Latest / The People Run Podcast / #10: How Triathlons Led to Lite T Socks - Ricardo’s Unexpected Journey

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#10: How Triathlons Led to Lite T Socks - Ricardo’s Unexpected Journey · The People Run Podcast

• 0:00
  SPEAKER_01: A good friend of mine called me and he told me, like, dude, you already have the bike, you already have the experience, now you're running.
• 0:08
  SPEAKER_01: Just start swimming, and we'll do a half my half hour man.
• 0:11
  SPEAKER_01: And and of course, I was like, No, I don't want to do it.
• 0:14
  SPEAKER_01: It's just too much training.
• 0:16
  SPEAKER_01: But it was COVID time, so I had time.
• 0:18
  SPEAKER_01: And I was like, okay, let me try it out.
• 0:21
  SPEAKER_01: And that's how everything started.
• 0:30
  SPEAKER_02: What's up, everyone?
• 0:31
  SPEAKER_02: Welcome to the People Run Podcast.
• 0:33
  SPEAKER_02: Uh, new episode here with my good friend Ricardo.
• 0:35
  SPEAKER_02: Happy and excited about this one.
• 0:37
  SPEAKER_02: Ricardo is, you know, I want to start with the biggest one.
• 0:40
  SPEAKER_02: Ricardo's an Iron Man, my people.
• 0:42
  SPEAKER_02: He's an Iron Man, he runs, he cycles very heavily out there in uh Miami, Florida, but also uh some presence in Colombia and some other countries as well.
• 0:51
  SPEAKER_02: He is the founder of Light T, which we'll get into.
• 0:55
  SPEAKER_02: Uh I want to talk about that.
• 0:56
  SPEAKER_02: He's doing amazing things in the community out there and expanding a brand and being the founder of that company.
• 1:02
  SPEAKER_02: Welcome, Ricardo.
• 1:03
  SPEAKER_02: How's your day going?
• 1:03
  SPEAKER_02: How's everything?
• 1:05
  SPEAKER_01: If it's so good morning.
• 1:06
  SPEAKER_01: Thank you for the invite.
• 1:07
  SPEAKER_01: I'm in Florida right now.
• 1:08
  SPEAKER_01: It's hot and humid, but all good.
• 1:11
  SPEAKER_02: It's all good.
• 1:12
  SPEAKER_02: Oh, that's awesome, man.
• 1:13
  SPEAKER_02: Uh, what you've been up to lately?
• 1:16
  SPEAKER_01: So, a lot of things, uh, a lot of changes in my life recently.
• 1:20
  SPEAKER_01: Um, but lately training.
• 1:23
  SPEAKER_01: I have an event on September.
• 1:25
  SPEAKER_01: I have a half-hour man in Mexico.
• 1:27
  SPEAKER_01: So training a lot, riding, swimming, running.
• 1:32
  SPEAKER_01: I had a run today, so it was it was very good.
• 1:34
  SPEAKER_01: And then a lot of changes on the personal side as well.
• 1:36
  SPEAKER_01: Uh, we will talk about the company later, but good.
• 1:38
  SPEAKER_01: I mean, good things.
• 1:41
  SPEAKER_02: That's dope to hear, man.
• 1:42
  SPEAKER_02: Um, so how's training going, man?
• 1:44
  SPEAKER_02: Getting back into the rhythm for those listening, man.
• 1:47
  SPEAKER_02: Every now and then I feel like we talk to Ricardo in our our team group chat here.
• 1:50
  SPEAKER_02: And at least once a year, he's got an Iron Man or a half Iron Man.
• 1:53
  SPEAKER_02: The man doesn't stop.
• 1:54
  SPEAKER_01: Yeah.
• 1:55
  SPEAKER_01: So just to clarify, I do half Iron Man's.
• 1:58
  SPEAKER_01: Um, I don't do full yet.
• 2:00
  SPEAKER_01: Okay.
• 2:00
  SPEAKER_01: Every time I complete one, I get excited, but then I'm like, no, it's just it's just too much for me right now.
• 2:08
  SPEAKER_01: And also the training part.
• 2:09
  SPEAKER_01: The training part is the hard part, it takes too much.
• 2:12
  SPEAKER_01: Uh, and it's commitment.
• 2:14
  SPEAKER_01: So um, right now, just uh half Iron Man.
• 2:17
  SPEAKER_01: Training is good.
• 2:18
  SPEAKER_01: I've been I started early this year.
• 2:20
  SPEAKER_01: Uh and the reason why is I've been injured.
• 2:23
  SPEAKER_01: Um, so I had a static nerve issue last year, so I wasn't able to complete the event uh last year.
• 2:30
  SPEAKER_01: So this year I started early, uh, no rush, uh no paying attention to numbers or power output, just being out there, uh training, have fun.
• 2:40
  SPEAKER_01: And then right now it's uh you can say maybe half halfway uh through the training, so it's been good.
• 2:47
  SPEAKER_01: Um every time I start training, of course, you start with I want a PR, but this time I'm taking it slow.
• 2:55
  SPEAKER_01: Like this time I'm actually enjoying the training.
• 2:58
  SPEAKER_01: Uh so be present during the training, look around and have fun.
• 3:02
  SPEAKER_01: I think it's all about that.
• 3:03
  SPEAKER_01: I mean, you can look at numbers and you can look about hey, I want a PR, but right now I'm just enjoying training and having fun.
• 3:12
  SPEAKER_02: Yeah, man, that's that's a lesson I'm learning myself coming back from my injury.
• 3:16
  SPEAKER_02: And um, it's it's sometimes it gets misconstrued, like people are just taking a cop out or this and a third.
• 3:23
  SPEAKER_02: But if you look at all the top runners, you know, cyclists, tri athletes, like um they tend to have fun first, and and you know, it's all about the steps, the discipline, like the in and days out, which is more important than say the metrics at times.
• 3:36
  SPEAKER_02: Not that they're unimportant, sometimes you gotta focus on them, but you know, running, looking at the views you're seeing.
• 3:42
  SPEAKER_02: Um, you know, you're out there in beautiful Florida, man.
• 3:44
  SPEAKER_02: You gotta enjoy those views when you're you're out there riding for two, three hours, you know.
• 3:48
  SPEAKER_01: Yeah, yeah, and and that's something that started happening to me is just uh training and paying attention to the numbers and the heart rate and the what's and not being really present that hey, you're outside, you're healthy.
• 4:02
  SPEAKER_01: And and that happened to me because last year I was injured.
• 4:05
  SPEAKER_01: So it's like, man, I wish I was outside.
• 4:08
  SPEAKER_01: Not even training hard, it's just being with my friends, go for a run.
• 4:13
  SPEAKER_01: So I think that changed my mentality a bit, it's just uh enjoy the training because I mean when you sign up for a race, is you always think about the race, right?
• 4:21
  SPEAKER_01: Yeah, race day and then you crossing the line and and look at your numbers.
