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Nike’s Rebound or Retreat | Raleigh News
LeBron James is calling out Nike to get back to its roots—real community connection and listening to consumers—to stay culturally cool and drive full-price sales. While Nike’s wholesale recovery is helping get products back on shelves, the real challenge is convincing shoppers to buy at full price. Under new CEO Elliott Hill, Nike’s pushing sports innovation and stronger partnerships, and while recent earnings beat Wall Street with improved North American sales, struggles persist in Greater China and weak sell-through for Sportswear and Jordan lines are forcing discounts. The real test?…
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