Latest / Destination Discourse
104: Why Aren't DMOs Weaponizing Their Local Universities for Visitors and Advocacy? (Kristen Adamo)
Every DMO says it wants community partners, yet most ignore the one institution already moving thousands of people into their destination every year. Kristen Adamo, President and CEO of Go Providence, joins Stuart Butler and Adam Stoker to argue that local colleges and universities are an untapped engine for both visitation and political protection.
Kristen explains how city budget pressure on tax-exempt schools - through payment-in-lieu-of-taxes (PILOT) negotiations - has opened the door for DMOs. Her team launched "Providence Hearts Brown," a partner campaign that became a citywide rallying…
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