Latest / 30 Minutes to President's Club | No-Nonsense Sales
#257 - Club Playbook: How Gong's Top Rep Makes A Cold Call (ft. Jc Pollard)
FOUR ACTIONABLE TAKEAWAYS:
Pre-research your subject for a more personalized cold call that makes the interaction intentional and human. It tells them you’ve taken the time to get to know them.
Use a permission-based opener to make your prospect feel like they are choosing to speak with you.
Deliver your opener with conviction, and bring energy and enthusiasm. Build this as you pre-research because if you believe it, they’ll be more likely to believe it.
Execute a 3YU, aka 3 reasons that you are calling that are personal to them, and opens the door for WHY they would want to use your product…
The skinny
The skinny isn't ready yet — notes appear once the transcript is processed.