Latest / Earn Your Leisure / EYL #249 Yo Gotti on Tax Troubles, 360 Deals, Hip Hop CEOs, Business Failures, Investments & Running a Label

Transcript

EYL #249 Yo Gotti on Tax Troubles, 360 Deals, Hip Hop CEOs, Business Failures, Investments & Running a Label · Earn Your Leisure

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  Speaker 1: An illegal alien from Guatemala charged with raping a child
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  Speaker 1: in Massachusetts. An MS thirteen gang member from Al Salvador
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  Speaker 1: accused of murdering a Texas man of Venezuelan charged with
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  Speaker 1: filming and selling child pornography in Michigan. These are just
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  Speaker 1: some of the heinous migrant criminals caught because of President
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  Speaker 1: Donald J. Trump's leadership. I'm Christy nom the United States
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  Speaker 1: Secretary of Homeland Security. Under President Trump, attempted illegal border
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  Speaker 1: crossings are at the lowest levels ever recorded, and over
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  Speaker 1: one hundred thousand illegal aliens have been arrested. If you
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  Speaker 1: are here illegally, your next you will be fined nearly
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  Speaker 1: one thousand dollars a day, imprisoned, and deported. You will
• 0:43
  Speaker 1: never return. But if you register using our CBP home
• 0:46
  Speaker 1: app and leave now, you could be allowed to return legally.
• 0:50
  Speaker 1: Do what's right. Leave now. Under President Trump, America's laws,
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  Speaker 1: border and families will be protected.
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  Speaker 2: Sponsored by the United States Department of Homeland Security.
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  Speaker 3: All right, guys, welcome back. We are in special headquarters
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  Speaker 3: right now. We're not in our usual studio, but it
• 1:08
  Speaker 3: feels familiar. Yeah, we got a lot of friends here.
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  Speaker 3: The Rock Nation building new York City. We only come
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  Speaker 3: to this building for special occasions, so we were summoned
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  Speaker 3: every time.
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  Speaker 2: Every time were summoned, we show up.
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  Speaker 4: That's a fact.
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  Speaker 3: We got summoned today by one of the biggest in
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  Speaker 3: the game, somebody that we've actually been wanting to talk
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  Speaker 3: to for a while now. But everything happens when it's
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  Speaker 3: supposed to happen. So Yo Gotti, Yes, congratulations. First and foremost,
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  Speaker 3: I know you got a project that's dropping Gangster gross
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  Speaker 3: so we're going to talk about that, but we're also
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  Speaker 3: going to talk about everything that you have going on
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  Speaker 3: and so much stuff. I feel like you're one of
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  Speaker 3: these people that just keep going. You know, it's like
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  Speaker 3: a few people rose you. It's like you know a
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  Speaker 3: few people that just kind of just when you think
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  Speaker 3: they've reached a certain pinnacle, they do something else totally
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  Speaker 3: out the box that nobody really So I'm really excited
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  Speaker 3: to have this conversation. Thank you for joining us, appreciate it.
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  Speaker 3: Let's get it, yeah for sure. So all right, so
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  Speaker 3: we're gonna talk about the business, but first let's talk
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  Speaker 3: about the project. What made you want to do a
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  Speaker 3: gangster grows like Gangster GROLs obviously, that's like legendary mix
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  Speaker 3: tape type series.
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  Speaker 4: Vibes with DJ drama.
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  Speaker 3: Obviously where you are in your game right now, you're
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  Speaker 3: a veteran label owner, entrepreneur, I feel like you want
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  Speaker 3: to kind of go back.
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  Speaker 4: To the core. Yeah, it's an art piece, you know
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  Speaker 4: what I'm saying, Like at this point, one man and
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  Speaker 4: moving forward, like any music composition I put together. To me,
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  Speaker 4: it's like it's purposeful and it's an art piece, you
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  Speaker 4: know what I mean. So it's a short project, it's
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  Speaker 4: ten songs being Dramma, and it's like it was like
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  Speaker 4: the answer something that I started in two thousand and six.
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  Speaker 4: I put out a mixtape call I Told You so,
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  Speaker 4: you know what I mean, and when I was like,
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  Speaker 4: had a vision of doing a lot of these things,
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  Speaker 4: I actually done. So this is kind of like the
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  Speaker 4: follow up that is like I showed you so you
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  Speaker 4: know what I'm saying, And to me, it is purposeful.
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  Speaker 4: It's an art piece. And Drumma was a part of it.
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  Speaker 4: That movement, just the whole the whole culture had felt
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  Speaker 4: back then was a part of it, you know what
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  Speaker 4: I mean. I wanted to capture that feeling within the project.
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  Speaker 2: Yeah.
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  Speaker 5: When I looked at the titles I checked the project,
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  Speaker 5: I was dope. I'm gonna talk about a few of
• 3:25
  Speaker 5: the saws that I really like. I want to learn
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  Speaker 5: how to pronounce the word view like you pronounced it.
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  Speaker 5: But we'll get into that. So you went from I
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  Speaker 5: told you show to I showed you so right, which
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  Speaker 5: is very fitting because that's a seventeen year span between projects.
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  Speaker 5: Obviously coming from Memphis, most people are not looking at
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  Speaker 5: it from a hip hop scene at the time. In
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  Speaker 5: two thousand and six, this is going to be a
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  Speaker 5: prominent place where that could dominate music. What was that
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  Speaker 5: process like over the seventeen years of continuousy grinding and
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  Speaker 5: contingency grind to.
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  Speaker 2: Say like, nah, we got something to say.
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  Speaker 4: I mean, the project was just like a you know,
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  Speaker 4: an ongoing hustle, you know what I'm saying. It's like,
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  Speaker 4: you know, when you're driving the car, you got to
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  Speaker 4: have the navigation. You got to know where you're going.
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  Speaker 4: Everybody may not know it, may be a lot of
• 4:07
  Speaker 4: people that jump in and out of car, may be
• 4:09
  Speaker 4: some solid ones that never get out the car, but
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  Speaker 4: somebody got to have a rollmap, you know what I'm saying.
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  Speaker 4: I feel like I'm one of them people that always
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  Speaker 4: had the rollmap when it came to hustling or it
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  Speaker 4: came to the playing, you know what I'm saying. That's
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  Speaker 4: one of the things I feel like I was just
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  Speaker 4: blessed with, like the way that sometimes I don't have
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  Speaker 4: the answer, I'm just driving right, but I figured it
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  Speaker 4: out on my way, you know what I'm saying, And
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  Speaker 4: I always end up going in the right direction. So
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  Speaker 4: let's talk about the label. I feel like you.
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  Speaker 3: Have the hottest label in the game right now with
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  Speaker 3: so many artists Like I don't know how you You're
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  Speaker 3: extremely talented as far as finding these artists, like are
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  Speaker 3: you actually like do you have it air as at
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  Speaker 3: an R? Because from ESG to money Bag YOD to
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  Speaker 3: A forty two Doug, they're all different type of artists,
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  Speaker 3: but they all may hit records. Like how do you
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  Speaker 3: continuously find artists and get them to become stars?
