Latest / King Dems Podcast | Growth Mindset, Leadership, AI and Business Insights / The Consistency Compound: Why Bootstrapped Startups Win Long-Term | James Nelson

Transcript

The Consistency Compound: Why Bootstrapped Startups Win Long-Term | James Nelson · King Dems Podcast | Growth Mindset, Leadership, AI and Business Insights

• 0:00
  They're reading all those lies. I wish I could call out and do
• 0:10
  that right lies. I was sleeping with my sister's
• 0:21
  husband. And then I just say that one,
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  I'm like, walk up fast. This is not so my sister caught
• 0:28
  me sleeping with her husband and then you know, I told her
• 0:33
  husband so I think what the. Hell.
• 0:38
  Do reduce things more, right? It's fiction, right?
• 0:42
  I've said right to money. To me, it's fiction.
• 0:44
  The worst one. The worst one are the AI
• 0:46
  generator stories for me personally.
• 0:49
  What do you tell if it's an AI generator story?
• 1:45
  Are you a professional or business owner teaching
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  investors or sharing big ideas what your presentations just
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  description below and start creating smarter with camera
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  app. We're live.
• 2:26
  Ladies and gentlemen, you once again welcome to the Kingdom's
• 2:29
  podcast. And today I've got with me a
• 2:32
  very, very special guest fighting out of somewhere in the
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  world. Make welcome James Nelson.
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  How are you, James? Yeah, this is the first way.
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  It's like Wow, but I don't think he'll be very special game.
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  I mean, I don't think I'm special.
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  OK. We went to if it's together so.
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  So you see that that, that, that that is the buyers brother.
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  That is the buyers brother. Like, okay, big shout out to our
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  mutual friend Damila or Killer, right?
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  The moment she told me, I mean, I have somebody, I have somebody
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  for you, right? And then she said, James,
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  they'll say, I was like, wow, that sounds like that sounds
• 3:10
  like a foreigner. And then she was like, no, he,
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  he went to, he went to OAU with us.
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  I'm like, OK, come on, give me his profile.
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  Let me reach out to him. And then that is how this
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  happened. So shout out to you, Debbie, and
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  of course shout out to you yourself as well.
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  So I finished in 2015, right? But I guess we're like around Oh
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  wow, same time. So it means that you were in all
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  year round the same time. The lights of our Asha ke
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  fireboy tinker Akon I really. I was actually wow, he was.
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  I was. I remember, I remember meet say
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  I knew Fireboy, You know, I knew Fireboy from AO.
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  He used to, he used to blow my friend's guitar.
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  He used to move him his guitar once in a minute and he felt he
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  was like, I mean like stabbing. I mean, it's always incredible
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  to know that, you know, and I think anybody watching this was
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  just life is such a wholesome journey that you have to be
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  incredible with everybody. I mean, imagine I was like
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  typing up Fireboy and we're like really good friends.
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  I mean, as I say, I'm like, hey, I don't think he knows I exist
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  other than, you know, I went to play with family's guitar a lot.
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  And I will. Yeah.
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  But that's, I mean, interesting times, to be honest.
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  And it's goes good to see that, you know, over time growth
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  happens. People are an incredible place.
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  Just you see that good happens and it's not a one day thing.
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  So the fact that you're not, you know, as a today, today, today
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  is not happening means that, you know, it was a journey
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  essentially. Yeah.
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  Yeah, exactly. You might not be, you might not
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  be where you want to be, but you're not where you used to be.
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  And that's why I like to tell people I am not here.
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  You're not where you used to be. Brother well Peanuts 800,000
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  users for minutes and like we're trying to scale that off and
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  we're making so pretty much three points.
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  It's a platform that helps writers and creators monetize
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  their work and also helps this new age consume more written
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  content. So people don't read as much.
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  People are not reading fiction. They're not reading novels, but
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  they're thinking more of they're reading all those lies.
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  I wish I could call out some food that right lies on my
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  engagement like that when I read I'm like Ted slide or Ted tweets
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  right. I'm really like this fiction or
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  that should be sent one that when you do notice cooking
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  videos, they will like So I I was sleeping with my sister's
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  husband and then once I just say that one, I'm like walk up fast.
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  This is not like like like so my sister calls me with the husband
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  putting salt and then, you know, I told the husband and now told
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  that I'm like, right. So I think that hell, people
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  reduce things more, right? It's fiction, right?
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  I said right to money. To me it's fiction.
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  And then. The worst one.
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  The worst one are the AI generator stories for me
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  personally. Well, how do you tell if he's an
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  AI generator Story? Let's go there.
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  How do? You tell bro, just touch it.
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  I am AI myself. I'm the human AI.
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  Do not forget my name is Adimalai, Right?
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  So but that you know, I thought. Everybody like, OK, so yeah,
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  because the reason why I said that, right is that most times,
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  for instance, not the most fundamental things, you open a
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  website by anybody. I knew it's an AI website.
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  It was an item. It's just, it's just easy.
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  It's just easy to know. So it depends if it isn't
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  writing, if it's in writing, right?
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  It's very easy to know, right? Because a lot of them don't
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  clear the long dashes, the Oxford commas, you get it.
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  You can see right through the bullshit, right, like, you know,
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  this is AI and of course, if it is, you know, audio visual,
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  right, the voices, you know, I have, you know, used a lot of AI
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  tools. I have AI, you know, tool stacks
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  as my, you know, partners, right?
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  I have a few partners how probably like 20 of them, you
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  know, from gamma to webinar geek to, you know, I have a lot of
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  tech partners, you get it, that have paid, you know,
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  partnerships with us on this podcast.
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  So it's very very easy. I think from experience can
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  easily decipher whether something is AI generated or I.
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  Mean and that's one incredible thing we've done on because we
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  think on storyboard because I think that in future that we
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  have premium to reading original content from people that
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  actually write look at the storyboard.
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  We have different models that say you know so all the stories
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  that are disputed on the homepage algorithm like philtres
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  it out so then that all AI knows that this is an AI retail story
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  save it out if you copy and paste things as well.
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  We want authentic writers to find their voice.
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  We want authentic stories to be read and told.
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  It's on Twitter, on trends, people reading tiny, tiny bits.
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  I mean, if I write a story about my time in where you write and I
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  put it on a blog and I send it to everybody, well, everybody
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  walk up us. I'm telling you guys that
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  actually I knew Fireboy, what's our status?
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  And I'm giving you guys I got to this day, right?
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  So it's not like they don't want to read more, but it's just like
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  bringing it to the format and the style that you read is what
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  we've done at Storyboard. And the beautiful thing is we
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  just released about 50 books from African Classics.
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  Ultima Manda's works on Storyboard now we have
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  incredible line of coming and family.
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  I said the last book is also coming in the coming months.
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  I still have any conversation with my publishing house on
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  that. It's lots of business of more
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  auto, yes, incredible stuff that bringing their stories to the
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  format that people want to read it and you see that
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  fundamentally reading and publishing and writing.
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  So it hasn't changed, but now we are bringing it to the recent
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  generation how we consume things.
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  I can tell you read more stories, you've read more jets
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  from people's or some story, Instagram stories, You know all
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  the stories where you know on Instagram, which is a tweet
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  anyway, they are flexible. Slide one.
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  Slide 2. Slide 3.
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  Slide 4. Yeah, yeah, yeah.
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  That is a story. So if you continue like that,
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  you've actually read 8000 words. Alright, so the question is, can
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  we take this format right and make it an entire experience of
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  reading So and then think about what Spotify has done for the
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  music industry, what's Netflix has done for the movies
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  industries. Now you there's an original
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  Netflix. Spotify for people, Spotify for
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  the podcast industry as well, brother, Spotify for the podcast
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  industry. Like just cashed out on Spotify
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  check I think yesterday. So Spotify zero you also they
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  are good partners with us. Bro you're getting the Spotify
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  dollars right now. Shout out to Spotify, but that
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  you know I'm that. We invest the money.
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  In it's a swap. Nobody has done anything for the
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  writing industry to be right. Nobody has done anything for the
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  writing industry. And we think that we can we can
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  digitise that process and make that home where not everybody's
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  going to get a publishing deal because I just the way not
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  everybody gets into a record label.
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  When you sing an incredible song, you can put it on your
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  Spotify. You can, I mean, not everybody
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  will get even bought by Netflix. You can put it on YouTube and
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  then people are going to watch your movies on YouTube movies.
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  That huge big deal right now. So it's the same.
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  We're not everybody's going to get a publishing deal.
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  Not everybody's going to be discovered as well, but is this
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  platform where if you write an incredible story, it's there,
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  but it's you can engage audience and you can monetize from them.
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  They can't take you. You can look your stories.
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  The beautiful thing about storyboard is that you can't
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  screenshot it right? So it's it's super the next
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  platform for lots of Africans to with an African creators as
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  well. Amazing, amazing.
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  I think this actually speaks to the intro that I wrote for you,
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  right? So see back while I give you
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  your flowers, I like to give people their flowers while
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  they're alive, you know? So let's go.
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  So guys, today's conversation is a master class and building from
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  nothing to something that people cannot ignore.
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  So meet James Nelson, product leader, web three builder,
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  founder of Story Pod, a platform that's killed to over 165,000
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  users without marketing, PR or paid growth.
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  From leading product at global organisations to assembling and
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  managing cross functional teams, working purely on belief and
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  vision. James represents a rare breeder
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  operator, someone who does not just build products, who builds
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  ecosystems. This episode, so it is about the
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  mindset, skill set and tool set at the highest level.
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  So how do you go from zero to 1? How do you lead without control?
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  How do you create demand without noise?
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  Let us get into it once again, the man, the myth and the
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  legend. James Dawson, you walk up to the
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  podcast, so it's interesting, like the dynamics.
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  You're always welcome, brother. You're always welcome.
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  Just the mere fact that we shared that background of, let's
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  say, great effect on the greatest effect.
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  Whoa. So I'd like for you to walk us
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  through the journey from data analytics, right?
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  And product grows into building store report.
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  Like what? What have been that those
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  defining moments that shaped your thinking as a product
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  leader? OK, cool.
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  So walk us through your journey from data analytics and product
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  rolls into building store report.
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  Like what were the defining moments that shaped your
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  thinking as a product leader? Yes.
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  I may not say product leader, I'll say it's important to have
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  so many capabilities and have a lot of experience.
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  So whatever you're doing, you have to have as much experience.
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  So I mean, I studied accounts and I have a business background
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  which, you know, pretty much helps me know so many things
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  about running the business, right.
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  And then you look at my experiences, you know, I started
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  from, I used to be in tax consulting, then data analytics
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  for about, then I work in Hellenic, Coca-Cola, we have
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  some revenue, good management and then the strategy there,
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  then AXA user experience pretty much done so many things.
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  All right. Where?
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  Where the me, the brother? You, you worked with Coca-Cola?
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  Yeah. Yeah, yeah, I used to be a
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  Hellenic, Coca-Cola, Hellenic bottler, the bottling company.
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  So it's like. Wow, interested, interested.
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  The last guy we had on the podcast was the the ex president
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  of Coca-Cola International. That was the last guest we had
• 13:59
  on the podcast. What a coincidence.
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  So we're gradually becoming a Coca-Cola show.
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  Interesting, interesting. Sorry to interrupt you about
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  that. That's very no, that's.
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  Very FMCG is very caught truth in terms of like, I like the
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  fact that everything we do there is very data-driven and you
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  know, you want to tell X amount of cases, right?
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  You are, you have so much insights.
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  What did we sell last year? What's the business plan this
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  year? And what's the really estimate,
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  right? So if you can compare across
• 14:29
  those 3 metrics right now, say what's happening, why are we
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  doing better? Is it, are we increasing
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  volumes? Are we selling more volumes?
