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Latest / Sales Leadership with Fexingo: Quota Carriers, Sales Managers, and Revenue Teams

How Top Reps Use the Pre-Mortem to Close More Deals

In this episode of Sales Leadership with Fexingo, Lucas and Luna explore the pre-mortem—a strategic technique that top sales reps use to anticipate why a deal might fail before it happens. By running a structured risk review at the start of a major opportunity, reps can identify gaps in stakeholder alignment, budget, and timeline early, then build a plan to address them. The hosts walk through a concrete example from enterprise software sales, showing how a pre-mortem helped a rep turn a stalled six-figure deal into a signature. They also discuss how to introduce the pre-mortem to prospects…

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