- 3:09Matthew Chang: It's like there's secret hideaway, but then they go fly somewhere to do a big job.
- 3:14Matthew Chang: But when Jason hit the ground.
- 3:16Matthew Chang: I feel like he probably took one week off from the big time operations of, of running companies.
- 3:22Matthew Chang: And then it probably drove your wife nuts is my guess, after one week and then
- 3:27Jason Engelhardt: Yes.
- 3:28Matthew Chang: immediately turned into possibly the most prolific community builder in Jacksonville.
- 3:34Jason Engelhardt: Oh, thank you.
- 3:36Matthew Chang: uh, did you see that coming?
- 3:37Matthew Chang: What'd you think I
- 3:37Jason Engelhardt: no, I didn't.
- 3:38Jason Engelhardt: That's very nice of you.
- 3:39Jason Engelhardt: Wow.
- 3:40Matthew Chang: So.
- 3:41Colin Russ: We will have to get into the bad company drums behind you and everything too, but that that's for later.
- 3:46Jason Engelhardt: Yeah, that's a whole different story.
- 3:47Matthew Chang: so where Jason popped onto the scene was he just started hosting at an aggressive pace pitch events under the banner of a, a, uh, nonprofit movement.
- 3:58Matthew Chang: He started called Silicon Beach, the idea of like Silicon Valley and Jacksonville Beach and kinda mashing those together and just started taking the community by storm.
- 4:08Matthew Chang: I was joking on the pre-show, the wallpaper's, my LinkedIn.
- 4:12Matthew Chang: So when Jason's post, if I go on LinkedIn, I just see like seven of his posts in a row.
- 4:16Matthew Chang: It's, it's the whole thing.
- 4:18Matthew Chang: And, um, and so he just really just immediately went in for an impact.
- 4:23Matthew Chang: Uh, jumped in and helped us with our venture competition, uh, host Silicon Beach probably six times a year, Jason, be my guess, or maybe more.
- 4:31Jason Engelhardt: been more than that lately, but yes.
- 4:33Matthew Chang: Yeah, and, and then, and then it's the franchise.
- 4:36Matthew Chang: I think that's what's happening to you now.
- 4:37Matthew Chang: You're a franchise is people are pulling you.
- 4:41Matthew Chang: He's got cigar nights, he's got pitch competitions at the local universities.
- 4:44Matthew Chang: He partners with the city to spotlight, you know, black and women owned businesses.
- 4:49Matthew Chang: I mean, it's just really incredible.
- 4:50Matthew Chang: Um, and then it's been great to develop a friendship with Jason'cause he actually does work.
- 4:55Matthew Chang: So when we're working on something together, he gets his piece done, which is, is nice for
- 5:00Colin Russ: Rare, rare.
- 5:01Jason Engelhardt: right.
- 5:02Matthew Chang: that's my intro to Jason.
- 5:04Matthew Chang: Two, two years we've been buds and bopping around Jacksonville and we both have the same passion.
- 5:09Matthew Chang: Let's build a city, let's build entrepreneur scene.
- 5:11Matthew Chang: Let's, let's solidify a funding scene so our entrepreneurs know where to go to get early stage capital.
- 5:16Matthew Chang: And, uh, he's the type of guy that you can call him any day of the week and he'll drop what he is doing, make phone calls, work his network and try to help you out.
- 5:24Matthew Chang: So Jason, tell us more.
- 5:26Jason Engelhardt: Thank you.
- 5:27Jason Engelhardt: Well, thank you.
- 5:27Jason Engelhardt: That's that's very, very, very kind of you.
- 5:30Jason Engelhardt: So, yeah, so it was funny because one of the things that Matt said was he asked me a little about myself when I first met him, and he's like, uh, you've been here 10 years, where you been?
- 5:41Jason Engelhardt: I was like, oh gosh, you know, but he's right.
- 5:44Jason Engelhardt: I, I've been commuting back and forth to New York for the last, I don't know how many years.
- 5:48Jason Engelhardt: And, uh, he's also right that I think I took a week off and then decided, okay, I needed to do something.
- 5:55Jason Engelhardt: And, uh, I've been working on Silicon Beach ever since.
- 5:59Jason Engelhardt: And what we do is, you know, we, you know, we run three pitch events a month.
- 6:07Jason Engelhardt: And I didn't expect to go monthly, Matt and Colin, but it just appeared that there was that much activity and that much interest.
- 6:16Jason Engelhardt: So I've been thrilled to do it.
- 6:17Jason Engelhardt: And luckily, university of North Florida has been kind enough to always provide me space.
- 6:23Jason Engelhardt: So, um, I, I've, you, you know, I do a o open office hours at a coffee shop.
- 6:29Jason Engelhardt: I move around the city and I try to find coffee shops with a mission.
- 6:34Jason Engelhardt: Biddy and Bose is one.
- 6:36Jason Engelhardt: Um, grounds of Grace is another.
- 6:38Jason Engelhardt: So I keep moving to different coffee shops that have a mission and we bring 30, 40, 50 people in, which is, you know, nice bump for them on a weekly or monthly basis.
- 6:51Jason Engelhardt: Um, and then we do, we do at a cigar event at Cigar International.
- 6:55Jason Engelhardt: And the reason I do it there is for the most part, people are uncomfortable walking into a cigar shop.