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  Are we selling less volumes at the price?
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  Are we, do we increase prices with discrete price?
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  Are we giving more discounts, you know, stuff like that.
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  And it's so data-driven. And that's one thing that I
• 14:45
  liked about understanding how when a business is so
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  transparent on all the data points, it's easier to drill
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  down. And I think that's what a lot of
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  tech companies, tech companies don't have that culture of heavy
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  data drivenness. So it's like, why did our
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  volumes go down? Was it downtime?
• 15:05
  You know, what are the effects if it's into one data source and
• 15:08
  then it's it's two that just shows, you know, if you have all
• 15:11
  those complex reporting tools that actually makes it so
• 15:14
  transparent for you to see the business.
• 15:16
  Was it, you know, was it an infrastructure problem?
• 15:19
  Was it a staffing problem? You're able to say, OK, if it
• 15:22
  was a staffing problem, did we lose staff?
• 15:24
  Did we gain staff? Was an infrastructure problem.
• 15:27
  Partners was the downtown Business Report saying it helps
• 15:29
  you see the business, helps you actually know what to improve
• 15:32
  and what to track. So I had that background
• 15:34
  already, right, which has given me the discipline on how to know
• 15:39
  what to track and how to run, how to just know.
• 15:42
  I mean, tech would say, oh, you're North Star metric, not
• 15:44
  symmetric. Before all that was happening in
• 15:46
  tech, they already had those things existing in the FMCG
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  industry, you know, where I also came from too, right?
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  So, yeah, my, my background has been more of discipline and also
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  learning to use so many tools and learning so many things,
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  right? And everybody should be a, or
• 16:04
  every product manager. Everybody should be a product of
• 16:06
  so many learnings, right? Like I mean, you mean you run
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  this podcast, you have an accounting background, you know
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  what break your phone is? You know what profit and loss
• 16:15
  is? You understand revenue you.
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  Understand. Exactly, brother.
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  Exactly, brother. You know, like in my head, in my
• 16:21
  head when you were talking, I was like this guy's applied his
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  cost account and his manager had accounted from the FMCG
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  background. That was just what was in my
• 16:29
  head, brother. Yes, bro, even even even as as
• 16:37
  you run your podcast, you're looking at the streams, you
• 16:40
  know, at what point did they pick?
• 16:41
  Did they finish watching? Did they finish watching?
• 16:43
  Like there's just so much analysis that goes into which is
• 16:45
  like, you know, it's not just similar with a nice voice and
• 16:48
  knows how to speak well. It's a demo with so many aspects
• 16:52
  of him that actually makes him run this podcast and runs it
• 16:56
  fundamentally well. Right.
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  So I think it's the same thing. I think it's important.
• 17:01
  Exactly. So I think that's the same thing
• 17:03
  that in terms of, you know, all the things that I've done to
• 17:07
  say, OK, when I said I was going to build this thing, because I
• 17:11
  always, the history of it is that I always used to write on
• 17:13
  my WhatsApp status about everybody.
• 17:16
  Like I read about my colleagues, you know, I can write about like
• 17:20
  on my WhatsApp, I have to do this for who is sleeping married
• 17:23
  man, who they bought, who they bought phone for.
• 17:26
  You know, everybody's like everybody's so good to like that
• 17:30
  kind of gossip. It's like corporate gossip.
• 17:32
  And like this is like the same like before.
• 17:36
  And then I used to use different things.
• 17:38
  I'm like, oh, Fumi and Chuma. I used to like I was students
• 17:41
  and everybody knew that they were like real life people in
• 17:43
  the office, like dummy and everybody when I'm like, guys
• 17:45
  come and you know, it was like just a bit of like stream
• 17:48
  everything podcast and streamlining just like casual
• 17:51
  conversations. And he had so much engagements.
• 17:53
  Some days I'll wake up to like 100 messages.
• 17:55
  Some days I was like, stop this thing.
• 17:57
  Be like James, you don't finish that thing we were talking about
• 17:58
  yesterday. So what did you say?
• 18:00
  Because he knew that they were like people that I was talking
• 18:03
  about. And then I'm like, OK, people
• 18:05
  like to engage more in this style, you know, so how do we
• 18:09
  commercialise this thing, right? And then pretty much teamed up,
• 18:14
  teamed up with a couple of people that have worked in my
• 18:16
  career as well. But fundamentally, I always like
• 18:19
  to. And that's how we've been
• 18:20
  growing story for this. If this, then what firstly is to
• 18:24
  say, OK, we, we have to build the app first, right?
• 18:27
  The app now says it does. The basic thing once we do that
• 18:30
  is if we now have this platform that you can create story and
• 18:34
  share stories, what next? Then we need to be able to lock
• 18:36
  stories, then we need to be able to pay for stories.
• 18:38
  And then, you know, it's if this, then what, then what, then
• 18:42
  what? So now it's like when we've done
• 18:44
  all those instrument integration, next thing was how
• 18:47
  can people across the world pay right for these things?
• 18:51
  Do we want to integrate on an arithmetic progression, which
• 18:55
  will be slow or do you want to go geometrically, which is Web
• 18:58
  3, right? So pretty much made the entire
• 19:01
  app AUSEC type thing. We partnered with base, we got
• 19:04
  on the base founders Fellowship and we're able to now do
• 19:07
  payments on it. So it's everywhere you are.
• 19:09
  You could pay for stuff with crypto.
• 19:11
  So it's like, OK, but it's fundamentally if you backtrack,
• 19:14
  you have to build the first layer of this thing, then the
• 19:17
  second layer, then this. I mean, when I mean every
• 19:20
  founder says this, but in reality we're not, we're still
• 19:23
  less than 10% of where we are headed or like 10%.
• 19:26
  So we still have like 90% of the work to be done.
• 19:28
  We want to add voice. We're expanding to comics.
• 19:30
  You know, it's just like so many things, you know, storyboard
• 19:35
  needs to do. We want to do a, you know, from
• 19:37
  Amazon, you can read directly on storyboard, those kind of
• 19:41
  integration, right, where you can just say Amazon read this
• 19:45
  podcast to report. Yeah.
• 19:47
  Do you intend to integrate with Kindle or like, because Kindle
• 19:52
  is that aspect of Amazon that takes care of, you know, the
• 19:56
  books Is that is that what it is?
• 19:58
  And of course, I think your your your.
• 20:01
  Would I say your model is? A bit in line with what these
• 20:05
  guys do medium soft stock and poorer.
• 20:08
  So is there is there any plan to have any fun of partnership or
• 20:13
  collaboration with those of those I?
• 20:15
  Mean well, Yeah. The beautiful thing is we can
• 20:17
  all coexist, right? Those platforms do what they do
• 20:20
  best in long form. We bring out story style, social
• 20:24
  media style, which we think the new age prefers to reading and
• 20:27
  which we know a lot of Africans are using that social media
• 20:30
  style. I mean, fun fact, Nigeria just
• 20:32
  has 33 bookstores, structured bookstores clustered in Lagos
• 20:35
  and Abuja. So it means that if I write a
• 20:38
  book or someone writes a book and you're in Benway or you're
• 20:41
  in the North or you're in the East, it's be as hard as
• 20:45
  important within a country, you know, you know, it will be very
• 20:49
  hard until it gets super pirated before you can sit in or you can
• 20:55
  see it in Chalawa, right? That's how bad it is.
• 20:59
  So, and it means that once bookstore is supposed to save
• 21:02
  6,000,000 Nigerians, it's not practical.
• 21:04
  But this country has 150 smartphone users.
• 21:09
  So it's like we need to harness that bit.
• 21:11
  But then previously, the fear is if you do an ebook, people will
• 21:14
  screenshot and they will share it across themselves.
• 21:17
  Unfortunately, I was reading an article on Bella Niger OK, you
• 21:22
  go feel the the Co founder of Okada books and I was talking
• 21:24
  about the experience how took a mark was book was pirated right
• 21:28
  and then it was quite sad when you had the PDF.
• 21:31
  But you don't see the same thing.
• 21:32
  If my if don't just release the song today, right, it's going to
• 21:36
  be on the streaming platform and you won't see people, you know
• 21:39
  trying to you can't record it out, you can't extract it out.
• 21:43
  I mean, if you go all that manner to take it out, then it
• 21:45
  means that you reliable and persecuted because it means that
• 21:49
  you actually did a deliberate intention to actually So it
• 21:52
  doesn't happen again with music, right.
• 21:54
  It happens more with it used to before.
• 21:57
  So we've solved all of that as what we it used.
• 21:59
  To right, I remember I remember back in the day used to like I
• 22:04
  think music actually maybe yeah, bro, bro.
• 22:12
  So that's weird. Yeah.
• 22:17
  We know where we are headed such that when you write a book, you
• 22:20
  know, it's profitable. You know, I don't need to know
• 22:23
  any publishing house. I can put my story.
• 22:25
  The story is good. I put it on story.
• 22:27
  People discover. I just really discover.
• 22:29
  Everybody goes viral now on Instagram.
• 22:31
  I saw, I was, I was watching this content creator.
• 22:34
  She used to have like 100 views, 200 views.
• 22:36
  All of a sudden she has 600,000 views on one video that she did,
• 22:38
  which was I think the one that was like saying that if you
• 22:42
  philtre tomatoes. I laughed hard.
• 22:43
  That's like when you get tomatoes.
• 22:45
  There's this hack that you use a whatever to like feel tight and
• 22:48
  then so like so that when you are when you are boiling it,
• 22:50
  sorry, I'm talking about it when you are boiling it, you know the
• 22:53
  water will not be there, right, like philtre the water first
• 22:56
  before you and then she tries to feel tight and she discovered
• 22:58
  that when she filtered the tomato and she said one more guy
• 23:01
  this in our shafts. The only thing that was left was
• 23:03
  like it was really time. You should like it's better.
• 23:07
  I burn my gas that tree with this tomato water.
• 23:10
  So I mean, as you went back with that content, just like 600,000,
• 23:13
  like it's an opportunity for I followed her and she's growing
• 23:17
  like she posts on that video. It has more views.
• 23:18
  So we want to do the same thing for writers, right?
• 23:21
  So you don't have to like it's like creating a platform for
• 23:24
  democracy where the right stories get seen by the right
• 23:27
  people and you become very big and who knows?
• 23:31
  Someone cannot approach you to say, hey, we want to make this a
• 23:33
  movie, right? We want to make this into a
• 23:36
  comic and we want to make this an excise.
• 23:38
  So it's a hard work, but we know that if we do this right now,
• 23:42
  it's crazy that platform for Africans.
• 23:44
  So mediums of that. And like, so they don't pay
• 23:46
  Africans, they don't even pay Nigerians.
• 23:47
  We just started paying Nigerians shitty money like last year,
• 23:50
  even alone, alone would change all the dynamics.
• 23:52
  Every day, like tomorrow you can wake up and change how the how,
• 23:55
  how, how people get paid. It's like now it's like only
• 23:57
  you're only getting money from people that pay me.
• 23:59
  And it's like only verified people can like, I mean, like,
• 24:02
  it's important that Africans take people by the horn and
• 24:04
  build their own platform, which which is what we're doing.
• 24:08
  And unfortunately, people are not seeing it.
• 24:10
  Like, why would somebody that sells bags be looking for
• 24:13
  dollars to send to Meta? Can you hear me?
• 24:18
  Yes, I do. You're talking.
• 24:19
  Yes I can. You're talking about somebody
• 24:21
  who sells bags, you know, pay money to Meta.
• 24:24
  So probably you're talking about the Meta verification?
• 24:27
  Yes, yes. Hold on.
• 24:28
  Can you give me can you pause for a second?
• 24:30
  Sure, sure. Yes, I need to take a call.
