Shopping for a New Social Feed

Uncanny Valley | WIRED · Apr 4, 2024 · 34m

Hey, did you see the ad for that Bluetooth-enabled Shiatsu foot massager? How about the one for the organic mushroom supplement powder? They're probably not even the most interesting things you can buy on TikTok or Instagram. Just as the apps have thrived on a steady stream of feel-good content, they have also inundated their users with cheap, bright, and shiny stuff they can swipe through and buy with just a few taps. It's a trend that's spread out to every social site, and has taken a unique shape on TikTok through the platform’s new experimental TikTok Shop. Now, it's hard to get through a…