- 7:03Jason Engelhardt: Or, or a cigar lounge or bar.
- 7:06Jason Engelhardt: And the fact that they're uncomfortable means that the conversation they're gonna have is gonna be probably a little bit deeper than if they just walked into, like someone suggested a pizza place, right?
- 7:18Jason Engelhardt: Because for the most part, everybody's on their back foot and they're coming in and they're going, am I really gonna smoke a cigar?
- 7:24Jason Engelhardt: I've never been to Cigar bar before.
- 7:25Jason Engelhardt: Am I gonna have a drink?
- 7:26Jason Engelhardt: Who are these people?
- 7:28Jason Engelhardt: So.
- 7:29Jason Engelhardt: I kind of use that to the advantage.
- 7:32Jason Engelhardt: And the other thing that I do is I make sure when people come in to try to greet everybody, but also find out who do they want to talk to, what are they looking for that they're here at this event.
- 7:43Jason Engelhardt: So we get people that end up being yoga instructors.
- 7:47Jason Engelhardt: Um, we get people that are uh, um, beau beauticians, and then we get all the tech people.
- 7:54Jason Engelhardt: And what's amazing is at the last event.
- 7:57Jason Engelhardt: I got there probably a quarter to four, and there were already 25 or 30 people in the room already networking, and I think, all right, we we're, we're being successful now.
- 8:10Jason Engelhardt: So much so
- 8:11Colin Russ: something's working.
- 8:13Jason Engelhardt: cigar International came up to me and they said, we really need you to start telling us when you're doing this because we have to bring another bartender on board and another person in the humidor.
- 8:24Jason Engelhardt: So those are really nice positive signs.
- 8:27Jason Engelhardt: Um, from a pitch perspective, we were doing it a few times a year.
- 8:32Jason Engelhardt: Now we've been doing it almost every month and we're getting really great speakers.
- 8:38Jason Engelhardt: Um, Joel Stevens from Bernstein flew down from, from Wall Street to come and present.
- 8:45Jason Engelhardt: Um, we are getting somewhere between 130 and 150 people in the room, maybe more.
- 8:51Jason Engelhardt: Another 20 or 30 people on the Zoom.
- 8:54Jason Engelhardt: So we're getting people in and we're also, uh, finding that we have somewhere between 10 and 15 institutional investors or groups that show up.
- 9:07Colin Russ: So the, the pitches, I mean, 130 to 150 people, that's awesome.
- 9:12Colin Russ: I mean, to be able to be doing something like that, plus with, you know, more than a dozen institutional investors, that's just a dream mix for any aspiring entrepreneur.
- 9:20Colin Russ: What are the areas that you're seeing a lot of these entrepreneurs come in and pitching from?
- 9:24Colin Russ: You know, is it all ai, AI rappers?
- 9:27Colin Russ: Is it weird mom and pop shops?
- 9:29Colin Russ: You know, what?
- 9:29Colin Russ: What is it you're seeing?
- 9:31Jason Engelhardt: Yeah.
- 9:31Jason Engelhardt: Uh, I'm not seeing mom and pop shops and that's okay.
- 9:34Jason Engelhardt: 'cause I'm not sure we're, we're catering to them.
- 9:36Jason Engelhardt: What I am seeing is innovation and disruptive technologies.
- 9:43Jason Engelhardt: So it's not all ai.
- 9:45Jason Engelhardt: Uh, but when I do say that I had a guy that pitched last time, he takes Basalt rock and he crushes it, and from there he creates it into a, um, a ribbon and then wraps it to create, um, rebar.
- 10:03Jason Engelhardt: Now the interesting thing about it is it's lighter than steel.
- 10:07Jason Engelhardt: It's stronger than steel, and it doesn't corrode.
- 10:11Jason Engelhardt: So if you're an engineer like Matt, and you understand if you're building a sea wall, right?
- 10:17Jason Engelhardt: The concrete is porous, that salt water gets through the concrete and starts to rust out the, the, uh, rebar.
- 10:25Jason Engelhardt: Well, that's a problem.
- 10:26Jason Engelhardt: And you see it when you drive around almost any place, whether it's a sea wall or it's a, it's a bridge.
- 10:33Jason Engelhardt: You see that, that start to rust.
- 10:36Jason Engelhardt: This won't do that.
- 10:37Jason Engelhardt: So these guys, this is a new, innovative product, new innovative company, and they're pushing this forward.
- 10:43Jason Engelhardt: Fascinating.
- 10:45Matthew Chang: So we held, we hold the, um.
- 10:47Matthew Chang: Probably the city's largest, uh, funding event every year called Jacksonville Venture Competition, although it seems like Jason's gonna be taking, taking over soon Uh, and so we do the formal pitch.
- 10:59Matthew Chang: We'll qualify what, five to six companies, Jason, Jason said as a judge and brought some funders through the room and nominated several the startups.
- 11:07Matthew Chang: And, um, and then one of his selections won and then they were funded.
- 11:12Matthew Chang: Uh, the Chen Robotics Fund was happy to take the, the headline.
- 11:16Matthew Chang: On the funding, and it was a, a Mayo Clinic doctor plus his business partners that created accessories for the robotic surgery market.
- 11:26Matthew Chang: So the, the big innovation for a lot of these surgeries is the robotic surgery equipment, right?
