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87: Would Your Stakeholders Fight to Keep You If You Disappeared Tomorrow? (Gary Sherwin)
Most DMOs measure success in website clicks and visitor guide downloads. Gary Sherwin has spent 20 years at Visit Newport Beach asking a harder question: if you disappeared tomorrow, would your stakeholders call you essential - or just convenient?
This episode covers the implications of Google I/O, where itinerary builders and shopping carts inside search may soon make the DMO website an afterthought, through to Gary's case that technology disruption has never been the real threat. He's seen the internet, the OTAs, and now AI - and DMOs that survived all three did it by becoming indispensable…
The skinny
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