• 24:32
  Sure, we decide. AI cut this side.
• 24:34
  Yeah, hold on. Just give me a second.
• 24:35
  I need to take a call. Yeah, sure.
• 24:39
  Hello. Hey, I'm back.
• 24:41
  Yeah, Riverside. Yeah, you're back.
• 24:45
  This is on the fact that you're using reverse and you're able to
• 24:48
  cut it. So I'm like, OK, cool.
• 24:50
  Let me just someone's coming to my house and they have missed.
• 24:52
  They've missed their way. Yeah.
• 24:54
  I just said. You know what the AI tools have
• 24:59
  to be working for? The body of your pain side is
• 25:02
  400 and what now $438 for the for the year.
• 25:07
  But that's crazy money. That is.
• 25:09
  That is crazy money you like. Because imagine having to hire
• 25:15
  an editor to cuts, cuts, cuts. We do.
• 25:17
  We do. We do.
• 25:18
  Yeah. Is this horrible?
• 25:20
  Yes, now. Unfortunately, did what?
• 25:26
  Unfortunately I talk really fast sadly.
• 25:29
  OK, OK, No, no, no, not a problem.
• 25:32
  Not a problem. I've done over 170 episodes.
• 25:35
  I've been with the good, the bad and the ugly.
• 25:37
  Never, never a problem. So what did you say that's?
• 25:42
  Impressive. We need to talk offline.
• 25:44
  OK about. OK about don't worries.
• 25:46
  Don't worries. OK Riverside, we're back in.
• 25:50
  Amelia wanted to host a webinar, but the tool couldn't deliver
• 25:53
  zooming. Now she turned to Webinar Key,
• 25:55
  an expert solution for webinars. With seamless setup and
• 25:58
  intuitive design, she delivered the perfect webinar.
• 26:02
  Webinar Key host webinars like a boss.
• 26:06
  Now you've been a founder myself.
• 26:08
  Being a founder, I can't resonate with you on so many
• 26:12
  things. But there is one thing I want to
• 26:17
  talk about here. And of course, you've spoken
• 26:19
  about it already. It's about hard work.
• 26:21
  Everybody likes hard work, right?
• 26:23
  But there's no substitute for hard work when it comes to
• 26:27
  building something from the ground up.
• 26:29
  So what would you say are the beliefs that people get wrong
• 26:34
  when it comes to building products, especially when you're
• 26:39
  bootstrapping building from zero to something?
• 26:42
  Well, there is. I think that I'll be honest with
• 26:46
  you because I've seen this happen too many times, right.
• 26:51
  I know for one that stamina is the most important thing.
• 26:54
  Yes, stamina is the most important thing.
• 26:56
  That idea, you know, in the words of I'm not that fantastic.
• 27:00
  I won't say something that they could, but I'm not that guy,
• 27:02
  right? That, well, my favourite of all
• 27:05
  time is anyway. Yeah, I'm not that guy in the
• 27:08
  West, in the West of Winston Churchill, success is the
• 27:11
  ability to move from failure to failure without losing
• 27:13
  enthusiasm. That has been my fundamentals as
• 27:16
  we started this business. Look at the emails that I sent
• 27:18
  my my Co founders back in this when I'm like, you know, when I,
• 27:22
  when I, when I look at the conversations that I've had over
• 27:25
  time, when I told my founders that, you know, even if he feels
• 27:29
  like we're feeling and we're feeling, we're feeling like we
• 27:33
  need to pick up ourselves and not lose that enthusiasm in what
• 27:36
  we're doing so we can keep on the struggle.
• 27:39
  And like, you know, we don't lose enthusiasm.
• 27:41
  There's so many times people have come we're trying to get a
• 27:44
  mobile developer to but it was hard.
• 27:45
  People have come straight. I'm really overwhelming the work
• 27:48
  right now. I need to go.
• 27:51
  Yeah. So as I was saying, right.
• 27:52
  So it's important that we don't lose enthusiasm, right?
• 27:55
  It's important that you know, because the truth is that they
• 27:59
  start up with a hypothesis, one experiment.
• 28:02
  They will, people read this way if we do it, they might, they
• 28:06
  might not. If it's a hypothesis, an
• 28:07
  experiment, can we change it really quickly as we're giving
• 28:10
  the service and the experience is happening?
• 28:12
  Can we took it again? Can we took it again?
• 28:14
  Can we took it again, right. Can we see what's not working?
• 28:16
  So it's a, it's like so many things like you are jumping
• 28:20
  down. Isolation on isolation.
• 28:24
  Exactly So, but the idea, the most fundamental is that you
• 28:27
  don't lose that enthusiasm. There's so many times when we've
• 28:30
  come to the hard stop and we think that this is it.
• 28:34
  I just need to sleep and wake up.
• 28:35
  And then we're like action. Like I tell myself, like, I
• 28:39
  mean, we're not making so much money.
• 28:40
  We've been we've been on for a while, right?
• 28:42
  Because I mean, for what we are doing, we need to be at scale
• 28:44
  before we, you know, for our ads when it starts coming in.
• 28:47
  And that's what happens with any brand, right?
• 28:49
  If you're beginning your, your kids be at scale before it
• 28:51
  becomes popular and dense. What if I said, Hey, we want a
• 28:54
  partner content. Your $1 million is rolling in
• 28:57
  and then I'm like, or more, we think that, you know, it was
• 29:00
  overnight for you, right? So in the same way but the idea
• 29:04
  to stay consistent not loose then it.
• 29:07
  Bro 2 views. Yeah, you are, exactly.
• 29:12
  So that idea, that thing that keeps you on, right, that gives
• 29:17
  you that stamina and that enthusiasm is the most important
• 29:19
  thing. And that's why you should build
• 29:20
  what you love for sure. Because when, when the lights
• 29:24
  feel in the heads of Sharon, you know, we just remember.
• 29:28
  Like, do you mean that like the thing that I know I'll never
• 29:32
  casually write it on my status and I lost the report because I
• 29:34
  can just casually write to the I want to write write.
• 29:37
  So those things that made you fall in love with that thing,
• 29:40
  even if it's 5 views, you're happy that you have a fulfilment
• 29:43
  that you shot an incredible podcast.
• 29:45
  It was great. It was nice.
• 29:47
  Like it's not fundamentally that because if you think that you're
• 29:50
  going to make money within a certain time and you don't, you
• 29:53
  get tired, you end it and you never go to the end of it where
• 29:56
  you know you have to stay. And even if he has to meet like
• 29:59
  500 episodes that you do. So like, even if we know that we
• 30:02
  have to be on this without with 09 for like 5 years and we're
• 30:06
  going to get 5 million users now 5 million is that they will say
• 30:10
  everybody can run your ass on this platform.
• 30:12
  It changes everything. You know, it's an endless ocean
• 30:15
  of like, you know, such that you know that MKBHD who is super
• 30:17
  successful in what he does. Like he literally said, if
• 30:21
  Netflix wants to give me a deal, no matter the price, you tell
• 30:24
  them bother. Like he's like Netflix like
• 30:26
  don't bother. He's like no need.
• 30:28
  Like there's nothing more to do on Netflix that we are not doing
• 30:30
  here because like, like, like you need to get to that point of
• 30:34
  success in whatever you do where you can command that confidence
• 30:38
  in what you're doing. So and again, but you know that
• 30:40
  every such that you know that every episode you turn out,
• 30:43
  you're going to make $1,000,000 from it without even pushing it.
• 30:47
  You just need that. Yeah, once I once I throw the
• 30:49
  VA, you know, that's where you want to get to, right?
• 30:52
  But you need to steal the episode.
• 30:53
  So it's the same as you. How?
• 30:57
  We have to say the. Cost, you need that.
• 31:03
  I'm happy you're Nigerian. I'm happy you're a Nigerian.
• 31:07
  I saw something, I can't remember where I saw it.
• 31:09
  I think on social media they said something, say consistency
• 31:12
  pays off, but you go on mad first.
• 31:16
  Before you pay, you go. On.
• 31:18
  Mad you go, you go on mad before you.
• 31:23
  This is the same. Thing.
• 31:27
  You reminded me of that post. It is what it is.
• 31:31
  It is what it is. So I don't even fear.
• 31:33
  I mean, obviously everybody, we're trying to fundraise.
• 31:35
  Everybody needs money. Like, you know, I mean, imagine
• 31:37
  you had a podcast in each country and we're flying to each
• 31:40
  country to shoot the podcast. Do you get what I mean?
• 31:42
  You just fly me down. That's what money can do.
• 31:45
  We have a fastest studio machine, like 60.
• 31:49
  That's what money can do. So everybody, because we have
• 31:51
  rich quality content like that, you have access to it.
• 31:54
  Like that's what money can do. So everybody's fundraising.
• 31:57
  I mean I would like to. Speaking, Speaking of, Speaking
• 32:00
  of in studio podcasts, the next episode after you is actually an
• 32:04
  in studio podcast. So you are.
• 32:06
  You are literally manifesting it brother.
• 32:09
  Yeah, it's such an incredible. I'm just going to hide the
• 32:12
  identity of the guest. Wow.
• 32:15
  That is, it's interesting. I mean, it's interesting.
• 32:19
  I mean, so so for us, you, you see that for us, we know that,
• 32:23
  you know, even if we're going to discuss to get like 5 million,
• 32:27
  we know that the most important thing is to stay on course.
• 32:30
  I mean, look at Tim. We spent three Bill and
• 32:32
  everybody knows Timmy. So I know every day I'm trying
• 32:34
  to unknow it every single day I'm like, I'm never going to buy
• 32:37
  anything from you guys. Let's be clear.
• 32:39
  I wasn't. The aggressive advertising.
• 32:43
  Every time I think I'm always like, I just go to it's
• 32:45
  irrelevant. Don't show it again, it's
• 32:47
  irrelevant. I'm tired.
• 32:49
  I don't have money to buy. It's when I'm not shopping, I'll
• 32:52
  have money. I'm being a startup.
• 32:54
  So stop showing me incredible things that I know I'd love to
• 32:57
  buy. But I'm like, you get what I
• 32:59
  mean? So I I mean this entry bill,
• 33:02
  right? But everybody, one way or the
• 33:04
  other, I've done my mistake. Bible.
• 33:07
  OK, where, where was I? What was I talking about?
• 33:10
  I was talking about, you know, the ability to be stay excited,
• 33:13
  right and and push on. And I mean really much
• 33:16
  fundraising as well. But it depends on who believes
• 33:18
  in finding out that, you know, who believes in what you guys
• 33:22
  are doing and who thinks that if you guys stay consistent and
• 33:26
  they support you guys being consistent and they see certain
• 33:29
  things, certain traits that you guys stay consistent that you
• 33:32
  can achieve that right? And essentially knowing that,
• 33:36
  sorry, I'm just my train of thoughts because I'm like
• 33:38
  thinking of too many things. So is knowing that who supports
• 33:42
  that idea that if you guys are persistent in doing this,
• 33:45
  they'll achieve their setting goal.
• 33:47
  All right, because when you start doing something, you know
• 33:50
  that you know this thing has potential.
• 33:52
  It has possibilities, right. So yeah, that's kitten is
• 33:56
  starting out to stay excited. And I mean consistency is good,
• 34:00
  but in your in ways of Adima that you romant.
• 34:03
  He could nearly run back and you don't like would I say a quick
• 34:09
  one like for those guys that are watching out right now that are
• 34:12
  young founders, right, What you have just said is highly
• 34:16
  underrated, brother, right T stancey is key and you know,
• 34:19
  people watch and I use myself as an example.