• 4:26
  SPEAKER_01: Now I'm looking at the training like yeah, well, it sucks sometimes, but you have to enjoy the the ride.
• 4:34
  SPEAKER_01: Uh, and and that's how I'm approaching this this event.
• 4:37
  SPEAKER_01: And if I do PR, that's amazing.
• 4:39
  SPEAKER_01: If I don't, I mean I pushed all the training that I had in mind, I put in the work, and then numbers will show later, I guess.
• 4:49
  SPEAKER_02: Yeah, for sure.
• 4:50
  SPEAKER_02: How how'd the injury come about?
• 4:52
  SPEAKER_02: Do you think it was just riding or something you've dealt with before?
• 4:55
  SPEAKER_01: No, it was a mistake that many people told me about, and then I was like making up excuses.
• 5:01
  SPEAKER_01: I never did uh strength training, uh nothing.
• 5:05
  SPEAKER_01: No way.
• 5:06
  SPEAKER_02: I thought you strength trained this whole time.
• 5:08
  SPEAKER_01: No, but like before, like the races before, it was just and it was an excuse.
• 5:14
  SPEAKER_01: Like, I don't have time, I have to run for two hours, and then tomorrow I have a ride for three hours, I don't have time to go to the gym.
• 5:21
  SPEAKER_01: And that happened.
• 5:22
  SPEAKER_01: I mean, I went to a chiropractor and she told me, like, you don't have any muscle.
• 5:25
  SPEAKER_01: It's just me, you ate the muscle.
• 5:29
  SPEAKER_01: Um, so it was a hard way to learn that you need to be a complete, that's called athlete, right?
• 5:37
  SPEAKER_01: But you need to put in the time at the gym as well as outside.
• 5:43
  SPEAKER_02: Yeah, for sure.
• 5:44
  SPEAKER_02: I mean, you're you're out there cycling, swimming, all this, and it's like it's it's hard to keep muscle as is, and if you're not training any, that that's gotta be tough.
• 5:52
  SPEAKER_01: Exactly.
• 5:53
  SPEAKER_01: So that that's what happened to me.
• 5:55
  SPEAKER_01: And I was out for let's say six months, uh, but then I didn't have time to train.
• 6:01
  SPEAKER_01: Uh so I took the time just to just start slowly uh running two miles, three miles, going for a 20-mile ride, and that's when I started like enjoying the views uh and and and enjoyed ride with friends so stuff like that.
• 6:15
  SPEAKER_02: So that's dope.
• 6:18
  SPEAKER_02: Who are you uh cycling with these days?
• 6:19
  SPEAKER_02: Like I've seen a lot of your stuff, you know, you cycle with crews and whatnot, and you got trips now going on.
• 6:24
  SPEAKER_01: Yeah, yes, so it's it's it's a good question.
• 6:28
  SPEAKER_01: I started cycling, let's say 10 years ago, uh, and then it was four of us, four high school friends uh that started at the same time, and we are still the same four guys that go every time I go to South Florida.
• 6:43
  SPEAKER_01: I call them like, hey, Penny Ride, yeah, yeah, yeah.
• 6:46
  SPEAKER_01: Let's meet up.
• 6:47
  SPEAKER_01: So it's still the same four guys after 10 years, and I think we're all on the same level uh on cycling, so that's good.
• 6:55
  SPEAKER_01: And sometimes I go in big group rides, but I think but I like to like small groups sometimes by myself, so it's that's the way I'm riding right now.
• 7:05
  SPEAKER_02: Gotcha.
• 7:06
  SPEAKER_02: No, that's amazing, dude.
• 7:07
  SPEAKER_02: Uh cycling for 10 years, man.
• 7:08
  SPEAKER_01: I can only imagine the stuff you guys have seen the between French dinner, shared meals, coffee, everything, man.
• 7:15
  SPEAKER_01: And not to jump to to yeah, not to jump to another topic, but that's how the idea of uh my company started is while writing and talking to friends and talking to people.
• 7:27
  SPEAKER_01: Yeah, that's the best research and feedback that you get is people that use the cycling products.
• 7:34
  SPEAKER_01: So uh it's been I've been to small towns that it it's amazing.
• 7:40
  SPEAKER_01: Uh sceneries that that that are amazing.
• 7:43
  SPEAKER_01: So that's that's the thing that's the cycling gives you is you'll reach places that if not for cyclings, you'll never be there.
• 7:51
  SPEAKER_02: Yeah, I agree, man.
• 7:52
  SPEAKER_02: I I feel the same way about running, and even when I have cycled a little bit more, which at some point I'll get more into after the bug of some majors go away and stuff, but uh it there's no better way to see a town, in my opinion.
• 8:02
  SPEAKER_02: Like, yeah, you can travel, you can take your Uber or drive your car, but something about cycling, running through a town early morning or something, you know, it's just it's just amazing, man.
• 8:11
  SPEAKER_02: Um it's it's one of the best feelings out there.
• 8:14
  SPEAKER_01: Yeah.
• 8:15
  SPEAKER_01: And and nowadays, I like at the beginning of the year, I think about the traveling that I want to do, but everything revolves around either a race or an event that I want to attend.
• 8:26
  SPEAKER_02: So well, let's get into that.
• 8:29
  SPEAKER_02: Where where do you want to travel to?
• 8:30
  SPEAKER_02: I'll share some of mine and I'll let you go first.
• 8:33
  SPEAKER_01: Okay, so right now Mexico.
• 8:35
  SPEAKER_01: Um, yeah, I'm doing Cozumel uh the first time.
• 8:39
  SPEAKER_01: So I've done uh two half Iron Man.
• 8:42
  SPEAKER_01: The first one was here in Orlando, and then the second one was in Colombia.
• 8:45
  SPEAKER_01: So this will be the first time I do it uh in Mexico.
• 8:49
  SPEAKER_01: So so that's the first thing.
• 8:51
  SPEAKER_01: And then after that, I don't know.
• 8:53
  SPEAKER_01: Um I I there are a lot of big races, uh, cycling races, not races, but let's call it events that I want to attend to in the future.
• 9:01
  SPEAKER_01: But right now I don't have anything in the funnel.
• 9:04
  SPEAKER_01: I guess when something pops up, uh especially with cycling, I reach out to my friends, like, hey, is this is this interesting?
• 9:10
  SPEAKER_01: And then we record and then just go.
• 9:15
  SPEAKER_02: Yeah.
• 9:17
  SPEAKER_02: Nah, for me, I'll say, man, I sent you one literally the other day, even before I sent it to you.
• 9:21
  SPEAKER_02: That's always been on my list.
• 9:23
  SPEAKER_02: Switzerland, man.
• 9:24
  SPEAKER_02: Yeah, that's amazing.
• 9:25
  SPEAKER_02: And that one I want to do more cycling.
• 9:27
  SPEAKER_02: Yeah, yeah.
• 9:28
  SPEAKER_02: Uh those views are just oh my god, amazing.
