Latest / Becker’s Healthcare Podcast / YOLO vs. Death by a Thousand Pilots: AI Change Management Lessons from Emory Healthcare
Transcript
- 0:00Hi, everyone. This is Kedar Amate, cofounder and
- 0:02chief medical officer of Qualified Health. Thank you
- 0:04for tuning in to the Becker's Healthcare podcast
- 0:07series.
- 0:08I'm really excited today to be talking to
- 0:10doctor Nabil Safdar, the chief AI officer of
- 0:13Emory Healthcare and Emory University.
- 0:15Today, we're gonna be talking about change management
- 0:17and how to help with AI adoption in
- 0:20our health care institutions.
- 0:21Naveel, thank you for joining me here today.
- 0:24Yeah. Thank you, Kedar. I'm looking forward to
- 0:25it. Well, Naveel, you and I have had
- 0:27a chance to work together a little bit,
- 0:29with between Qualified and Emery, in the partnership
- 0:32that we have. But let's start by naming
- 0:35an AI deployment that you've been particularly excited
- 0:38about, particularly proud of at Emery.
- 0:40What's worked about that? What's made it successful?
- 0:42And then we can get into what made
- 0:43it challenging.
- 0:45Yeah. Kedar, great question. Plenty that I'm proud
- 0:47of, plenty that I'm ashamed of as well,
- 0:50but I'm gonna go back
- 0:52to one of my,
- 0:53first AI deployments,
- 0:55which was about eleven years ago at Emory.
- 0:59This is now considered pretty routine, but CT
- 1:02perfusion for stroke imaging is is a pretty
- 1:05common thing now at most stroke centers.
- 1:08The the brain attack teams, the stroke teams,
- 1:11neurologists, neurocritical care docs, neuroradiologists,
- 1:13you know, like to use this, especially since
- 1:16we know, you know, brain is time.
- 1:18But eleven years ago, this was kind of
- 1:20like, you know,
- 1:21two guys in a research project just started
- 1:24a company,
- 1:25and we were actually implementing
- 1:28CT perfusion in research mode only.
- 1:31And,
- 1:32I remember
- 1:33there was a,
- 1:35a neurologist,
- 1:37who emailed me, and I had a conversation
- 1:39when he said, can we please use this
- 1:41clinically,
- 1:43you know, rather than just in research mode?
- 1:46And I thought to and I was new
- 1:47to the organization. I thought to myself, like,
- 1:49you know, jeez. Why don't we use it
- 1:52clinically? And what I've discovered was just there
- 1:54was no contract to pay for
- 1:57the darn solution.
- 1:59You know, it was available. Just no there
- 2:01was a divide
- 2:02culturally between the physicians
- 2:05who wanted to use the tools
- 2:08and the administrators who knew how to get
- 2:10that contract through legal, through security review, all
- 2:13those types of things. Mhmm. And I said,
- 2:15well, I could figure this out. Like, I
- 2:17started calling around administrators. They were like, yeah.
- 2:19That's not even that expensive. Let's just do
- 2:21it. So we implemented it officially, and we
- 2:24all all that changed was
- 2:26there was no longer
- 2:28the little for research use only,
- 2:32you know, label that goes on to,
- 2:35the AI. But I I learned a lot
- 2:37of things from that. One is we hamstring
- 2:40ourselves
- 2:41unnecessarily,
- 2:43by barriers to adoption that don't really exist.
- 2:47It's just that we're not willing to, you
- 2:49know, take a little bit risk. I was
- 2:51new to the organization, so I could ask
- 2:52stupid questions like, who pays for this thing?
- 2:55Who's our lawyer? You know? And that helped.
- 2:58And then out of that, what happened was,
- 3:01you know, it was it was useful for
- 3:03the stroke team. It was useful for patients.
- 3:06I I think the evidence bears that out,
- 3:08but we also found that there were many
- 3:11ways
- 3:12that it was not useful.
- 3:14And, you know,
- 3:15some of our
- 3:17our our team actually published in a paper
- 3:19led by Chung on all the ways the
- 3:21CT perfusion
- 3:22can be misused, and it could go wrong,
- 3:24the artifacts, all the way it goes wrong.
