A Look at the Rise of Commerce Media Networks: How Nift Helps Brands Own How Their Message Shows Up

Retail Refined · Jul 2, 2025 · 18m

As traditional digital advertising struggles to retain consumer trust, brands are exploring new, more authentic ways to connect with shoppers. Platforms like commerce media networks, which weave together commerce, content, and data, are emerging as powerful tools in this shift. Research from MG2 Advisory reveals that only about 37% of consumers feel brands genuinely act on their stated values, underscoring the urgent need for more meaningful brand experiences.

So, how can brands take control of how their message shows up while delivering real value to consumers?

In this episode of Retail…