Latest / Skin Anarchy / The Future of Personalized Beauty Starts with Intelligent Diagnostics ft. Revieve

Transcript

The Future of Personalized Beauty Starts with Intelligent Diagnostics ft. Revieve · Skin Anarchy

• 0:00
  SPEAKER_00: Hey guys, welcome back to Skin Anarchy.
• 0:03
  SPEAKER_00: Today's episode is kind of an inside look into how innovation and you know technology is working in the beauty industry, especially when it comes to product recommendations and how we as consumers are interacting with you know the world of beauty and consumerism.
• 0:18
  SPEAKER_00: So I'm super excited to introduce you guys to our guest today, Irina Mazour, who's the chief product and marketing officer at Revive.
• 0:26
  SPEAKER_00: Welcome, Irina.
• 0:27
  SPEAKER_00: I'm so excited to host you.
• 0:28
  SPEAKER_01: Thank you so much.
• 0:30
  SPEAKER_01: I'm excited to be here.
• 0:31
  SPEAKER_01: Thank you for this opportunity.
• 0:33
  SPEAKER_00: Yeah, no, I'm really excited to chat because what you guys are doing at Revive is so exciting for me.
• 0:38
  SPEAKER_00: You know, I I I grew up as a gamer, and so I really love everything tech and AI and and beauty.
• 0:44
  SPEAKER_00: And so I can't wait to learn more about it.
• 0:46
  SPEAKER_00: But I would love to, you know, have you walk us down memory lane.
• 0:49
  SPEAKER_00: What got you involved with the beauty industry?
• 0:51
  SPEAKER_00: And, you know, kind of tell us where you started.
• 0:55
  SPEAKER_01: Well, you know, looking back at my career, I really did it all, I think, by now.
• 1:01
  SPEAKER_01: But the whether I was working on mobile tag back in the days of Motorola, or diving into analytics at spins, or I was leading digital health innovation at always have been, at least for me, this consistent strategy.
• 1:18
  SPEAKER_01: I've always been very passionate about using data and technology and making things more personal and meaningful for actual people.
• 1:27
  SPEAKER_01: So that really drew me into the beauty space with Reviv, and it allows me to bring this mindset of data-driven, deeply tech, deeply consumer-focused into an industry that is so personal, so understood, but yet so misunderstood by others and evolving so quickly.
• 1:50
  SPEAKER_01: And I get to bring together everything that I've done from analytics to software to product strategy to go-to-market strategies and communication, and hopefully impact the people through AI, creating this beauty and wellness journey.
• 2:07
  SPEAKER_00: Yeah, and that's really fascinating.
• 2:09
  SPEAKER_00: I love that you're coming from this like deep technology understanding because the world of beauty is so different now than it was even like five years ago, you know.
• 2:19
  SPEAKER_00: And I'm sure you know this better than me, you know, with from the from the tech side.
• 2:23
  SPEAKER_00: But it's very fascinating as a consumer for me to sit and watch how we are interacting now, you know, with how we purchase products or get our recommendations or even, you know, feedback, right?
• 2:34
  SPEAKER_00: For brands to really, you know, understand what we want.
• 2:37
  SPEAKER_00: So I'd I'd love for you to talk about this a little bit and tell us really what does Revive specialize in and what do you guys do for all the listeners out there so they can get an understanding?
• 2:47
  SPEAKER_01: Absolutely.
• 2:48
  SPEAKER_01: So um, well, first of all, you're absolutely right.
• 2:52
  SPEAKER_01: Beauty is evolving constantly and it's very tactile, very visual, and it does require a lot of AI technology to create that deep experience.
• 3:05
  SPEAKER_01: So the space also, while it's something where consumers touch and see and fill, at the same time, it the industry itself feels extremely overwhelming.
• 3:17
  SPEAKER_01: So consumers, a lot of times we need guidance, and they need that comprehensive experience to make the decision with confidence and choice.
• 3:28
  SPEAKER_01: So ultimately, we do provide that comprehensive journey, comprehensive intelligence powered by whole slew and whole spectrum of technology to create that guided journey for consumer.
• 3:42
  SPEAKER_01: So, for example, it might start from asking a few questions to really understand consumer preferences and needs and goals and what is that that they're trying to bring to life.
• 3:55
  SPEAKER_01: Then we bring in analysis of their either their skin or of their facial characteristics, depending on sort of what their buying needs are.
