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SBP 247: SBP Interview - Foresight Doesn’t Get a Free Pass, with Jo Lepore.
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Marketing science says buyer behaviour barely moves. Futurists sell the opposite: change, disruption, the thing nobody saw coming. Can both be true? Marc and Vassilis brought in someone who can referee it.
Jo Lepore built the foresight function inside Mars Wrigley and then McDonald’s, co-founded a network for people doing that work at some of the world’s biggest companies, and now leads foresight at Dig Insights. She also hosts the podcast Looking Outside. Her starting point is refreshingly blunt: foresight doesn’t get a free pass on proving its value, and neither does…
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