• 9:31
  SPEAKER_02: I've I've had Switzerland on my list for a long time, just for travel's sake, but the thought of cycling through some of these like mountains, man, um you can't run those, obviously.
• 9:39
  SPEAKER_02: Yeah, so uh either get a bike, rent a bike, or something, and just I would say even better with friends or a crew because it's more fun, obviously.
• 9:46
  SPEAKER_02: Like um, that's one.
• 9:50
  SPEAKER_02: Um, from a running standpoint, just trips in general.
• 9:53
  SPEAKER_02: Let's see, uh uh went to Tokyo earlier this year or Japan in general.
• 9:57
  SPEAKER_02: I want to do the the marathon.
• 10:00
  SPEAKER_02: Um funny, right before we hopped on, an email came to me that they're uh expanding the field for next year.
• 10:05
  SPEAKER_02: So we'll see what happens in the lottery.
• 10:07
  SPEAKER_02: Okay.
• 10:08
  SPEAKER_01: Um to me, I mean, you have the the big unicorns, right?
• 10:15
  SPEAKER_01: Um, and and I guess that's always the goal for for some people is maybe do one, two, three, four.
• 10:21
  SPEAKER_01: I don't know.
• 10:22
  SPEAKER_01: Um and and that's something that I've been thinking about, of course.
• 10:26
  SPEAKER_01: Like most of my friends, and you know, that my my running friends, they're doing marathons, and yeah, uh to me, it's just okay, do I want to do a marathon?
• 10:34
  SPEAKER_01: Do I want to do a half Iron Man?
• 10:36
  SPEAKER_01: And and I guess that's on the wish list uh to complete a marathon maybe someday.
• 10:41
  SPEAKER_01: To me, the training part is it takes a mental toll, it's different because when you're training for three sports, is it's different.
• 10:49
  SPEAKER_01: When you're training only running, running.
• 10:52
  SPEAKER_01: I I guess that that's the reason why I haven't signed up yet.
• 10:55
  SPEAKER_01: Is is I think I think it's a mental challenge to just concentrate on one sport, and it I mean to me it's amazing.
• 11:05
  SPEAKER_02: I mean, you get a lot of variety on your end with the the Iron Man, half Iron Man, and just triathlon in general, um, which of course makes it fun.
• 11:13
  SPEAKER_02: It's funny because on on the runner side, we're thinking the opposite, like, oh my god, I need to do 15 hours a week.
• 11:19
  SPEAKER_02: Yeah.
• 11:19
  SPEAKER_02: And like, how how can I go from this pool to the outdoors to the bike?
• 11:24
  SPEAKER_02: You know?
• 11:25
  SPEAKER_02: But I do get the fun, and it's funny, we're on the same flip coin of it where like at some point I do want to do a half iron man, and we'll see.
• 11:32
  SPEAKER_02: I don't want to jump the gun too much, maybe a full, but um we'll see.
• 11:37
  SPEAKER_02: You know, I gotta get through a few marathons first.
• 11:40
  SPEAKER_01: Well, to me, the running part is the brutal part on a race, because this is the last one, and it's always hot.
• 11:46
  SPEAKER_01: So if you're a strong runner, I think it's an advantage.
• 11:50
  SPEAKER_01: Uh, of course, the the bike is really long, and and you need to get used to it and and understand how nutrition works and hydration and when to do it.
• 12:01
  SPEAKER_01: But to me, the running part is the one that always always scurs me because you're tired, yeah, you need to run a half marathon, it's really hot, you're mentally everywhere.
• 12:13
  SPEAKER_01: So that that to me, that's the the real race.
• 12:18
  SPEAKER_02: For me, it's the swimming man.
• 12:22
  SPEAKER_02: I've never been a good one, and then the thought of open water, like it's I wouldn't say it's a fear, but it's kind of like, man, I you know, you gotta train for that.
• 12:30
  SPEAKER_01: And and and that's a conversation that I have with people when when they tell me, hey, like explain what you're doing and why uh what happened during and I always think that the swim is the one that scares the people the most.
• 12:43
  SPEAKER_01: Yeah.
• 12:44
  SPEAKER_01: But uh I mean when I signed up for my first race, I had no swimming experience at all.
• 12:50
  SPEAKER_01: And then I just sign up to it and say, I gotta learn.
• 12:55
  SPEAKER_01: Um, and then I just sign up uh LA Fitness and started doing pools, and it just kind of moved that boundary of that fear and push it and say, I mean, nothing's gonna happen to me.
• 13:08
  SPEAKER_01: Just do it.
• 13:09
  SPEAKER_01: And and that's how I like uh started swimming.
• 13:14
  SPEAKER_02: Yeah, it makes total sense, man.
• 13:16
  SPEAKER_02: The more you do it, the less you'll be afraid of it, and you just got that that time under your belt.
• 13:21
  SPEAKER_02: Um, you know, on that note, um, you being like, would you say cycling is your strongest?
• 13:26
  SPEAKER_01: Yeah, yeah, for sure.
• 13:28
  SPEAKER_02: Cycling, okay.
• 13:29
  SPEAKER_01: Yeah, I've been doing this for so long uh that I I feel it's my my strong uh discipline.
• 13:37
  SPEAKER_02: Got it.
• 13:38
  SPEAKER_02: Okay.
• 13:38
  SPEAKER_02: How do you balance uh you know I'm curious as a as a triathlete, how do you balance the time?
• 13:43
  SPEAKER_02: You often see triathletes, you know, it's anywhere from eight to fifteen, twenty hours at the elite.
• 13:49
  SPEAKER_01: Yeah, uh I mean uh training takes a long time.
• 13:54
  SPEAKER_01: Um it takes uh a lot every week, and as you start getting closer to the date, the days are longer, right?
• 14:03
  SPEAKER_01: So if I'm being honest, my weekends are around the training.
• 14:07
  SPEAKER_01: So Saturdays are usually the long ride, so three, four hours, and then Sunday is the long run, so usually two hours or something like that.
• 14:19
  SPEAKER_01: And then during the week, I mean right now I don't have a nine to five, so I have a lot of flexibility.
• 14:25
  SPEAKER_01: Um, so I wake up early, I'm a morning person, so I wake up at 6 a.m.
• 14:30
  SPEAKER_01: and and do the training.
• 14:32
  SPEAKER_01: But when I was nine to five, um 4 a.m.
• 14:37
  SPEAKER_01: There is no choice.
• 14:38
  SPEAKER_01: So yeah, either 4 a.m.
• 14:40
  SPEAKER_01: and sometimes you have a break, so you have to cycle and then run.
• 14:44
  SPEAKER_01: So it takes what three hours.
• 14:47
  SPEAKER_01: So 4 for 30, you wake up and then just gotta do it.
• 14:54
  SPEAKER_02: That that's uh when I hear three hours, I'm thinking like, man, that's a marathon time, you know, and then I'm thinking of all the food and fluids I need just to keep going out there, you know.
