Per “The Price Whisperer” Sjofors: The Hidden Power of Better Pricing
What if the fastest way to improve your profits isn’t selling more—but pricing what you already sell differently?
Per Sjofors, known as “The Price Whisperer,” joins Beyond the Draft to break down one of the most overlooked drivers of business growth: pricing.
With decades of experience running companies, conducting pricing experiments across more than 40 countries, and working with nearly 1,000 clients, Per has developed a practical approach to helping businesses use pricing to increase revenue, strengthen profitability, and create greater pricing power.
From common pricing mistakes to…
The skinny
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