Latest / The Nonprofit Podcast / Ep 213| 4 Filters Every Nonprofit Leader Needs for Smarter Fundraising Decisions
Transcript
- 0:00SPEAKER_02: Have you ever had one small fundraising decision turn into a three-week internal debate?
- 0:06SPEAKER_02: Like suddenly there are seven browser tabs open, three people weighing in, someone saying, Well, what are other organizations doing?
- 0:14SPEAKER_02: And everybody is just quietly terrified of choosing wrong.
- 0:18SPEAKER_02: Maybe it's a campaign theme, whether to start a recurring giving program, choosing a platform, trying a new event idea, or sending an email you've rewritten 12 times.
- 0:29SPEAKER_02: And listen, I get it.
- 0:31SPEAKER_02: These decisions feel important because they are important.
- 0:34SPEAKER_02: But sometimes nonprofits spend so much energy trying to make the perfect decision that they delay the thing that would actually create momentum.
- 0:44SPEAKER_02: And I think one of the biggest mindset shifts for organizations right now is realizing that not every important decision is urgent.
- 0:53SPEAKER_00: The Nonprofit Podcast, powered by DonorBucks.
- 0:58SPEAKER_02: Welcome to the Nonprofit Podcast.
- 0:59SPEAKER_02: I'm Jenna Lynch, Head of Community Engagement here at DinnerBox.
- 1:04SPEAKER_02: Each week we bring you practical strategies, clear insights, and inspiration to help you raise more, reach further, and take your nonprofit to the next level.
- 1:13SPEAKER_02: And today I am joined by my co-host, Britt Stalker, fundraising coach here at DinnerBox.
- 1:20SPEAKER_02: And we're going to be talking about how to make smart fundraising decisions without getting stuck in endless research, overthinking, or the let's revisit this next week purgatory.
- 1:30SPEAKER_02: Hey, Britt.
- 1:32SPEAKER_01: Hey, and Jenna.
- 1:33SPEAKER_01: Yeah, I'm sure we're seeing a lot on the socials.
- 1:36SPEAKER_01: Oh, yeah, we'll just circle back.
- 1:38SPEAKER_01: And I think it means one of two things where no one has bandwidth, or everyone in the room, they're just a little bit scared and no one's willing to say it first.
- 1:47SPEAKER_01: So yes, let's absolutely talk about it.
- 1:50SPEAKER_02: Yeah, yeah.
- 1:51SPEAKER_02: I'm excited for this one because I feel like this topic hides underneath so many other fundraising conversations.
- 1:58SPEAKER_02: And I'm sure you feel this with your coaching clients too.
- 2:01SPEAKER_02: I think organizations may not say, uh, we're struggling with decision making.
- 2:06SPEAKER_02: Maybe they say, we're still researching this platform.
- 2:10SPEAKER_02: We're not ready to launch this thing yet.
- 2:12SPEAKER_02: We need one more meeting.
- 2:14SPEAKER_02: We're trying to make sure we do this right.
- 2:16SPEAKER_02: And honestly, I hear versions of this constantly in conversations with folks in the field.
- 2:22SPEAKER_02: And I'm sure this is not new territory for you and your experience with our organizations either, right, Britt?
- 2:29SPEAKER_01: I've never had a coach and client come to me and say, I think I have analysis, paralysis.
- 2:35SPEAKER_01: What they're telling me is, Britt, we're just not quite ready yet.
- 2:39SPEAKER_01: And when we talk about it a little bit more, it's usually either the decision actually needs more thought or someone in the room is scared and they're just providing cover for it.
- 2:50SPEAKER_02: And to be clear, I don't think this episode is going to be the we're just telling you to wing it, right?
- 2:56SPEAKER_01: No, no, please no.
- 2:58SPEAKER_02: We're not encouraging reckless decision making here.
- 3:01SPEAKER_02: This is more about how do you know when you've done enough thinking to move and finalize a decision?
