Cannes 2026: Beyond Multicultural Marketing | Chaucer Barnes, Translation + UnitedMasters, Chief Marketing Officer
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Relying on traditional demographic categories and static company profiles can expose enterprise brands to high campaign fragmentation and falling consumer resonance.
Dylan Conroy sits down with Chaucer Barnes, Chief Marketing Officer at Translation and UnitedMasters, to analyze the framework for converting standard ethnic marketing models into unfragmented identity tracking networks.
Shifting to Identity Networks: Why targeting active psychographic subcultures (sports, music…
The skinny
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