- 11:31Matthew Chang: That you could actually, uh, perform these surgeries, you know, faster healing time and all the benefits as to why most surgeons that have access to robotic surgery are going that way.
- 11:42Matthew Chang: But just like after the iPhone was created.
- 11:45Matthew Chang: We needed 10,000 accessories for it.
- 11:48Matthew Chang: You know, phone cases, screen covers, charging mag chargers, like whatever.
- 11:53Matthew Chang: Um, the surgeons that were doing the surgery kept saying, I wish we had insert the accessory for the catalog here.
- 12:02Matthew Chang: Uh, that would make our surgery easier.
- 12:03Matthew Chang: So some local physician, um.
- 12:08Matthew Chang: And his team developed an American made, uh, sanitary accessory kit to make surgery faster.
- 12:15Matthew Chang: They increase the cycle time of the surgeries and lower costs.
- 12:18Matthew Chang: So that's an example.
- 12:19Matthew Chang: Jason, you, that company's called Suture Shield and you found them probably, I'd guess six months before the pitch competition.
- 12:28Jason Engelhardt: Easily.
- 12:28Jason Engelhardt: Yes.
- 12:29Jason Engelhardt: Yeah.
- 12:30Matthew Chang: and worked with, have a feeling put on stage a few times so that they were polished.
- 12:35Jason Engelhardt: I, I, I did, I put them on stage a few times.
- 12:38Jason Engelhardt: I helped them with their pitch.
- 12:40Jason Engelhardt: Um, and the part that I found most interesting, which is what changed their pitch, because this is not a field that.
- 12:47Jason Engelhardt: You know, I, I'm really in was the fact that the suture shield, which is about this big, actually goes inside the body.
- 12:56Matthew Chang: Yeah.
- 12:57Jason Engelhardt: And that was lost on me from their pitch.
- 13:00Jason Engelhardt: So once they actually started to show that and created the, the, the, um, the video of how this actually works, that's when people went, oh my gosh, look at this.
- 13:12Jason Engelhardt: This is really amazing, right?
- 13:14Jason Engelhardt: Because, you know, you don't, you don't think about it as much, but these robots, they operate inside the body, right?
- 13:23Jason Engelhardt: When you have arthroscopic surgery, many cases, those are robots, right?
- 13:28Jason Engelhardt: So if you're having hernia surgery, it's probably a robot with two little poke holes in your belly and they've, they've blown air in to make the cavity larger for them to work with.
- 13:43Matthew Chang: He's finding everything, Colin.
- 13:45Matthew Chang: And when you look at, when you look at Jason's companies on the first pitch, just being fair to entrepreneurs, they're probably all a pass, right?
- 13:54Matthew Chang: By the time they've been with Jason 3, 4, 5 months, and they've, they've kind of sharpened their message and professionalized, uh, the way they think.
- 14:01Matthew Chang: Uh, they're all a go, like all of them.
- 14:05Matthew Chang: You know, every, every company Jason's ever brought to something I've done is you're like, gosh, I wish.
- 14:10Matthew Chang: Why do we have to pick one?
- 14:10Matthew Chang: Why can't we pick four?
- 14:11Matthew Chang: Let's pick four winners,
- 14:13Jason Engelhardt: And that was a great thought last time.
- 14:15Jason Engelhardt: The last time we did the, the venture competition, right?
- 14:17Jason Engelhardt: People were like, well, how do we fund all of these?
- 14:20Jason Engelhardt: And that's the goal.
- 14:21Jason Engelhardt: So what we're finding is that people are elevating their game before they get to the pitch competition now.
- 14:28Jason Engelhardt: And I have people come before they pitch to see it, and they go, yeah, well, I'm not ready.
- 14:35Jason Engelhardt: I know you're not ready, but this is the level of caliber you have to be at.
- 14:39Jason Engelhardt: So what I'm doing now, Matt, is I'm starting to create an incubator to get people ready and I'm working with the city to help fund this.
- 14:51Jason Engelhardt: I'll be going out to probably some, some, uh, companies too, to see if I can get some charitable donations to help fund this.
- 14:59Jason Engelhardt: Um, but I think it's important for the city of Jacksonville, we don't have that innovation that that incubator.
- 15:07Jason Engelhardt: To help these founders grow, which eventually means jobs for the area.
- 15:14Jason Engelhardt: So I met
- 15:15Matthew Chang: Colin, just for your background and for the audience, Jacksonville is headquarters for a couple Fortune five hundreds, so we do have a a pretty decent.
- 15:25Matthew Chang: Uh, corporate base.
- 15:27Matthew Chang: We also have a lot of kind of utility institutions.
- 15:29Matthew Chang: We've got military bases and we're a railroad hub.
- 15:32Matthew Chang: We have a, a, you know, a top sea port, you know, so we have kind of that infrastructure layer.
- 15:38Matthew Chang: Uh, and we have, I would say almost inadvertently created a couple unicorns over the last 20 years.
- 15:46Matthew Chang: Probably our biggest one that's waiting to exit right now would be, um, fanatics.
- 15:52Matthew Chang: You know, they, they, they built a massive
- 15:55Colin Russ: and everything.
- 15:55Colin Russ: Yeah.
- 15:56Matthew Chang: Yeah, yeah.
- 15:56Matthew Chang: All the pro sports merchandising.
