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New AI Governance Tools Are Table Stakes—Positioning, Not Stack, Drives MSP Growth
Vendors supplying AI-driven technologies are experiencing sustained margin pressure from high operational costs and underwhelming business-level returns, leading to the rapid creation of new product categories that are pushed into the MSP channel. Companies such as Atomic Work, Silverfort, and Guards are releasing governance tools for managing AI agents, while Connect Secure is offering patch management products targeted at MSPs. These launches are not indicators of competitive differentiation, but of structural cost challenges being passed from vendors to their partners.
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