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  Speaker 4: I mean, I don't do it by myself, you know,
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  Speaker 4: of course I think, well, of course I got the era,
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  Speaker 4: I got a I got the eyesight, I got the indicators,
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  Speaker 4: I got you know everything. We need to identify the
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  Speaker 4: right talent and to move it in the right direction.
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  Speaker 4: But it ain't just me by far, you know what
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  Speaker 4: I mean. We got a big team, We got a
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  Speaker 4: big staff, you know, and we run our company in
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  Speaker 4: like an open table discussion type, you know, I mean,
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  Speaker 4: like anybody can present anything, you know. I mean, you
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  Speaker 4: don't even got to be an an r. You can
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  Speaker 4: be anybody be like I think this dope, I think
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  Speaker 4: this key here, and you just put it on the table.
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  Speaker 4: We look at everything and if we think it's you
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  Speaker 4: know what I'm saying, if we think it's some of
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  Speaker 4: course I got the least say it like, you know
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  Speaker 4: what I mean, Like if I think that's what it is,
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  Speaker 4: and my team lead and I'm gonna make the right decision.
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  Speaker 4: So but it ain't you know, every artist can come differently.
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  Speaker 3: How do you determine because you haven't really missed that's
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  Speaker 3: extremely difficult to do. To just continuously get artists that
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  Speaker 3: are successful, that's almost impossible. How have you been able
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  Speaker 3: to It's one thing to you know, identify a person
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  Speaker 3: has talent. Another thing to identified a person can actually
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  Speaker 3: go through the process and actually make it. It can't
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  Speaker 3: just be luck like five after five people. There's a
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  Speaker 3: system that's put in place, like you have to have
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  Speaker 3: something that is filtering people to make it. So, like,
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  Speaker 3: what do you look for in an artist to say
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  Speaker 3: like this is a person that I really want to
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  Speaker 3: invest in.
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  Speaker 4: I think, first of all, I'm a artists first, you
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  Speaker 4: know what I'm saying, So I understand artists. What's up?
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  Speaker 6: Bro?
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  Speaker 2: We'll be interrupted by Mike Rubin.
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  Speaker 7: Saying that.
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  Speaker 4: It was here that keep it rolling, talk about my
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  Speaker 4: guy killing it to work. I appreciate it, Yeah, but uh,
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  Speaker 4: I mean I was saying I'm an artist first. So
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  Speaker 4: I think that's one of my biggest My biggest strengths
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  Speaker 4: is that I feel like I can understand the artists
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  Speaker 4: in the way nobody else can or most executives can't,
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  Speaker 4: you know what I'm saying. Like they may understand you know,
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  Speaker 4: marketing or or different things that I understand too, but
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  Speaker 4: understanding the artists and knowing how to motivate the artists,
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  Speaker 4: how to help an artist, how to pull things out
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  Speaker 4: of artists, you know, knowing that I had to shut
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  Speaker 4: artist confidence down or ego down, or or not getting
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  Speaker 4: in their way. That's a whole another trait, you know
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  Speaker 4: what I'm saying. So I think I know that from
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  Speaker 4: being an artist myself. And also like we just try
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  Speaker 4: to pick right you know what I mean, Like we
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  Speaker 4: don't just sign anything or anybody or you know, we
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  Speaker 4: make sure we do the due diligence that we picking
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  Speaker 4: the right person, you know what I'm saying. So we
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  Speaker 4: ain't just got a lot of things in the mix
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  Speaker 4: just taking up a lot of time.
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  Speaker 5: So being an artist, right, and I think this is
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  Speaker 5: something that you've mastered, and we've seen very few people
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  Speaker 5: master having a label and having artists that sometimes will
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  Speaker 5: grow even bigger than you are at.
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  Speaker 2: The present time. So we've watched money Back explode.
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  Speaker 5: His career is out of control, right, and then you
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  Speaker 5: come back in forty two is incredible, right, you see,
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  Speaker 5: it's g's incredible.
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  Speaker 2: And then Glo Reala just comes through and SMOs everybody.
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  Speaker 5: How is it from your standpoint of being like, one,
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  Speaker 5: ye're an artist and getting out of the way of
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  Speaker 5: your artists too, see and encouraging them. Right when I'm
• 9:02
  Speaker 5: listening to Fake Love, I'm like, you know, he's reflective
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  Speaker 5: of these moments.
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  Speaker 2: Right.
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  Speaker 5: Even the billboard cover was like, nah, I'm not doing
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  Speaker 5: this cover unless they're with me, So like, is that
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  Speaker 5: something that you have to grow into to realize, like
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  Speaker 5: y'all gonna get out there way, let them shine, that
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  Speaker 5: their success's monitor Like how do you balance that?
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  Speaker 4: Well, first, I think all the artists I work with
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  Speaker 4: like different artists, and that everybody's different artists, they different businesses.
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  Speaker 4: They all they own separate businesses and entities. That's how
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  Speaker 4: I look at it from a business standpoint, Like everybody
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  Speaker 4: business model to success or profit or whatever it is
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  Speaker 4: we try to do is different. You know, or work
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  Speaker 4: for Glow you know that ain't mean never work for
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  Speaker 4: money Bag or work for money Bag. Don't mean that
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  Speaker 4: worked for g or Doug. You know what I mean.
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  Speaker 4: You gotta be like that in tune with the details.
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  Speaker 4: It ain't like a factory where you're just doing the
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  Speaker 4: same thing with every single person that come through her,
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  Speaker 4: you know what I'm saying. And I don't think I
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  Speaker 4: had to grow into that because I ain't never been
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  Speaker 4: that type of individual, you know what I'm saying. You
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  Speaker 4: know I was in the music business when I was
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  Speaker 4: just in the street. I was able to get money
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  Speaker 4: or my partners in the street without having an ego
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  Speaker 4: or issue, you know what I'm saying. Like I always
• 10:09
  Speaker 4: been a selfless person, and I always been a team person.
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  Speaker 4: So I ain't never I ain't never helped to grow
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  Speaker 4: into stepping out the way. I'm not the way anyway.
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  Speaker 4: You know what I'm saying. Hey, I not easy to do,
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  Speaker 4: you know what I'm saying. So you know, I understand
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  Speaker 4: my position. I understand I'm a team player. I know
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  Speaker 4: how to play my role, you know what I mean.
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  Speaker 4: I let people do what they want to do. I
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  Speaker 4: don't get in nobody way. You know what I'm saying.
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  Speaker 4: I do what I was supposed to do for them,
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  Speaker 4: and we don't have no issues.
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  Speaker 3: So let's take it back to the beginning. You start,
• 10:41
  Speaker 3: because the first time I heard about you, it was crazy.
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  Speaker 3: I haven't heard your name for a long time, but
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  Speaker 3: I wasn't in tune your music. And I saw a
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  Speaker 3: video I think it was in Dallas and.
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  Speaker 8: You walk through a mall and like you shut the
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  Speaker 8: mall down, and I had never heard your song before,
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  Speaker 8: and I just just that just blew my mind that
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  Speaker 8: I'm like, damn like and dependent, like I never heard
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  Speaker 8: his music before, and he obviously.
