Latest / Beyond Sovereignty / #036 - Strategies to 10x Client Satisfaction and Profits

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#036 - Strategies to 10x Client Satisfaction and Profits · Beyond Sovereignty

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This episode will help you 10x your client's
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salon experience. If you don't have quote pads, something
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that clients fill out before the client goes into the service, you
0:11
must. It is vital for the client to be able to express their
0:14
needs and concerns with you. But also on your quote pad, do
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you know what you need to have written on there? you are setting
0:21
intentions for your salon, then this can change everything. Because
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remember, your salon holds an energetic frequency, the
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rites of passage. How can we, as the healers, as
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the therapists, create an experience of a rite of
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passage with what your clients are going through? And if your salon can
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be that sacred salon temple for them, what's your salon 10x?
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And you need to understand that. Welcome
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to Salon Temple, the revolution in the hair and beauty industry, a
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space where being banked and creating massive
0:53
global impact is the new standard. I'm Blythe Langford, and in this
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podcast, I'm going to share with you the exact strategies
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and insights that helped me transform my three salons into
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seven-figure businesses. If you're ready to step into your power, grow
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your wealth, and be part of a movement that's changing the game globally,
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then, babe, you're in the right place. So let's get started. This
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episode will help you 10x your client's
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salon experience. I know that you are unique. I
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know that you want to be an iconic salon owner.
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So this will really help you set aside
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from everybody else and bring out your innate gifts and abilities
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that no other salon owner can create because this
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is all about you. This is all about your team and it's how we can
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get these out of you and your team so that you can create beautiful
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ceremonies and rituals in your salon that literally your clients
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When can I come back? Nobody else does it like this.
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So babe, don't you want that? So let's go.
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But first of all, I want to share this epic
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story, realization that I had. Okay. I don't know
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if you do ayahuasca and if you don't, maybe you should. And if you do, maybe you
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shouldn't, whatever. But I was going into
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a beautiful peyote ceremony and one of the shamans said
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to me before the ceremony, Blythe, can you please braid prayers
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of intentions for protection in my hair before the ceremony? And
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I was like, Yes, I can, but can you please tell me
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more about what it is that you're talking about? Because I knew exactly
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what I was doing when I was doing people's hair, but I didn't know that other people
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knew what I was doing. So I was like, tell me more. And he
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said, well, you know, hairdressers are actually the
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healers. And it can be hairdressers, beauty therapists, therapists,
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people that give their service to other people are healers.
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And I said, tell me
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more, please. And he said, before
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every single war, before every rite of passage,
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before ceremonies such as marriages, births, deaths,
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all of the sacred ceremonies, hairdressers and
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therapists are the ones that prepare every
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single individual for whatever it is that they're going into.
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Oh, I got goosebumps. And I was like, oh my gosh,
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I can't believe that you think that. That's what I feel like I've been
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doing forever. And he's like, yeah, Blythe, that's like
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what every ancient culture does. Look at the ancient Greeks. Look at the
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Celtics, the Egyptians, the Vikings. All of the Americas
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had people to prepare them for these sacred rituals
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and rites of passage. And that's what you are, Blythe.
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You're a hairdresser. You are one of these really important
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individuals that helps prepare people for their most
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How beautiful is that? Because that's what you
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Makes me emotional because I'm
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really excited that other people are able to step
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into this version of themselves and remember that they are
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iconic healers, that they have
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ancestral wisdom. You and your team have ancestral
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wisdom within you. So whatever your heritage is, whatever continent
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you are from, there's no mistake that you are
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a therapist, a healer, a hairdresser, a beauty therapist.
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in this time, because you are here
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to help the people with
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their next pathway to their life, the life that
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they really desire. And you're like, oh my gosh, Blood,
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Fuck! Like, I always knew that there was something
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Oh, but I don't know how to harness that and bring that into my
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client's experience. Well, babe, you're in the right
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place because guess what? I do and I'm so excited to share it with you and
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your team so that you can all step up into the next layer of
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setting your salon apart from everybody else. So,
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how can you do it in a non-woo-woo way so
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it's super grounded and not weird or freaky for your clients?