- 3:26And then, you know, ten years later,
- 3:29in that same group, there's a a whole
- 3:31paper on AI governance in that department. You
- 3:34know?
- 3:35So these things tend
- 3:38to have a life of their own. There
- 3:40tends to be a flywheel effect, like little
- 3:43breaking down of barriers
- 3:45compound
- 3:46over time so that
- 3:47now that seems like a pretty routine thing.
- 3:49So I I was look. Was it a
- 3:51major technical breakthrough? No. Absolutely not. But for
- 3:54me, it was, like, the first time I
- 3:55was like, I'm gonna ask some dumb questions,
- 3:57and let's figure out if we can do
- 3:59it. And I was I'm very proud of
- 4:00that. May maybe good guidance for how to
- 4:02how to approach,
- 4:03AI implementations at scale in almost any organization.
- 4:06But tell me tell me a little bit
- 4:07about,
- 4:08what has been a, you know, big surprise
- 4:11for you as you've been now tracking many
- 4:13projects as they've gone through your system.
- 4:15You know, what surprised you about receptiveness
- 4:17of of staff member team members to artificial
- 4:21intelligence technologies?
- 4:22We hear a lot about health systems being,
- 4:24you know, or health care workers being particularly
- 4:27nervous about it, worried about job security, worried
- 4:29about, you know, trusting the,
- 4:31accuracy of these technologies. So, you know, kinda
- 4:33how have staff,
- 4:35responded to
- 4:36the technologies that you and your team are
- 4:38trying to deploy at Emery?
- 4:40Yeah. Great question. I'll tell you what surprised
- 4:42me.
- 4:43But this shouldn't have surprised me, but, you
- 4:45know, I think it speaks to the circles
- 4:48that we all travel in, and it has
- 4:49to do with culture. You know, I just
- 4:51kind of assumed
- 4:52that, hey. Hey. Everyone's talking about AI. This
- 4:55is the latest, greatest thing ever. You know,
- 4:56once I started using it, I think I
- 4:58lost, like, forty eight hours of my life.
- 5:00I was like, this is amazing, the generative
- 5:02AI stuff. You know? It reminded me
- 5:06of when I had my first Apple two
- 5:08e, and I had to, you know, program
- 5:10things in basic or or load up those
- 5:13five inch floppy disks. I felt, like, so
- 5:15smart because I was like, oh, it's not
- 5:17like the movies. You have to give it
- 5:18very specific instructions
- 5:20in order for it to do it only
- 5:22knows what you tell it.
- 5:24And and, I don't know, fifty years later,
- 5:26forty years later, you know, now I was
- 5:28like, oh my god. What I imagined as
- 5:30a child,
- 5:31computers would do in science fiction, they're able
- 5:33to do.
- 5:34Mhmm. So I had a very, I think,
- 5:36intuitive understanding, maybe built on some experience
- 5:40of what Gen AI tools can do and
- 5:42how to interact with them. I mean, you
- 5:44gotta take that with a grain of salt
- 5:45because everybody's new to this game, but, you
- 5:47know, we were early in the games. And
- 5:48the circles
- 5:49that I traveled in were similar. Right? The
- 5:52people that I spoke to were similar. Even
- 5:53the folks who were not, you know,
- 5:55extensively tech, you know, nerds were were using
- 5:58the tools. They were curious.
- 6:00But when we released,
- 6:03you know, one kind of rag architecture chatbot
- 6:06that looked at policies,
- 6:08to
- 6:10nurses at an entire hospital,
- 6:12you know, one of the first things that
- 6:14our team recognized was when,
- 6:17we were when the users were asking
- 6:20the AI chatbot
- 6:22questions,
- 6:23they were interacting with it like it was
- 6:25Google. They were entering keywords rather than prompts.
- 6:28And that just never occurred to me that
- 6:30you would not know that somebody might not
- 6:33know,
- 6:34that this isn't, a search engine. This is
- 6:37a prompt engine. You it's a chatbot.