• 15:03
  SPEAKER_02: Running, I guess for me, because I run more, sure.
• 15:06
  SPEAKER_02: But like when you're on a bike to then jump on the uh put your shoes on, I guess, you know.
• 15:11
  SPEAKER_02: Yeah, uh how do you deal with and then you got Florida?
• 15:15
  SPEAKER_01: Yeah, but it's just learning to run entire legs, pretty much.
• 15:20
  SPEAKER_01: Your legs are gonna be tired, and then just make I mean teaching your body to make that transition, and it takes it takes your body to learn that because mentally is like okay, I'm done with the bike, I'm done for the day, and then you put on your shoes and and and start running.
• 15:36
  SPEAKER_01: So, like the first five minutes, your body's like, what the hell's going on?
• 15:40
  SPEAKER_01: Uh, but it's just I mean, just do it all over again, all over again, and and your body will just accommodate to that.
• 15:48
  SPEAKER_01: And the beautiful thing is that you have muscle memory, so once you do it long enough, your body will just learn how to accommodate to that.
• 15:57
  SPEAKER_01: Um and what helps me is just do a lot of transitions.
• 16:02
  SPEAKER_01: So let's say you ride for an hour and then you run for 20 minutes.
• 16:07
  SPEAKER_01: That's all you need in order to get moving in order to start learning that transition.
• 16:11
  SPEAKER_01: So, of course, the long the long training as I mean three hours, four hours, but you start small, like everything.
• 16:18
  SPEAKER_01: So, and and for your legs to to understand what's going on.
• 16:24
  SPEAKER_02: I'm curious because as you say this, I I think of ultrarunners now for some reason.
• 16:29
  SPEAKER_02: Uh-huh.
• 16:29
  SPEAKER_02: Because ultra runners, you know, they'll go out, tired legs is the name of the game.
• 16:33
  SPEAKER_02: They'll they'll go run this a weekend.
• 16:35
  SPEAKER_02: Uh Saturday, it's like, hey, I'm gonna go for three hours, and then you know what?
• 16:38
  SPEAKER_02: Sunday now, I'm gonna go for two, two and a half, right?
• 16:41
  SPEAKER_02: And it's just yeah, it sounds gruesome, but it's like running on tired legs because an ultra is gonna run five, six, or even longer, um, which sounds similar.
• 16:49
  SPEAKER_02: And it's actually probably maybe more painful because you know, at least cycling is less impact than money.
• 16:54
  SPEAKER_02: And and it's different muscles.
• 16:56
  SPEAKER_02: And you get the change.
• 16:57
  SPEAKER_02: Yeah, exactly.
• 16:58
  SPEAKER_02: It's different muscles.
• 16:59
  SPEAKER_02: Leading up to a race, I wanted to ask you is uh what's uh you know, because I'm not too familiar with it, and for those listening who who might be fellow traffic or cycle and run, I've had a few people on that do both, funny enough.
• 17:10
  SPEAKER_02: So feel this will be helpful.
• 17:11
  SPEAKER_02: What's tapering like for say a half iron man?
• 17:14
  SPEAKER_02: Like your last few weeks.
• 17:15
  SPEAKER_02: Do you do you guys taper?
• 17:16
  SPEAKER_02: Do you take a break?
• 17:17
  SPEAKER_02: Yeah, yeah.
• 17:18
  SPEAKER_01: Um it's it's very similar because I I've trained for not a marathon, but half marathon, and I'll take it kind of the same that you built up until pretty much the last week, and then after that you just taper.
• 17:31
  SPEAKER_01: You need to still move, so you go for an easy run.
• 17:34
  SPEAKER_01: Uh well, I remember the last the last training that I did, the blog was like easy run for an hour.
• 17:40
  SPEAKER_01: I was like, okay, damn, that's that's a long run, but just very easy, just very easy.
• 17:44
  SPEAKER_01: Gotcha, but it's just one week.
• 17:47
  SPEAKER_02: One week, okay.
• 17:49
  SPEAKER_02: Wow.
• 17:50
  SPEAKER_02: That's interesting.
• 17:51
  SPEAKER_02: One week.
• 17:52
  SPEAKER_02: Yeah, in running, you hear three, two weeks.
• 17:54
  SPEAKER_02: Some people do 10 days, you know, uh, at least kind of do like depending who 10, 9 days, that kind of stuff.
• 17:59
  SPEAKER_02: But I think most people end up doing two, three.
• 18:02
  SPEAKER_02: Um but it is important, I'm sure, to keep the body moving given the three disciplines and whatnot.
• 18:07
  SPEAKER_01: The thing is, is with let's say with with with riding, uh, most of the ride is zone two.
• 18:14
  SPEAKER_01: So you're not pushing your body to the limit, right?
• 18:18
  SPEAKER_01: Uh, so that's why uh you don't need longer than that.
• 18:22
  SPEAKER_01: As long as your your latest ones are let's say long, but just zone two, you'll you'll recover well.
• 18:28
  SPEAKER_02: That makes more sense, yeah.
• 18:29
  SPEAKER_02: 100%.
• 18:30
  SPEAKER_02: Got it.
• 18:30
  SPEAKER_02: You've been doing this a while.
• 18:32
  SPEAKER_02: I want to ask now, since we're talking about zone two, what's your uh your training philosophy style like?
• 18:37
  SPEAKER_02: You know, and what I mean by that is Yeah.
• 18:41
  SPEAKER_01: So I've uh when I started, I mean, I did a lot of reading and I found this.
• 18:46
  SPEAKER_01: I don't know if it's a company or just the way of training, but they have a lot of literature, it's called 8020.
• 18:53
  SPEAKER_01: And then it's like 80% of your training is in zone two, and then 20% is high intensity.
• 18:59
  SPEAKER_01: And I follow that uh that way of training, uh, and they focus a lot on recovery.
• 19:07
  SPEAKER_01: So um if you look at my Strava, most of my runs are really slow.
• 19:12
  SPEAKER_01: Uh but I try to keep my heart rate below 145, 150.
• 19:17
  SPEAKER_01: And it worked, I mean, I like it.
• 19:20
  SPEAKER_01: At first, it's not fun.
• 19:23
  SPEAKER_01: Let's call it fun because you are out there, you want to push yourself, and then you want to say my workout today was amazing.
• 19:29
  SPEAKER_01: Um, but then if you run for two hours in zone two, sometimes it gets to you like, okay, this is uh let's call it boring, but you get used to it, you get used to it, and and I like it.
• 19:43
  SPEAKER_02: Nice, okay.
• 19:44
  SPEAKER_02: Yeah, that that's uh similar to when we train smart and running, you know, where you you you take it easy and absorb the body.
• 19:51
  SPEAKER_02: Essentially, in that case, do you just go hard on race day?
• 19:54
  SPEAKER_02: You leave up the hard efforts to race day.
