The 3‑Zip Code Market Map: Find the 3 Micro‑Markets That Will Fund Your First Year
This episode gives founding agency CEOs a repeatable method Scott McKenzie and HCAB used across 531+ agency launches to identify the three zip codes inside a county that will produce the clients, referrals, and caregivers needed to survive the first 90 days. Daniel Cross leads a hard‑edged strategic framework for weighing referral density (hospitals, discharge planners, assisted living, hospice), payer composition (private pay vs Medicaid waiver density), competitor intensity, caregiver labor pool, and state regulatory friction (example: Florida caregiver background screening timelines)…
The skinny
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