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  Speaker 4: In the South, was like jay Z.
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  Speaker 3: You know what I'm saying, So what's the first Like
• 11:09
  Speaker 3: steps that you took to get the label off the ground?
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  Speaker 3: Did you come in independent as a label? You came
• 11:14
  Speaker 3: in as an artist then signed with the major, Like
• 11:16
  Speaker 3: what's the process from the start to here?
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  Speaker 4: Came in as an artist through my own label from
• 11:22
  Speaker 4: the beginning, off the yeah front, off the rip. But
• 11:25
  Speaker 4: then you know, as I got into the game, you know,
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  Speaker 4: I signed as an artist a couple of times, two
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  Speaker 4: different labels, TVT Records, UH RCA. You know, I bought
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  Speaker 4: myself out of a couple of contracts, you know what
• 11:38
  Speaker 4: I'm saying. I bought myself out to deal with TVT,
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  Speaker 4: UH the one with r c A too. So I
• 11:46
  Speaker 4: played kind of on both sides of the field, and
• 11:49
  Speaker 4: I think, you know, as an artist, sometimes you have
• 11:51
  Speaker 4: to depend on everybody. What you need what you don't
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  Speaker 4: need is different, you know what I'm saying. So I
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  Speaker 4: came in though as an artist with my own label
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  Speaker 4: from the beginning, I went into just being an artist
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  Speaker 4: on a major label. I came back out of this system,
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  Speaker 4: you know what I'm saying. Said I was gonna be
• 12:07
  Speaker 4: independent if ever end up doing a partnership with a
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  Speaker 4: major again, because I felt like that were made sense
• 12:13
  Speaker 4: at the time. So it's just you know, I've been
• 12:16
  Speaker 4: going through through different different layers of it.
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  Speaker 5: Yeah, there's one thing that I've never heard, and this
• 12:21
  Speaker 5: is quite astonishing, right, Like a lot of times in
• 12:24
  Speaker 5: the music business we hear that artists they didn't like that.
• 12:27
  Speaker 2: Contract, it was a bad deal, bad contract. I've never
• 12:30
  Speaker 2: heard a story about that from you.
• 12:31
  Speaker 5: So, like, how did you get the business savvy to
• 12:33
  Speaker 5: navigate through all these deals and make sure that you're
• 12:36
  Speaker 5: on the right end of everything that you signed, I.
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  Speaker 4: Mean, keeping it g I ain't saying I was just
• 12:41
  Speaker 4: like super business sabbog on this, you know, coming since
• 12:45
  Speaker 4: I think coming, since it's the best since best business since,
• 12:48
  Speaker 4: you know what I mean. But I wouldn't say I
• 12:50
  Speaker 4: was super savage own the music business from the beginning,
• 12:53
  Speaker 4: you know what I'm saying, Like I think my first
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  Speaker 4: couple of contracts are bad. I just ain't a complaining
• 12:58
  Speaker 4: you know what I'm saying. I am type of nigga
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  Speaker 4: that make excuses and be whining, and I don't feel
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  Speaker 4: like getting on the internet talking about a contract helps me,
• 13:07
  Speaker 4: you know what I mean? What that do for me?
• 13:09
  Speaker 4: You know what I mean? Like, you know it's like
• 13:11
  Speaker 4: you in with you in, get through it. If you
• 13:13
  Speaker 4: learn something from it, don't get it again. That's the
• 13:16
  Speaker 4: type of person I am. So you'll never hear me
• 13:18
  Speaker 4: whining then complaining and making excuses about even if I
• 13:21
  Speaker 4: got to even if I'm dealt a bad hand, I'm
• 13:23
  Speaker 4: gonna just make the best out of it and then
• 13:26
  Speaker 4: and learn from it, you know what I mean. So
• 13:27
  Speaker 4: I wouldn't say that my first couple of situations, I
• 13:30
  Speaker 4: went into what the best ones. I don't know if
• 13:33
  Speaker 4: you heard me say that. I brought myself out my
• 13:35
  Speaker 4: first couple of contracts. I had to buy myself out
• 13:38
  Speaker 4: for a reason. You just ain't never seen me on
• 13:40
  Speaker 4: the internet wiring about it, you know what. I think
• 13:43
  Speaker 4: that's the difference. How much how much did it cost
• 13:45
  Speaker 4: to buy yourself off? I think the first one like
• 13:47
  Speaker 4: four five hundred or some four five hundred thousand I
• 13:51
  Speaker 4: think I signed for. I think they gave me like
• 13:54
  Speaker 4: forty thousand. How many albums was you obligated for? I
• 13:58
  Speaker 4: mean I would like to typle trick, probably four or five. Okay,
• 14:02
  Speaker 4: So why'd you buy yourself out? You just didn't see
• 14:04
  Speaker 4: it going anywhere? Yeah, I mean the company had kind
• 14:06
  Speaker 4: of folded. They had the company had folded, and then
• 14:08
  Speaker 4: the contracts got inquired by the next company they bought it,
• 14:13
  Speaker 4: you know what I'm saying. So we basically moved to
• 14:15
  Speaker 4: the company they bought the other company, you know what
• 14:17
  Speaker 4: I'm saying. But I wasn't really like super pleased with
• 14:21
  Speaker 4: the original company anyway, you know what I mean. So
• 14:24
  Speaker 4: I saw that as a move when they went to
• 14:26
  Speaker 4: the new new company to approach them, like, Yo, I'm
• 14:30
  Speaker 4: trying to like do something different, you know what I'm saying,
• 14:32
  Speaker 4: But I ain't ask it for nothing for free, you
• 14:34
  Speaker 4: know what it calls or how we can work it
• 14:36
  Speaker 4: out big.
• 14:37
  Speaker 2: Of course, to be the boss.
• 14:39
  Speaker 5: So two thousand and six, the first mixtape dropped, well,
• 14:41
  Speaker 5: not the first mixtape, but the first Gangs the Gills
• 14:43
  Speaker 5: Gainst the Grills drops twenty thirteen.
• 14:46
  Speaker 2: There's a transition where now.
• 14:48
  Speaker 5: This isn't a Memphis story, this is becoming a national
• 14:51
  Speaker 5: everybody's starting to know the name. What was the strategy
• 14:55
  Speaker 5: from your team at that point to Sor right, we
• 14:57
  Speaker 5: got to make ourselves more known to the general pub
• 15:00
  Speaker 5: but we got to become a part of the fixture
• 15:01
  Speaker 5: of hip hop culture.