• 19:55
  SPEAKER_01: Yeah.
• 19:56
  SPEAKER_01: Race day, I don't look at my watch.
• 19:58
  SPEAKER_01: Uh of course, uh I'm looking at of course I'm looking sometimes like okay, hold on, let me check.
• 20:04
  SPEAKER_01: 150, I'm good.
• 20:06
  SPEAKER_01: Uh, but not even on the bike, I don't see uh I don't look for watts.
• 20:11
  SPEAKER_01: It's just failing, pretty much.
• 20:13
  SPEAKER_01: And and that's something that I've been doing for a year, is sometimes I just go for a run, let's say, without my watch, and just go by failing.
• 20:24
  SPEAKER_01: Because and sometimes could you put sometimes you put boundaries to yourself, like oh, I'm I'm too high on my heart rate, or oh, tomorrow I have sometimes I mean I've been doing it for a couple times, it's just go out and just see how you feel, and and I like it.
• 20:41
  SPEAKER_02: No, I mean, yeah, I I think we put in all spaces of endurance, especially nowadays, we put a little bit too much emphasis on the data.
• 20:50
  SPEAKER_02: Yeah, um, yes, 100%.
• 20:53
  SPEAKER_01: I agree with that.
• 20:54
  SPEAKER_01: And there is so much literature, so much research papers that you gotta do this this way, and then recover X amount of hours, and then you gotta put uh some two, some three.
• 21:06
  SPEAKER_01: Is I understand the logic behind it, but on my level, which is a hobby, I'm not a prof, I just do it for fun, right?
• 21:17
  SPEAKER_01: Of course I want to get better, but sometimes you just gotta go for what you said, like a coffee ride or something like that, and have fun and not look at the watts, not look at the pace, and not look at your heart rate, but just be outside, and sometimes you do better because you're not paying attention to those metrics.
• 21:35
  SPEAKER_01: So it's it I think it's an interesting interesting way to look at training.
• 21:41
  SPEAKER_01: So to me, a combination of let's call it have it fun or just be out there uh and then putting putting the work uh following your workouts.
• 21:49
  SPEAKER_01: I think it has to be a combination to it.
• 21:53
  SPEAKER_02: Agreed, agreed.
• 21:54
  SPEAKER_02: Yeah.
• 21:54
  SPEAKER_02: Okay, on that note, I want to ask you how'd you get into the world of all firemen?
• 22:00
  SPEAKER_02: Cycling, swimming.
• 22:01
  SPEAKER_01: It's it's a good question.
• 22:02
  SPEAKER_01: Um, so I've been cycling for I told you more than 10 years.
• 22:07
  SPEAKER_01: My dad uh rides he rides a bike, so and he likes the sport.
• 22:12
  SPEAKER_01: So I'm a fan of the sport.
• 22:14
  SPEAKER_01: I'm the guy that watched the the the stage that lasts like four hours, and I'm just sitting there and I know the guys and the drama and everything.
• 22:23
  SPEAKER_01: So I'm a huge fan of the sport.
• 22:26
  SPEAKER_01: And then during COVID, everything closed by I mean, everything closed.
• 22:31
  SPEAKER_01: We're just at home.
• 22:32
  SPEAKER_01: I'm going insane at home.
• 22:34
  SPEAKER_01: And then um I was like, let me go for a run.
• 22:37
  SPEAKER_01: No, not even a run, let me go for a walk.
• 22:39
  SPEAKER_01: And then I started walking just because I wanted to be outside.
• 22:43
  SPEAKER_01: Uh, and then from walking and turned into running, and then from running and turn it turned into signing up for half half marathon.
• 22:52
  SPEAKER_01: When I did that and completed that race, a good friend of mine called me and he told me, like, dude, you already have the bike, you already have the experience.
• 23:02
  SPEAKER_01: Now you're running.
• 23:04
  SPEAKER_01: Just start swimming and we'll do uh half my half hour man.
• 23:08
  SPEAKER_01: And and of course, I was like, no, I don't want to do it, it's just too much training.
• 23:12
  SPEAKER_01: But it was COVID time, so I had time.
• 23:14
  SPEAKER_01: And I was like, okay, let me try it out.
• 23:17
  SPEAKER_01: And that's how everything started.
• 23:21
  SPEAKER_02: That's cool.
• 23:22
  SPEAKER_02: So so COVID started, you know, that's how I started running too, and a lot of people, I'm sure, on spectrums.
• 23:28
  SPEAKER_01: And I guess COVID was an interesting time where you had because I have friends that they play video games, watch TV, started, and and and make a new career out of it.
• 23:41
  SPEAKER_01: I started running, so it was a it was an important time for you to you have your own time.
• 23:46
  SPEAKER_01: Let's see what you do with your time.
• 23:48
  SPEAKER_01: Because I also have people, the friends that started drinking, and they were drinking all day.
• 23:53
  SPEAKER_01: So it was just a decision of okay, what I want to do.
• 23:56
  SPEAKER_01: I mean, I have time in my hands, what's worth me putting time into?
• 24:00
  SPEAKER_01: And to me, it was running because I've never tried running before.
• 24:05
  SPEAKER_01: I I mean, I run two miles, three miles, and something like that, but never serious.
• 24:11
  SPEAKER_01: I mean, to me, running six miles was something insane.
• 24:17
  SPEAKER_02: And here we were talking about feature marathons.
• 24:20
  SPEAKER_02: Just 20 more, no big deal.
• 24:22
  SPEAKER_02: Just 20 more, and that's it.
• 24:25
  SPEAKER_02: Yeah.
• 24:26
  SPEAKER_02: Is there anyone uh, since you do watch all the like the events, the stages, you know, the the Iron Man, the championships?
• 24:33
  SPEAKER_02: Is there anyone?
• 24:34
  SPEAKER_02: Um, sounds like dad may be one of them, but like some people that inspire you in the sport, like some of your favorites.
• 24:41
  SPEAKER_01: So dad is number one, and it's interesting because he tried to push the sport to me when I was younger.
• 24:51
  SPEAKER_01: And I was like, I don't like this.
• 24:54
  SPEAKER_01: Because I'm from Colombia, everyone in Colombia plays soccer.
• 24:59
  SPEAKER_01: That that's my sport, yeah.
• 25:01
  SPEAKER_01: Like that's the sport that I played um since I was a kid until 30.
• 25:06
  SPEAKER_01: Uh, so he tried to uh get me into cycling and I refused it.
• 25:12
  SPEAKER_01: I was like, no, this is boring.
• 25:14
  SPEAKER_01: Uh because soccer is you play soccer with your friends.
• 25:17
  SPEAKER_01: Um yeah, and then he I mean he kept insisting, like, hey, just try it out, try it out.
• 25:23
  SPEAKER_01: And and then finally I decided, okay, let me try it out.
• 25:25
  SPEAKER_01: And and since that moment I've been I've been hooked.
• 25:29
  SPEAKER_01: So I think he's number one inspiration for cycling.