- 6:39Did you have to educate them differently? Did
- 6:40you have to change your approach? Absolutely. We
- 6:42had to we had to go through and
- 6:44start to give an you know, by analogy.
- 6:45Hey. This is like you're talking to a
- 6:47person. Give it a specific question, you know,
- 6:49talking a little bit about prompt strategies, some
- 6:51upskilling, some education.
- 6:53I'm not blaming the the nurses, by the
- 6:56way. That was total, like, you know, blind
- 6:58spot on my team's part and my part.
- 7:00You know what I mean? When we we
- 7:01pivoted, we started giving them much more basic
- 7:03information.
- 7:04Why would a busy nurse I mean, unless
- 7:07they're in that 20%
- 7:09of, you know, early adopters, bleeding edge folks
- 7:12who are trying this at home, you know,
- 7:14they're busy. Right? They've got busy lives. They
- 7:16got busy jobs, and this is one more
- 7:18thing we're asking to do. Of course, they're
- 7:20gonna use the common framework, a common paradigm.
- 7:23It reminds me,
- 7:25Zainab Tufekci gave a talk recently,
- 7:27at Emory,
- 7:28and she talked
- 7:30about when, horse,
- 7:32carriages were first being replaced. One of the
- 7:34early models of cars
- 7:37actually had a
- 7:39a faux
- 7:40horse head on top of it so that
- 7:42it would be a familiar,
- 7:44you know, paradigm for the drivers and also
- 7:46for other horses, which was the majority transportation
- 7:49mode at that time.
- 7:50And I felt like that's that's what these
- 7:52users were doing. It was my fault for
- 7:55not recognizing that not every this is a
- 7:57journey. Right? And everybody's a different place. You
- 7:58have to meet people where they are. Yeah.
- 8:01That's an interesting an interesting point. You know,
- 8:03giving in this idea
- 8:05of making the AI familiar, you know, this
- 8:07is the horse, you know, put replacing the
- 8:09horse kind of idea.
- 8:10Do you do you think we have to
- 8:11actually
- 8:12meter the dose of AI into our health
- 8:15systems? Let let me let me explain what
- 8:16I mean by that. You know, like, not
- 8:19do the the most radical, you know, Rosie
- 8:22from the Jetsons kind of,
- 8:24solution right away, but instead
- 8:26build our confidence slowly in the technology through,
- 8:30you know, what I'm calling metered dosing, like,
- 8:32small micro almost microdosing
- 8:34kind of the artificial intelligence into our systems,
- 8:38especially with clinicians kind of building their trust
- 8:40and their confidence as they see, you know,
- 8:42ambient
- 8:43documentation successes, stacking against, you know, helping with
- 8:47prior authorization, stacking against, you know, etcetera, etcetera.
- 8:50And then moving towards more complex and more
- 8:53wholesale use cases. I mean, do do you
- 8:54think this is part of the strategy for
- 8:56winning,
- 8:57clinicians over and building trust in the technology?
- 9:01Yeah, Gurk. Man. Well, so much to talk
- 9:04about here. I don't know where to start.
- 9:05So, you know, we have done a couple
- 9:07of projects, what we call at Emory, and
- 9:09and I'll credit, my my colleague and friend,
- 9:12Rachel Silverman, with this, like, with the YOLO
- 9:14approach. Just big bang, turn it on for
- 9:17everybody,
- 9:18very little training. We'll see what sticks. And
- 9:20in other cases, we have done, like, you
- 9:22know, death by a thousand pilots where it's
- 9:24like, okay. You only get five users, and
- 9:26now there's another ten, fifteen users. Yeah. And,
- 9:30I'll tell you what I've seen. You
- 9:33know, Kate, are you you know, we've done
- 9:35stuff like this before. You know I like
- 9:37car and travel analogies. Right? So, you know,
- 9:39there's a certain capacity that a highway has.
- 9:42Right?
