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The Most Important Word in Business (It isn't Profit) with Martin Gilchrist

Martin Gilchrist is famously "everywhere" in the Northern Ireland business scene. But behind the networking energy is a deep philosophy on trust, grounded in a lesson from his grandmother: Responsibility.

In this episode of Weaving Trust, we strip away the technical side of accountancy to focus on the human side of business. Martin shares why credibility isn't just about qualifications—it's about "what people say about you when you're not there". He also opens up about his own moments of failure, including the time he was the "rude guy" in a reception area, and how he fixes trust when it…

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