• 4:06
  SPEAKER_01: And then from there, we actually have an opportunity to also educate consumers on their skins, their facial feature.
• 4:14
  SPEAKER_01: You would be amazed to find out.
• 4:16
  SPEAKER_01: Well, actually, you probably know how many people actually can't even describe their skin.
• 4:21
  SPEAKER_01: They might describe a feeling, but they don't really know uh how to put it in a more specific context.
• 4:28
  SPEAKER_01: And then from there, we guide them to personalized routines, personalized recommendations, the products that work well together, that they could create this either full look if we're talking in case of uh makeup or a comprehensive skin routine for their daytime, nighttime, and so it's really end-to-end guided journey, and there is full spectrum of AI technology behind the scenes.
• 4:55
  SPEAKER_00: That's really interesting.
• 4:56
  SPEAKER_00: And you know, with AI, it's I I feel like it's limitless, you know, when it comes to really understanding how to customize, you know, our experience.
• 5:05
  SPEAKER_00: And it's interesting what you said in this whole personalization aspect.
• 5:09
  SPEAKER_00: I think right now people are definitely, you know, wanting to figure out what goes hand in hand with what they already have.
• 5:15
  SPEAKER_00: You know, so if you have like, I don't know, if you have like your favorite blush, right?
• 5:19
  SPEAKER_00: Like what lipstick would go really well with this.
• 5:21
  SPEAKER_00: I mean, what is the kind of like give us some examples of like how you know Revive works like for consumers?
• 5:29
  SPEAKER_01: Yeah, so so maybe perhaps I will also touch you, you you brought in the word personalization, and I think we use that all the time.
• 5:38
  SPEAKER_01: I do feel that this word has become a bit overused in the industry, and because of that, it it kind of lost its meaning, right?
• 5:48
  SPEAKER_01: So with with the personalization, it actually has very different aspects.
• 5:54
  SPEAKER_01: We do need to be able to personalize not only to individual consumer, but also to the category.
• 6:01
  SPEAKER_01: For example, a journey in skincare might be very different while using similar technologies, but very different than the journey in makeup, or is it the journey in the hair color?
• 6:12
  SPEAKER_01: But then there is also another aspect, and oftentimes it overlooked.
• 6:17
  SPEAKER_01: The journey also requires deep understanding of actual product catalog.
• 6:22
  SPEAKER_01: Not uh every retailer or brand, they have a collection of products that they bring to the customer.
• 6:29
  SPEAKER_01: We need to have deep understanding of all of their characteristics, properties, right?
• 6:35
  SPEAKER_01: All of those details to actually make a sophisticated decision and recommendation.
• 6:40
  SPEAKER_01: And then last but not least, let's not forget, in case of Reef, where our direct customer is the business, right?
• 6:48
  SPEAKER_01: The retailer, the brand, and then they in turn serve their consumers.
• 6:52
  SPEAKER_01: But all retailers, all brands are also different.
• 6:56
  SPEAKER_01: They have their voice, they want to communicate and uh and evaluate in a different way, they want to have their own look and feel, their own story.
• 7:06
  SPEAKER_01: So to us at Reviv, that word personalization truly has multiple dimensions of personalizing to all of those aspects.
• 7:17
  SPEAKER_01: And I didn't even mention uh you know, another one.
• 7:22
  SPEAKER_01: Our journey in the physical space, in a store, for example, versus our journey online versus our journey on the road is also different.
• 7:32
  SPEAKER_01: So it truly does need to be uh multi-dimensional.
• 7:37
  SPEAKER_01: But perhaps if I were to take one journey, let's maybe uh take a look at skincare, for example, right?
• 7:46
  SPEAKER_01: So we usually ask a guided set of questions.
• 7:50
  SPEAKER_01: For example, what concerns consumer has, what are their goals, what are their lifestyle habits, uh, what are they trying to accomplish?
• 7:58
  SPEAKER_01: And oftentimes we're also weave in a kind of couple of questions about what do they think their skin type is, what do they think their concerns are?
• 8:06
  SPEAKER_01: And it's quite interesting to be able to have that understanding of let's call it consumer perception, right?
• 8:13
  SPEAKER_01: Versus what the reality is.
• 8:16
  SPEAKER_01: And then we take them through the guided diagnostics.