- 9:43And
- 9:44if you
- 9:46overwhelm the capacity of that highway with new
- 9:49traffic,
- 9:50it's just gonna reject the system, and people
- 9:53are gonna go around it. Right? Yeah.
- 9:55So that's the YOLO approach, and that's what
- 9:57we found. You know what I mean? We
- 9:59we said, turn this tool on for everybody.
- 10:02Everybody use it. We even did some kinda
- 10:05rah rah leadership moments,
- 10:07and we plateaued around, like, 30% utilization.
- 10:10You know what I mean? Now we're gonna
- 10:11go back and and try to do more.
- 10:13It was a cheap 30% adoption, meaning, like,
- 10:16it didn't cost us a lot to just
- 10:18turn it on and and say go for
- 10:20it, and you get a certain amount of
- 10:21adoption because it's a helpful technology.
- 10:23I do think metering it in,
- 10:27is valuable, and it depends. Right? So, you
- 10:30know, for for the most resistant users,
- 10:33those who are feeling maybe the most threatened
- 10:36because they a high percentage of their job
- 10:38can be automated
- 10:39as tasks that are are automated. Not the
- 10:42entirety of their job, but a certain portion
- 10:43of it.
- 10:44Those people that have had bad experiences
- 10:47with previous iterations of AI, let's call it.
- 10:50Maybe it was,
- 10:51you know, NLP two generations ago or something
- 10:54like that. You know? Yep. For for them,
- 10:56I think metering it in is the only
- 10:58way
- 10:59that you avoid a total immune rejection
- 11:03of this new technology. Right?
- 11:06And you gotta do it. It's almost like
- 11:07allergy shots. You know? But if something is
- 11:10so compelling and so useful that it speaks
- 11:13for itself, you know what I mean, like,
- 11:15people will see it and they'll say, why
- 11:17don't I have it? Then I think you
- 11:19start YOLO. You know, you you only live
- 11:21once. Let's give it all to them, and
- 11:23we'll see who adopts it. Then we'll come
- 11:24and get the laggards. You know? So, you
- 11:27know, I'd I'd like to commit to one
- 11:28or the other. So it's it's a bit
- 11:30of toggling between different strategies depending on the
- 11:32nature of the of the environment.
- 11:34It makes total makes total sense, and I
- 11:36I love our blending of car metaphors and
- 11:38biology,
- 11:39what we do together on some level. But
- 11:41maybe, as I come close to the end
- 11:43of our time here,
- 11:44you know, I I think you and I
- 11:46agree that there's gonna be
- 11:48lots of different solutions necessary for our health
- 11:51system. It's not gonna be one thing. You
- 11:53know, AI, there's so many different potential applications,
- 11:56maybe at least dozens, if not hundreds of
- 11:58potential,
- 11:59application areas and things we're gonna need to
- 12:02implement.
- 12:02So, how do you create a, you know,
- 12:05change ready culture in an organization? This is
- 12:08this is not gonna be one time with
- 12:10one big thing or even a couple of
- 12:12small things. This is gonna be a constant
- 12:14for us, for the next, you know, at
- 12:17least five to ten years of many, many
- 12:19things coming. How do you how do you
- 12:21prepare an organization like Emory for this constant
- 12:23pace of change,
- 12:25with these technologies coming online?
- 12:27Yeah. You know,
- 12:29I do think that we're seeing an acceleration
- 12:33of availability
- 12:34of new technology driven by AI
- 12:38that
- 12:39really is unlike what I've seen in in,
- 12:42you know, previous parts of my career, and
- 12:43others share that. Like, the the availability
- 12:46of new technology rapidly, new solutions,
- 12:49you know, the velocity
- 12:51of it, you know, the volume of it,
- 12:53kind of, like, the big data aspect of,
- 12:55you know, how much there is is is
- 12:57something really new. I think,
- 12:59you know, we're gonna have to figure out
- 13:02how we manage this chain. I like
- 13:04the the persuasion,
- 13:06you know, kind of literature, especially Cialdini. And
- 13:09Cialdini talks about a couple of levers of
- 13:12influence.
- 13:13One of them is, authority and social proof,
- 13:16or there's authority from top down leadership.