- 15:59Matthew Chang: They've built a massive operation with Jacksonville, you know, Jacksonville founding Jacksonville roots, and, um, and now they're into the, the e-comm stuff, the sports betting, you know, all that add on to sports.
- 16:13Matthew Chang: But we don't really have a feeder program.
- 16:15Matthew Chang: Like those are, those are rare.
- 16:17Matthew Chang: And we, we just had, uh, who was it?
- 16:19Matthew Chang: Dow Jones just bought one of our companies.
- 16:21Matthew Chang: Jason,
- 16:22Jason Engelhardt: Oh, I, I'm not aware of that.
- 16:24Matthew Chang: the Black Fi, black Knight Financial exit, which
- 16:26Jason Engelhardt: Oh, yes, I'm sorry.
- 16:27Jason Engelhardt: Yes,
- 16:28Matthew Chang: Yeah.
- 16:28Matthew Chang: I think that went to ICE or, or uh, Dow Jones, uh, parent company.
- 16:33Matthew Chang: And, and so we do have these success cases, but it's not, it's not like spinning out like you have in other cities until now.
- 16:41Matthew Chang: So like the velocity, how many startups are you touching per year, Jason?
- 16:46Jason Engelhardt: I do.
- 16:48Jason Engelhardt: Well, so I see between, between two and 3000 pitches a year, but I end up, I end up highlighting eight a month.
- 16:58Jason Engelhardt: That the common pitch.
- 17:01Jason Engelhardt: So it's, it's a decent number.
- 17:04Matthew Chang: A, that's
- 17:04Colin Russ: one of the things that, you know, we're just saying across the country is just a huge shift of, uh, kind of next generation and, and frankly, you know, a lot of millennials even.
- 17:13Colin Russ: Um, looking at entrepreneurship as a viable kind of career path, kinda the way forward.
- 17:19Colin Russ: 'cause they want more control over their life, their time, their schedule, what, whatever.
- 17:24Colin Russ: Um, and so you see that increased affinity towards I wanna be my own boss, I want to build something.
- 17:31Colin Russ: But you know, to Matt's point, you don't have these feeder programs that the supportive infrastructure.
- 17:38Colin Russ: To really make that possible.
- 17:40Colin Russ: And so at its core, it sounds like that's what Silicon Beach is, is that it's that, you know, not quite venture studio, but kind of the incubator, you know, and facilitator to get these companies ready.
- 17:51Colin Russ: Or maybe you can speak a bit more to that.
- 17:55Jason Engelhardt: I didn't originally start with the incubator, right?
- 17:57Jason Engelhardt: I started with pitches that are supposedly companies that have MVPs and they're really ready to go to help them accelerate and scale, right?
- 18:06Jason Engelhardt: So that really is more the venture studio perspective.
- 18:09Jason Engelhardt: And I, I do work with a lot of companies in that area.
- 18:12Jason Engelhardt: I also have Matt, one of the companies that pitched last year.
- 18:15Jason Engelhardt: We're in conversations with a, um, let's say a publicly traded foreign company for a potential exit.
- 18:23Matthew Chang: Nice.
- 18:23Jason Engelhardt: Okay.
- 18:24Jason Engelhardt: So, so it really does run the gamut.
- 18:26Jason Engelhardt: What I did see though, there is a, there was a, an, a incubator in the Jacksonville, let's say adjacent area, and they're stopping because it's hard to make money at that, right?
- 18:39Jason Engelhardt: For the most part, it becomes a, um, a pipeline or feeder into your organization.
- 18:46Jason Engelhardt: So I looked at this and I said, we really can't have this disappear.
- 18:51Jason Engelhardt: Um, Jacksonville's too big of a city and too important for us not to do it.
- 18:56Jason Engelhardt: Um, and I'm, I'm a kind of guy that says, if there's no one leading, I have to fill the void, rightly or wrongly.
- 19:03Jason Engelhardt: And so I came up with this concept and I went to the city and I said, we need to do this because from an education perspective, this is part of the future of the city.
- 19:13Jason Engelhardt: So while I, you know, it wasn't my initial intention, it's something that's very important.
- 19:18Jason Engelhardt: So I feel like I have to get involved and, um, I've brought a lot of people in that, uh, are gonna help teach.
- 19:26Jason Engelhardt: I'm not gonna teach every program, every class.
- 19:28Jason Engelhardt: I couldn't possibly do that.
- 19:30Jason Engelhardt: Um, but I brought in people, um, from University of Florida University, uh, north Florida, Flagler, uh, and JU to help.
- 19:40Jason Engelhardt: Because the reality in my mind is it affects all of us.
- 19:45Jason Engelhardt: Um, so how do I bring the right people in to give the right class or course to whoever it may be or whatever that topic may be.
- 19:55Colin Russ: On our last episode, Matt and I went into education very broadly and, you know, a, a litany of issues we obviously see with that.
- 20:04Colin Russ: But one of the core things is we hit on was really having the education piece tied to the needs of the businesses, basically preparing people to meet the moment.
- 20:17Colin Russ: And so it, that's, it sounds very much like that is a, a core piece of what you're doing.
- 20:23Jason Engelhardt: It, it's exactly a core piece and I'm, you know, you also find that not everybody's gonna do well in a classroom setting, you're gonna speak to them differently in whatever this setting is going to be.
- 20:36Jason Engelhardt: And there's gonna be a lot of learning going on there because of it, but it's gonna be a lot of real world learning, right?