- 3:08SPEAKER_01: Yeah, right.
- 3:09SPEAKER_01: Because I think there's a difference between creating a thoughtful strategy and just stalling for the sake of stalling.
- 3:17SPEAKER_02: Britt, you work with organizations every day in the thick of all sorts of decision making.
- 3:23SPEAKER_02: Why do you think fundraising decisions feel so high stakes right now?
- 3:28SPEAKER_01: Well, the short answer, Jenna, is the margin for error is becoming genuinely thinner than it was a few years ago.
- 3:36SPEAKER_01: And, you know, we all know demand is up, foundation funding, government funding is either down or being pulled back at the same time.
- 3:44SPEAKER_01: What we're seeing is when a team is up against these massive challenges, something like picking a platform or tweaking that donation form preset on your website, it's going to carry a lot more weight than it really should.
- 3:58SPEAKER_02: And I think the internet makes this worse too.
- 4:01SPEAKER_02: There are so many experts online, so many strategies, webinars, those must-do tactics that we're seeing everywhere, hot takes floating around, that people start feeling like there's one perfect answer somewhere, right?
- 4:17SPEAKER_01: Totally.
- 4:17SPEAKER_01: And sometimes I see the opposite happening too, where teams, they're so exhausted that they're just like, let's do the dang thing.
- 4:25SPEAKER_01: Let's rush that decision, get it off the agenda.
- 4:28SPEAKER_01: And it's not like the research is bad.
- 4:31SPEAKER_01: It's that at some point you have to ask what information would actually change my mind?
- 4:37SPEAKER_01: And what am I collecting because it feels safer than choosing?
- 4:41SPEAKER_02: That's a good point.
- 4:42SPEAKER_02: And we talk a lot about overthinking, but rushing because you're tired of talking about it is not great either.
- 4:49SPEAKER_01: No, it really isn't.
- 4:50SPEAKER_01: And all of this usually comes from a good place where people care.
- 4:54SPEAKER_01: They don't want to waste donor dollars, they don't want to burn out their teams, but delaying the decision, it's really about safety.
- 5:02SPEAKER_01: It feels a lot safer than making that decision in the moment.
- 5:05SPEAKER_01: And as long as we're still researching, we haven't had to risk being wrong yet.
- 5:11SPEAKER_02: Yeah, and this isn't about nonprofits being careless.
- 5:15SPEAKER_02: If anything, it's that they care so much that every decision starts carrying the emotional weight of the entire mission.
- 5:22SPEAKER_02: I've been there absolutely.
- 5:24SPEAKER_02: And I think the tricky part is that not every important decision is actually urgent or shattering.
- 5:33SPEAKER_01: Right.
- 5:33SPEAKER_01: That is the thing where everything, it feels like it's landing in the same bucket, right?
- 5:37SPEAKER_01: The CRM conversation might feel as urgent as tweaking that email subject line, but it feels like it's the same kind of decision, but they're really not.
- 5:47SPEAKER_01: They're completely two separate things.
- 5:50SPEAKER_02: So if someone listening feels stuck on making any type of a fundraising decision right now, we want to give them some sort of helpful ways to filter through that decision.
- 6:02SPEAKER_02: Hopefully removing that analysis paralysis, removing the emotion from it.
- 6:08SPEAKER_02: And let's use one example the whole way through.
- 6:11SPEAKER_02: Let's imagine an organization that's been talking about launching a recurring giving program for months, uh, but still hasn't done it.
- 6:19SPEAKER_02: So I want to go through a few filters that you can ask yourself.
- 6:23SPEAKER_02: First, what problem are we actually trying to solve?
- 6:27SPEAKER_02: Second, is this decision reversible or is it hard to reverse or impossible to reverse?
- 6:34SPEAKER_02: Third, are we adding complexity or creating progress?
- 6:39SPEAKER_02: And four, what could we test for just 30 days instead of committing forever?