- 13:18There's social proof from people who have been
- 13:20through it before, who have, validity,
- 13:24with their peers,
- 13:25but particularly
- 13:26commitment and consistency.
- 13:29You know, I'm thinking about downtimes. If you
- 13:31asked me, hey. Does Emory have a great
- 13:34approach to how it manages expected and unexpected
- 13:37downtimes
- 13:38five or six years ago? I would be
- 13:39like, I don't even know that we have
- 13:41an approach. But now it's a totally different
- 13:44ballgame. And I'm thinking about how you know,
- 13:46we have had
- 13:47expected downtimes from major upgrades, and we've had
- 13:50unexpected downtimes like the, you know, CrowdStrike or
- 13:53some of these other things that have come.
- 13:55And I'll tell you, it's a different world
- 13:57now. We have
- 13:58a team of people
- 14:00who may be analysts who are consistent. We
- 14:03have administrators
- 14:04who are consistent. We have stand up, you
- 14:07know, incident command center,
- 14:09you know, policies and procedures where which are
- 14:11very consistent.
- 14:13And so we have established culture when it
- 14:16comes to downtime. People know what their roles
- 14:18are. They know what the expectations are,
- 14:21and mostly that's driven from consistency in health
- 14:24care. We all get a little bit cynical,
- 14:26and we start to say, let's is this
- 14:28the latest fad, the latest trend? Is it
- 14:30gonna blow over in another, you know, two
- 14:32months? Let me wait and see. But if
- 14:34it's there consistently and then you also,
- 14:37you know, leverage all your leavers, reciprocity,
- 14:41scarcity, liking,
- 14:42you know, social proof, authority. But that consistency
- 14:46and that commitment is what changes culture over
- 14:49time. Because, look, we're dealing with literally tens
- 14:52of thousands of people from all different walks
- 14:54of life, different levels of education, different backgrounds,
- 14:57cultural backgrounds,
- 14:59even languages.
- 15:00So how do you how do you, you
- 15:01know, create a consistent common culture?
- 15:05It's what you tolerate and what you expect
- 15:07in behavior and that people only
- 15:10learn that by seeing that over and over
- 15:12again. And so that's what we gotta do
- 15:14with AI. We've gotta we've gotta have
- 15:16consistent
- 15:17rollouts, consistent
- 15:19communication,
- 15:21consistent support from top down leadership,
- 15:24consistent engagement of the front lines, and then,
- 15:27you know, it will slowly build that culture
- 15:28over time. I like that advice. Consistency and
- 15:31commitment, that makes a ton of sense. Maybe
- 15:33I can ask you a final question just
- 15:35in rapid fire here as we get to
- 15:36the end, Nabil. If you could give one
- 15:38piece of advice to any other health system
- 15:40that's trying to embark on this journey,
- 15:42on,
- 15:43adopting generative AI in their environments,
- 15:45What's the one quick fire,
- 15:47piece of advice you'd give?
- 15:49Yeah. Don't my quick fire advice is do
- 15:51not relegate your AI strategy to be a
- 15:55service that only responds to tickets.
- 15:59And and, you know, if if it's really
- 16:01becomes,
- 16:02hey. I've got something broken. I need you
- 16:04to fix it. Or it it becomes
- 16:07a thousand requests from various departments and business
- 16:10units. You know, look. We need to be
- 16:12responsive to the front lines. Absolutely. We should
- 16:15do that, but there needs to be capacity
- 16:17reserved
- 16:18or top down transformational
- 16:21AI strategy,
- 16:22and that only comes if you position that
- 16:25conversation at the right level
- 16:28in the organization.
- 16:29So it can't just be
- 16:31operational AI governance. It can't just be security
- 16:34risk compliance, legal counsel governance.
- 16:37It's gotta be true corporate governance when it
- 16:40comes to AI, which isn't about
- 16:43what we do or how we do it.
- 16:45It's about who we are as an organization,
- 16:48and that means having AI embedded
- 16:51in those corporate discussions, in those small group
- 16:54discussions.