• 25:32
  SPEAKER_02: That's really cool, man.
• 25:33
  SPEAKER_02: And it must have, well, maybe not when you were younger, but now in retrospect, must be dope.
• 25:38
  SPEAKER_02: You know, hey, that pushed me into the sport, and now I love this.
• 25:41
  SPEAKER_03: Yeah.
• 25:41
  SPEAKER_02: Yeah, he did.
• 25:42
  SPEAKER_02: Yeah.
• 25:43
  SPEAKER_02: He did.
• 25:45
  SPEAKER_02: Well, getting into that, I want to talk about you know, the brand.
• 25:48
  SPEAKER_02: You founded uh a sock company, right?
• 25:51
  SPEAKER_02: I'll let you talk about it.
• 25:52
  SPEAKER_02: But uh that was interesting when you let us know.
• 25:55
  SPEAKER_02: And you've been doing uh amazing things here, and we'll get into it and share with the brand that's been taking off.
• 26:00
  SPEAKER_01: Yeah, so that's a new project that I've been uh working on.
• 26:04
  SPEAKER_01: Um, it started as a hobby or something that I wanted to have as a passive income.
• 26:10
  SPEAKER_01: Um, and as I mentioned earlier, it was we had so many conversations during coffee rights or after with my friends, and we're talking about technology and garment or uh the clothing that we use.
• 26:25
  SPEAKER_01: And I mean, that's the best research that you can do is talk to people and understand what they like, what they don't like, what's a pain point.
• 26:33
  SPEAKER_01: And then I think uh it just became something organic to find the socks because the socks is something that may some people might overlook, like they don't pay attention to it.
• 26:47
  SPEAKER_01: But then you find on the market five dollar socks and then$30 socks, so it has to be something there, and I think we found a pain point where there isn't so much value versus the price that you pay.
• 27:02
  SPEAKER_01: So you either have$30 socks that are amazing, or you have uh cheap socks that they don't deliver the value.
• 27:11
  SPEAKER_01: So I think uh I tried them all.
• 27:15
  SPEAKER_01: I mean my research was to try them all uh and start working on I like this feature about this sock, but I don't like this, and just start building your design around your preference, but also doing a lot of research and and as I mentioned, gather feedback from other writers.
• 27:32
  SPEAKER_01: So, this company I have it with with two partners, and it took us very, I mean, solid six months to get to the final design that we wanted to do, and then from there it was just uh trying to understand where to sell it, who to sell it, what price level, find a vendor or manufacturer that will provide the stock that we want.
• 27:55
  SPEAKER_01: So it takes forever in so many steps for you to complete from your idea in this first conversation until you have your product in your hand.
• 28:05
  SPEAKER_01: So we I mean we sell online mostly, like 90% of our sales are online, but we're getting involved locally with the writers uh here in South Florida.
• 28:14
  SPEAKER_01: It's been a great experience.
• 28:16
  SPEAKER_01: Uh, we've learned a lot, we've made a lot of mistakes, of course, as a new brand.
• 28:21
  SPEAKER_01: But it, I mean, we take it as a learning process, and we are very excited to keep participating in local events and getting to know new people.
• 28:32
  SPEAKER_02: Yeah, man, it's been uh, you know, for what it's worth, it's been amazing to see, and I'm happy for you, man, success.
• 28:37
  SPEAKER_02: I remember when you first launched, and then I don't feel like it's been that long for you.
• 28:42
  SPEAKER_02: It probably feels forever because you're you're in it every day and it's a business and it's ever evolving, but like you you've done amazing things so far, man.
• 28:49
  SPEAKER_02: And you know, talking about that, I want to talk about some more being involved in the community.
• 28:52
  SPEAKER_02: I I believe you guys hosted recently like a race event.
• 28:55
  SPEAKER_02: Weston, I believe, or something like that.
• 28:56
  SPEAKER_02: Yeah.
• 28:57
  SPEAKER_01: So Weston is is a city in South Florida where cycling is is there is a lot of cycling presence.
• 29:04
  SPEAKER_01: And we sponsored, it wasn't our race, but we sponsored a a local club that was doing that that was organizing a race, not even a race, an event.
• 29:14
  SPEAKER_01: So we heavily participated in it as a sponsor, and the feedback from from everyone was was amazing for our stocks.
• 29:23
  SPEAKER_01: Because that's the thing, when when you get positive feedback and you know that your product is good, you feel motivated to just keep pushing your brand uh and be part of uh something local.
• 29:36
  SPEAKER_01: So uh it it's it was amazing.
• 29:39
  SPEAKER_01: Uh the event was in May, and and we had great feedback from everyone.
• 29:44
  SPEAKER_02: Yeah, it was really awesome to see everyone had like uh jerseys and seeing the socks and some of the content you guys put out there was really cool.
• 29:51
  SPEAKER_02: Yeah, I love the music.
• 29:53
  SPEAKER_02: I don't know where you guys get your music, but I love the music.
• 29:56
  SPEAKER_01: And we had we had uh people working on on pictures and we have drones.
• 30:01
  SPEAKER_01: So we organized a very good event, and um it was it was amazing.
• 30:07
  SPEAKER_02: Nice.
• 30:07
  SPEAKER_02: What what sort of other events uh I want to ask you?
• 30:10
  SPEAKER_02: Have you guys partaken in?
• 30:11
  SPEAKER_02: I think I might have seen a few on like the the page presence on social media.
• 30:15
  SPEAKER_01: Yeah, so we partnered with a bike shop in South Florida and they attend different events throughout the country.
• 30:22
  SPEAKER_01: So we we were oh, I mean, they had presence in Grave Locos and also Unbound, which is a very big travel event, is the biggest in the US.
• 30:32
  SPEAKER_01: So we were there, and then the next one will be in Atlanta.
• 30:36
  SPEAKER_01: Well, close to Atlanta, an event called Six Caps.
• 30:40
  SPEAKER_01: So um again, we partnered with the with the bike shop, and then we'll be there.
• 30:46
  SPEAKER_02: That's amazing, man.
• 30:47
  SPEAKER_02: That's that's pretty cool.
• 30:48
  SPEAKER_02: Uh I I actually even know Unbound.
• 30:52
  SPEAKER_02: Okay, there you go.
• 30:54
  SPEAKER_02: So congratulations on that, man.
• 30:56
  SPEAKER_02: That's thank you.
• 30:57
  SPEAKER_02: Well, what kind of lessons have you learned, I guess?
• 30:59
  SPEAKER_02: You said there were some ups and downs, you know, with the company.
• 31:02
  SPEAKER_02: What have you learned that you can share?
• 31:04
  SPEAKER_01: Yeah, so many things.
• 31:06
  SPEAKER_01: Um, we I don't know if you remember, but we started with a different name and then we had to make that change.
• 31:11
  SPEAKER_01: So the reason why we changed the name is some illegal issues with the name when we put on our trademark.
