Latest / ContraMinds Podcast - Unlocking Personal Growth and Professional Excellence
Understanding Customer Behaviour | Prof. Peter Fader | Ep02
Join the ContraMinds Podcast as we explore the intricacies of customer behaviour with the world's leading marketing professor, Peter Fader from the Wharton School. In this insightful episode, Professor Fader delves into the why and how of customer behaviour, shedding light on the importance of data analysis in informing marketing strategies. He shares his expertise on how to develop a deep understanding of customer profiles, and how to leverage analytics in marketing to drive business growth. Whether you're in pharmaceutical marketing, b2b marketing, or brand positioning, this episode is…
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