• 15:05
  Speaker 4: I feel like we always felt like that, you know
• 15:07
  Speaker 4: what I'm saying. I felt like we were just hustling
• 15:09
  Speaker 4: and you know, trying to make our way through the
• 15:12
  Speaker 4: game and learning as we was going. You know, I
• 15:14
  Speaker 4: always been a study or so like I always studied
• 15:17
  Speaker 4: certain people like Jay Z and Jay Prince and mister
• 15:22
  Speaker 4: P bird MANA. Slim. Actually spent a lot of time
• 15:26
  Speaker 4: with bird Man and Slim earlier in my career, and
• 15:29
  Speaker 4: that that kind of taught me a lot of my
• 15:31
  Speaker 4: executive skills and just just just really just seeing the
• 15:35
  Speaker 4: game firsthand from being able to like watch a person
• 15:38
  Speaker 4: go through and deal with it. Them years that I
• 15:41
  Speaker 4: was around bird Man and Slim was probably like to
• 15:43
  Speaker 4: me some of my most valuable lessons and and game
• 15:48
  Speaker 4: I was able to pick up. What's one of the
• 15:50
  Speaker 4: one of the things you learned from them, I mean
• 15:52
  Speaker 4: one of the things I learned that like, you know,
• 15:54
  Speaker 4: you got to you gotta take this shit serious and
• 15:56
  Speaker 4: you gotta work, you know what I mean. I don't
• 15:57
  Speaker 4: think I seen nobody that were more than them, you know,
• 16:01
  Speaker 4: so I look at I look at life like this, right,
• 16:04
  Speaker 4: so you know, just the cash money me now said
• 16:08
  Speaker 4: they going to the studio every day. The studio is
• 16:10
  Speaker 4: the office, you know what I mean. So I'm like
• 16:14
  Speaker 4: niggas ain't working more than them, and they you know,
• 16:18
  Speaker 4: a hundred times ahead of you. They out hustling you,
• 16:22
  Speaker 4: and you way behind, you know what I mean. So
• 16:24
  Speaker 4: like if anybody that if you probably ever talk to
• 16:27
  Speaker 4: that have been around just the cash money family system,
• 16:31
  Speaker 4: like you know, the way Wayne was in the studio,
• 16:33
  Speaker 4: the way they stayed in the studio, like this was
• 16:36
  Speaker 4: like the trap, like ify day, wake up, report to
• 16:39
  Speaker 4: the studio. But it makes sense right because you selling music,
• 16:43
  Speaker 4: you know what I mean. Like it's like being in
• 16:44
  Speaker 4: the street and but you never own your you feel
• 16:48
  Speaker 4: I mean, like what you're doing, you know what I mean. So, uh,
• 16:51
  Speaker 4: that was one of the things I learned, and I
• 16:53
  Speaker 4: man a lot of more things, you know, a lot
• 16:55
  Speaker 4: of things I learned just you know, you know, directly
• 16:58
  Speaker 4: and directly. So the situation that you have now CMG.
• 17:04
  Speaker 4: You said it's distributed through scope and Universal Partnership and LESCOPE. Okay,
• 17:10
  Speaker 4: so when did that formalize? That a couple of years
• 17:14
  Speaker 4: ago and like maybe two three years but.
• 17:17
  Speaker 3: So what is that because we had that a lot
• 17:18
  Speaker 3: like what does that actually mean? So that means that
• 17:20
  Speaker 3: they distributed. All right, we get that part of it,
• 17:23
  Speaker 3: and then.
• 17:24
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• 17:27
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• 17:59
  Speaker 3: You and them the music they distributed, they pay for
• 18:02
  Speaker 3: marketing or you got to pay for marketing. They take
• 18:04
  Speaker 3: a percentage of the album sales. Like what's the actual
• 18:07
  Speaker 3: business behind like that type of spot?
• 18:10
  Speaker 4: I mean it's a partnership, Like a true partnership is
• 18:12
  Speaker 4: like you know somebody that invests. Right, it's basically like
• 18:16
  Speaker 4: an investment. Right, you put up the paper, but I
• 18:19
  Speaker 4: stand behind the paper. You know what I'm saying, my
• 18:22
  Speaker 4: company is my decision. You know what I'm saying. I
• 18:26
  Speaker 4: got to make sure I deliver it for me, you
• 18:28
  Speaker 4: know what I'm saying. But you know, it's just come
• 18:30
  Speaker 4: with services too. So you may have you have different
• 18:35
  Speaker 4: radio staff, or you have you know, TV and FAM
• 18:39
  Speaker 4: and you have different departments that you also able to
• 18:42
  Speaker 4: tap into outside of the financial resources that they give you.
• 18:47
  Speaker 4: But it's still your company and you you driving the
• 18:51
  Speaker 4: car and your company, cause they have partnerships with many people,
• 18:54
  Speaker 4: so they're not writing the plan out for you. You
• 18:57
  Speaker 4: know what I'm saying. They just help you. They basically
• 18:59
  Speaker 4: your partner give your budget.
• 19:00
  Speaker 3: Yeah, and your budget is determined by how successful you are.
• 19:04
  Speaker 4: Like every regular, I think I think your budget is
• 19:07
  Speaker 4: determined off. Actually I think I actually think your budget
• 19:12
  Speaker 4: is determined off if they believe you know what the
• 19:13
  Speaker 4: fuck you're doing or not. You know what I'm saying,
• 19:16
  Speaker 4: Because actually I can do whatever I want to do.
• 19:20
  Speaker 4: You know what I'm saying. If I say, get that
• 19:23
  Speaker 4: person and to spend this on this person to do that,
• 19:25
  Speaker 4: I ain't never getting questioned, you know what I'm saying.
• 19:28
  Speaker 4: But I'm also proven to know what I'm doing. So
• 19:32
  Speaker 4: I believe it's if they feel like you know what
• 19:34
  Speaker 4: you're doing and who you is. I think they that's
• 19:36
  Speaker 4: that's how the partnership go, you know what I mean,
• 19:39
  Speaker 4: probably different than your business. If your partner felt like
• 19:43
  Speaker 4: you want to do an interveria top of the uh yeah,
• 19:49
  Speaker 4: if I statement and they're like, man, shit, caught three
• 19:51
  Speaker 4: hundred down to do that, don't make sense, you know
• 19:53
  Speaker 4: what I'm saying. Or they just believe in whatever you
• 19:55
  Speaker 4: say is the way because you're always proving that the
• 19:59
  Speaker 4: plays you make all pay off. You know what I'm saying,
• 20:01
  Speaker 4: They're always the right place. Every time everything you bring
• 20:04
  Speaker 4: to the table, it's it always worked.
• 20:06
  Speaker 3: It's like Michael Jordan could streame on a coach John Paxson,
• 20:11
  Speaker 3: can't you know what I mean? Sont really?
• 20:14
  Speaker 4: I think with me? I just thought about that when
• 20:16
  Speaker 4: you said that, you know, I make my I create,
• 20:19
  Speaker 4: I create my own budgets.
• 20:22
  Speaker 5: How is it when you know there's a project, or
• 20:26
  Speaker 5: there may be a piece of art that an artist
• 20:28
  Speaker 5: is trying to create and you don't see the vision,
• 20:30
  Speaker 5: but the artist does, right, Like, how do how do
• 20:33
  Speaker 5: you navigate through that? Because I mean, there's got to
• 20:35
  Speaker 5: be a resolution and sometimes you have the final say,
• 20:37
  Speaker 5: but you know the artist is looking at it as
• 20:40
  Speaker 5: their creative piece of art that they're offering to the world.
