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Culture Over Numbers in Real Estate | Real Estate News
Building a thriving real estate brokerage isn’t just about scaling numbers—it’s about protecting culture. Rainy Hake Austin of The Agency reveals that rapid growth across 180 offices in 17 countries taught them a hard truth: hiring top performers who don’t align with core values can sabotage morale, create drama, and damage reputation. They prioritize agents who collaborate, uplift others, and embody the company’s mission over those who just hit sales targets. Saying “no” to high-producers who don’t fit is tough—but essential. It signals to existing team members that their culture and…
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