• 34:23
  The very first what I say Major brand partnership deal that I've
• 34:28
  got right was Better Help. And we know Better Help is the
• 34:33
  number one therapy brand in the world, number one online therapy
• 34:37
  brand in the world. And I remember when when I first
• 34:41
  started out with podcasting, I used to admire the likes of Joe
• 34:44
  Rogan, you know, and you know, the top broadcasters in the
• 34:47
  world that are partners with Better Help.
• 34:50
  And I'll go to the Better Help website and see or you can get
• 34:54
  10% off courtesy of Joe Rogan. Joe Rogan visitors and
• 34:58
  everything. But when I got my own deal, the
• 35:01
  e-mail that was sent to me, right?
• 35:03
  He read something along the lines of we are scouting for
• 35:06
  creators to add to the partnership, right?
• 35:09
  And then we've been following your work for some time and we
• 35:13
  admire what you do. And it, it gave me some
• 35:16
  perspective as to people watch out for consistency, like big
• 35:21
  brands only want to work with creators or founders that are
• 35:25
  consistent, that have demonstrated consistency.
• 35:28
  So it's very important for, for young people out there, whatever
• 35:31
  it is that you're doing, stay consistent, right?
• 35:34
  Keep pushing. A lot of people quit before they
• 35:38
  had the opportunity to see results.
• 35:39
  So I just put that out there. Coming back to story board,
• 35:43
  right, You actually launched this from the ground up, right?
• 35:46
  And you have this obsession with solving problems and of course
• 35:51
  that aligns with the product thinking, but also you guys have
• 35:55
  been able to scale to 160, 5000 plus users with no marketing
• 36:00
  that that I really caught my attention.
• 36:02
  So how, how did you guys scale to, you know, that massive
• 36:06
  number of users with no marketing?
• 36:07
  Like what were the decisions that drove that that growth
• 36:10
  process? I like that same new marketing,
• 36:13
  but it's not really that. But I mean, let's touch base on
• 36:16
  that aspect on growth, I'll, I'll say growth.
• 36:19
  So when there's a we, when there's a we, there's a we.
• 36:23
  Let's start from there. Amazing.
• 36:25
  You don't have money, you don't have money right.
• 36:27
  You can't manufacture cash, so you have to you have to get
• 36:29
  creative. If you can't afford chicken or
• 36:33
  fish in a soup, I need to make soup.
• 36:36
  You can use botanist like mushrooms, right.
• 36:39
  So it's like how can we do this thing if we don't have money for
• 36:43
  this thing? So these are incredible products
• 36:44
  and fun factory the. Fancy name is bootstrapping
• 36:47
  correct? You knows how amazing it is
• 36:49
  because you know all the product features, you know the impact,
• 36:51
  you know what's gonna happen. You know how you can shipping,
• 36:53
  blah, blah, blah, blah, blah. Right now only you knows that
• 36:56
  part. Neither does your user because
• 36:58
  this story, everybody would join and we're like, OK, cricket
• 37:03
  refresh, refresh. What's going on?
• 37:05
  I'm like, I see who writes in this lady who said on Instagram
• 37:09
  she's like, she wrote this story and she was like, you can buy
• 37:12
  the you can see the completing part of the state for just 5000
• 37:15
  naira. I always say, Madam, take these
• 37:17
  things to people actually did a sense that, but I'm sure she's
• 37:19
  not ready. I've not seen it right.
• 37:22
  But you just be like, got this. That is this product that they
• 37:24
  can use that better off. But yeah, so that awareness is
• 37:27
  important. And a question now starts to be
• 37:30
  how can we get this awareness? How can we put this out there?
• 37:32
  And you know that money's not on the table.
• 37:34
  So what's what can we do? One thing about the mind is that
• 37:38
  the mind will drive solution. Like I don't let's say my mind
• 37:40
  drives solution. Like if you tell me that this
• 37:42
  thing cannot be done, my mind starts to process how to
• 37:45
  disgrace you, how to say I've done it.
• 37:47
  If you say this is just to say it has to work.
• 37:54
  So away from that, let's look forward.
• 37:57
  So we pushed it out and we're pushing out the report, right?
• 38:00
  We're doing incredible work. We're pushing on our social
• 38:02
  media. You know, we're interrupting
• 38:04
  different conversations. So on tweet something you go on
• 38:06
  that it downloads the report. You put a link to, to so many
• 38:10
  things. But again, playing to your
• 38:12
  strength. We have a technical strength in
• 38:13
  storyboard. We don't have marketing in the
• 38:16
  money. Everything you have seen is
• 38:17
  foreplay. If you don't have Money
• 38:19
  Marketing. Now again, we used a lot of our
• 38:21
  technical strength ensure that we ship the SDKS to the stores.
• 38:25
  So you see those ads that when you when you're going through,
• 38:28
  you see a before you touch anything, just install the
• 38:31
  install comes up right. So you put all the MMPS things
• 38:34
  to track such that in the event that we decide to run an ad, we
• 38:39
  can maximise, even if it's 5000 or Putin, we can get as high as
• 38:45
  $5000 from that, right? So even if the money is not
• 38:48
  there, it's not just tiny money that we're putting in here and
• 38:51
  there. You know, how can we call a
• 38:54
  small creator and then to do something for us?
• 38:57
  But fundamentally you want your product to create that network
• 38:59
  effect where the product is selling itself.
• 39:02
  There are some products that you use that you see that somebody
• 39:05
  just tells you about. There's no ads.
• 39:07
  You figure it out like, you know, it's like it's too, I'm
• 39:10
  sure nobody you found Riverside. Riverside not in an ad to say
• 39:14
  download this, but I know that if I'm dealing, I'll get
• 39:16
  Riverside. So that kind, yeah.
• 39:18
  By the way, Riverside are one of our tech partners as well.
• 39:22
  By the way, Riverside are one of our tech partners, but for every
• 39:25
  side of, you know, people sign up to Riverside, we we get
• 39:28
  something. So please sign up with our our
• 39:30
  referral, our affiliate link. Let me do a little bit of
• 39:35
  marketing. Oh, OK.
• 39:36
  Yeah, that's cool. I mean, we'll test it out for
• 39:39
  sure. I mean, we like to use so many
• 39:40
  tools until they tell us to pay. When they tell us to pay, that's
• 39:43
  where story for that I that's in story for.
• 39:45
  That's where we draw the line. That's where we're like.
• 39:47
  Because everyone we also try to keep our costs as low as that's
• 39:52
  not very possible. No, our course now monthly is
• 39:56
  now looking like 100K monthly that we spend the storyboard.
• 39:59
  So we use free Azure, free Slack free.
• 40:01
  We see our e-mail addresses, we see our personal e-mail
• 40:04
  addresses. I see my although I have the we
• 40:07
  use free Zoho. So free Zozo gives us 5
• 40:09
  mailboxes. So that's how I have James at
• 40:10
  storyboard dot. Com.
• 40:12
  Then we have like sharing boxes. Well, like that rugged thing
• 40:15
  because we know that like walking a desert star water
• 40:17
  supposed to do a lot of those things.
• 40:18
  And then we've grown tremendously.
• 40:20
  Like one of the appearances of my life was when we just open
• 40:23
  Instagram randomly and we got it.
• 40:25
  We got three tags, you know, and one of them was like, I'll never
• 40:29
  forget Grace. She said she just did that
• 40:31
  video, no description, no nothing.
• 40:33
  I never met her before. She just said, guys, I want to
• 40:37
  introduce you to an app when you can make money from day one.
• 40:41
  And she talks about this app is called story port.
• 40:43
  On story port you can post your content that she's like, use my
• 40:45
  code and don't forget to use my code, my referral code.
• 40:48
  When I saw it, I just screamed. I was like, guys, guys, guys, we
• 40:53
  stay in the house. It was like when we say we like
• 40:56
  like consistent fight on. And then I reach out to the
• 41:01
  house like, hey, this, your ad is on point.
• 41:03
  She's like, yeah, that's why she sent me the ad.
• 41:05
  She wasn't ready to charge anything more later.
• 41:06
  We tried to compensate her, right?
• 41:09
  And then, you know, we posted the ad, he had so many views, he
• 41:13
  has so many reactions. Then we just, you know, I kind
• 41:16
  of borrowed money from my sister to say we need to like promote
• 41:17
  this thing. So we like, you know, started
• 41:20
  promoting it. We got 16 posted the video.
• 41:23
  We got 16,000 downloads for as low as I didn't even know what
• 41:27
  to say for as low as like 16,000 because we were seeing it like,
• 41:31
  wow. So when we say, I mean, that's
• 41:34
  in itself is marketing, right? So it's not like, it's not like
• 41:37
  we spent like 0 on it. It's just like what marketing
• 41:41
  have we done and how how healthy was it?
• 41:43
  Who was the project? We spent, you know, we spent
• 41:46
  very tiny amount of money from time to time.
• 41:49
  But other than that from that we started getting lots of India
• 41:51
  cheques here and there, India cheques to keep us alive.
• 41:53
  We hired more, we got some more divisive.
• 41:56
  We had more developers come joints to report.
• 41:59
  And pretty much I've been going, we've run ads very occasionally.
• 42:02
  Hello. Hi brother, Can you hear me?
• 42:04
  Hi, I'm here. I'm here 50.
• 42:06
  It can happen to you as well. Before we dive back into today's
• 42:09
  conversation, I want to share something important.
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  This episode includes a paid partnership with Better Health,
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  a platform designed to make starting therapy easier.
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  I encourage you to take that first step.
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  investment you can make these in yourself.
• 44:00
  They're reading all those lies. I wish I could call out a Buddha
• 44:09
  Right lies doing all these cooking videos they will like so
• 44:19
  I I was sleeping with my sister's husband and then I just
• 44:23
  hear that one. I'm like walk up fast.
• 44:24
  This is not like so my sister caught me sleeping with her
• 44:29
  husband and then, you know, I told her husband.
• 44:34
  So I think that's. The hell.
• 44:38
  People reduce things more, right?
• 44:40
  It's fiction, right? I said.
• 44:42
  Right, it's fiction. The worst one.
• 44:45
  The worst one are the AI generator stories for me
• 44:48
  personally. But how do you tell if it's an
• 44:51
  AI generator story? Hi there, are you a professional
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• 46:25
  Camera app. We're live, ladies and
• 46:27
  gentlemen, you once again welcome to the Kingdom's
• 46:30
  podcast. And today I've got with me a
• 46:33
  very, very special guest fighting out of Soviet in the
• 46:37
  world make Walker with James Nelson.
• 46:41
  How are you, James? Yeah, this is possibly just like
• 46:45
  wow, but I don't think he'll be very special get I mean, I don't
• 46:49
  think I'm special. OK.
• 46:50
  We went to if it's together so. So you see that that that that
• 46:54
  is the buyers brother. That is the buyers brother.
• 46:57
  Like, OK, big shout out to our mutual friend Damilola or
• 47:01
  killer, right? The moment she told me, I mean,
• 47:03
  I have somebody, I have somebody for you, right?
• 47:07
  And then she said James Nelson. I was like, well, that sounds
• 47:09
  like that sounds like a foreigner.
• 47:12
  And then she was like, no, he went to he went to owe you with
• 47:15
  us. I'm like, okay, come on, give me
• 47:17
  his profile. Let me reach out to him.
• 47:19
  And then that is how this happened.
• 47:21
  So shout out to you, Debbie, and of course shout out to you
• 47:23
  yourself as well. So I finished in 2015, right,
• 47:27
  But I guess we're like around. Oh wow, same time.
• 47:30
  So it means that you were in all year round the same time the
• 47:34
  lights of our Asha care fireboy Tinker Akon.
• 47:38
  I really. I was actually, wow, he was.