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Okay. If you don't have quote pads that you are,
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you know, like, or something that clients fill out before the
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client goes into the service, you must, you
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have to create that. It is vital for the client to
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be able to express their needs and concerns with you. But
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also on your quote pad, do you know what you need to have written on there? What
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are you currently challenged with in life that we can create an
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intention for you, a ceremony for you in
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The client will be like, what? Nobody else
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It's like, yeah, we have a beautiful sacred space here that
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we've created. And we often find that when we
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do people's hair and they're honest with us about the challenges that
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they're going through and experiencing in life, that we
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can set new intentions for them with their
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hair, with their skin, because we are literally working with the organs
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of their body. And the client's like, no, you're literally just
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cutting my hair. It's like, we are cutting away all that is
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not serving you. We are giving you a complete transformation. Or
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if you're working with the skin, the skin is the largest organ in
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the body. It has communication with
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every single organ of the body. So once your clients
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understand what it is that you are working on with them, not
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only will they respect you more, But they will actually
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love their experience so much more and
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they will become loyal clients because they know that nobody else is doing this.
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They know that something in your salon is different and the service
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that you and your team offer is exceptional. And
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they want more of it. And so they will say to you things
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like, okay, I know I need to get my hair done in
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two months. What can I get done in the next month so
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I can just come back in? This is better than getting a massage. This
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is better than going and getting Botox. Like I feel so much better
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when I leave your salon. That is what
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you want to create for your clients. And then it's up
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to you to make up new services that are going
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to give these clients that experience. And you can be like, bitch, why would I
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make up services? That's terrible. You're just there to take money from clients.
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Am I? Or does everybody just want
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to feel better? And if you've got some medicine inside
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of you, you and your team in your salon have
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got beautiful medicine that these clients want that helps
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them feel better, then you're doing them a disservice by
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not giving it to them. So
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create beautiful rituals that are unique
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Really? What do you love doing most? And
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then how can you enhance them with beautiful smells?
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How can you get the client involved more? So for
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example, whether you're in hair, beauty, whatever service industry you
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are in, once you've got them to fill out their
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quote pad of the things that they really want done with their hair, body,
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skin, how they want to feel, what they're currently challenged
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with, then you can actually design a
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service around their unique requests.
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And that might look like if they've got a lot of stress, if they've got a lot of
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pressure going on, that you invite them to have
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certain smells that they can smell and choose and
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If you're a hairdresser, if you're a beauty therapist, you already know. If you're a spa therapist,
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you already know. If you are a hairdresser, how you would do that is you
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incorporate more smells into the service and
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This is an opportunity for you to buy some or you can
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create your own. All you have to do is get a little spray bottle, put some
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filtered water in there and choose your favorite essential oils and
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mix them up and have them there for clients to smell. How
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easy is that? I have them. I use them when I do breath work and all
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kinds of things. People are like, this is so amazing. Where can I buy that?
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I'm like, it's unique for you. I made this one for you
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because of what you were going through. And people are like, oh, you made
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it for me. They're, like, amazed
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at how profound this experience is. And
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literally, you are taking water, filtered water, and
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putting some beautiful organic essential oil drops in there that
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are going to help their needs. And you're like, well, lavender sort of
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helps everybody. Yes, but what if you knew that
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they were going through grief, and they'd just gone through something
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so hard, and they really wanted to feel better? brings
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up the grief that's still there from losing my dad. And
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people have that years after and that might still
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be resonant in their body for them and it might be something that you
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can help them go through and grow through. So then allow them
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to smell beautiful smells that give them courage and
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strength and you can be like, Blithe, where do I get these sacred smells?
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You can go into your local organic shop and they have a whole thing of
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them. Or you can go online and find beautiful smells. Oh my
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gosh, I should be a wholesaler for this. I'm not. But honestly, if you go into
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your local organic shop, you will find beautiful, sacred
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smells. And then you can mix up your own or you can use theirs as
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well, just in the water bottle. And so when you have the client at
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the basin area and you spray this mist of water and
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the essential oil over them, Not only are you
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putting a beautiful smell over them, but you're using the element of
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water as well. Now, water is a beautiful cleansing, obviously.
