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[S5, Ep21] Building a Bold Culture with Bananas & Boundaries (with Jennie Coleman)
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What if your values were simple enough to live by—and strong enough to shape an industry?
In this episode, I sit down with Jennie Coleman, President & Co-Owner of Equifruit, to talk about fair-trade bananas, fearless leadership, and why “Don’t work with jerks” might be the most effective HR policy you’ll ever write.
✨ Episode Highlights
🍌 The bold vision behind global fair-trade banana domination
❤️ How Equifruit’s three core values—Compassion, Commitment to Change, and Creativity—drive every decision
🚫 What “Don’t Work with Jerks” really means (and how to enforce it with…
The skinny
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