Sean Park: Putting the Personal Back in Personal Injury Law
Yes, this title is purposefully corny. Personal injury attorneys are often viewed advertising first, and not in a good way. Think ambulance chasers. Or “all ad spend, no customer service.” These firms do exist. When Sean Park markets though, it’s through building referrals and word-of-mouth. He picks clientele with the same mindset as him; not those asking “how much is my case worth” but rather “how can I rebuild my life.”
Key Moments:
Behind the scenes of those big-ad-spend PI firms (07:07)
Drawing in clients with marketing, not advertising (13:13)
Technologies that help Sean manage a…
The skinny
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