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It's a beautiful cleansing element. But water is also used
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in ceremony to transition and change. So
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when you are using the water over the
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client, then it literally helps them transmute what it is they're going
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through. And if you wanted to 10x this so
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that the client gets even more out of it, when you are having them
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at the basin or you've got them lying down and you've got a face mask on or they're
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about to go in their cold plunge or in a hydrotherapy tank
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or a salt bath, whatever it is that you're doing, just say
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to them, I'd really love you to tune into your intention today,
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what it is that you would like to get out and feel from
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this service. And then you have them have that thought in their
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mind so that they can sit with, and then you ask them what you
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want them to get out of it, how life could be on
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the other side of this challenge that they're going through. And then they sit
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with the intention, and then you say, I'm just going to spray this beautiful spray over
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you that helps transmute what it is that you're going through. And
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you just saying that and them sitting with their intentions and
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then the essential oils and the water all
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works together to create this beautiful alchemy. And
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alchemy is what transmutes whatever it is that they're going
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through. So you get to be part of the change in
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their lives. It only takes a few seconds. It
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can be very, very instant. And
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it can have such profound effects on your
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clients. So never underestimate your
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ability and your client's intentions to
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transcend what it is that they're going through. Now I want to
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get you into the head of your client for a second, because can
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you imagine if you were doing this or your teams
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were doing this with every single client that came through?
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Can you imagine the rapport, the loyalty, the
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connections that you are creating with your clients by
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trialing out these beautiful rituals in your salons? Babe,
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it's like nothing else. It's like what nobody else
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is doing. I mean, we used to, but my salons aren't open
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anymore. So take over from me. It was really great. Remember what I said
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in the previous episodes? We'd have clients coming in because we had the flagship Tony
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and Guy salon in Sydney Central and it had like, we
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had doctors and lawyers and politicians and
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all of these, you know, judges, all of these people in, because we
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had Parliament House right near us and all the courtrooms and all of the big high-end
13:54
plastic surgeons and all of the things. So all of these people would come into our salon and
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they'd be like, I've got five minutes, I need to be out of here. And I'm really sorry, but half
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of them were the C word, you know. Then we do this beautiful ceremony on
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them, grab these beautiful smells, give them the beautiful scalp
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massage. And I'm going to talk to you about the massage as well. The beautiful
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massage where we imprint beautiful relaxation into
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their cellular memory. and give them this beautiful neck
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and scalp massage with the beautiful smells and then put
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a hot towel over it and just have them lie there where we just take space
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and hold space for them. And they just have a few seconds
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to breathe. And then we say,
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I have to go where? Where am I? What happened?
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Oh my gosh, what did you guys just do? I feel
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like a different person. Where am I going? I'm
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like, we're going over to the chair now because we're going to do
14:48
your hair because you're in the hairdressers. And they'd say,
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oh, oh, okay. What
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What were the products that you wanted to tell me about? Oh, I
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don't even need to go back to work. I might just stay here. What can I, what else can I
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get done? Oh, okay, cool, well,
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that'll take two hours. I'm just gonna have the afternoon off and go to the movies after work.