• 47:43
  I was. I remember, I remember meet say
• 47:46
  I knew Fire Boy. You know, I knew Fire Boy from
• 47:49
  AOL. He used to he's bought my
• 47:54
  friend's guitar. He's bought him his guitar once
• 47:56
  in a minute and he felt he was like, I mean like stopping.
• 48:07
  I mean, it's always incredible to know that, you know, and I
• 48:11
  think anybody watching this was that she also know that life is
• 48:13
  such a wholesome journey that you have to be incredible with
• 48:17
  everybody. I mean, imagine I was like
• 48:19
  hyping up Fireboy and with like really good friends.
• 48:23
  I mean, that's the I was like, hey, I don't think he knows I
• 48:29
  exist other than, you know, I went to used to play with
• 48:34
  family's guitar a lot. And I will yeah, but that's I
• 48:37
  mean, interesting times to be honest.
• 48:39
  And it's goes good to see that, you know, over time growth
• 48:44
  happens. People are an incredible place.
• 48:47
  Just you see that good happens and it's not a one day thing.
• 48:49
  So the fact that you're not, you know, as a today, today, today
• 48:52
  is not happening means that, you know, everybody joining
• 48:54
  essentially. Yeah.
• 48:55
  Yeah, exactly. You might not be.
• 48:59
  You might not be where you want to be, but you're not where you
• 49:02
  used to be. That's what I like to tell
• 49:04
  people. You used to be brother.
• 49:08
  Well, Peanuts 800,000 users for minutes and like we're trying to
• 49:12
  scale that off and we're making pretty much it's a platform that
• 49:18
  helps writers and creators monetize their work and also
• 49:21
  helps this new age consume more written content.
• 49:25
  So people don't read as much. People are not reading fiction,
• 49:27
  they're not reading novels, but they're thinking more of they're
• 49:30
  reading all those lies. I wish I could call out some
• 49:33
  food that write lies like engagements, like that's
• 49:38
  something that when I read, I'm like Ted slide or Ted tweets,
• 49:41
  right? I'm really like easy life.
• 49:44
  This fiction or that should be sent one that when they did not
• 49:47
  this cooking videos they were like so I I was sleeping with my
• 49:52
  sister's husband and then once I just hear that one I'm like walk
• 49:54
  up fast. This is not like like a cook
• 49:57
  that do like so my sister calls me with the husband putting salt
• 50:02
  and then you know, I told the husband and I'll do that.
• 50:04
  I'm like right, So I think that people reduce things more right,
• 50:12
  It's fiction, right. I said right to money.
• 50:15
  To me it's fiction. And then.
• 50:17
  The worst one. The worst one are the AI
• 50:19
  generator stories for me personally.
• 50:21
  But how do you tell if he's an AI generator Story?
• 50:24
  Let's go there. How?
• 50:25
  Do you tell bro just touch it. I, I am AI myself.
• 50:29
  I'm the human AI. Do not forget my name is
• 50:31
  Akimalai CMA right? So but that you know, just
• 50:35
  aside. I thought everybody like, OK,
• 50:40
  so, yeah, because the reason why I said that right is that most
• 50:45
  times, for instance, not the most fundamentalism you open a
• 50:48
  website by anybody I know it's it's an AI website.
• 50:51
  It was. It's just, it's just easy.
• 50:54
  It's just easy to know. So it depends if it's in
• 50:57
  writing, if it's in writing, right, It's very easy to know,
• 51:01
  right? Because a lot of them don't
• 51:03
  clear the long dashes, the Oxford commas, you get it.
• 51:07
  You can see right through the bullshit, right?
• 51:09
  Like, you know, this is AI and of course, if it is, you know,
• 51:12
  audio visual, right, the voices, you know, I have, you know, used
• 51:16
  a lot of AI tools. I have AI, you know, tool stacks
• 51:21
  as my, you know, partners, right?
• 51:23
  I have a few partners. I have probably like 20 of them,
• 51:26
  you know, from gamma to webinar geek to, you know, I have a lot
• 51:31
  of tech partners, you get it, that have paid, you know,
• 51:34
  partnerships with us on this podcast.
• 51:37
  So it's very, very easy. I think from experience I can
• 51:41
  easily decipher whether something is AI generated or I.
• 51:45
  Mean and that's one incredible thing we've done on because we
• 51:47
  think on storyboard because I think that in future that we
• 51:49
  have premium to reading original content from people that
• 51:52
  actually write look at the storyboard.
• 51:53
  We have different models that say you know so all the stories
• 51:56
  that are disputed on the homepage algorithm like philtres
• 51:58
  it out so then that all AI knows that this is an AI retail story
• 52:02
  save it out if you copy and paste things as well.
• 52:04
  We want authentic writers to find their voice.
• 52:07
  We want authentic stories to be read and told on Twitter, on
• 52:12
  trends, people reading tiny, tiny bits.
• 52:14
  I mean, if I write a story about my time in Oye, you write and I
• 52:18
  put it on a blog and I send it to everybody.
• 52:21
  Well, everybody walk up us. But I'm telling you guys that
• 52:24
  actually I knew Fireboy, what's our status?
• 52:27
  And I'm giving you guys this to that day.
• 52:29
  I go to this day, right? So it's not like they don't want
• 52:32
  to read more, but it's just like bringing it to the format and
• 52:35
  the style that you read is what we've done at Storyboard.
• 52:38
  And the beautiful thing is we just released about 50 books
• 52:43
  from African Classics, Ultima Amanda's works on Storyboard.
• 52:46
  Now we have incredible line of coming and Femi or said the last
• 52:50
  book is also coming in the coming months.
• 52:52
  I still have any conversation with Human Foundation House on
• 52:54
  that right. So.
• 52:56
  More auto, yes, incredible stuff that bringing their stories to
• 53:00
  the format that people want to read it.
• 53:02
  And you see that fundamentally reading and publishing and
• 53:06
  writing story hasn't changed, but now we are bringing it to
• 53:09
  the recent generation how we consume things.
• 53:12
  I can tell you read more stories, you've read more Jits
• 53:14
  from people's story, Instagram stories, you know, other stories
• 53:17
  where you know on Instagram, which is a tweet anyway, they
• 53:20
  are flexible. Slide one.
• 53:21
  Slide 2. Slide 3.
• 53:22
  Slide 4. Yeah, yeah, yeah.
• 53:25
  That is a story. So if you continue like that,
• 53:28
  you've actually write 8000 words.
• 53:30
  Alright, so the question is, can we take this format right and
• 53:34
  make it an entire experience of reading?
• 53:38
  So and then think about what Spotify has done for the music
• 53:42
  industry, what's Netflix has done for the movies industries.
• 53:45
  Now you there's an original Netflix.
• 53:47
  Spotify for people, Spotify for the podcast industry as well,
• 53:50
  brother, Spotify for the podcast industry like you just cashed
• 53:55
  out on Spotify check I think yesterday.
• 53:57
  So Spotify zero, you're also they are good partners with us.
• 54:01
  Bro, you're getting the $25.00 right now.
• 54:05
  Shot us to Spotify but that you know.
• 54:08
  Invest in that speed. Invest the money.
• 54:14
  No this. Common.
• 54:15
  Invested also, nobody has done anything.
• 54:17
  It's a swap. Nobody has done anything for the
• 54:19
  writing industry to be right. Nobody has done anything for the
• 54:23
  writing industry. And we think that we can we can
• 54:27
  digitise that process and make that home where not everybody's
• 54:30
  going to get a publishing deal because I just the way not
• 54:33
  everybody gets into a record label.
• 54:35
  When you sing an incredible song, you can put it on your
• 54:38
  Spotify. You can, I mean, not everybody
• 54:40
  will get even bought by Netflix. You can put it on YouTube and
• 54:44
  then people are going to watch your movies on YouTube.
• 54:46
  YouTube movies are huge, big deal right now.
• 54:49
  So it's the same. We're not able to get a
• 54:51
  publishing deal. Not everybody is going to be
• 54:54
  discovered as well. But is this platform where if
• 54:56
  you write an incredible story, it's there, right?
• 54:59
  You can engage audience and you can monetize from them.
• 55:01
  They can't take you, you can't look your stories.
• 55:03
  The beautiful thing about storyboard is that you can't
• 55:05
  screenshot it right? So it's it's super the next
• 55:11
  platform for lots of African students and African creators as
• 55:15
  well. Amazing, amazing.
• 55:16
  I think this actually speaks to the intro that I wrote for you,
• 55:21
  right? So sit back while I give you
• 55:23
  flowers. I like to give people their
• 55:24
  flowers while they're alive, you know, so let's go.
• 55:27
  So guys, today's conversation is a master class in building from
• 55:31
  nothing to something that people cannot ignore.
• 55:34
  So meet James Nelson, Product leader, web three builder,
• 55:38
  founder of Story Part A platform that skills to over 165,000
• 55:43
  users without marketing, PR or paid growth.
• 55:47
  From leading product at global organisations to assembling and
• 55:51
  managing cross functional teams. Working purely on belief and
• 55:55
  vision. James represents a rare breed of
• 55:57
  operator. Someone who does not just build
• 56:00
  products, who builds ecosystems. This episode is about the
• 56:04
  mindset, skill set and tool set at the highest level.
• 56:07
  So how do you go from zero to 1? How do you lead without control?
• 56:11
  How do you create demand without noise?
• 56:14
  Let us get into it. Once again, the man, the myth
• 56:17
  and the legend. James Nelson, you walk up to the
• 56:22
  podcast. So it's interesting, like the
• 56:25
  dynamics. You're always welcome, brother.
• 56:28
  You're always welcome. Just just the mere fact that,
• 56:30
  you know, we shared that background of that's a great
• 56:34
  effect on the greatest effect. Wow.
• 56:36
  So I'd like for you to walk us through the journey from data
• 56:41
  analytics, right and product rolls into building store
• 56:45
  report. Like what?
• 56:46
  What have been that those defining moments that shaped
• 56:49
  your thinking as a product leader?
• 56:52
  OK, cool. So walk us through your journey
• 56:54
  from data analytics and product rolls into building store
• 56:58
  report. Like, what were the defining
• 57:00
  moments that shaped your thinking as a product leader?
• 57:03
  Yes, I might not say product leader.
• 57:06
  I'll say it's important to have so many capabilities and have a
• 57:11
  lot of experience. So whatever you're doing, you
• 57:13
  have to have as much experience. So I mean, I studied accounts
• 57:15
  and I have a business background, which, you know,
• 57:17
  pretty much helps me know so many things about running the
• 57:20
  business, right. And then you look at my
• 57:22
  experiences. You know, I started from.
• 57:24
  I used to be in tax consulting, then data analytics for about.
• 57:30
  And. I work in Hellenic, Coca-Cola.
• 57:32
  We have some revenue goods management and then a strategy
• 57:35
  there, then access user experience.
• 57:37
  Pretty much done so many things. Right.
• 57:40
  Wait a minute, brother. You worked with Coca-Cola?
• 57:42
  Yeah. Yeah, used to be a Hellenic.
• 57:45
  Coca-Cola Hellenic. Oh wow, the bottling.
• 57:48
  Company so it's like wow, interested interested.
• 57:51
  The last guy we had on the podcast was the ex president of
• 57:56
  Coca-Cola International. That was the last guest we had
• 58:00
  on the podcast. What a coincidence.
• 58:02
  So we're gradually becoming a Coca-Cola show.
• 58:05
  Interested, interested. Sorry to interrupt people.
• 58:08
  That's very no, that's. Very FMCG is very cut truths in
• 58:13
  terms of like. I like the fact that everything
• 58:16
  we do there is very data-driven. You know, you want to sell X
• 58:20
  amount of cases, right? You are, you have so much
• 58:23
  insights. What did we sell last year?