- 6:46SPEAKER_01: Ooh, I love this framework, Jenna.
- 6:48SPEAKER_01: I think it removes the fear, right?
- 6:50SPEAKER_01: It it does create safety and it just completely lowers that emotional temperature just a little bit.
- 6:56SPEAKER_02: Yeah, uh, it took me many years to learn that panic is not a strategy.
- 7:00SPEAKER_02: Uh, and that's something I really should put on a mug or a t-shirt or something.
- 7:04SPEAKER_02: Okay, so back to our recurring giving example.
- 7:07SPEAKER_02: An organization says we want to launch a monthly giving program.
- 7:12SPEAKER_02: But the first question should be what problem are we actually trying to solve?
- 7:18SPEAKER_02: So, Britt, can you answer that one for us?
- 7:20SPEAKER_01: Yes, yes, yes, yes.
- 7:21SPEAKER_01: Well, half of the time, the recurring giving program isn't actually your problem.
- 7:26SPEAKER_01: And I can say this because I had an ED.
- 7:29SPEAKER_01: They came to me recently.
- 7:30SPEAKER_01: They were convinced that launching an exclusive program was going to save their budget.
- 7:35SPEAKER_01: And when we actually sat with it, what we found was a few things, right?
- 7:41SPEAKER_01: You know, for them, it was deeper.
- 7:43SPEAKER_01: It was the revenue felt unpredictable, donor retention was low.
- 7:48SPEAKER_01: They realized that they were putting a lot of weight into their year-end campaigns.
- 7:52SPEAKER_01: And these were completely, totally different problems, but yet they were trying to kind of throw out some quick fix strategy, which was a monthly giving program, totally sidestepping these kind of larger issues at play.
- 8:08SPEAKER_02: Yep.
- 8:09SPEAKER_02: So, like you said, these actual problems.
- 8:11SPEAKER_02: It's not, you don't have a recurring donation program.
- 8:15SPEAKER_02: It's revenue doesn't feel predictable.
- 8:17SPEAKER_02: Maybe donor retention is low, all these little bits and bobs that define the actual problem.
- 8:24SPEAKER_02: And if you don't actually define the problem and you are stuck thinking that the whole thing is we need a recurring donation program, then suddenly you've made this decision and you're debating logos, you're thinking of naming conventions, you're creating welcome kits, creating donation tiers, but you still haven't solved the original issue.
- 8:47SPEAKER_01: Right, right.
- 8:48SPEAKER_01: And what I'm thinking about that conversation when we talked about it a little bit more, what we found priorities weren't clear.
- 8:56SPEAKER_01: There was no ownership.
- 8:58SPEAKER_01: Even if they were to launch a monthly giving program, there was no clarity in terms of who would lead the stewardship, right?
- 9:03SPEAKER_01: The recognition of that program.
- 9:05SPEAKER_01: The team, we also found out they were trying to execute too many initiatives at once.
- 9:09SPEAKER_01: So once we had a chance to step back and understand that there were larger issues at play, then she could kind of just let her guard down and breathe a little bit.
- 9:20SPEAKER_02: And that's such a good point, too.
- 9:22SPEAKER_02: I think one of the most helpful questions anyone can ask before making a fundraising decision is uh what's the friction that we're actually trying to remove, right?
- 9:34SPEAKER_02: And a lot of decisions get easier once you're clear about what's actually causing the headache.
- 9:40SPEAKER_02: So maybe having unclear priorities, maybe responsibilities weren't assigned to specific people, or maybe there are too many cooks in the kitchen.
- 9:50SPEAKER_02: And that really does create friction, and that's what you're trying to solve.
- 9:55SPEAKER_02: Okay, second filter here is the decision reversible or hard to reverse?
- 10:01SPEAKER_02: I feel like organizations sometimes treat reversible decisions as permanent life choices.
- 10:07SPEAKER_02: Britt, what's your take on that?