• 8:20
  SPEAKER_01: So it's based on the selfie, we guide them through how to take the correct selfie in the right light conditions and so that they get the best accurate results.
• 8:30
  SPEAKER_01: And based on that selfie, we are able to evaluate it for a whole spectrum of metrics.
• 8:38
  SPEAKER_01: We evaluate over 200 different metrics behind the scenes, and then we communicate that with uh all the different types of and placement of wrinkles, skin texture, redness, acne concerns, right?
• 8:52
  SPEAKER_01: So all of those details were communicated back to them.
• 8:55
  SPEAKER_01: Essentially, those metrics represent skin health.
• 9:00
  SPEAKER_01: Right.
• 9:00
  SPEAKER_01: Interesting.
• 9:01
  SPEAKER_01: Yeah.
• 9:02
  SPEAKER_00: That's interesting.
• 9:03
  SPEAKER_00: So how do we grade whether, so you know, you're looking at, so say I take a selfie, right?
• 9:09
  SPEAKER_00: And then I you're looking like that's the system is analyzing my face, you know, for the parameters you define.
• 9:15
  SPEAKER_00: Is there like a you know, you talked about perception, is there like a consumer perception metric that is that comes into play, or is it all predefined?
• 9:26
  SPEAKER_01: So I I believe so if we're talking about metrics, right, that are done based on the analysis itself, that's purely based on our understanding of consumer demographic, different features and whatnot.
• 9:39
  SPEAKER_01: So when we are communicating those metrics, they regardless of what consumer thinks they have, right?
• 9:47
  SPEAKER_01: So essentially that's more of we now have an opportunity to educate the consumer about what what the reality really is.
• 9:56
  SPEAKER_01: And so and oftentimes consumers actually confuse some terms.
• 10:01
  SPEAKER_01: So there's something else behind that.
• 10:03
  SPEAKER_01: So we however, from a data perspective, when we we can then kind of share that, of course, in anonymized form because we don't have any personally identifiable data or anything like that, but we can share some insights back to brands or retailers about like, hey, you have this group of customers that might actually have a very different perception about themselves rather than what the reality is.
• 10:33
  SPEAKER_01: And usually that's a signal that maybe we could weave in some additional educational materials in the journey.
• 10:39
  SPEAKER_01: Maybe a retailer brand could also put up some additional education, right, and create a tighter relationship with the customer.
• 10:47
  SPEAKER_01: All of that is kind of like a combination.
• 10:50
  SPEAKER_01: We're serving the consumer and help them learn about themselves while we are learning about them.
• 10:56
  SPEAKER_01: And we also equip our customers with some additional data so they could act on it.
• 11:01
  SPEAKER_00: Wow, that's really cool.
• 11:03
  SPEAKER_00: I like that a lot because you know what's crazy right now, and I'm sure you've seen it, you know, when I look at social media a lot now, I see a lot of us out here, we have this very skewed, you know, understanding of what we might actually look like or what our actual concerns are.
• 11:20
  SPEAKER_00: You know, when you're talking about skin health, I don't know how many people think that they have dehydrated skin or dry skin.
• 11:26
  SPEAKER_00: But in reality, maybe you're dealing with a whole different issue that you don't understand, right?
• 11:31
  SPEAKER_00: So there's a lot of this happening in the skincare industry, especially when I look at how people are, you know, gravitating towards certain brands or certain products or even ingredients.
• 11:40
  SPEAKER_00: They we are assuming like this is my problem and I need to fix it this way.
• 11:45
  SPEAKER_00: Whereas this could completely revolutionize that, you know, where it's really a reality check for us that, you know, this is not maybe what we think is not really it.
• 11:54
  SPEAKER_00: And, you know, it's it completely redefines, I think, also how we look at dermatology, you know.
• 12:05
  SPEAKER_01: When we deal with makeup, we usually focus on more analyzing uh facial features, such as is your face round or oval.
• 12:12
  SPEAKER_01: Uh, you would be surprised how many people don't know how to answer that question.
• 12:17
  SPEAKER_00: Yeah, yeah.
• 12:19
  SPEAKER_00: That's really interesting, you know, because I I always see this, especially with you know the younger generation, because they have these like crazy makeup trends now, right?
• 12:27
  SPEAKER_00: Where it's like everyone's trying to contour away their face, I feel like.
• 12:32
  SPEAKER_00: You know, you talk to a professional makeup artist and they'll tell you not everybody needs contour.