- 20:42Jason Engelhardt: I go and, and I've had the privilege of speaking at University of Florida, all those universities.
- 20:47Jason Engelhardt: Uh, um, um, I was just over at Jacksonville University.
- 20:50Jason Engelhardt: I did, uh, Flagler, uh, I've done UNF number of times.
- 20:54Jason Engelhardt: Um, and it's talking to these, these young people about entrepreneurship and the, the beauties and the pitfalls and the challenges.
- 21:04Jason Engelhardt: And I've had some very positive feedback because it's been very honest with them.
- 21:09Jason Engelhardt: It's not just book, you know, let's turn to page 60, or whatever it may be.
- 21:13Jason Engelhardt: It's really, this is what it is.
- 21:15Jason Engelhardt: And for the most part, what I do is I put up one slide, which is just like a, a word bubble that tells you the different things that happened throughout my career.
- 21:25Jason Engelhardt: And I will tell you whatever the story is of anything you want to talk about.
- 21:30Jason Engelhardt: So I don't really walk in with an agenda.
- 21:32Matthew Chang: One of the things that Jason does really good, Colin, is like he mentioned, he is, he is got a startup and they're onto something.
- 21:40Matthew Chang: They may be ripe for a kind of a, I call it a innovation exit to a publicly traded Jason.
- 21:46Matthew Chang: So it's, would that be fair that the, the company's not really buying the financials they're buying, buying the IP or the, the idea,
- 21:54Jason Engelhardt: They're buying the ip.
- 21:56Matthew Chang: right, exactly.
- 21:57Matthew Chang: Jason is really good at being agnostic.
- 22:01Matthew Chang: So I mentioned, you know, we gave the example of how he supported the venture competition and got one of his mentored companies funded, you know, by their first vc.
- 22:10Matthew Chang: He also pushes to private equity.
- 22:13Matthew Chang: I've seen him push to private credit.
- 22:15Matthew Chang: He takes people to larger company exits, strategic exits.
- 22:19Matthew Chang: Like he, that's, that's one of the unique things is a lot of the times online when we listen to the venture crowd, it's just like venture, venture venture.
- 22:26Matthew Chang: Right.
- 22:27Matthew Chang: Well that is such a small portion of businesses and it's not, it's not the right path for everybody.
- 22:33Matthew Chang: And so that's kind of the cool thing about going through Silicon Beach and Jason is he doesn't really care.
- 22:38Matthew Chang: Is it venture?
- 22:38Matthew Chang: Is it private equity?
- 22:39Matthew Chang: Is it something else?
- 22:41Matthew Chang: He doesn't really care.
- 22:42Matthew Chang: He kind of maps and says this, you're a good fit for this channel.
- 22:46Matthew Chang: And the messaging for each of those channels is really different for a company builder.
- 22:52Jason Engelhardt: Thank you.
- 22:53Jason Engelhardt: Yes.
- 22:53Jason Engelhardt: Mm-hmm.
- 22:54Colin Russ: we're gonna shift, uh, gears here briefly.
- 22:57Colin Russ: We, we have, uh, some fun little questions that we like to kind of get into with everybody.
- 23:01Colin Russ: Um, first one is, what is your AI tool of choice that you, your default go-to?
- 23:07Colin Russ: And the second one is, what is the last thing you asked it?
- 23:14Jason Engelhardt: I, I discovered, uh, two things I'll share.
- 23:17Jason Engelhardt: Um, one is I discovered notion recently.
- 23:20Jason Engelhardt: The Notion database.
- 23:21Jason Engelhardt: I'm not sure that's exactly ai, but oh my God, I'm starting to use that and build it out for, for a few projects I'm working on that are big and complex.
- 23:31Jason Engelhardt: I, I use chat GPT and it has become my therapist.
- 23:37Jason Engelhardt: What I mean by that is when I'm up at two o'clock in the morning and I'm strategizing and I can't sleep, I talk to chat GPT about freaking everything, and it's been helping me to organize things.
- 23:48Jason Engelhardt: I still write everything longhand.
- 23:51Jason Engelhardt: Um, and I still, like, there's a, uh, uh, I'm working on something with the military right now and I had a read just because it's who I am, like the 600 page requirements.
- 24:01Jason Engelhardt: I could have probably dropped it into, um, chat GBT and asked it to gimme the summary.
- 24:08Jason Engelhardt: I couldn't, I, I'm always fearful I'm not gonna be able to speak to something, so I still have to go through it.
- 24:15Jason Engelhardt: I still have to write everything longhand and I drop it in there to make sure it helps me organize it, polish it, um, and most importantly, spell check and make sure my sentences aren't like one sentence from beginning to end.
- 24:29Colin Russ: It's always, always pretty clutch.
- 24:31Colin Russ: I, I wish I had had that benefit in, you know, high school for my writing.
- 24:35Colin Russ: I probably would've gotten a little bit better grades, but hey.
- 24:39Jason Engelhardt: But you still have to do the work.
- 24:41Matthew Chang: Colin, you should have gone to Purdue.
- 24:42Matthew Chang: 'cause then you don't have to write.
- 24:44Colin Russ: I know, I know.
- 24:45Colin Russ: Could've just drawn in my, stuck with my math and stuff would've been better.
- 24:49Matthew Chang: Jason.