• 20:42
  Speaker 2: So how do you navigate that type of situation?
• 20:45
  Speaker 8: With me?
• 20:45
  Speaker 4: With every artists I work with and ever work with,
• 20:47
  Speaker 4: they always got the found say, yeah, is they art?
• 20:52
  Speaker 4: You know what I'm saying, is they life? Is they art?
• 20:55
  Speaker 5: You know?
• 20:55
  Speaker 4: I'm more of a like a mentor advice you know,
• 21:00
  Speaker 4: like truly your partner who you can we can go
• 21:03
  Speaker 4: back and forth about hash, you know, its opinion and advice,
• 21:07
  Speaker 4: but at the end of the day, whatever the artists
• 21:09
  Speaker 4: want to do, that's that's how we roll them.
• 21:11
  Speaker 3: So I always look at running a label kind of
• 21:14
  Speaker 3: like a coach. You got to manage personalities, extremely difficult.
• 21:18
  Speaker 3: Everybody's coming from different areas, they got different egos. All
• 21:21
  Speaker 3: artists have egos. It has to happen. You wouldn't be
• 21:25
  Speaker 3: a successful artist if you didn't have ego. Some people
• 21:28
  Speaker 3: egos are bigger than others. But you have to manage that.
• 21:32
  Speaker 4: How difficult is that?
• 21:33
  Speaker 3: And how do you how do you manage dealing with
• 21:37
  Speaker 3: so many different people and making sure that everybody is happy,
• 21:39
  Speaker 3: taken care of and not feeling neglected. A lot of
• 21:42
  Speaker 3: times people don't tell you that they feel a certain
• 21:44
  Speaker 3: way until it's too late, you know what I mean,
• 21:46
  Speaker 3: Like how do you.
• 21:47
  Speaker 4: How do you do that? I mean, I just try to,
• 21:49
  Speaker 4: like you know, I think one of the most important
• 21:51
  Speaker 4: things is your relationship with everybody individually. You know what
• 21:55
  Speaker 4: I mean, whatever bun it is, you be also, I'm
• 21:58
  Speaker 4: heavy on it. And to me, how you be heavy
• 22:00
  Speaker 4: on that is transparency truth. You know what I mean,
• 22:04
  Speaker 4: whether it's good or bad, I'm always gonna tell you
• 22:07
  Speaker 4: the truth, you know what I mean, because I want
• 22:08
  Speaker 4: to create that relationship that's like you know what I mean,
• 22:11
  Speaker 4: like we like brothers mean like you can or you
• 22:13
  Speaker 4: can tell me the truth. You know what I mean.
• 22:15
  Speaker 4: And and that's me and your theme whether it's good
• 22:18
  Speaker 4: or bad like and it ain't it ain't gonna ever
• 22:20
  Speaker 4: leave me and you you know what I mean. So
• 22:22
  Speaker 4: to me, my goal is to always create that with
• 22:25
  Speaker 4: whoever I'm working with. And it's like a trust thing,
• 22:28
  Speaker 4: like if I can trust you and you can trust me,
• 22:30
  Speaker 4: they don't matter how good or bad this shit be,
• 22:33
  Speaker 4: and we in it together. To me, that's the strongest
• 22:36
  Speaker 4: thing you can create and then make the business flow.
• 22:39
  Speaker 4: They make the business flow, like even smoother because now
• 22:43
  Speaker 4: you and the artists always know that, like you one
• 22:46
  Speaker 4: thousand with them, and if you one, you gonna let
• 22:49
  Speaker 4: them know, not in front of everybody. You know what
• 22:51
  Speaker 4: I'm saying, Like we can be in there, we can
• 22:52
  Speaker 4: be in there in front of the endoscope, and I
• 22:55
  Speaker 4: think what you said is the worst shit in the world.
• 22:58
  Speaker 2: You know what I'm saying. But I never said you
• 23:00
  Speaker 2: have a conversation after you feel me.
• 23:01
  Speaker 4: I never say this ship right there? You know what
• 23:04
  Speaker 4: I mean. Now when we leave, I can't even see
• 23:06
  Speaker 4: it in front of you know, my people and young people.
• 23:09
  Speaker 4: You know, when me and you get alan or me
• 23:10
  Speaker 4: and you get on the phone, then I tell you
• 23:13
  Speaker 4: like I don't agree with that. I don't think that
• 23:15
  Speaker 4: shit smart. But I'm also gonna tell you but if
• 23:18
  Speaker 4: that's how you want to roll, that's how we're gonna roll.
• 23:21
  Speaker 2: Stand up.
• 23:22
  Speaker 4: You know what I'm saying. But I gotta let you
• 23:24
  Speaker 4: know because I can't afford if it goes long for
• 23:28
  Speaker 4: you to tell me why you ain't telling me this ship?
• 23:31
  Speaker 4: You know what I mean, Like, like why ain't tear
• 23:33
  Speaker 4: me with tripping. Bro.
• 23:36
  Speaker 2: I seen this on some videos in the past, and
• 23:38
  Speaker 2: I'm like, I don got to. I know he's gonna
• 23:40
  Speaker 2: say something after this video for you. I mean, that's
• 23:43
  Speaker 2: that's your stand up.
• 23:44
  Speaker 4: But you got to, cause I feel like, Bro, when
• 23:45
  Speaker 4: you're a true team, you gotta be able to take
• 23:48
  Speaker 4: the hit sometimes the of the the hard part of
• 23:52
  Speaker 4: the loss or whatever. Just like you can go to
• 23:55
  Speaker 4: the bank with the motherfucker. You know what I'm saying.
• 23:57
  Speaker 4: You gotta be able to, you know, take to hit
• 24:00
  Speaker 4: with them too.
• 24:00
  Speaker 3: If that were the cause you see what you've seen
• 24:03
  Speaker 3: it As a leader, just from looking at it, you're
• 24:07
  Speaker 3: more of a laid back.
• 24:08
  Speaker 4: Type of vibe as opposed to hip hop.
• 24:10
  Speaker 3: We've always had the label on it in the forefront
• 24:13
  Speaker 3: like Diddy, like Shook Knight, like you know, these are
• 24:16
  Speaker 3: like very like aggressive personalities, but you seem like you're
• 24:20
  Speaker 3: more like you said, you kind of just let them
• 24:22
  Speaker 3: do what they want to do. You might give them advice,
• 24:24
  Speaker 3: you're going to you always like that or this something
• 24:26
  Speaker 3: that you had to learn to kind of like just
• 24:29
  Speaker 3: play a little bit back and kind of not be
• 24:31
  Speaker 3: too assertive.
• 24:33
  Speaker 4: Nothing. I always been like that, Yeah, I always been
• 24:36
  Speaker 4: like that, because again, I always understood a team. Always
• 24:39
  Speaker 4: understood the team win championships. No one person win the championship,
• 24:44
  Speaker 4: not even me, And it's my label. I can't do
• 24:47
  Speaker 4: this shit by myself. You know what I'm saying, be
• 24:49
  Speaker 4: young the artists, Like I got twenty thirty staff members,
• 24:53
  Speaker 4: I wanted to go saying I got twenty thirty staff
• 24:55
  Speaker 4: member to me is just just as important, you know
• 24:57
  Speaker 4: what I mean, Because I can't do it all without them,
• 25:00
  Speaker 4: You know what I mean, Like, were working twenty four
• 25:02
  Speaker 4: hours round the clock for eight man people every day.