• 31:17
  SPEAKER_01: Uh, there was a conflict, uh conflicting company with with that name.
• 31:21
  SPEAKER_01: And from a marketing standpoint, is as I mentioned, we know that we have a great product, but now our job is to get MySocks into your door, and that is very expensive as a new brand.
• 31:35
  SPEAKER_01: So everything is a learning experience from how to work with the big platforms, the e-commerce platforms like eBay, Amazon, TikTok, not TikTok, I'm sorry, uh, and social media like TikTok, Instagram, Facebook.
• 31:49
  SPEAKER_01: So it is a learning process, and then of course you can hire people to do that for you, but you still need to know uh the basis of it.
• 31:58
  SPEAKER_01: Yeah.
• 31:58
  SPEAKER_01: So um, and to me, everything is new from an e-commerce standpoint, is I understand the data analytics of it, but also the social media part from is challenging.
• 32:09
  SPEAKER_01: So it is expensive, it is challenging, but I think it's worth it.
• 32:15
  SPEAKER_02: Yeah, uh, I mean, it sounds like you're gonna be learning a lot of ins and outs.
• 32:19
  SPEAKER_02: Maybe as you guys grow, you know, maybe someone else takes it on, but you'll know what's going on, you know.
• 32:24
  SPEAKER_02: Exactly.
• 32:24
  SPEAKER_01: And that's important.
• 32:26
  SPEAKER_01: That's the important part of it because you can hire someone to do uh the social media part, but at the end of the day, it's your company, is your product.
• 32:35
  SPEAKER_01: They don't care about the sales.
• 32:36
  SPEAKER_01: I'm the one that cares about the sales.
• 32:38
  SPEAKER_01: So I need to understand how segmentation, customer segmentation, uh, and then who are we aiming to?
• 32:47
  SPEAKER_01: So we need to understand how they do it or in order for us to have better ads.
• 32:54
  SPEAKER_01: So um it is a learning process from accounting, sales, marketing, inventory, uh, negotiation with vendors, so a lot of moving parts at the same time, but it's it's been a great ride.
• 33:11
  SPEAKER_02: Nice.
• 33:12
  SPEAKER_02: I want to ask you on like on a reflection side, you know, a few years ago, you're probably doing one of your first half Ironmans, and now you got the company.
• 33:20
  SPEAKER_01: Did you think he'd be here?
• 33:23
  SPEAKER_01: No.
• 33:24
  SPEAKER_01: Well, let's say I I've been doing so two years ago, I decided to put a stop into my nine to five career.
• 33:35
  SPEAKER_01: I was into I was a product manager, you know, inside company.
• 33:38
  SPEAKER_01: And then at some point I decided, well, let me put a stop because uh I'm learning a lot, I'm happy, but I just felt that I needed a stop and take let's call it sabbatical time uh to think about what I want to do.
• 33:53
  SPEAKER_01: Uh am I happy?
• 33:55
  SPEAKER_01: Uh and then after that, we the project came along.
• 33:59
  SPEAKER_01: Uh and then right now I'm doing consulting for small companies um on data analytics, which is what I used to do as a PM.
• 34:09
  SPEAKER_01: So if you ask me three years ago, no, it's it is a completely different scenario than I expected.
• 34:17
  SPEAKER_01: Um, but I am happy because I'm still doing uh what I want, which is riding a bike and going for a run.
• 34:25
  SPEAKER_01: And then I turn my hobby or or some side project into something that we have expectations to be a big brand as far as cycling goes.
• 34:36
  SPEAKER_01: Um so yeah, no, completely different uh scenario from five years ago until now, but I'm happy where I am right now.
• 34:47
  SPEAKER_02: Yeah, man, the the the sport, I'll just chalk it up to endurance sports, it's amazing, man.
• 34:51
  SPEAKER_02: I I've said this even when I first started, you know, whether it be cycling, mountain biking, uh gravel, um now that I'm in Colorado, I'll throw skiing in there, running.
• 34:59
  SPEAKER_02: Yeah.
• 35:01
  SPEAKER_02: Like the people in this space, whether you're a hobbyist, uh, you're trying to pursue something big, whether you're starting a company, it's something about like we find joy in this crazy thing, world of ours, you know, putting in pain and work.
• 35:14
  SPEAKER_02: But uh it's like we're we for some reason always find the happiness and uh, you know, even if you're still working regular job, there's a happiness and joy to this that that comes from it.
• 35:24
  SPEAKER_02: So uh it's amazing, man.
• 35:27
  SPEAKER_02: Amazing to see your company growing.
• 35:28
  SPEAKER_01: And and and now that you bring that up, is you've seen that meme where it says, and you're paying for that, you're paying to suffer four hours, five hours.
• 35:36
  SPEAKER_01: Yes, at the end of the day, we are all doing that, and you start enjoying it.
• 35:42
  SPEAKER_01: It becomes something that it needs to be present in your life.
• 35:47
  SPEAKER_01: And when I say that is when you start like doing exercise, let's say running or cycling, and you accomplish those goals that seem impossible at some point.
• 35:58
  SPEAKER_01: It's like a person that starts running today and then completes a marathon in two years.
• 36:03
  SPEAKER_01: If you take that to your professional life, it's like what can you accomplish?
• 36:08
  SPEAKER_01: Like if you put your mind to it, that you will be able to accomplish whatever you want.
• 36:13
  SPEAKER_02: No, agreed, man.
• 36:15
  SPEAKER_02: I mean, I can only imagine what it's like to walk in the office the next day for you after a half hour, man.
• 36:19
  SPEAKER_02: Like, yeah, I just swam.
• 36:22
  SPEAKER_01: And everyone knew about the race.
• 36:24
  SPEAKER_01: So everyone is asking about the race, and that it's amazing.
• 36:27
  SPEAKER_02: What's uh what's next for you that you can share?
• 36:30
  SPEAKER_02: If you can't, that's okay.
• 36:31
  SPEAKER_02: What's next for you on the company brand uh side?
• 36:34
  SPEAKER_02: You know, you shared the race, you got the race coming up for Mexico.
• 36:37
  SPEAKER_02: What's on the company and brand side?
• 36:39
  SPEAKER_01: So, from a brand standpoint, is just become uh known uh locally as a brand that it it provides value um against the price that you pay, uh, and then be present at more events.
• 36:54
  SPEAKER_01: So that that's the part I want to push for this year, the rest of this year, and the the coming year is be present on on events and enjoy the ride pretty much.
• 37:03
  SPEAKER_01: Um, I mean you get to know so many people with this project that and it's people like you that started, and everyone has a different story.
• 37:13
  SPEAKER_01: So getting to know who is going to use your your socks is it's amazing.
• 37:20
  SPEAKER_02: Yeah.
• 37:22
  SPEAKER_02: You know, on that point, I I do want to encourage me if I'm wrong here.
• 37:25
  SPEAKER_02: I don't want to miss misspick misspeakable.