• 58:25
  What's the business plan this year and what's the real
• 58:27
  estimates, right? So if you can compare across
• 58:30
  those three metrics where I would now say what's happening,
• 58:32
  why are we doing better? Is it, are we increasing
• 58:34
  volumes? Are we selling more volumes?
• 58:36
  Are we selling less volumes at the price?
• 58:38
  Are we did we increase prices with discrete price?
• 58:40
  Are we giving more discounts, you know, stuff like that.
• 58:43
  And it's so data-driven. And that's one thing that I
• 58:46
  liked about understanding how when a business is so
• 58:50
  transparent on all the data points, it's easier to drill
• 58:54
  down. And I think that's what a lot of
• 58:56
  tech companies, tech companies don't have that culture of heavy
• 58:59
  data driveness. So it's like, why did our
• 59:02
  volumes go down? Was it downtime?
• 59:06
  You know, what are the effects? It fits into one data source.
• 59:08
  And then is it true That just shows, you know, if you have all
• 59:11
  those complex reporting tools that actually makes it so
• 59:15
  transparent for you to see the business.
• 59:17
  Was it, you know, was it an infrastructure problem?
• 59:20
  Was it a staffing problem? You're able to say, OK, if it
• 59:22
  was a staffing problem, did we lose staff?
• 59:24
  Did we gain staff? It was an infrastructure
• 59:26
  problem. Partners, what is the downtown
• 59:28
  what Business Report saying? It helps you see the business.
• 59:31
  It helps you actually know what to improve and what to tracks.
• 59:33
  I had that background already, right, which had given me the
• 59:36
  discipline on how to know what to track and how to run, how to
• 59:41
  just know. I mean, tech would say, oh,
• 59:44
  you're North Star metric N symmetric before all that was
• 59:46
  happening in tech. They already had those things
• 59:48
  existing in the FMCG industry, you know, where I also came from
• 59:52
  too, right? So, yeah, my, my background has
• 59:55
  been more of discipline and also learning to use so many tools
• 59:59
  and learning so many things, right?
• 1:00:02
  And everybody should be a, or every product manager.
• 1:00:05
  Everybody should be a product of so many learnings.
• 1:00:08
  Right. Like, I mean, you mean you run
• 1:00:11
  this podcast, you have an accounting background, you know
• 1:00:13
  what break your phone is, you know what profit and loss is,
• 1:00:16
  you understand revenue you. Understand.
• 1:00:17
  Exactly, brother. Exactly, brother.
• 1:00:19
  You know, like in my head, in my head when you were talking, I
• 1:00:22
  was like this guy's applied his cost account and his management
• 1:00:25
  accounted from the FMCG background.
• 1:00:28
  That was just what was in my head, brother.
• 1:00:34
  Exactly, bro, even even even as you run your podcasts, you're
• 1:00:38
  looking at the streams, you know, at what point did they
• 1:00:41
  pick? Did they finish watching?
• 1:00:42
  Did they finish watching? Like is there so much analysis
• 1:00:44
  that goes into which is like, you know, it's not just demo out
• 1:00:47
  with a nice voice and knows how to speak well.
• 1:00:50
  It's a demo out with so many aspects of him that actually
• 1:00:54
  makes him run this podcast and runs it fundamentally well,
• 1:00:57
  right. So I think it's the same thing.
• 1:01:00
  I think this side is important. Exactly.
• 1:01:02
  So I think that's the same thing that in terms of, you know, all
• 1:01:05
  the things that I've done helps me to say, OK, when I said I was
• 1:01:08
  going to build this thing, because I always, the history of
• 1:01:12
  it is that I always used to write on my WhatsApp status
• 1:01:14
  about everybody. Like I write about my
• 1:01:17
  colleagues, you know, I can write about like on my WhatsApp.
• 1:01:20
  I have to do this. For.
• 1:01:22
  Who is sleeping? My man who they bought my who
• 1:01:24
  they bought phone for, you know, everybody, like everybody's so
• 1:01:29
  good to like that kind of gossip.
• 1:01:31
  It's like corporate gossip and like this is like like before.
• 1:01:36
  And then I used to use different things.
• 1:01:38
  I'm like, oh, Fumi and Chuma. I used to like everybody knew
• 1:01:42
  that they were like real life people in the office, like dummy
• 1:01:44
  and everybody when I'm like, guys come and you know, it was
• 1:01:47
  like just a bit of like stream everything podcast and
• 1:01:50
  streamlining just like casual conversations.
• 1:01:52
  And he had so much engagements. Some days I'll wake up to like
• 1:01:55
  100 messages. Some days I'll like, stop this
• 1:01:57
  thing. Be like James, you don't.
• 1:01:58
  We were talking about yesterday. So what did you say?
• 1:02:00
  Because they knew that they were like people that I was talking
• 1:02:04
  about. And then I'm like, OK, people
• 1:02:06
  like to engage more in this style, you know, so how do we
• 1:02:09
  commercialise this thing, right? And then pretty much teamed up,
• 1:02:14
  teamed up with a couple of people that have worked in my
• 1:02:16
  career as well. But fundamentally I always like
• 1:02:19
  to and that's how we've been growing story for this.
• 1:02:22
  If this then what firstly is to say, OK, we we have to build the
• 1:02:26
  app first, right? The app now says it does.
• 1:02:29
  The basic thing once you do that is if we now have this platform
• 1:02:33
  that you can create story and share stories, what next?
• 1:02:35
  Then we need to be able to lock stories, then we need to be able
• 1:02:37
  to pay for stories. And then, you know, it's if
• 1:02:40
  this, then what? Then what?
• 1:02:42
  Then what? So now it's like when we've done
• 1:02:44
  all those instruments integration.
• 1:02:46
  Next thing was how come people across the world OK, right, for
• 1:02:51
  these things, do you want to integrate on an arithmetic
• 1:02:54
  progression, which will be slow or do you want to go
• 1:02:56
  geometrically, which is web 3, right?
• 1:02:59
  So pretty much made the entire app AUSEC type thing.
• 1:03:03
  We partnered with base, we got on the base founders Fellowship
• 1:03:06
  and we're able to now do payments on it.
• 1:03:08
  So it's everywhere you are. You could pay for stuff with
• 1:03:11
  crypto. So it's like, OK, but it's
• 1:03:13
  fundamentally if you backtrack, you have to build the first
• 1:03:16
  layer of this thing, then second layer, then this.
• 1:03:18
  I mean, I mean, every founder states it, but in reality we're
• 1:03:22
  not, we're still less than 10% of where we're headed or like
• 1:03:25
  10%. So we still have like 90% of the
• 1:03:27
  work to be done. We want to add voice.
• 1:03:29
  We're expanding to comics, you know, and it's just like so many
• 1:03:33
  things, you know, storyboard needs to do.
• 1:03:36
  We want to do a, you know, from Amazon, you can read directly on
• 1:03:39
  storyboard, those kind of integration right where you can
• 1:03:44
  see Amazon. Read this podcast to report.
• 1:03:46
  Yeah. Wow, do you intend to integrate
• 1:03:49
  with Kindle or like, because Kindle is that aspect of Amazon
• 1:03:54
  that takes care of, you know, the books is that is that what
• 1:03:57
  it is? And of course, I think your
• 1:04:00
  your, your would I say your model is a bit in line with what
• 1:04:05
  these guys do medium soft stock and poorer.
• 1:04:08
  So is there is there any plan to have any fun of partnership or
• 1:04:13
  collaboration with those of those I?
• 1:04:15
  Mean well, Yeah. The beautiful thing is we can
• 1:04:17
  all coexist, right? Those platforms do what they do
• 1:04:20
  best in long form. We bring our story style, social
• 1:04:24
  media style, which we think the new age prefers to reading and
• 1:04:27
  which we know a lot of Africans are using that social media
• 1:04:30
  style. I mean, fun fact, Nigeria just
• 1:04:32
  has 33 bookstores, structured bookstores clustered in Lagos
• 1:04:36
  and Abuja. So it means that if I write a
• 1:04:38
  book or someone writes a book and you're in Benway or you're
• 1:04:41
  in the North or you're in the East, it's be as hard as
• 1:04:45
  important within a country. You know, you know, it will be
• 1:04:49
  very hard until it gets super pirated before you can see it in
• 1:04:55
  or you can see it in Chalawa, right?
• 1:04:58
  That's how bad it is. So, and it means that once
• 1:05:02
  bookstore is supposed to save 6,000,000 Nigerians, it's not
• 1:05:04
  practical. But this country has 150
• 1:05:07
  smartphone users. So it's like we need to harness
• 1:05:10
  that bit. But then previously the fear is
• 1:05:13
  if you do an ebook, people will screenshot and they will share
• 1:05:16
  it across themselves. Unfortunately, I was reading an
• 1:05:19
  article on Bella Niger OK, you go feel the the Co founder of
• 1:05:24
  Okada books and I was talking about the experience how took a
• 1:05:26
  mark was book was pirated right and then it was quite sad when
• 1:05:30
  you had the PDF. But you don't see the same
• 1:05:32
  thing. If my if don't just release the
• 1:05:34
  song today, right, it's going to be on the streaming platform and
• 1:05:38
  you won't see people, you know trying to you can't record it
• 1:05:41
  out, you can't extract it out. I mean, if you go all that
• 1:05:44
  manner to take it out, then it means that you reliable and
• 1:05:48
  persecuted because it means that you actually did a deliberate
• 1:05:50
  intention to actually so it doesn't happen again with music,
• 1:05:54
  right. It happens more with it used to
• 1:05:56
  before. So we've solved all of that as.
• 1:05:59
  What we did it used to, right? I remember, I remember back in
• 1:06:02
  the day used to like, I think music actually maybe.
• 1:06:06
  Yeah, bro, bro. So that's weird.
• 1:06:15
  Yeah. We know where we are headed such
• 1:06:19
  that when you write a book, you know, it's profitable.
• 1:06:22
  You know, I don't need to know any publishing house.
• 1:06:24
  I can put my story. The story is good.
• 1:06:26
  I put on story. People discover it just the way
• 1:06:28
  they discover. Everybody goes viral now on
• 1:06:31
  Instagram. I saw, I was, I was watching
• 1:06:32
  this content creator. She used to have like 100 views,
• 1:06:35
  200 views. All of a sudden she has 600,000
• 1:06:37
  views on one video that she did, which was I think the one that
• 1:06:39
  was like saying that if you philtre tomatoes.
• 1:06:43
  I laughed hard. That's like when you get
• 1:06:44
  tomatoes. There's this hack that you use a
• 1:06:46
  whatever to like philtre it and then so like so that when you
• 1:06:49
  are when you are boiling it, sorry, I'm talking about it when
• 1:06:52
  you are boiling it, you know the water will not be there right,
• 1:06:55
  like philtre the water first before you and then strikes a
• 1:06:57
  few tight. And she discovered that when she
• 1:06:59
  philtre the ultimatum on she said one more guy, this is in
• 1:07:01
  our shafts. The only thing that was left was
• 1:07:03
  like it was really time. You should like it's better.
• 1:07:07
  I burn my gas not true with this tomato water.
• 1:07:10
  So I mean actually by that content, just like 600,000 like
• 1:07:14
  it's an opportunity for I followed her and she's growing
• 1:07:17
  like she puts another video. It has more views.
• 1:07:19
  So we want to do the same thing for writers, right?
• 1:07:21
  So you don't have to like it's like creating a platform for
• 1:07:24
  democracy where the right stories get seen by the right
• 1:07:28
  people and you become very big and who knows?
• 1:07:31
  Someone cannot approach you to say, hey, we want to make this a
• 1:07:33
  movie, right? We want to make this into a
• 1:07:36
  comic and we want to make this like, so it's a hard work, but
• 1:07:41
  we know that if we do this right now, it's crazy that platform
• 1:07:44
  for Africans. So mediums of stuff and like, so
• 1:07:46
  they don't pay Africans, they don't even pay Nigerians.