- 16:55This isn't just self serving. Like, I don't
- 16:57have to be personally in that conversation, but
- 16:59that conversation has to be happening
- 17:01at those top levels.
- 17:03Fully agree. This is exactly how we've been
- 17:04pursuing AI transformations and health system partners around
- 17:07around the country. You know, absolutely fully embedded
- 17:10at the top level leadership and with organizations
- 17:13that see AI as part of who they
- 17:15are, going forward. Makes a ton of sense.
- 17:17Last word, Nabil.
- 17:19Chief AI officer's new role in health systems,
- 17:21you are one of them at a major
- 17:24institution.
- 17:25What do you think is gonna make your
- 17:27fellow CAIOs
- 17:28successful
- 17:29in this new role?
- 17:31Yeah. I'm gonna use another car analogy here
- 17:34at Kadar. So with with cars, you and
- 17:36and let's talk about a racing team or
- 17:38something like that. You know, and with the
- 17:40racing team,
- 17:41f one or rally, whatever it may be,
- 17:44you have your mechanics,
- 17:46and those would be akin to the, like,
- 17:48really techies, you know, chief AI officers or
- 17:51chief data and analytics officers that playing that
- 17:53role. Great. They're part of the team. You
- 17:55have the the drivers who are actually sitting
- 17:58there in the cockpit
- 17:59racing their cars or the rally cars or
- 18:02motorcycles, whatever it may be. Great. They get
- 18:04to say that we, you know, we actually
- 18:06made the decisions at the last minute at
- 18:08the front line.
- 18:09Then you have kind of the safety officials
- 18:13sitting on the side, like, with the green
- 18:14flags, the checkered flags, the, you know, the
- 18:16flags that slow down. And then you have
- 18:19the folks who are actually the marketing like,
- 18:21you know, all the people selling the advertisements
- 18:24on the car. Right?
- 18:25At the end of the day, if you're
- 18:27a chief a officer and you fill one
- 18:30of these
- 18:31particular profiles, you're the mechanic, meaning you're very
- 18:34technical.
- 18:35You're the salesperson, meaning you've got all the
- 18:38advertisements and all the connections and you're a
- 18:40networker.
- 18:41Right? You're the driver, meaning you're the operator.
- 18:43You've been in there. You've deployed,
- 18:45or you're the safety official. You're a governance
- 18:48type. You know? You're a you're a kind
- 18:49of ethics and compliance type.
- 18:52It doesn't matter. What matters is did you
- 18:55get to the finish line fast enough and
- 18:56far enough? So we can stop counting, frankly,
- 19:00how many
- 19:01AI tools we've deployed. I think that's cute.
- 19:03I I've I do it myself, so it's
- 19:05not a criticism to other systems that tout
- 19:08like, hey. We've deployed 200, you know, AIs.
- 19:10Everybody's deployed 200 AIs. It's impossible to count
- 19:12them. They're embedded. They're like the oxygen we
- 19:15breathe. They're like the electricity we use. And
- 19:17what matters is, did you get outcomes? And
- 19:19so five years from now, we're gonna be
- 19:21judged on what outcomes
- 19:24measurable or or
- 19:26less tangible,
- 19:27you know, soft or hard, doesn't matter, whether
- 19:30it's green dollars, whether it is time saved,
- 19:32whether it's satisfaction,
- 19:34did you contribute to? Because nobody really cares
- 19:36if you're the best mechanic in the world
- 19:38if in the race your car didn't win.
- 19:41Totally agree. This is, you're helping us understand
- 19:44the outcomes that are gonna matter most, and,
- 19:47we're gonna see in five years' time whether
- 19:49we'll have another interview, Nabil, five years from
- 19:51now. We'll we'll see how you're doing against
- 19:52that, performance report card as you're thinking about
- 19:55it. But, doctor Nabil Safdar, thanks for joining
- 19:57me here on the Deckers podcast.
- 19:59Really a pleasure to have you and a
- 20:00pleasure to work with you every day. Likewise.
- 20:03Thank you, Kedar.