- 24:50Matthew Chang: Last episode we talked about Colin got accepted to Purdue for engineering.
- 24:54Matthew Chang: Then he chased a girl to a liberal arts school to major in political science.
- 24:58Matthew Chang: And uh, so I guess you had to do a lot of writing as a result of your choice.
- 25:03Jason Engelhardt: Oh my.
- 25:04Jason Engelhardt: So, so Colin, did you marry her?
- 25:06Colin Russ: Oh God, no.
- 25:08Colin Russ: I don't even think I saw her after the tour.
- 25:09Colin Russ: I was just, you know, 18-year-old hormones,
- 25:12Jason Engelhardt: All right.
- 25:12Jason Engelhardt: I'm sorry to hear that.
- 25:14Colin Russ: eh, you live and learn, right?
- 25:16Colin Russ: It's not, not life altering or anything.
- 25:18Jason Engelhardt: Right.
- 25:20Colin Russ: All right.
- 25:20Colin Russ: Well, thank you.
- 25:21Colin Russ: So I guess getting back more onto the topic, um, you know, let's talk about what's next for Silicon Beach.
- 25:29Colin Russ: You know, where do you see it going, you know, not just in next year,'cause obviously you're saying thousands of pitches.
- 25:35Colin Russ: Um, but what does that trajectory look like in terms of impact in Jacksonville more broadly, the, the portfolio or the companies you're helping?
- 25:42Colin Russ: You know, let, let's talk about the future a bit.
- 25:45Jason Engelhardt: Well, I, I've actually taken a, maybe it's a pivot, maybe it's a natural progression.
- 25:50Jason Engelhardt: And Matt, I don't know if I shared this, this with you, but, um, I'm creating Silicon Beach development, which is, um, I'm actually working on pretty large scale.
- 26:02Jason Engelhardt: Development pro, pro, uh, projects.
- 26:04Jason Engelhardt: Some are here in the city of Jacksonville.
- 26:08Jason Engelhardt: Others will be throughout the state.
- 26:11Jason Engelhardt: So I'm working with the state, counties, cities, um, different aspects of the military.
- 26:17Jason Engelhardt: I'm on my way up to Capitol Hill soon.
- 26:20Jason Engelhardt: Uh, so it's, it's absolutely fascinating how one thing just continues to lead to the next.
- 26:25Jason Engelhardt: Um, but it, it all.
- 26:27Matthew Chang: real estate development, right?
- 26:29Jason Engelhardt: I don't consider myself a real estate developer, but yes, I'm talking about real
- 26:33Matthew Chang: be built, it's like land and buildings.
- 26:36Jason Engelhardt: So I have, I'm partnering with people that actually do the construction and private equity people for that.
- 26:44Jason Engelhardt: What I'm doing is I'm doing what I do, which is, I'm making, I'm making the deals.
- 26:50Jason Engelhardt: Um, so I, I'm seeing areas where.
- 26:54Jason Engelhardt: It would be nice to have leadership, and I'm filling those voids, whether it is for the military at one airport or another, or a military base, or it's, you know, FDA clean room capabilities, whatever it is that I'm, I'm seeing from people I'm talking to, I'm just stepping my way right into it.
- 27:13Matthew Chang: Colin, we finally got into manufacturing.
- 27:16Matthew Chang: So Jason's got basalt rock ribbons that replace rebar in high corrosive marine environments.
- 27:25Matthew Chang: He is
- 27:25Colin Russ: gotta be built somewhere.
- 27:27Matthew Chang: tiny, tiny little surgery accessories for robots to use.
- 27:32Matthew Chang: Uh, are you going full made in USA on us?
- 27:34Matthew Chang: Jason?
- 27:35Matthew Chang: Is that what just happened?
- 27:36Jason Engelhardt: Uh, all of this is made in the USA?
- 27:38Jason Engelhardt: Yes.
- 27:40Colin Russ: So it is possible, despite the critic's claims, it is possible.
- 27:44Colin Russ: Go
- 27:44Jason Engelhardt: Everything is made in the USA.
- 27:46Jason Engelhardt: I didn't think about it until you just said that, Matt.
- 27:49Jason Engelhardt: But, um, it, it's not only that, it's, it's, yeah, it's, it's all focused on how do we help the US um, manufacture, do advanced manufacturing, um, and, you know, prepare ourselves for the future.
- 28:05Matthew Chang: Yeah.
- 28:06Matthew Chang: And, and Colin, if you, you know, you're gonna have to be our guest from here on out for some of this stuff in Jacksonville.
- 28:11Matthew Chang: You can, uh, you can pack it up and export it back to, to Erie.
- 28:16Matthew Chang: Um, but one of the, one of the crazy things, uh, that we see time and time again, our founders here and a lot of the innovation, our building things.
- 28:27Matthew Chang: These are not apps.
- 28:29Matthew Chang: Nobody, nobody here is trying to scale a language model or something that's kind of esoteric and it's just software code.
- 28:36Matthew Chang: Sure.
- 28:36Matthew Chang: You have some of that.
- 28:38Matthew Chang: You have, yeah.
- 28:39Matthew Chang: Lots of atoms and, and these are the types of towns.
- 28:41Matthew Chang: I, I constantly argue that the types of towns that produce a lot of really compelling hardware tech that has to be manufactured right.