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We're just like, yes. Like, you can create profound
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change with the people that intimidate you, right? Because
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I know a lot of your clients actually intimidate you. And
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we would have apprentices doing this. Okay. Apprentices
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would literally be transforming the energetic frequency
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of judges and lawyers and politicians and
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political writers in our salon. So
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if they can do it, babe, your team can do
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it too. And this was years ago. This was before COVID when
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everybody had a great awakening. Everybody's way more awake
15:52
and open to stuff now. So this is a beautiful invitation. And
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if you would really love extra support to
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create your own salon rituals that are unique and then actually have
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a really simple process to educate your team on that because
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you don't feel confident in doing it yourself, then babe, this is an invitation to
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reach out because I would love to support you to create your own
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rituals. It literally lights my fire to
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do that. And whilst we're doing that, we can also double your profits in 90 days. That
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might also help you too. So let's jump on a client call and
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see if I can support you in that. So this has
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been a beautiful way to set your clients up, but I also want to
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help you create a sacred space in your salon. Because if
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you are setting intentions for your salon, then
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this can change everything. Because remember, your salon holds
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an energetic frequency. And if you and your staff
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are coming into your salon every day, stressed, rushing, bitching
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about yourselves, about each other, about your partners, about
16:52
the clients. then your salon has literally
16:56
absorbed that frequency. And it's a lower vibration where
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your clients come in and feel that. You might have
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a mask on where you pretend like everything's okay, but
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literally what you spoke about an hour ago is still in the
17:09
presence of the space. So it's really important for you
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and your team to know how to come into your salon each and every day
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and create a beautiful, clear space for you, first of
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all, and your team to be inspired in. and
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then that inspiration and that energy oozes into your clients, where
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they're inspired, why that energetic frequency is
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literally living in the walls, in the chairs, in the basin area, in
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your blankets, in your towels, in everything, because you
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guys have already energized the space. No, this
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isn't ancient woo-woo bullshit. This is what every
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single religion and ancient tribe and every one of your ancestors has
17:47
done, whether they were a service provider or not. Every single
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ancient culture has done this. So you want to
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go into your space and if you can have
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sage or palo santo or mugwort
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or a beautiful burning tool in like a little cup. And
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like magic, I have one right here. So I just get like
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a little shell. You can get these from online or
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the beach, whatever. And then you just like light
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a little bit of, oh, in here I've got some sage and palo santo. So
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you just light that. And then these are beautiful like leaves
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that have been used for, you know, with the Egyptians, with
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the Celts, with lots of cultures and
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then you just take that through the salon and the smoke and
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the fire creates a new frequency and vibration.
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It cleanses out what's not serving you in that space and
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allows new energy to be in there. So if you were to go through every day
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and do that, it's an amazing ritual. And make
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sure when you're doing it as well that you're setting the intention that you want to clear the
18:53
energy. So you just have in your space, you have in your
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body the intention of clearing out the energy, bringing
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in beautiful whatever it is that you want to create in your salon. You might
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want to create a beautiful loving vibe. You might want to create a beautiful temple,
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a salon temple space for your
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clients. Having that energetic frequency, having that
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feeling of love and joy and happiness within you and you just go through your salon
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We can't do that shit in a salon. So remember how I told you
19:26
about the sprays with the water and the beautiful essential
19:30
oils in there? That's perfect too. Did you
19:34
know that you can get sage and palo santo essential oils? Or
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maybe it's beautiful peppermint that you like, or maybe you want to
19:40
put rose in there because rose is the, you know, rose
19:45
is the expression of love or you might want to put lavender in
19:49
there or eucalyptus or whatever is your favourites, mix
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them together, play around with it and use different ones and see if the energy
19:56
changes each day when you are using different ones. Or maybe
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you want to get your team involved in it as well and have them, you
20:02
know, see who's in a great mood or who's got beautiful energy that day
20:05
and if they would like to set the salon up and set the energy for
20:09
the salon as well. because then it allows your team to get involved as well.
20:13
And then it allows them to increase and expand their
20:16
abilities to set sacred space as well. Because
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it's really important if you want a holistic temple space within your
20:23
salon, that you get your team involved in it too. And at the start they
20:26
can be like, this is so weird. But then when
20:30
they do it, they actually feel really aligned and love it.