- 10:09SPEAKER_01: Yeah, you know, I'm thinking about another client and I get it.
- 10:12SPEAKER_01: It feels responsible to put in all the time, right, before you do the thing and make it go public.
- 10:19SPEAKER_01: But most of this stuff is stuff that we can fix later.
- 10:22SPEAKER_01: We can build onto it, we can fine-tune.
- 10:24SPEAKER_01: One example of that, one specific organization, we map out all the messaging for a welcome series for first-time new donors, but they spend six weeks perfecting the specific messaging and then come to find out once we set it up in their email marketing tool, we send it to 17 people.
- 10:43SPEAKER_01: Um, ship the thing, right?
- 10:45SPEAKER_01: Because we're gonna learn more in those two weeks of it being live than in the six weeks it took to revise it over and over in that Google document.
- 10:54SPEAKER_02: Mm-hmm.
- 10:55SPEAKER_02: Some parts do definitely deserve deeper planning.
- 10:59SPEAKER_02: So, yes, those emails are important, but things that you should really be spending more time on would be choosing the platform handling recurring payments, understanding donor management workflows, or mapping out reporting and payment handling, right?
- 11:16SPEAKER_02: Those are operationally more important and the things that could make or break the program versus just not using the right words in an email.
- 11:26SPEAKER_01: And, you know, yes, to your point, Jenna, what you're saying, those little operational pieces do deserve attention.
- 11:32SPEAKER_01: But come on, let's let's teams not spend just as much energy on things that are much easier to change.
- 11:39SPEAKER_01: Another example might be hyper-focusing and debating back and forth with your staff on the name of your monthly giving program.
- 11:46SPEAKER_01: Okay.
- 11:47SPEAKER_01: Months.
- 11:48SPEAKER_01: This is not hypothetical.
- 11:50SPEAKER_01: This actually happens.
- 11:51SPEAKER_01: Meanwhile, y'all haven't asked a single donor to become a monthly donor.
- 11:55SPEAKER_01: So launch a temporary name.
- 11:58SPEAKER_01: Stop going back and forth and talking about it because the donors they don't care nearly as much as y'all do.
- 12:06SPEAKER_02: Yeah.
- 12:07SPEAKER_02: No naming spirals, please.
- 12:09SPEAKER_02: Okay, third filter.
- 12:11SPEAKER_02: Are we adding complexity or creating progress?
- 12:15SPEAKER_02: And I think this one can feel a little spicy because sometimes what looks like strategy is actually just more unneeded work.
- 12:24SPEAKER_02: That's what I mean by complexity.
- 12:26SPEAKER_02: So with recurrent giving, progress might look like adding a monthly option to your donation form, which you can easily do through donor box, maybe sending one email inviting donors to give monthly, or identifying loyal donors to personally reach out to that have a high potential of becoming recurrent givers.
- 12:46SPEAKER_02: Those types of things really can move your work forward.
- 12:50SPEAKER_02: Whereas adding complexity might look like building a 12-month content calendar before launch, debating welcome gifts for six weeks, redesigning your whole brand around this brand new program, or building workflows that nobody has the time to maintain.
- 13:08SPEAKER_02: Maybe you're a staff of two and a half, right?
- 13:11SPEAKER_02: Uh so thinking about those things, that balance between creating progress, creating systems that maintain themselves, or adding complexity or unneeded work is really, really important for this third filter.
- 13:26SPEAKER_01: Yes.
- 13:26SPEAKER_01: And I think we're both saying this lovingly.
- 13:29SPEAKER_01: Nonprofit teams, you know, we can all become very good at creating more work in the name of doing things well.
- 13:35SPEAKER_01: Again, it comes from a good place, but more work does not always equal better work.
- 13:40SPEAKER_01: Less is more.
- 13:42SPEAKER_01: If something to gather from this episode.
- 13:44SPEAKER_02: That line is huge because I think organizations sometimes do mistake creating these complex systems or programs for professionalism, right?
