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EP351: Amazon Multichannel Expansion: What a Six-Step Strategy Means for Sellers
Most Amazon sellers are leaving money on the table by sticking to a single channel. Neil Twa dives into the risks of single-channel dependence and how it can limit your brand's potential. He shares insights from a real brand in the home goods category that was thriving on Amazon but missing out on broader opportunities. Neil outlines a practical six-step strategy for multichannel expansion that applies to sellers at every level, whether you're making $5,000 or $500,000 a month. The first move? Audit your primary channel margin before expanding. It's a step many overlook, but it's crucial for…
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