• 1:07:48
  We just started paying Nigerians shitty money.
• 1:07:50
  Like last year it was a loan. A loan would change all the
• 1:07:52
  dynamics every day. Like tomorrow you can wake up
• 1:07:54
  and change how, the how, how people get paid.
• 1:07:56
  It's like now it's like only you're only getting money from
• 1:07:58
  people that pay me. And it's like only verified
• 1:08:00
  people can like, I mean like. And so it's important that
• 1:08:03
  Africans take people by their own and build their own
• 1:08:05
  platform, which which is what we're doing.
• 1:08:08
  And unfortunately, people are not seeing it.
• 1:08:10
  Like, why would somebody that sells bags be looking for
• 1:08:13
  dollars to send to Meta? Can you hear me?
• 1:08:18
  Yes, I do. You're talking I can.
• 1:08:20
  You're talking about somebody who sells bags, you know, pay
• 1:08:23
  money to Meta. So probably you're talking about
• 1:08:25
  the Meta verification? Yes, yes.
• 1:08:28
  Hold on. Can you give me can you pause
• 1:08:30
  for a second? Sure, sure.
• 1:08:31
  Yes, I need to take a call. Sure, we decide.
• 1:08:33
  AI cut this side. Yeah, hold on.
• 1:08:35
  Just give me a second. I need to take a call.
• 1:08:39
  Yeah, sure. Hello.
• 1:08:40
  Hey, I'm back. Yeah, Riverside, uh, you're
• 1:08:43
  back. This is on the fact that you're
• 1:08:47
  using reverse and you're able to cut it.
• 1:08:49
  So I'm like, OK, cool. Let me just someone's coming to
• 1:08:51
  my house and they have missed. They've missed their way.
• 1:08:54
  Yeah, I just said, you know. What this the AI tools have to
• 1:09:00
  be working for? The body of your pain side is
• 1:09:02
  400 and what now $438 for the for the year.
• 1:09:07
  But that's crazy money. That is that is crazy body you
• 1:09:10
  like. Because imagine having to hire
• 1:09:15
  an editor to cuts, cuts, cuts. We do.
• 1:09:18
  We do. We do, Yes.
• 1:09:19
  Is this horrible? Yes, now.
• 1:09:26
  Unfortunately, did what? Unfortunately I talk really fast
• 1:09:29
  sadly. OK, OK, No, no, no, not a
• 1:09:31
  problem. Not a problem.
• 1:09:33
  I've done over 170 episodes from I've been with the good, the bad
• 1:09:37
  and the ugly. Never, never a problem.
• 1:09:39
  So what did you say that's? Impressive.
• 1:09:43
  We need to talk offline. OK about.
• 1:09:45
  OK, about. Don't worry, don't worry.
• 1:09:48
  OK Riverside, we're back in. Amelia wanted to host a webinar,
• 1:09:52
  but the tool couldn't deliver. Zooming out, she turned to
• 1:09:55
  Webinar Key, an expert solution for webinars.
• 1:09:58
  With seamless setup and intuitive design, she delivered
• 1:10:01
  the perfect webinar. Webinar Key host webinars like a
• 1:10:05
  boss. Now you've been a founder
• 1:10:08
  myself. Being a founder, I can't
• 1:10:10
  resonate with you on so many things.
• 1:10:13
  But there's one thing I want to talk about here.
• 1:10:18
  And of course, you've spoken about it already.
• 1:10:20
  It's about hard work. Nobody likes hard work, right?
• 1:10:24
  But there's no substitute for hard work when it comes to
• 1:10:27
  building something from the ground up.
• 1:10:30
  So what would you say are the beliefs that people get wrong
• 1:10:35
  when it comes to building products, especially when you're
• 1:10:39
  bootstrapping building from zero to something?
• 1:10:42
  Well, there is. I think that I'll be honest with
• 1:10:46
  you because I've seen this happen too many times, right.
• 1:10:51
  I know for one that stamina is the most important thing.
• 1:10:55
  Yes, stamina is the most important thing.
• 1:10:56
  That idea, you know, in the words of I'm not that fantastic.
• 1:11:00
  I won't say something that they could, but I'm not that guy,
• 1:11:02
  right? That, well, my favourite of all
• 1:11:05
  time is anyway. Yeah, I'm not that guy in the
• 1:11:08
  West, in the West of Winston Churchill, success is the
• 1:11:11
  ability to move from failure to failure without losing
• 1:11:14
  enthusiasm. That has been my fundamentals as
• 1:11:17
  we started this business. Look at the emails that I sent
• 1:11:18
  my my Co founders back in this when I'm like, you know, when I
• 1:11:23
  when I when I look at the conversations that I've had over
• 1:11:26
  time, when I told my founders that, you know, even if he feels
• 1:11:30
  like we're feeling and we're feeling, we're feeling like we
• 1:11:34
  need to pick up ourselves and not lose that enthusiasm in what
• 1:11:36
  we're doing so we can keep on the struggle.
• 1:11:39
  And like, you know, we don't lose enthusiasm.
• 1:11:41
  There's so many times people have come, we're trying to get a
• 1:11:44
  mobile developer. Somebody was hard.
• 1:11:46
  People have come to stay put. I'm really overwhelming the work
• 1:11:48
  right now. I need to go.
• 1:11:51
  Yeah. So as I was saying, so it's
• 1:11:53
  important that we don't lose enthusiasm.
• 1:11:55
  It's important that you know, because the truth is that they
• 1:12:00
  start up with a hypothesis or an experiment.
• 1:12:02
  They will. People read this way if we do
• 1:12:04
  it, they might, they might not. If it's a hypothesis, an
• 1:12:07
  experiment, can we change it really quickly as we're giving
• 1:12:10
  the service and the experience is happening?
• 1:12:12
  Can we took it again? Can we took it again?
• 1:12:14
  Can we took it again? Right.
• 1:12:16
  Can we see what's not working? So it's like, it's like so many
• 1:12:19
  things like you are jumping down.
• 1:12:21
  Isolation upon isolation. Exactly So, but the idea, the
• 1:12:27
  most fundamental is that you don't lose that enthusiasm.
• 1:12:29
  There's so many times when we've come to the hard stop and we
• 1:12:32
  think that this is it. I just need to sleep and wake
• 1:12:35
  up. And then we're like action.
• 1:12:37
  Like I tell myself, like, I mean, we're not making so much
• 1:12:40
  money. We've been we've been on for a
• 1:12:41
  while, right? Because I mean, for what we are
• 1:12:43
  doing, we need to be at scale before we, you know, for our ads
• 1:12:46
  when it starts coming in. And that's what happens with any
• 1:12:48
  brand, right? If you're be doing your, you're
• 1:12:50
  going to be at scale before it becomes popular and dense.
• 1:12:53
  What if I said, Hey, we want a partner content.
• 1:12:56
  Your $1 million is rolling in. And then I'm like, or more, we
• 1:12:59
  think that, you know, it was overnight for you, right?
• 1:13:02
  So in the same way but the idea to stay consistent, not loose
• 1:13:06
  things. Then bro 2 views.
• 1:13:11
  Yeah, exactly. So that idea, that thing that
• 1:13:14
  keeps you on, right, that gives you that stamina and that
• 1:13:18
  enthusiasm is the most important thing.
• 1:13:20
  And that's why you should be what you love for sure.
• 1:13:22
  Because when, when the lights feel in the heads of Sharon, you
• 1:13:27
  know, we just remember. Like, do you mean that like the
• 1:13:30
  thing that I know I'll never casually write it on my status
• 1:13:34
  and I lost the report because I can just casually write whatever
• 1:13:36
  I want to write, right? So those things that made you
• 1:13:39
  fall in love with that thing, even if it's 5 views, you're
• 1:13:42
  happy that you have a fulfilment that you shot an incredible
• 1:13:45
  podcast. It was great, it was nice.
• 1:13:47
  Like it's not fundamentally that because if you think that you're
• 1:13:50
  going to make money within a certain time and you don't, you
• 1:13:53
  get tired, you end it and you never go to the end of it where
• 1:13:56
  you know you have to stay. Yeah, even if it has to meet
• 1:13:59
  like 500 episodes that you do. So like even if we know that we
• 1:14:02
  have to be on this without with 09 for like 5 years and we're
• 1:14:06
  going to get 5 million users now 5 million is that they would say
• 1:14:10
  everybody can run your ass on this platform.
• 1:14:12
  It changes everything. You know, it's an endless ocean
• 1:14:15
  of like, you know, such that you know that MKBHD who is super
• 1:14:18
  successful in what he does. Like he literally said, if
• 1:14:21
  Netflix wants to give me a deal, no matter the price, you tell
• 1:14:24
  them bother. Like he's like Netflix like
• 1:14:27
  don't bother. He's like no need.
• 1:14:28
  Like, there's nothing more to do on Netflix that we are not doing
• 1:14:30
  here because like, like, like you need to get to that point of
• 1:14:34
  success in whatever you build where you can command that
• 1:14:38
  confidence in what you're doing. So and again, but you know that
• 1:14:40
  every, so that you know that every episode you turn out,
• 1:14:44
  you're going to make $1,000,000 from it without even pushing it.
• 1:14:47
  You just need that. Yeah, once I, once I throw out
• 1:14:49
  the, you know, that's where you want to get to, right.
• 1:14:53
  But you need to steal. I'm happy you're Nigerian.
• 1:15:06
  I'm happy you're a Nigerian. I saw something, I can't
• 1:15:08
  remember where I saw it. I think on social media they
• 1:15:11
  said something, say consistency pays off, but you go on mad
• 1:15:15
  first before you pay. You go on mad.
• 1:15:22
  You go on mad before you this. Is the same thing so.
• 1:15:28
  You reminded me of that post. It is what it is.
• 1:15:31
  It is what it is. So I don't even fear.
• 1:15:33
  I mean, obviously everybody, we're trying to fundraise.
• 1:15:35
  Everybody needs money. Like, you know, I mean, imagine
• 1:15:38
  you had a podcast in each country and we're flying to each
• 1:15:40
  country to shoot the podcast. Do you get what I mean?
• 1:15:42
  You just fly me down. That's what money can do.
• 1:15:46
  We have a fastest studio and we shoot like 60.
• 1:15:49
  That's what money can do. So everybody, because we have
• 1:15:52
  rich quality content like that, you have access to it.
• 1:15:54
  Like that's what money can do. So everybody's fundraising.
• 1:15:57
  I mean I would like to. Speaking, Speaking of, Speaking
• 1:16:01
  of in studio podcasts, the next episode after you is actually an
• 1:16:04
  in studio podcast. So you are.
• 1:16:06
  You are literally manifesting it brother.
• 1:16:09
  Yeah, it's such an incredible. I'm just going to hide the
• 1:16:12
  identity of the guest. Wow.
• 1:16:16
  That is, it's interesting. It's interesting.
• 1:16:19
  I mean, so, so for us, you, you see that for us, we know that,
• 1:16:23
  you know, even if we're going to discuss to get like 5 million,
• 1:16:27
  we know that the most important thing is to stay on course.
• 1:16:30
  I mean, look at Tim 23 Bill and everybody knows Timmy.
• 1:16:33
  So I know every day I'm trying to unknow it every single day
• 1:16:36
  I'm like, I'm never going to buy anything from you guys.
• 1:16:39
  Let's be clear. I wasn't.
• 1:16:43
  Every time I think I'm always like, I just go to it's
• 1:16:46
  irrelevant. Don't show it again, it's
• 1:16:48
  irrelevant. I'm tired.
• 1:16:49
  I don't have money to buy. I'm not shopping.