• 25:06
  Speaker 4: You know what I'm saying, fixing, ship playing and ship
• 25:09
  Speaker 4: mark you know what I mean, Like, you can't do that.
• 25:12
  Speaker 4: You can't do that by yourself, you you know what
• 25:14
  Speaker 4: I mean. You got to have the right team that
• 25:16
  Speaker 4: I was.
• 25:16
  Speaker 5: I was going there because as you're talking, I'm thinking
• 25:18
  Speaker 5: to myself, Yes, you're signing artists, but when you sign artists,
• 25:21
  Speaker 5: they come with antoage of people. But on top of
• 25:24
  Speaker 5: just signing them, you're actually every time you get a
• 25:27
  Speaker 5: new artist and they are super successful, you're scaling, and
• 25:30
  Speaker 5: so you have to hire new people to help with
• 25:32
  Speaker 5: that scaling process.
• 25:33
  Speaker 2: So, like, how involved in that are you?
• 25:36
  Speaker 7: Are you?
• 25:36
  Speaker 2: Is it somebody?
• 25:37
  Speaker 4: Like?
• 25:37
  Speaker 2: Who are the people on the team that make sure
• 25:39
  Speaker 2: that we're going to a point where got to scale?
• 25:42
  Speaker 2: What's the budget? You know, who's making pick? Like, who's
• 25:45
  Speaker 2: doing all that we got?
• 25:47
  Speaker 4: We got? We ain't running no like this ain't no
• 25:50
  Speaker 4: because people forget that. It's I mean, we ain't running
• 25:52
  Speaker 4: no fake label shit over like right right right? We
• 25:54
  Speaker 4: got everything, you know what I'm saying, All the financial ship,
• 25:57
  Speaker 4: the uh you know hr like everything is professionally runing,
• 26:02
  Speaker 4: the offices, everything is like you know what I mean?
• 26:05
  Speaker 4: And I try to bring on Actually, every time we
• 26:08
  Speaker 4: sign an artist, we try to bring on two three
• 26:10
  Speaker 4: extra staff members because we want every artist to have
• 26:14
  Speaker 4: people dedicated. It's dedicated to just them, you know what
• 26:18
  Speaker 4: I'm saying. So every time we bring on a artists,
• 26:20
  Speaker 4: we bring on more staff.
• 26:22
  Speaker 2: Yeah, I think people forget that part.
• 26:23
  Speaker 5: It's like they you know, you see artists and it
• 26:25
  Speaker 5: becomes successful, the first thing they want to do is like,
• 26:27
  Speaker 5: I'm a creative label, but there's a business that goes
• 26:29
  Speaker 5: behind the misstructure.
• 26:32
  Speaker 4: You got to run the business behind it because I
• 26:33
  Speaker 4: ain't gonna be you know, my things, I ain't doing
• 26:35
  Speaker 4: this shit to look good. I ain't doing this shit
• 26:37
  Speaker 4: for that, you know what I mean. Like I'm a
• 26:39
  Speaker 4: definitely one of mean niggas. Is what a hoodie and
• 26:42
  Speaker 4: the loco art? You know what I mean? I'm playing
• 26:45
  Speaker 4: I'm playing shit for real.
• 26:46
  Speaker 3: So let me ask you this your perspective on this,
• 26:48
  Speaker 3: because we ask artists this and they all kind of
• 26:50
  Speaker 3: have a lot of similar views on it, but they
• 26:52
  Speaker 3: never also actually invested in a person and it might
• 26:56
  Speaker 3: not have working out.
• 26:57
  Speaker 4: What's your viewpoint on three sixty deals? I feel like
• 27:01
  Speaker 4: business is business right, you know what I mean? Going
• 27:04
  Speaker 4: back through I was telling you about myself in my
• 27:07
  Speaker 4: younger days right and my younger business ventures. I think
• 27:10
  Speaker 4: business is business right. I think who said this the
• 27:14
  Speaker 4: whole was somebody say this, like like what's one hundred
• 27:16
  Speaker 4: percent of zero?
• 27:18
  Speaker 2: Right?
• 27:19
  Speaker 4: So to me, you ain't thinking logical when you think
• 27:22
  Speaker 4: you get everything and nobody getting nothing from you. That's
• 27:26
  Speaker 4: not common sense, you know what I mean. So if
• 27:30
  Speaker 4: we meet, just give us a name. Say that's a
• 27:33
  Speaker 4: brand new artist who walk out this building today, right?
• 27:36
  Speaker 4: What's your value today? How much you're getting for a
• 27:39
  Speaker 4: show today, how many records you're selling today? How much
• 27:43
  Speaker 4: merch you're selling today? Nothing? You know what I mean.
• 27:46
  Speaker 4: You're grossing five hundred a year dollars right, so now
• 27:52
  Speaker 4: let's say us three. Put the money in, put the
• 27:55
  Speaker 4: work in. Now you're making five hundr median a year
• 28:01
  Speaker 4: or five me whatever, way, don't fuck you none of that.
• 28:06
  Speaker 2: Because it's a term.
• 28:07
  Speaker 4: That's ain three to sixty and it don't sound cool.
• 28:09
  Speaker 4: And you seem like you're bossed up because you ain't
• 28:12
  Speaker 4: in one. It's bullshit that ain't business. Stand on business,
• 28:17
  Speaker 4: you know what I'm saying. So you basically telling me
• 28:19
  Speaker 4: you want me to put on my money, You want
• 28:21
  Speaker 4: me to put up my time, you want me to
• 28:22
  Speaker 4: take my risk, but you don't want me gettinghing or
• 28:25
  Speaker 4: take because I haven't because it ain't guaranteed that you're
• 28:27
  Speaker 4: gonna win. My mean, you ain't guarantee that you're even
• 28:31
  Speaker 4: gonna win.
• 28:31
  Speaker 3: In my opinion on this, I want to come into
• 28:33
  Speaker 3: I said this, and I got some backlash to me.
• 28:35
  Speaker 3: There's no such thing as a bad deal because people
• 28:39
  Speaker 3: Here's how I view this. People say they got a
• 28:42
  Speaker 3: bad deal after the deal, like three years after you're educated,
• 28:46
  Speaker 3: after you have enough money. But in that moment, you
• 28:49
  Speaker 3: wouldn't have taken a deal if it was bad, Like
• 28:51
  Speaker 3: hindsight is twenty twenty. You can't look at it like that,
• 28:53
  Speaker 3: like you're saying like, yeah, I got five hundred thousand,
• 28:55
  Speaker 3: but yeah, in that moment, five hundred thousand change your life.