• 12:37
  SPEAKER_00: You don't need it, you know.
• 12:38
  SPEAKER_00: So you need to understand those kind of things, like the shape of your face.
• 12:41
  SPEAKER_00: And so that's very interesting to me that you guys are bringing this forward in in such a strong way.
• 12:46
  SPEAKER_00: So I want to ask, you know, in terms of getting brands on board with this, you know, where do you think that change needs to happen for brands, especially the more established brands, you know, in the way they're thinking?
• 12:58
  SPEAKER_00: Like what is your insight in that?
• 13:00
  SPEAKER_01: Well, I think we're seeing very strong understanding because uh what I perhaps very tight lightly touched on and our journey doesn't end with education.
• 13:12
  SPEAKER_01: We actually focus on creating and providing recommendations uh for the consumer, so bundled routines and it's dynamic.
• 13:22
  SPEAKER_01: So let's take maybe let's take skincare, for example, just to give a bit of a story to that.
• 13:28
  SPEAKER_01: We all layer skincare products for the most part, unless somebody is kind of going with simplistic one size fits all.
• 13:35
  SPEAKER_01: Well, it requires understanding uh the catalog, how the products interact with each other, right?
• 13:42
  SPEAKER_01: Maybe somebody was looking for products that contain retinol, but if you layer five different products with very strong retinal presence in it, you're probably not doing yourself any favors.
• 13:52
  SPEAKER_01: So it does require additional nuances, not only understanding consumer and their characteristics, but understanding the catalog and knowing then now how to match that catalog, what to put together, what not, and then match it to the person.
• 14:08
  SPEAKER_01: In the end, when you have that end-to-end journey, there is very simple business metrics that I would zero in, right?
• 14:15
  SPEAKER_01: Uh it's conversion, there is immediate uplift to conversion.
• 14:19
  SPEAKER_01: We're seeing conversion uplift from 20% and up.
• 14:23
  SPEAKER_01: Uh, there is uh also uplift on overall number of items in the basket and basket order because we are creating that routine that's complementary in the products, and we're providing that opportunity to uh to choose the products together.
• 14:38
  SPEAKER_01: So those two metrics alone, not to mention time span and overall trust and loyalty and all that, that's already business metric enough uh that speaks for itself.
• 14:50
  SPEAKER_01: And we have numerous customers around the world that deal with that.
• 14:54
  SPEAKER_01: But then on top of that, the data, right?
• 14:58
  SPEAKER_01: The data that that journey collects.
• 15:00
  SPEAKER_01: Most retailers and brands are desperate to get this data so they can make educated business decisions, not just uh as far as direct-to-consumer journey, but other actions.
• 15:13
  SPEAKER_01: So marketing communication, right?
• 15:16
  SPEAKER_01: How would they, what should they emphasize uh on whatnot.
• 15:20
  SPEAKER_01: We have actually partners that have made formulation decisions based on the data that they received because they saw that as an opportunity.
• 15:29
  SPEAKER_01: They realized that their consumer demographic was lacking, products with certain characteristics, and they added that into their formulation and into their product lines.
• 15:40
  SPEAKER_01: Similarly, uh retailers could make that when making assortment decisions, and then various uh that data also allows them for various partnership monetization strategies.
• 15:51
  SPEAKER_01: And mind you, that's the data you can't buy anywhere because it's data about their own consumers.
• 15:58
  SPEAKER_01: So honestly, I think we don't have a problem getting them on board.
• 16:02
  SPEAKER_01: I just wish perhaps some of them moved a little faster, right?
• 16:06
  SPEAKER_01: In that, but but every single one of them is realizing the need for uh for this kind of journey.
• 16:13
  SPEAKER_00: Yeah, I think this is going to be definitely like the next, you know, the new frontier when it comes to doing your homework as a brand.
• 16:20
  SPEAKER_00: You know, I think that we for a long time, consumers have been knocking on the door of brands to pay attention and listen to you know what we think we need, but it's really about being more data-driven at the end of the day, because if you're not able to analyze, you know, it's like the argument you can collect all the data you want, but if you can't put, you know, piece it together and make some sense of it, then it's useless, right?
• 16:42
  SPEAKER_00: So yeah, so that's where I think this is very, very cool.
