Diversity and Inclusion in Marketing and Solution Design, with Cheryl Guerin, EVP, Global Brand Strategy & Innovation at Mastercard

B2B Marketing: The Provocative Truth · Nov 9, 2022 · 28m

In this episode of B2B Marketing: The Provocative Truth, Benedict talks to Cheryl Guerin about authentically inclusive marketing for an increasingly diverse world.

Businesses need to be inclusive not just in their marketing campaigns, but in their companies as a whole. It is the responsibility of every company to recognise that the world is more diverse than ever, and that it is necessary to elevate diverse voices and experiences authentically. But what is marketing’s role in this? And how can marketers reflect a deeper understanding and meaningfully incorporate diverse experiences and…