• 28:58
  Speaker 4: But in that moment, you ain't have five hundred dollars exactly,
• 29:01
  Speaker 4: I feel me exactly. And you had no outlets, and
• 29:04
  Speaker 4: you had no team, and you had no information even
• 29:08
  Speaker 4: how to get five thousand dollars, you know what I'm saying,
• 29:11
  Speaker 4: And you maybe would have never made it.
• 29:14
  Speaker 2: Chances are probably not, you feel me, so, I mean,
• 29:17
  Speaker 2: but I do I believe it.
• 29:18
  Speaker 4: Being fair, you know what I mean. And that's again
• 29:21
  Speaker 4: with me being an artist. First, you know what I'm saying,
• 29:24
  Speaker 4: I feel like you have to do that, you have
• 29:25
  Speaker 4: to do correct business. I believe that you do. You
• 29:28
  Speaker 4: have to be fair. So I don't think the going
• 29:31
  Speaker 4: back to your question, I don't think the thing is bad,
• 29:34
  Speaker 4: you know what I mean. Now you can dive into
• 29:35
  Speaker 4: what the percentages of it is, and it's different, you
• 29:39
  Speaker 4: know what I mean. If you're taking everything from them,
• 29:42
  Speaker 4: it's different because now you ain't being fair. You know
• 29:45
  Speaker 4: what I'm saying, but the idea love, I don't foposed
• 29:48
  Speaker 4: to eat with you, but I can work with you.
• 29:50
  Speaker 4: That ain't coming sense to me.
• 29:52
  Speaker 5: So as an exactly, like, let's say we get this
• 29:54
  Speaker 5: so called artist, what's the process of rolling out a
• 29:58
  Speaker 5: new artist? You've done it plenty of time and you've
• 30:00
  Speaker 5: done it successfully, So what's that process like? Is it
• 30:03
  Speaker 5: are we looking for what they have that's original to
• 30:06
  Speaker 5: the market, what's the analytics where they popping at? What's
• 30:09
  Speaker 5: that sound like? How does that process work when you're
• 30:13
  Speaker 5: debuting somebody?
• 30:14
  Speaker 4: You know? I think I think every artist is different
• 30:17
  Speaker 4: again going back to I think every artist is a
• 30:19
  Speaker 4: different business. So I think the approaches are different depending
• 30:22
  Speaker 4: on what artists it is, what gen music, it is,
• 30:26
  Speaker 4: where they're from, you know what I mean, Like what
• 30:29
  Speaker 4: the focus is. So I think to me, the first
• 30:32
  Speaker 4: step is identifying who the audience is, you know what
• 30:37
  Speaker 4: I mean, who were going after? Because if we know
• 30:39
  Speaker 4: who we're going after, then we start to build the
• 30:42
  Speaker 4: playing from nerve. We're going after the screeps, we're going
• 30:46
  Speaker 4: after the Internet, We're going to cross over like what
• 30:49
  Speaker 4: we what we're trying to do because each one of
• 30:51
  Speaker 4: them is a different map. So I think the most
• 30:54
  Speaker 4: important thing is a lot of people skill. The first
• 30:58
  Speaker 4: step is identifying what you even is. You know, one
• 31:02
  Speaker 4: of the first things most artists say when you meet them,
• 31:05
  Speaker 4: so what type of Because this when you're trying to
• 31:07
  Speaker 4: identify the audience, you're like, so what type of not
• 31:11
  Speaker 4: comparing yourself to anybody, but what type of artists? You
• 31:13
  Speaker 4: just so we understand who the demographic in the audience is, Like, oh,
• 31:17
  Speaker 4: I do everything thinking about it because most artists from
• 31:23
  Speaker 4: a talent level, you probably can't. You probably can't do everything,
• 31:27
  Speaker 4: you know what I'm saying. Nowadays you got artists who
• 31:29
  Speaker 4: can rap and sing, you know what I'm saying, You're
• 31:32
  Speaker 4: artists who get like so you could be. But when
• 31:35
  Speaker 4: we try to identify who were going after who the audience,
• 31:39
  Speaker 4: then ain't nothing else because now we're just sitting there
• 31:42
  Speaker 4: like we don't know, we don't know who to go
• 31:46
  Speaker 4: to at least first, even if we're going to go
• 31:49
  Speaker 4: and multiple audiences, like, we don't even know where to started.
• 31:53
  Speaker 4: I say this thing of like you may have somebody
• 31:57
  Speaker 4: that work at a de bands dealer and he the
• 32:00
  Speaker 4: every month he did employee of the money. He said,
• 32:03
  Speaker 4: one hundred beans is a month. Then you take him
• 32:05
  Speaker 4: to a kill stone. He can't sell a car. You
• 32:08
  Speaker 4: know what I'm saying, It's because he don't know the options.
• 32:11
  Speaker 4: You don't know the options to the comedy settling. So
• 32:14
  Speaker 4: I got to know the options, you know what I'm saying,
• 32:17
  Speaker 4: to even stay the product.
• 32:20
  Speaker 3: So let me ask you this switching gears a little bit.
• 32:24
  Speaker 3: You're an entrepreneur, not just in the business of music,
• 32:27
  Speaker 3: but all types of businesses. DC United you are part
• 32:31
  Speaker 3: owner of that. That's the soccer club football for all
• 32:35
  Speaker 3: the Europeans. How did you get into that? And what's
• 32:38
  Speaker 3: to deal with that?
• 32:41
  Speaker 4: I had a mean with one of the other I
• 32:44
  Speaker 4: had a mean initial meaning with one of the other
• 32:46
  Speaker 4: owners of the team. You know, we was talking about
• 32:49
  Speaker 4: something different at first, and you know, between building a
• 32:52
  Speaker 4: relationship and talking and tell him what I was trying
• 32:55
  Speaker 4: to do, you know, my visions in life and where
• 32:57
  Speaker 4: I was trying to go. And I think the opportunity
• 33:00
  Speaker 4: just presented presented itself, you know what I'm saying. And
• 33:04
  Speaker 4: I was in position to take the opportunity when it
• 33:06
  Speaker 4: presented itself. H And that's one of my biggest things
• 33:11
  Speaker 4: like I feel I'm trying to do with diversifying entrepreneurship,
• 33:16
  Speaker 4: you know, and as a and as who I am
• 33:18
  Speaker 4: and what I represent to the culture, just to show
• 33:21
  Speaker 4: that we could do other shit. We can do other things,
• 33:25
  Speaker 4: you know what I'm saying. Like you know, of course,
• 33:28
  Speaker 4: we don't got to street hull, so we don't got
• 33:30
  Speaker 4: to just do rap merries to either. We can own
• 33:32
  Speaker 4: professional sports team, we can do real estate, we can
• 33:37
  Speaker 4: do trucking companies, we can do you know, we can
• 33:39
  Speaker 4: be in tech investments, we can be in whatever consumer goods,
• 33:43
  Speaker 4: whatever we desire to be in. If we you know,
• 33:46
  Speaker 4: stay on point and stay on your pivot like you
• 33:48
  Speaker 4: you need to be, and make sure you in position.
• 33:52
  Speaker 4: One of my biggest things. Make sure you in position
• 33:55
  Speaker 4: when the opportunity presents itself.