• 16:46
  SPEAKER_00: And I think even for us consumers, like I'm very excited to see that this technology exists because oftentimes, I mean, especially in skincare, you know, we're to feed off of everything we've talked about, but skincare, I think you brought up a really interesting point with layering skincare, you know, and I think a lot of times we think it's all ingredients that we need to pay attention to, but it's not.
• 17:08
  SPEAKER_00: It's actually like the skin physiology as well.
• 17:10
  SPEAKER_00: So if you're layering actives and then you, you know, maybe you're somebody who doesn't have sensitive skin, then you're able to add on another layer of a more hydrating, you know, product, you're fine.
• 17:22
  SPEAKER_00: But then the next person might do that and they get severe irritation on their skin, you know?
• 17:27
  SPEAKER_00: So it's like this individualized response that we're having, and it's not only ingredients that are causing that.
• 17:33
  SPEAKER_00: So that's where I feel like this is really going to revolutionize our understanding of like what true, you know, like optimization of uh formulations is.
• 17:42
  SPEAKER_01: No, you're you're absolutely spot on.
• 17:45
  SPEAKER_01: And I mean, I will say that the concealer these days is getting more educated, but in a sort of blind way, uh, if I may say that this way, because they're learning that certain ingredients are good.
• 18:00
  SPEAKER_01: They're not quite sure for what, right?
• 18:03
  SPEAKER_01: Perhaps sometimes is a buzzword, and they're not quite sure, of course, of their exact, I would say, chemical properties, right?
• 18:10
  SPEAKER_01: But they know that this is supposed to make you look younger, or this is supposed to do something else.
• 18:16
  SPEAKER_01: So they zero in on that, and they don't actually understand that some of the ingredients, maybe two good ingredients put in the same formula, become like create negative effects, for example, right?
• 18:31
  SPEAKER_01: Through the chemical reaction.
• 18:33
  SPEAKER_01: So all of those effects, we are factoring that in in the journey.
• 18:37
  SPEAKER_01: That's why I'm stressing always that yes, our platform facilitates understanding consumer and all of the details about their skin and their face, but our platform also takes a very deep look into the catalog available, right, that we take to that consumer and all those ingredients and properties behind the scenes to create that proper match.
• 19:00
  SPEAKER_01: And then from there, we also once once we go, we take consumers through that journey, we are able to also put additional information on each next product they select and kind of say, like, well, this might be good for you, and this may not be good for you.
• 19:13
  SPEAKER_01: So it actually helps with the rest of the journey.
• 19:16
  SPEAKER_01: Should they want to browse or should they want to swap the products, for example.
• 19:21
  SPEAKER_00: That's huge.
• 19:22
  SPEAKER_00: That's really huge, especially like if you're going to like, I keep thinking of like an aesthetic provider, you know, that's hold that's carrying like multiple lines in their clinic or their practice, and then having this tool to recommend, you know, to not only recommend, but also maybe let the patient or the client, you know what I mean, utilize this technology and then they know what I should be shopping for.
• 19:45
  SPEAKER_00: I mean, that's that's huge.
• 19:46
  SPEAKER_00: That's really useful.
• 19:47
  SPEAKER_01: Well, and maybe if I may, I'd bring up another point into this being able to do diagnostics for all the different demographics requires also a very sophisticated technology because how certain concerns or certain things manifest itself on skin or like of different tones is different, right?
• 20:10
  SPEAKER_01: So, in some cases, certain conditions are more noticeable to the naked eye on certain on one type of skin tone, but not noticeable at all.
• 20:19
  SPEAKER_01: So some people may not even see, right, and have enough information.
• 20:24
  SPEAKER_01: But with the computer vision, we are able to do that sort of thing.
• 20:29
  SPEAKER_01: But there is another aspect which, since we're dealing with brands and retailers, and of course they get in the story they want, they mostly do want to serve their consumers the best they can.
• 20:41
  SPEAKER_01: But we are dealing with selfies, right?
• 20:44
  SPEAKER_01: We are dealing with uh essentially sensitive information.
• 20:48
  SPEAKER_01: So they do need to be very careful in choosing the technology that respects a PII, right?
• 20:55
  SPEAKER_01: That does not collect or store sensitive or personally identifiable information and facilitate experience, right?
• 21:03
  SPEAKER_01: Make sure that there is proper UI prompts, opt in, opt out, right?
• 21:08
  SPEAKER_01: But also technology provider, or if you say building themselves, of course, you need to be also aware of all the different laws in different territories.