• 37:28
  SPEAKER_02: Um it's not just cycling, runners can use this too, correct?
• 37:31
  SPEAKER_01: Yeah, yes.
• 37:32
  SPEAKER_01: We we tried uh during research, we tried running, cycling, CrossFit, a gym.
• 37:39
  SPEAKER_01: Uh we concentrated in in cycling to start, uh, and we want to aim for that, but yeah, it's uh you can use it to any pretty much any sport that you want.
• 37:49
  SPEAKER_01: I train my runs with with the socks.
• 37:52
  SPEAKER_01: And to my friends, I mean, I think you have some, and and I've never received any bad feedback from a running standpoint, so yeah, of course you can use them.
• 38:00
  SPEAKER_02: I did uh actually I want to say most of my training for my last marathon in them, uh-huh, which was was really nice because like the bottom part was very thin and it was mid summer, and I was just like, Yes.
• 38:10
  SPEAKER_01: Yeah, yeah, and we we aim for that for that um summer uh training.
• 38:18
  SPEAKER_01: Uh we aim for that, so it's it's good.
• 38:21
  SPEAKER_01: And I think one of my friends did a have marathon in them and he said they're amazing.
• 38:25
  SPEAKER_02: No, it's been great.
• 38:26
  SPEAKER_02: I want to pivot and ask you, like, you know, you started a brand both on the running, cycling.
• 38:30
  SPEAKER_02: Well, let's just talk it up to endurance, but also on a brand standpoint.
• 38:33
  SPEAKER_02: Like, let's say someone's new and getting into the sport or wants to get into the sport or start a new brand company.
• 38:39
  SPEAKER_02: What what tips and advice would you share for them?
• 38:41
  SPEAKER_02: Uh maybe some of your learning points to share so they don't repeat.
• 38:45
  SPEAKER_01: Um yeah, I think one of the advantages that that we have, me and my partners, is that we rode bikes for 10 years before coming up with the brand.
• 38:56
  SPEAKER_01: So we knew about everything about the sport, everything about the size.
• 39:02
  SPEAKER_01: Yeah, you live.
• 39:02
  SPEAKER_01: So um yeah, and I use them.
• 39:05
  SPEAKER_01: I use them on every ride, I use them on every single run.
• 39:09
  SPEAKER_01: So uh I guess the it's just get to know who your customers are going to be or who your audience is going to be.
• 39:18
  SPEAKER_01: That's key.
• 39:19
  SPEAKER_01: Because you might have a great idea, but if people are not gonna use it or or use your product, you have nothing.
• 39:26
  SPEAKER_01: So it is, and I think that's the most important thing is who's going to be your customer, and then what benefits does your product have against what they're already using right now?
• 39:38
  SPEAKER_01: So it could be a feature, it could be price, it could be how you get them.
• 39:43
  SPEAKER_01: I mean, there's so many things that you can think of to have an advantage over other products, but you need to understand your feature and benefits and your customer base.
• 39:52
  SPEAKER_02: That's dope.
• 39:52
  SPEAKER_02: Well said.
• 39:53
  SPEAKER_02: Uh, what about on the getting into the sport side?
• 39:57
  SPEAKER_01: Just oh, getting into the sport side.
• 40:00
  SPEAKER_01: Let's see.
• 40:00
  SPEAKER_01: If it is cycling, I think one of the things that people think is bikes are very expensive, and it's just uh I don't want to spend five thousand dollars on a bike, it's not worth it.
• 40:12
  SPEAKER_01: And I agree, especially if you're starting and you don't know if you're gonna like it or not, because you might spend five thousand dollars, use it four times, it's like I don't like this, but don't don't let that be a just I mean, like a barrier to you.
• 40:27
  SPEAKER_01: You can get used bikes on Facebook Marketplace or just go to a bike shop.
• 40:32
  SPEAKER_01: I mean, there's so many so many choices that you can have, and you don't need to start with a high-end brand, just start with something cheap or small if you don't have the budget and just start writing.
• 40:45
  SPEAKER_01: But if you think about it too long, you're not gonna do it.
• 40:48
  SPEAKER_01: So you don't need to spend big brands to like big bucks to start, and find a group ride, like find find a local group, uh, because they will teach you the the rules of the road.
• 40:58
  SPEAKER_01: Don't don't do it by yourself at first, be with someone, and they will teach you the rules of the road.
• 41:07
  SPEAKER_02: Yeah, I agree with that one.
• 41:08
  SPEAKER_02: I remember the first time I got a bike, uh, like a more serious bike, I hit you up actually, and my fear was falling off of it.
• 41:15
  SPEAKER_02: Um you know, the clip pedals and whatnot.
• 41:17
  SPEAKER_01: Yeah.
• 41:18
  SPEAKER_02: And it happened on the first day.
• 41:21
  SPEAKER_01: Yeah.
• 41:21
  SPEAKER_01: And even a flat tire, if you have a flat tire, you don't know how to how to change it, you're stuck.
• 41:27
  SPEAKER_01: So yeah, at first, if you don't if you don't know the rules of the of the of the road, or if you you don't know the mechanical side of a bike, just be with someone.
• 41:37
  SPEAKER_02: Yeah, I think that's great.
• 41:38
  SPEAKER_02: It's on advice.
• 41:39
  SPEAKER_02: Uh luckily, I I mean, not luckily, I didn't have that luxury, is what I was trying to say.
• 41:43
  SPEAKER_02: But uh, I didn't get a flat tire, I just fell off a couple times.
• 41:46
  SPEAKER_02: Um, I think after the third time, I was like, oh, this is not that bad.
• 41:50
  SPEAKER_02: And then I didn't really fall off much after that.
• 41:52
  SPEAKER_02: So yeah.
• 41:54
  SPEAKER_02: Uh-huh.
• 41:54
  SPEAKER_02: No, that's dope.
• 41:56
  SPEAKER_02: Well, on that note, this has been the People Run podcast, everyone.
• 42:00
  SPEAKER_02: Thanks, Ricardo, for hopping on.
• 42:03
  SPEAKER_02: All right, fit.
• 42:04
  SPEAKER_02: Love seeing the success.
• 42:05
  SPEAKER_02: Both of course, man.
• 42:07
  SPEAKER_02: Love seeing the success with light uh socks.
• 42:09
  SPEAKER_02: I'll put something in the description so everyone can check it out.
• 42:11
  SPEAKER_02: Looking forward to seeing uh how you do here in Mexico and well, the trading because we're in midsummer right now.
• 42:17
  unknown: Yeah.
• 42:18
  SPEAKER_02: Um, this has been the People Run Podcast.
• 42:22
  SPEAKER_02: Everyone, check us out Spotify, Apple, YouTube, the People Run Podcast.
• 42:26
  SPEAKER_02: Um, until next time.
• 42:28
  SPEAKER_02: All right, bye everyone.
• 42:29
  SPEAKER_02: Thank you.