- 28:50Matthew Chang: Um, it, our place is like a, like a Jacksonville, Florida, like a Kansas City.
- 28:56Matthew Chang: You know, those are the, those are the towns where when people think about it, innovation, they're thinking about real physical things and they're not only going after this internet scaling phenomenon, they just wanna build things that make the world better.
- 29:08Matthew Chang: You know, whether it be surgery or rebars or what have you.
- 29:11Matthew Chang: So.
- 29:14Colin Russ: I mean that, that's important stuff and that, you know, obviously we've hit on it, I don't know how many times, but I think that's where we see, you know, a lot of the future of production development is just, it's not in Silicon Valley, it's not in, you know, San Francisco or necessarily, you know, the, these traditional tech hubs, but it's quote unquote more real world.
- 29:33Colin Russ: These places where there's real problems to solve and these are the product of people solving those.
- 29:38Colin Russ: So these facilities you're developing, I know we're starting to get, you know, near the end here, but, you know, let, let's talk, you know, briefly about are these gonna be the facilities to, for, for people producing that stuff?
- 29:51Colin Russ: Are we talking more just space for companies to, you know, build out of be startups type thing or what's that gonna look like?
- 29:58Jason Engelhardt: Yeah, it, it, so one of the facilities is going to be, um, advanced manufacturing research development and testing.
- 30:08Jason Engelhardt: Um, for, I don't wanna get into what it, what it would be at this point yet, but it, it has a, a, a military implication to.
- 30:16Jason Engelhardt: It.
- 30:17Jason Engelhardt: Uh, the other one is, um, from an FDA approval perspective, it's very hard to find the right place that you can actually test your products usually has to be sent out someplace.
- 30:32Jason Engelhardt: But to have an environment that allows you to research, develop, and test in a, in the proper environment, right?
- 30:41Jason Engelhardt: Being a clean room or something like that, and creating a innovation.
- 30:46Jason Engelhardt: Space for that is something that doesn't really exist.
- 30:51Jason Engelhardt: But we have a lot, you know, a, a big, a big industry for Jacksonville happens to be medical.
- 30:59Jason Engelhardt: So to me it, it makes logical sense to put it here,
- 31:04Matthew Chang: Yeah.
- 31:05Jason Engelhardt: So
- 31:05Colin Russ: there's a market, there's a need and somebody's gotta fill it.
- 31:08Jason Engelhardt: right.
- 31:09Jason Engelhardt: So if, if, if we can fill it, that brings more jobs to Jacksonville.
- 31:14Matthew Chang: yeah, and, and, and I want to bring up a point that Jason is, which mentioned the feeder program.
- 31:19Matthew Chang: So with Silicon Beach currently, it's kind of like.
- 31:23Matthew Chang: This is, this is a compliment by the way.
- 31:24Matthew Chang: It's kinda like lit little league baseball, right?
- 31:27Matthew Chang: And to have elite high school teams, to have elite, you know, players going to university in your region, you gotta start'em young, right?
- 31:35Matthew Chang: You gotta really develop those players early.
- 31:37Matthew Chang: Um, when you drive around Jacksonville, you've got Mayo Clinic, university of Florida Hospital, St.
- 31:46Matthew Chang: Vincent's, multiple other chains, the Baptist Hospital.
- 31:51Matthew Chang: Um, MD Anderson, they're all right here.
- 31:54Matthew Chang: Those are the consumers of the experimental drugs and the therapeutics,
- 31:59Jason Engelhardt: Yes.
- 31:59Matthew Chang: That's who's, that's who's using it.
- 32:01Matthew Chang: And then if you look at just, I mean, for me and Jason's house, Mayo Clinic's like three miles away.
- 32:07Matthew Chang: Um, when you just look at the stuff that kind of spills out of it, you know, their campus is kinda like an aircraft carrier or a military base by itself.
- 32:16Matthew Chang: It's just a tremendous amount of people it takes to run that operation.
- 32:20Matthew Chang: So every doctor that really does great ends up kind of eventually spilling out to start their own idea.
- 32:26Matthew Chang: Um, having access to space like this, that is the barrier, right?
- 32:32Matthew Chang: Why do big companies do all the drug development?
- 32:34Matthew Chang: Because big companies are the only ones that can afford billion dollar factories where you can do this experimentation, right?
- 32:41Matthew Chang: And then the other, the other part would be military.
- 32:45Matthew Chang: We've had a good lesson this year of, of modernization military that's been kind of center.
- 32:51Matthew Chang: Uh, obviously everything's changing, right?
- 32:53Matthew Chang: Everything is changing.
- 32:54Matthew Chang: So the old rules of war are going away.
- 32:56Matthew Chang: New rules are coming in.
- 32:57Matthew Chang: The, the military does not have a close connection.
- 33:01Matthew Chang: We have, how many bases do we have, Jason?
- 33:04Matthew Chang: We have two or
- 33:04Jason Engelhardt: I.
- 33:06Matthew Chang: Two or three.
- 33:07Matthew Chang: We have, we have an aircraft carrier base and we have a naval air station.
- 33:09Matthew Chang: We might have another one.
- 33:11Matthew Chang: Anyways, we got a lot, we have a lot of military assets in the region.
- 33:15Matthew Chang: But there is no feeder to get the materials and the innovation they need into the base.