• 21:17
  SPEAKER_01: And perhaps for retailers it's not as important because many retailers are a little more specific to a particular territory.
• 21:25
  SPEAKER_01: But with brands, and especially with brands that are global, adhering to all the regulations that might be different in the US or, for example, in UK or in the rest of the uh Europe, that's that's another very significant factor in figuring out that the technology is really, really tight on that.
• 21:44
  SPEAKER_00: Yeah, that's going to be actually huge.
• 21:46
  SPEAKER_00: I'm glad you brought that up because when I look at the space right now, it's longevity is the big, big one example of this, where a lot of people are getting things done that are, you know, very sensitive to personal information.
• 21:58
  SPEAKER_00: Like you're sharing your Personal information very readily with these different platforms.
• 22:04
  SPEAKER_00: And so yeah, you're absolutely right.
• 22:05
  SPEAKER_00: You know, protecting user privacy is absolutely number one, you know, because I God forbid, you know, you if you end up putting your information in somewhere and then that resurfaces in a terrible way, that's going to compromise the way that we look at, you know, things like longevity medicine or like, you know, even like any new technology and incorporating tech in our, you know, healthcare system overall.
• 22:28
  SPEAKER_00: I think that's going to really change the game.
• 22:30
  SPEAKER_00: So I yeah, I agree.
• 22:32
  SPEAKER_00: I think you know user privacy is huge.
• 22:35
  SPEAKER_00: And it's honestly nobody's really talking about that at all.
• 22:37
  SPEAKER_00: You know, I keep seeing Yeah, I keep seeing companies pop up, they're like, I can we can track, you know, 500 biomarkers, but it's like, well, I don't know if I want to give you my my information.
• 22:47
  SPEAKER_00: So you can track 500 biomarkers and then it gets leaked somewhere, you know, that's a big concern.
• 22:52
  SPEAKER_00: So yeah.
• 22:53
  SPEAKER_01: You you're spot on, right?
• 22:54
  SPEAKER_01: And crafting that uh user experience journey, right?
• 22:58
  SPEAKER_01: Like what prompts and what disclaimers and how you make sure that they're actually readable and also suitable for the people perhaps with the disabilities, right?
• 23:08
  SPEAKER_01: All the right disclaimers, but also maybe people will give you their permission, but you also need to make sure that you're compliant with the law.
• 23:17
  SPEAKER_01: Maybe you you wouldn't have a right to even ask for that permission.
• 23:21
  SPEAKER_01: So with us, with Reviv being global, we operate in just about any territory that I could think of.
• 23:28
  SPEAKER_01: We we make sure that all of that is to the letter of the law, and actually above and beyond that, with all the transparency options to opt out wherever uh possible and very strict disclaimers, but we also don't just do not store or collect any PII information uh that gets discarded.
• 23:52
  SPEAKER_00: We yeah, that's good.
• 23:55
  SPEAKER_00: That's good.
• 23:56
  SPEAKER_00: Yeah, no, I I want to talk about a little bit more, like go a little deeper because you know, when we see like all the different diagnostic layers, especially with skin health, I mean, a lot of different topics come up, such as the microbiome, hormonal health, you know, all these parameters that we are now understanding in medicine to be relevant to the way that our skin interacts, and they're also trackable, right?
• 24:19
  SPEAKER_00: So, how does that, you know, how do you see the next wave of beauty tech adapting to this, you know, in terms of how to really integrate all this information in a way that's going to be truly tracking the overall wellness rather than just little points, you know, that are maybe meaningless if we look at them standalone.
• 24:39
  SPEAKER_01: Yeah, no, absolutely you'll you're absolutely spot on, right?
• 24:43
  SPEAKER_01: Overall behind all of this, it's uh overall wellness, right?
• 24:48
  SPEAKER_01: That's really what uh what the consumer is going towards.
• 24:51
  SPEAKER_01: And perhaps I will start that at least even today, we're already kind of creating that bridge.
• 24:57
  SPEAKER_01: So, for example, we can bring an element of uh wellness into the recommendation.
• 25:04
  SPEAKER_01: So, for example, part of the routine could be certain supplements or certain uh educational component on sleep patterns or something like that.
• 25:14
  SPEAKER_01: However, I think it's important to understand it's really what consumers when consumers are saying what product should should I use, or what they actually are asking, what should my lifetime choices be?
