#134 - Optimizing for connections and completions in your cold calls (Ryan Reisert, Student of Sales, Principal @ Reisert Consulting)

30 Minutes to President's Club | No-Nonsense Sales · Oct 12, 2022 · 34m

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FOUR ACTIONABLE TAKEAWAYS

Use the 80/20 principle - if someone hasn’t picked up within 5 calls, start expanding your efforts in the other channels.

Prioritize direct dials & operations (their job is to transfer you). Avoid gatekeepers when possible.

Document your channel validation. For phones: direct vs operator, validated vs not validated, etc.

Focus on the tone/pace of your opener vs the words themselves. Then preface with the intent of your call to lower their guard.

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