• 1:16:52
  I have money. I'm being a startup.
• 1:16:54
  So stop showing me incredible things that I know I'd love to
• 1:16:57
  buy. But I'm like, you get what I
• 1:17:00
  mean? So I I mean right.
• 1:17:03
  But everybody, one way or the other, I've downloaded the app.
• 1:17:06
  My mistake. Bible.
• 1:17:08
  OK, where, where was I? What was I talking about?
• 1:17:11
  I was talking about, you know, the ability to stay excited,
• 1:17:13
  right and and push on and I mean really much fundraising as well.
• 1:17:18
  But it depends on who believes in finding out that you know,
• 1:17:21
  who believes in what you guys are doing and who thinks that if
• 1:17:24
  you guys stay consistent and they support you guys being
• 1:17:27
  consistent and they see certain things, certain traits that you
• 1:17:31
  guys stay consistent that you can achieve that right.
• 1:17:34
  And essentially knowing that. Sorry, I'm just mentioning of
• 1:17:38
  thoughts because I'm like thinking of too many things.
• 1:17:40
  So is knowing that who supports that idea that if you guys are
• 1:17:44
  persistent in doing this, they'll achieve their setting
• 1:17:47
  goal. All right, because when you
• 1:17:49
  start doing something, you know that you know this thing has
• 1:17:51
  potential, it has possibilities, right.
• 1:17:54
  So yeah, that's kitten is timing out to stay excited.
• 1:17:57
  And I mean consistency is good, but in your in ways of Adima
• 1:18:02
  that you romant. He could nearly run back and you
• 1:18:06
  know, like would I say a quick one like for those guys that are
• 1:18:11
  watching out right now, that are young founders, right, What you
• 1:18:14
  have just said is highly underrated, brother, right T
• 1:18:17
  stancey is key and you know, people watch and I use myself as
• 1:18:22
  an example. The very first would I say major
• 1:18:27
  brand partnership deal that I've got right was Better Help.
• 1:18:31
  And we know Better Help is the number one therapy brand in the
• 1:18:36
  world, number one online therapy brand in the world.
• 1:18:39
  And I remember when I first started out with podcasting, I
• 1:18:43
  used to admire the likes of Joe Rogan, you know, and you know,
• 1:18:46
  the top broadcasters in the world that are partners with
• 1:18:49
  Better Help. And I'll go to the Better Help
• 1:18:52
  website and see or you can get 10% off Courtesy Joe Rogan.
• 1:18:57
  Joe Rogan visitors and everything.
• 1:18:59
  But when I got my own deal, the e-mail that was sent to me,
• 1:19:04
  right? He read something along the
• 1:19:05
  lines of we are scouting for creators to add to the
• 1:19:08
  partnership, right? And then we've been following
• 1:19:11
  your workforce some time and we admire what you do.
• 1:19:15
  And it gave me some perspective as to people watch out for
• 1:19:19
  consistency, like big brands only want to work with creators
• 1:19:24
  or founders that are consistent, that have demonstrated
• 1:19:27
  consistency. So it's very important for young
• 1:19:30
  people out there. Whatever is that you're doing,
• 1:19:33
  stay consistent, right? Keep pushing a lot of people
• 1:19:36
  quit before they had the opportunity to see results.
• 1:19:40
  So I just put that out there. Coming back to story port,
• 1:19:43
  right, you actually launched this from the ground up, right
• 1:19:47
  And you have this obsession with solving problems and of course
• 1:19:51
  that aligns with the product thinking, but also you guys have
• 1:19:55
  been able to skill to 165,000 plus users with no marketing
• 1:20:01
  that that I really caught my attention.
• 1:20:03
  So how how did you guys scale to, you know, that massive
• 1:20:06
  number of users with no marketing?
• 1:20:08
  Like what were the decisions that drove that that growth
• 1:20:11
  process? I like that same new marketing,
• 1:20:13
  but it's not really that. But I mean, let's touch base on
• 1:20:16
  that aspect on growth, I'll, I'll say growth.
• 1:20:19
  So when there's a we, when there's a we, there's a we.
• 1:20:23
  Let's start from there. You don't have money, you don't
• 1:20:26
  have money, right? You can't manufacture cash, so
• 1:20:28
  you have to think you have to get creative.
• 1:20:30
  If you can't afford chicken or fish in a soup, I need to make
• 1:20:36
  soup. You can use alternative like
• 1:20:38
  mushrooms, right? This is like, how can we do this
• 1:20:42
  thing if we don't have money for this thing?
• 1:20:43
  So these are incredible products the.
• 1:20:45
  Fancy name is bootstrapping correct?
• 1:20:48
  He knows how amazing it is because you know all the product
• 1:20:50
  features, you know the impact, you know what's gonna happen.
• 1:20:53
  You know how it can shipping, blah, blah, blah, blah, blah.
• 1:20:55
  Right now only you knows that part.
• 1:20:57
  Neither does your user because everybody would join and we're
• 1:21:02
  like, OK, cricket refresh, refresh.
• 1:21:04
  What's going on? I'm like, I see who writes in
• 1:21:07
  this lady who said on Instagram, she's like, she wrote this story
• 1:21:11
  and she was like, you can buy the you can see the completing
• 1:21:14
  part of the state for just 5000 naira.
• 1:21:16
  Now they say, Madam, take these things to people.
• 1:21:18
  Actually did I sense that? But I'm sure she's not ready.
• 1:21:20
  I've not seen it right. But you just be like, God, this
• 1:21:23
  that is this product that they can use that better off.
• 1:21:26
  But yeah, so that awareness is important.
• 1:21:28
  And a question now starts to be how can we get this awareness?
• 1:21:32
  How can we put this out there? And you know that money's on the
• 1:21:34
  table. So what's what can we do?
• 1:21:36
  One thing about the mind is that the mind will drive solution.
• 1:21:39
  Like I don't let's say my mind drives solution.
• 1:21:42
  Like if you tell me that this thing cannot be done, my mind
• 1:21:44
  starts to process how to disgrace you, how to say I've
• 1:21:47
  done it. So if you say this is a, it has
• 1:21:53
  to work. So away from that, let's look
• 1:21:56
  forward. So we pushed it out and we're
• 1:21:59
  pushing out the report, right? We're doing incredible work.
• 1:22:02
  We're pushing on our social media, you know, we're
• 1:22:03
  interrupting different conversations.
• 1:22:05
  So on you tweet something, you go on that, it downloads the
• 1:22:07
  report, you put a link to so many things.
• 1:22:11
  But again, playing to your strength.
• 1:22:12
  We have a technical strength in storyboard.
• 1:22:15
  We don't have marketing in the money.
• 1:22:17
  Everything I've seen is foreplay if you don't have Money
• 1:22:19
  Marketing. Now again, we used a lot of our
• 1:22:22
  technical strength ensure that we ship the SDKS to the stores.
• 1:22:25
  So you see those ads that when you when you're going through,
• 1:22:28
  you see a before you touch anything, just install, the
• 1:22:31
  install comes up, right. So you put all the MMPS things
• 1:22:34
  to track such that in the event that we decide to run an ad,
• 1:22:39
  right, we can maximise even if he's 5000 or Putin, we can get
• 1:22:44
  as high as $5000 from that, right?
• 1:22:47
  So even if the money is not there, it's not huge money, just
• 1:22:50
  tiny money that we're putting in here and there.
• 1:22:52
  You know, how can we call a small creator and then to do
• 1:22:56
  something for us? But fundamentally you want your
• 1:22:58
  product to create that network effect where the product is
• 1:23:01
  selling itself. There are some products that you
• 1:23:03
  use that you see that somebody just tells you about.
• 1:23:06
  There's no ad. You figure it out like you know,
• 1:23:09
  it's like it's too, I'm sure nobody you found Riverside,
• 1:23:13
  Riverside not in an ad to say download this, but I know that
• 1:23:16
  if I'm dealing, I'll get Riverside.
• 1:23:17
  So that kind of by the way. Riverside are one of our tech
• 1:23:21
  partners as well. By the way, Riverside are one of
• 1:23:23
  our tech partners. But for every side of so you
• 1:23:26
  know, people sign up to Riverside, we we get something.
• 1:23:29
  So please sign up with our our referral, our affiliate link.
• 1:23:34
  Let me do a little bit of marketing.
• 1:23:36
  Oh, OK. Yeah, that's cool.
• 1:23:38
  I mean, we'll test it out for sure.
• 1:23:39
  I mean, we like to use so many tools until they tell us to pay.
• 1:23:42
  When they tell us to pay, that's where story for that I that's in
• 1:23:45
  story for. That's where we draw the line.
• 1:23:46
  That's where we're like. Because everyone we also try to
• 1:23:49
  keep our costs as low as that's not very possible.
• 1:23:54
  No, our course now monthly is now looking like 100K monthly
• 1:23:58
  that we spend in storyboard. So we use free Azure, free Slack
• 1:24:01
  free. We see our e-mail addresses, we
• 1:24:03
  see our personal e-mail addresses.
• 1:24:05
  I see my although I have them, we use free Zoho.
• 1:24:08
  So free Zoho gives us 5 mailboxes.
• 1:24:10
  So that's how I have James at storyboard dot.
• 1:24:11
  Com. Then we have like share.
• 1:24:13
  Boxes. Well, like that rugged thing
• 1:24:15
  because we know that like walk in a desert starwater.
• 1:24:18
  So to do a lot of those things. And then we've grown
• 1:24:20
  tremendously. Like one of the appearances of
• 1:24:22
  my life was when we just open Instagram randomly and we got
• 1:24:25
  it. We got three tags, you know, and
• 1:24:28
  one of them was like, I'll never forget Grace.
• 1:24:30
  She said she just did that video, no description, no
• 1:24:33
  nothing. I've never met her before.
• 1:24:35
  She just said, guys, I want to introduce you to an app when you
• 1:24:38
  can make money from day one and she talks about this app is
• 1:24:42
  called story port. On story port, you can post your
• 1:24:44
  content that she like use my code and don't forget to use my
• 1:24:47
  code, my referral code. When I saw it, I just screamed.
• 1:24:51
  I was like, guys, guys, guys, we also in the very we stay in the
• 1:24:54
  house. It was just like when we say
• 1:24:55
  we're like an app is like consistent fight on.
• 1:25:00
  And then I reach out to the house like, Hey, this, your ad
• 1:25:02
  is on point. She's like, yeah, that's why she
• 1:25:04
  sent me the ad. She wasn't ready to charge
• 1:25:06
  anything more later. We tried to compensate her,
• 1:25:08
  right? And then, you know, the we
• 1:25:11
  posted the ad, it has so many views.
• 1:25:13
  He has so many reactions. Then we just, you know, I kind
• 1:25:16
  of borrowed money from my sister to say we need to like promote
• 1:25:18
  this thing. So we like, you know, started
• 1:25:20
  promoting it. We got 16 posted the video.
• 1:25:23
  We got 16,000 downloads for as low as I didn't even know what
• 1:25:28
  to say for as low as like 16,000 because we were seeing it like
• 1:25:32
  wow. So when we say I mean, nothing
• 1:25:34
  itself is marketing, right? So it's not like, it's not like
• 1:25:37
  we spent like 0 on it. It's just like, what marketing
• 1:25:41
  have we done and how held it was it?
• 1:25:44
  Who was the budget we spent? You know, we spent very tiny
• 1:25:48
  amount of money from time to time.
• 1:25:49
  But other than that, from that we started getting lots of India
• 1:25:51
  cheques here and there, India cheques to keep us alive.
• 1:25:54
  We hired more, We have more developers come joins to report.
• 1:25:59
  I'm pretty much We've run ads very occasionally.
• 1:26:02
  Hello. Hi brother, Can you hear me?
• 1:26:04
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