Latest / Marketing Execution with Mark Donnigan
Simply Said
Your brilliant technical product is invisible because nobody understands what you're saying. Jay Sullivan's Simply Said reveals why the smartest people in the room rarely win deals—they optimize communication for themselves, not their audience. Sullivan's core framework: deliver messages in under 10 words, lead with conclusions instead of building to them, and structure every interaction around three universal motivators—time, feelings, and money. One counterintuitive insight changed everything for enterprise presenters: reading your slides word-for-word actually increases retention when you…
The skinny
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