20:33
They're like, This is so cool. Let me do it again. So that
20:37
might be a really lovely way to do it. And I also want to go back to the
20:41
rites of passage. So we don't really have
20:44
them in our culture so much anymore. I mean, if you're religious, then there's
20:48
rites of passage within your religion. but a lot of people don't have
20:51
these rites of passage anymore. How can we, as the healers,
20:55
as the therapists, as the hairdressers that
20:59
are here in modern time, create an experience of
21:02
a rite of passage with what your clients are going through? What
21:06
the hell are you talking about, you weirdo? I'm talking about the things that
21:09
your clients are currently going through. How can you create and
21:13
make them really stand out as moments in their life
21:16
that are profound and beautiful? For example, what
21:20
I'm talking about is they might have gone into a new relationship. They
21:23
might have ended a relationship. They might be pregnant. They
21:27
might have a baby. They might have just had a baby. They
21:30
might have a child that's gone through puberty. These
21:34
are all areas of rites of passage within people's lives that
21:37
we just have a conversation with, get over, and it doesn't even mean
21:41
anything to them. So how can we create beautiful meaning
21:44
and ceremony around these experiences that they are
21:48
going through? Because once you do that with your clients, They
21:57
understand that you care probably more than
22:02
They probably will think that you care more than anybody
22:08
And when you and your team do that, they
22:11
will want to be around your salon's energy. And
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that's the whole point of this, that they've got a beautiful, sacred
22:19
hub to go to, to experience more joy, more
22:23
pleasure, and get more out of life. And if
22:26
your salon can be that sacred salon temple
22:30
for them. Babe,
22:34
watch your Salon 10X in no time at all. They will speak to their friends.
22:37
They will speak to their family about you. They will want
22:40
other people to come and experience you. They will want to give you
22:44
testimonials. They will be happy to
22:47
share their experience with other people. And
22:50
you need to understand that client
22:54
referrals and organic referrals is
22:57
worth way more than any marketing that you can do. Because
23:02
when you have got a client that refers another client, that
23:06
referral client that comes in is already sold on everything
23:10
you do. They have literally been told by their bestie to
23:14
invest all of their money with you. Buy all
23:17
the products, do all the things, have the weirdo ceremony. I don't even know
23:20
what they're doing but it's fucking awesome and I feel amazing. I
23:24
don't know what I need to do with you, but I need to do everything with you. You're
23:28
like, okay, all right, let's do all of the things. Do you want to spend the
23:31
whole day here? Yes, I do. I know that that's going to be amazing. And
23:35
they are just turned on by your salon experience. And you're just like, what
23:39
is going on here? What are we, am I ready for this?
23:42
This is amazing. Am I going crazy? No, people
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are falling in love with your brand. And it's what you really desire. So
23:51
give it a go and just get ready for what can happen
23:55
on the other side of this. And you can be like, bye. Oh my God,
23:59
never going to work. Yeah. It won't. If you've got that intention, you
24:02
literally have to change thoughts in your mind and you have to tune
24:06
into your body and create it in your salon. And
24:09
if you struggle with that, I have a program for you. It's
24:13
double your profits in 90 days, or it's my six month
24:16
mastermind where we go deep dive into that. But both of
24:19
these programs will allow you to double your profits and
24:24
10x your client experience and create a whole new
24:28
unique experience. Create a whole new salon temple
24:31
for yourself. So reach out, book a call. Don't
24:36
allow this to be another podcast that you listen to and you don't take
24:39
any action on. This is your invitation.
24:43
I am so ready for the next container of
24:47
legend healers that are ready to help themselves, their
24:50
salons and their clients get more out of life. And
24:54
of course your staff as well, because I help you educate your staff. If
24:57
you want something that's a done for you model, then I have
25:00
that as well where I educate your leaders and help you
25:04
create leaders within your team so that you don't have to do it all yourself, so
25:08
that you can understand and see what epic leadership
25:12
is. And I can enrol you and initiate you into that
25:15
level of leadership as well, because you don't have to do it by yourself anymore,
25:18
babe. If this episode spoke to your soul, I would love your
25:22
support with a five star review on Apple Podcasts and Spotify.
25:26
And don't forget, please subscribe on your favorite platform too. Don't let
25:29
your journey end here. Connect with me and my like-minded community of
25:33
beautiful souls at Blythe Lankford on all social platforms.
25:37
I look forward to diving with you deeper on your journey.