- 13:56SPEAKER_01: Right on.
- 13:56SPEAKER_01: And we should instead be asking things like will this improve the donor experience?
- 14:01SPEAKER_01: Will this help us raise more money?
- 14:04SPEAKER_01: Will this make that follow-up easier?
- 14:06SPEAKER_01: And honestly, if anyone is going to be able to keep this running six months from now, who are they?
- 14:13SPEAKER_01: These are the questions that we should be devoting time into instead of that professionalism piece.
- 14:20SPEAKER_02: Okay, fourth filter.
- 14:22SPEAKER_02: What could we test for just 30 days?
- 14:26SPEAKER_02: This one helps people get out of that all or nothing thinking.
- 14:31SPEAKER_01: Ooh, for sure.
- 14:32SPEAKER_01: Because a test, it's gonna feel lighter than a permanent decision.
- 14:37SPEAKER_01: I think here, instead of saying we must launch that perfect recurring giving program by Q4, maybe just maybe that better question is what could we test for 30 days?
- 14:48SPEAKER_02: Yes, exactly.
- 14:49SPEAKER_02: I am a big advocate for experimentation.
- 14:53SPEAKER_02: And Britt, I know that you really encourage your coaching clients to experiment too, right?
- 14:58SPEAKER_02: Maybe that's adding that recurring giving option to one campaign.
- 15:03SPEAKER_02: Maybe that's A, B, testing recurring language on your donation page itself, sending an email specifically dedicated to monthly giving, or calling out more opportunities on social media, your newsletters and your PR opportunities about monthly giving, right?
- 15:22SPEAKER_02: These are baby steps, but they can really show you a lot of what's possible if you are to really commit to the whole big deal, right?
- 15:31SPEAKER_02: And I think nonprofits sometimes forget that they are allowed to experiment and that not every decision has to immediately become permanent strategy.
- 15:42SPEAKER_01: Yeah, exactly.
- 15:43SPEAKER_01: We see this so much, but before we're even able to test and to iterate, we must first know what we are trying to learn from this?
- 15:52SPEAKER_01: Not just let's test and see what happens, right?
- 15:55SPEAKER_01: What are we testing?
- 15:56SPEAKER_01: What result would tell us if this is even working?
- 15:59SPEAKER_01: And what do we want to change if it doesn't?
- 16:02SPEAKER_02: Yep.
- 16:03SPEAKER_02: And again, that's the difference between experimenting and just throwing spaghetti at the wall.
- 16:08SPEAKER_02: And as you said, Britt, this isn't saying this is our forever strategy.
- 16:12SPEAKER_02: You're saying we're going to learn something from this.
- 16:15SPEAKER_02: And that's really, really important.
- 16:17SPEAKER_02: Okay, I've got some rapid fire scenarios for you, Britt.
- 16:21SPEAKER_02: I'm gonna put you in the hot seat.
- 16:23SPEAKER_02: Let's talk about a few places where organizations commonly get stuck making decisions.
- 16:29SPEAKER_02: So yes, throw it at me.
- 16:31SPEAKER_02: First one, platforms.
- 16:32SPEAKER_01: Okay, platforms.
- 16:34SPEAKER_01: Well, comparing every possible little feature before defining your actual workflow that you all really need.
- 16:41SPEAKER_01: I've seen organizations spend four months evaluating tools, product features that you end up never using.
- 16:47SPEAKER_01: Okay.
- 16:48SPEAKER_01: Events.
- 16:49SPEAKER_01: Hmm.
- 16:50SPEAKER_01: Trying to design the perfect event instead of the event that you're realistically going to have the capacity to pull off and pull off well.
- 17:01SPEAKER_01: Preach.
- 17:02SPEAKER_02: Okay.
- 17:03SPEAKER_02: Donor emails.
- 17:04SPEAKER_01: Yes.