• 25:27
  SPEAKER_01: And then which product should I use.
• 25:29
  SPEAKER_01: So they do care about uh you know their sleep, the stress levels, their lifestyle choices, and they want to make sure that they connect it essentially to any purchase decisions, all right, and and evolve that.
• 25:42
  SPEAKER_01: So we are seeing overwhelming growth in demand for overall wellness and bringing the wellness into the beauty experience in the in a meaningful way.
• 25:55
  SPEAKER_01: People also want to factor in the travel schedule or climate, which by the way, we already factor in as well, climate characteristics and things like that over time.
• 26:07
  SPEAKER_01: So I think it's a combination of factors for us.
• 26:11
  SPEAKER_01: We're gonna continue to evolve, uh evolve.
• 26:13
  SPEAKER_01: We do want that personalization platform for wellness.
• 26:17
  SPEAKER_01: We will continue collaboration and looking for partners uh to bring in additional data points, right?
• 26:24
  SPEAKER_01: Additional levels of information or technology needed to bring that into the experience.
• 26:30
  SPEAKER_01: And then we will be continuing to look how to bring all of that data into more comprehensive recommendations beyond the product, right?
• 26:41
  SPEAKER_01: Or also factor it in into selection of products themselves.
• 26:46
  SPEAKER_01: But uh, where recommendations wouldn't be just about the skincare products per se, but rather other supplements or uh activities or actions.
• 26:58
  SPEAKER_01: So, but I would say it's not about sometimes I hear people say, well, we're just gonna overwhelm consumer with data.
• 27:06
  SPEAKER_01: No, consumer wants that data.
• 27:09
  SPEAKER_01: I think it's not about pushing more data on them, but it's more to give them that experience that feels holistic and supportive, right?
• 27:18
  SPEAKER_01: So that we're not feeding one part and leaving and ignoring everything else.
• 27:23
  SPEAKER_00: I completely agree.
• 27:24
  SPEAKER_00: I think that's really, you know, it's absolutely the right way to go with this because I, you know, I do worry because we are getting to the point now where everything is trackable, you know, and it's like I love that.
• 27:36
  SPEAKER_00: I love that we're able to have this extreme level of personalization, right?
• 27:40
  SPEAKER_00: And it's almost like on extreme level, but then bringing context to all of that is the most important part, I think, of tech right now, you know, in the current landscape of how things are moving.
• 27:52
  SPEAKER_00: And I, you know, that's the most big the biggest question mark as well, right?
• 27:56
  SPEAKER_00: Even if in the you know, I look at the side of like medicine, we can collect all this information, but if we can't understand what it means, it means nothing at the end of the day.
• 28:04
  SPEAKER_00: So I think that's very, very true.
• 28:06
  SPEAKER_00: Everything you said.
• 28:07
  SPEAKER_00: I'm I'm excited to see how this space evolves, you know, especially for beauty.
• 28:11
  SPEAKER_01: Absolutely.
• 28:12
  SPEAKER_01: Uh and I think it's something that uh everyone understands, and that's why we all say we all want to be younger, we just want to feel good.
• 28:20
  SPEAKER_00: Yeah, that's so true.
• 28:22
  SPEAKER_00: That's so true.
• 28:22
  SPEAKER_00: I will I love it.
• 28:23
  SPEAKER_00: I love what you're doing with Raveev, and I really, you know, applaud you guys for bringing this to the beauty world.
• 28:29
  SPEAKER_00: And for, you know, for any brands out there, any founders listening in, you guys have to, you guys gotta check this out.
• 28:34
  SPEAKER_00: This is definitely the future, you know, and I think we should all be thinking about this true meaning of what personalization is, you know, when it comes to integrating tech into what we are creating and what we're putting out there.
• 28:46
  SPEAKER_00: So I'm I'm a huge fan.
• 28:48
  SPEAKER_00: But thank you so much.
• 28:49
  SPEAKER_00: This has been so great, Irina.
• 28:51
  SPEAKER_01: Thank you so much, and thank you for the opportunity to share our experience and um what what we built at Reviv.
• 28:58
  SPEAKER_01: Hopefully, the listeners out there get some interesting information, and of course, uh very welcome to join us on this quest for beauty.
• 29:07
  SPEAKER_01: Awesome, thank you so much.
• 29:09
  SPEAKER_01: Thank you.
• 29:10
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