- 33:22Matthew Chang: And then, uh, we've got from us, Jason, what is it about a less than an hour's drive to Kings Bay, which is the nuclear sub headquarters
- 33:30Jason Engelhardt: Yes.
- 33:30Jason Engelhardt: Yep.
- 33:31Matthew Chang: I, it's all right here.
- 33:32Matthew Chang: Like the national defense is right here.
- 33:33Matthew Chang: We, Jason and I are lucky.
- 33:36Matthew Chang: We see, we hear the sound of freedom every day outside.
- 33:38Matthew Chang: Like every day the Jets and the helicopters
- 33:41Colin Russ: Beautiful roar.
- 33:42Jason Engelhardt: Matt, Matt, if, if you even go further than just Jacksonville, right?
- 33:46Jason Engelhardt: And out a little bit, all of Florida is filled with military bases.
- 33:52Jason Engelhardt: Um, and there are some you know of and some you don't know of.
- 33:56Jason Engelhardt: Um, so to Matt's point, providing them with a space.
- 34:00Jason Engelhardt: For their vendors, a space that they can have direct feedback and their, and the military is part of that loop all of a sudden, so that you're not developing things and you're waiting six months to get a, a, a, you know, a reply to have everybody in a certain area.
- 34:20Jason Engelhardt: Focusing on whatever it may be, whether, like you said, whether it's uh, uh, Mayport or, or JJAS, right?
- 34:26Jason Engelhardt: But to get their, their feedback quickly and to get it in their hands is so important.
- 34:33Jason Engelhardt: And that's changing the military right now.
- 34:35Jason Engelhardt: And, and, um, secretary Hef is one of the people right now who are saying that, you know, we need to cha change this bureaucracy and start moving quicker.
- 34:46Jason Engelhardt: Right.
- 34:47Jason Engelhardt: That leadership is allowing us to have these conversations and create public private environments for
- 34:55Matthew Chang: was gonna ask if you view this as a, as a P three, because when you say FDA or you say military, those are federal institutions, but you're, you're, the development is, is catering to bridge the gap between a federal institution and a private sector innovation to meet that need.
- 35:11Matthew Chang: Right.
- 35:12Jason Engelhardt: It has to be, I, I, I, there's no way I could build this without them and without their guidance and without their regulations to follow whatever those rules are.
- 35:23Jason Engelhardt: Right?
- 35:23Jason Engelhardt: I spent the, the morning with, uh, at, at a military base, um, you know, working with them to identify what are some of the rules I have to think about.
- 35:33Matthew Chang: Amazing.
- 35:35Jason Engelhardt: Yeah.
- 35:35Colin Russ: gotta be able to, uh, meet, meet the customer where they're at, if you will.
- 35:39Colin Russ: So it, you know, makes perfect sense.
- 35:41Colin Russ: Well, we are coming up on time, but before we leave Jason, where can people find you?
- 35:47Colin Russ: Where can they reach you?
- 35:48Colin Russ: What are the socials, what.
- 35:49Colin Russ: Website, all that good stuff.
- 35:51Jason Engelhardt: So I am at, um, Silicon beach.ai.
- 35:58Jason Engelhardt: That's our website.
- 35:59Jason Engelhardt: Um, I'm always on LinkedIn like Matt says, and I, I, you know, I'm always posting.
- 36:05Jason Engelhardt: We have events constantly.
- 36:06Jason Engelhardt: You could find those on.
- 36:08Jason Engelhardt: On Silicon beach.ai as well.
- 36:11Jason Engelhardt: I don't really use other socials'cause I don't find them to be really business focused, in my opinion.
- 36:16Jason Engelhardt: Um, and I want to keep business separate from, from pleasure and the stuff I post on a personal perspective is just funny, ironic jokes.
- 36:24Jason Engelhardt: I don't do anything business on there.
- 36:26Matthew Chang: Memes encouraged.
- 36:28Jason Engelhardt: Yes, exactly.
- 36:30Jason Engelhardt: You know, I, I'm, I'm even much more sarcastic personally than I am in business.
- 36:35Colin Russ: Well, Jason, thank you so much.
- 36:38Colin Russ: This has been great.
- 36:38Colin Russ: I feel like we could have gone for another hour easily, just talk about all the different things you've got your hand in.
- 36:43Colin Russ: Um, but you know, really appreciate you taking the time to speak with us.
- 36:46Colin Russ: Say it sounds like you are really doing some important work, so please keep at it, keep doing the great things you're doing for the community, um, and for their audience.
- 36:57Colin Russ: I'm Colin, you can reach me on socials on X, particularly on at that, Colin, at that Colin three as.
- 37:04Colin Russ: Um, and you can find me on LinkedIn as well.
- 37:07Colin Russ: And Matt.
- 37:08Matthew Chang: Yep, you got my handle here.
- 37:10Matthew Chang: Easy to find on X and LinkedIn or check us ai.
- 37:15Matthew Chang: Thank you.
- 37:16Colin Russ: And make sure you check out our website, Reforge Pod.
- 37:21Colin Russ: Check us out on the socials too and then you can talk to us or listen again next week,
- 37:25Jason Engelhardt: thank you everybody.
- 37:26Jason Engelhardt: Thank you for the opportunity.
- 37:31Thanks for tuning in to the Reforge Podcast.
- 37:34Make sure to like, subscribe and follow us on all of our social media at the Reforge Pod.
- 37:40We'll see you next time.