- 17:05SPEAKER_01: Oh my goodness.
- 17:06SPEAKER_01: Sitting on updates for weeks because your messaging just doesn't feel ready.
- 17:10SPEAKER_01: We talked about it.
- 17:11SPEAKER_01: Your donors would rather hear from you imperfectly than not at all.
- 17:15SPEAKER_02: I love those imperfect emails.
- 17:17SPEAKER_02: Like you said, I love getting those instead of having silence.
- 17:20SPEAKER_02: Okay, recurring giving.
- 17:23SPEAKER_01: Yes.
- 17:24SPEAKER_01: Okay.
- 17:24SPEAKER_01: So thinking you need a full-on exclusive polish program, the brand name, landing page, before you've even mapped out how you're going to recognize, how you're going to cultivate relationships with them, how you're going to ask a single recurring donor to make their gift ongoing.
- 17:40SPEAKER_01: Okay.
- 17:41SPEAKER_01: You got to start somewhere you have to start with a conversation.
- 17:45SPEAKER_02: All right.
- 17:45SPEAKER_02: Brett, you're good at this.
- 17:46SPEAKER_02: I thought I was going to stump you there, but there's no stumping you.
- 17:50SPEAKER_02: I think a lot of organizations, they're waiting until they feel completely sure before they move on to something.
- 17:57SPEAKER_02: But fundraising just doesn't really work like that.
- 18:00SPEAKER_02: As you said, these scenarios that you're naming off, they're real things.
- 18:03SPEAKER_02: We've experienced it ourselves firsthand as nonprofit workers.
- 18:07SPEAKER_01: Right.
- 18:08SPEAKER_01: Fundraising doesn't work like what you're talking about, right?
- 18:12SPEAKER_01: That perfection, the polish.
- 18:14SPEAKER_01: We're beating the drum here.
- 18:16SPEAKER_01: Most of the time, you can make the best call you can with what you know.
- 18:20SPEAKER_01: And then you find out what you've got wrong, and then you fine-tune, you adjust it and fix it.
- 18:24SPEAKER_01: That is how fundraising really goes.
- 18:27SPEAKER_02: Okay.
- 18:28SPEAKER_02: This is kind of an important one.
- 18:30SPEAKER_02: We've talked about how you can make these decisions for yourself if you're making them yourself, but we also need to talk about stakeholders because sometimes the reason decisions drag is that everybody has an opinion, right?
- 18:43SPEAKER_02: Sometimes it's your board, sometimes it's your leadership, maybe it's your consultant, staff, volunteers, or sometimes it's literally everyone all at once.
- 18:52SPEAKER_01: Yeah, right.
- 18:53SPEAKER_01: And I can't tell you the number of times I've sat in on board meetings.
- 18:56SPEAKER_01: We're all sharing our opinions and no one actually knows who's gonna make that final call.
- 19:01SPEAKER_01: And that's usually when you leave with another meeting instead of some sort of decision.
- 19:07SPEAKER_01: One of the biggest things organizations need to do is to clarify is who actually owns that final decision.
- 19:14SPEAKER_02: Yeah, that's such a good point because if nobody owns that final call, that process can drag forever.
- 19:21SPEAKER_01: Exactly.
- 19:21SPEAKER_01: And I think this is where a good consultant or coach can come in and be super helpful because they're not emotionally attached to the outcome.
- 19:30SPEAKER_01: They're gonna ask those hard questions like, are we making this call based on cost, donor experience?
- 19:36SPEAKER_01: What can the staff actually learn from it without losing their minds?
- 19:40SPEAKER_01: This is when a consultant or coach can be helpful to ask those hard questions where those six other board members going back and forth, right?
- 19:49SPEAKER_01: Just debating a good consultant or coach will give you that clarity.
- 19:54SPEAKER_02: That's so true.
- 19:55SPEAKER_02: I've been in so many meetings in the past where it's just this one feels nicer, or my friend's organization uses this, or I just I like this one better, right?
- 20:06SPEAKER_02: And none of that answers does this solve the actual problem.
- 20:10SPEAKER_02: So define that stakeholder and the person that's going to own the final call, and that will really, really help you.
- 20:17SPEAKER_02: All right, let's land this with something super practical.
- 20:21SPEAKER_02: If someone listening feels stuck on a fundraising decision right now, what should they do this week, Britt?
- 20:28SPEAKER_01: Ooh, this week, well, try running a 30-minute decision reset.
- 20:32SPEAKER_01: We've been talking about just doing the thing, right?
- 20:35SPEAKER_01: Making that decision.
- 20:37SPEAKER_01: What that looks like is block off those 30 minutes.
- 20:40SPEAKER_01: Pick the one decision that that's been living in your head for a long time.
- 20:44SPEAKER_01: Write it down.
- 20:45SPEAKER_01: What problem are you trying to solve?
- 20:47SPEAKER_01: What do you genuinely need versus what would be just nice to have?
- 20:51SPEAKER_01: And what could you realistically test in those next 30 days without blowing up your whole work plan or driving your staff insane?
- 20:59SPEAKER_01: That is it.
- 21:00SPEAKER_01: It is a 30-minute decision reset.
- 21:03SPEAKER_01: Seriously, you can do it alone, right?
- 21:05SPEAKER_01: When you're logging into your workspace over a cup of coffee, you really don't need a whole big to-do.
- 21:11SPEAKER_02: Yes, that's perfect.
- 21:12SPEAKER_02: And then we'll add that one more answering who owns that final call.
- 21:18SPEAKER_01: Yes, because otherwise you'll have that back and forth and still no decision.
- 21:23SPEAKER_02: Yeah, I think the takeaway from this episode really is that these decisions do matter.
- 21:28SPEAKER_02: Of course, they deserve your attention, but they do not all deserve the same amount of time and emotional wait.
- 21:36SPEAKER_02: Some decisions really do require deeper research.
- 21:39SPEAKER_02: Some do need a test, some need a deadline.
- 21:42SPEAKER_02: Some definitely need fewer opinions, too.
- 21:45SPEAKER_02: And some just need someone to finally say, okay, here's the next step.
- 21:49SPEAKER_02: This is what we're gonna try.
- 21:50SPEAKER_02: You're not going to feel ready all the time.
- 21:54SPEAKER_02: That's just the truth.
- 21:56SPEAKER_02: And at some point, you just pick the most reasonable option and then you move on and do the best that you can.
- 22:02SPEAKER_01: Truly.
- 22:02SPEAKER_01: And we, you know, we talked about that safety piece.
- 22:05SPEAKER_01: Once you're able to name which kind of decision you're actually dealing with, it's gonna get a lot less scary, right?
- 22:11SPEAKER_01: Most of the time you already know what to do.
- 22:13SPEAKER_01: You just need permission to do that little smallest version of it first.
- 22:18SPEAKER_02: Britt, this was a really good conversation.
- 22:20SPEAKER_02: Thank you.
- 22:21SPEAKER_01: Thank you, Jenna.
- 22:22SPEAKER_01: I really love this one.
- 22:23SPEAKER_02: And for anyone listening, if there's a decision you've been circling for weeks and weeks, maybe this is your sign to stop waiting for the perfect answer and just figure out that one next workable step.
- 22:34SPEAKER_02: So take 30 minutes this week and do that decision reset exercise.
- 22:39SPEAKER_02: That is your first step.
- 22:41SPEAKER_02: And thank you for being part of the nonprofit podcast community.
- 22:45SPEAKER_02: Your work matters, and we are honored to support it.
- 22:47SPEAKER_02: If you enjoyed this episode, share it with another nonprofit leader, leave us a review, or subscribe to our YouTube channel.
- 22:53SPEAKER_02: Until next time, take that first step and stay inspired.
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