• 33:57
  Speaker 2: That's right.
• 33:57
  Speaker 5: If you're not there, you wouldn't be able to be
• 34:00
  Speaker 5: part of the ownership. Was it MLS intentionally or because
• 34:03
  Speaker 5: that was the opportunity that was presented in front of you?
• 34:05
  Speaker 2: Because it is a fast grown league. I'm not even
• 34:07
  Speaker 2: sure I people.
• 34:08
  Speaker 5: Understand how fast league is growing, how much the appreciation
• 34:11
  Speaker 5: from twenty years ago on some of these clubs. DC
• 34:14
  Speaker 5: United was a prestigious one and congratulations of being part
• 34:18
  Speaker 5: of it. Was it intentional, MLS or it was based
• 34:20
  Speaker 5: on the opportunity to present it?
• 34:21
  Speaker 4: So I think it was based on the opportunity at
• 34:24
  Speaker 4: the time, you know what I'm saying. But I think
• 34:26
  Speaker 4: things are full circle, meaning like some of the guys
• 34:30
  Speaker 4: that I was able to how I was able to
• 34:35
  Speaker 4: get into that I had new from years and years
• 34:38
  Speaker 4: and years ago because they had something to do with
• 34:41
  Speaker 4: the Memphis Grizzley scene. And I was trying to buy
• 34:43
  Speaker 4: into the Memphis Grizzlies and unfortunately I didn't. I wasn't
• 34:46
  Speaker 4: able to do it, but I was trying to do it.
• 34:48
  Speaker 4: I was trying to buy the Memphick Gridley a decade
• 34:50
  Speaker 4: before I got into DC United. But it's some of
• 34:53
  Speaker 4: the same people, you know what I'm saying. So their
• 34:56
  Speaker 4: relationship started ten years before that, you know what I'm saying,
• 35:00
  Speaker 4: And you know, ten years later, that opportunity to present
• 35:03
  Speaker 4: it presented itself.
• 35:04
  Speaker 5: Yeah, I saw this a couple of weeks ago, you know,
• 35:07
  Speaker 5: as MLS, you at the at the White House and
• 35:10
  Speaker 5: I'm looking at Yo Gotti, I'm looking at Joe Biden,
• 35:14
  Speaker 5: and I'm wandering to myself, the guy who made youngsters
• 35:17
  Speaker 5: on the come up is now standing in to the
• 35:19
  Speaker 5: first lady.
• 35:20
  Speaker 2: What was that moment like for you?
• 35:24
  Speaker 4: I mean for me, it's like I look at everything
• 35:27
  Speaker 4: just like I don't know. I'm just a selfless person,
• 35:31
  Speaker 4: so I don't even like I don't you know what
• 35:34
  Speaker 4: I'm saying, Like everything I think about is like us.
• 35:38
  Speaker 4: You know what I mean When I say us, I
• 35:39
  Speaker 4: mean it's just like like the culture environment where we
• 35:42
  Speaker 4: come from, meaning like I just look at everything like
• 35:45
  Speaker 4: I'm like we are, Like I just hope that people
• 35:48
  Speaker 4: see that, like, man, we can we here, we can
• 35:51
  Speaker 4: be here, we can you know what I'm saying, Like
• 35:53
  Speaker 4: because these things I didn't even like that won't even
• 35:56
  Speaker 4: part of my plan, Like keeviny g. You know what
• 35:58
  Speaker 4: I'm saying, Like you know, ten fifteen years ago, I
• 36:00
  Speaker 4: want to thinking about there weren't even in the goals
• 36:04
  Speaker 4: I went thinking about, Man, get to the White House.
• 36:07
  Speaker 4: You know what I'm saying, Like I'm just figure not
• 36:09
  Speaker 4: trying to be a successful financial hustle, you know what
• 36:12
  Speaker 4: I mean. But I'm grateful for for everything that happens,
• 36:18
  Speaker 4: you know what I'm saying. And I take it serious
• 36:20
  Speaker 4: and I respect it, and you know, I'm proud of
• 36:26
  Speaker 4: proud of everything.
• 36:26
  Speaker 2: You know what I'm saying. I was watching the soccer skills. Okay,
• 36:34
  Speaker 2: but you know, my.
• 36:34
  Speaker 4: Son played soccer as I got introduced to the sport.
• 36:38
  Speaker 4: It's the only sport my son ever played. So, you know,
• 36:42
  Speaker 4: being a father, going to practice, going to games, I
• 36:45
  Speaker 4: learned about soccer, you know what I'm saying. I didn't
• 36:48
  Speaker 4: grow up like I don't know if I've probably never
• 36:51
  Speaker 4: even seen a soccer field where I grew up at.
• 36:54
  Speaker 4: You know, I thought soccer ball was a flat basketball,
• 36:59
  Speaker 4: you know what I'm saying. Like the first couple of
• 37:01
  Speaker 4: times were playing with a soccer ball, Like why this
• 37:03
  Speaker 4: shit ain't bouncing, you know what I'm saying. So, you know,
• 37:08
  Speaker 4: my son, he go to he live in a different
• 37:09
  Speaker 4: life than I live. So his school got a soccer
• 37:12
  Speaker 4: field at the school and that's the sport that he
• 37:14
  Speaker 4: decided to play, you know, So I'm just whatever he decided,
• 37:17
  Speaker 4: I'm supporting it. So I learned the rules of the
• 37:21
  Speaker 4: game and everything through him, you know what I mean.
• 37:23
  Speaker 4: So that was a different accomplishment for me too, because
• 37:26
  Speaker 4: when I was able to go back to him and
• 37:28
  Speaker 4: be like, Yo, you heard of DC United were thinking
• 37:31
  Speaker 4: about buying into the team? What you think? You know
• 37:34
  Speaker 4: what I mean? I was able to get his advice
• 37:36
  Speaker 4: on just soft in general and the team, and like
• 37:39
  Speaker 4: he was a big part of that whole transition for me.
• 37:42
  Speaker 4: So that's a whole nother feeling and the government for
• 37:46
  Speaker 4: me to like be able to have my son almost
• 37:51
  Speaker 4: walking me through the deal, you know what I'm saying.
• 37:54
  Speaker 3: Yeah, that's fine. So talk about Prevas the restaurant in Memphis.
• 38:00
  Speaker 4: Yeah, you know, prevails. It's like a staple, a staple
• 38:03
  Speaker 4: of Memphis now that and it became is one of
• 38:05
  Speaker 4: the spots. I feel like anybody come through Memphis, they
• 38:09
  Speaker 4: stop it. It's a family ran business, you know. When
• 38:15
  Speaker 4: it comes to that, it's probably one of the hardest
• 38:17
  Speaker 4: things I ever done. Out of every business I ever ran,
• 38:21
  Speaker 4: that's the hardest thing I ever tried to do. And
• 38:24
  Speaker 4: it's probably the only business I ever failed. It in
• 38:26
  Speaker 4: a sense like myself personally, Like when I was running
• 38:30
  Speaker 4: it hands on myself the first couple of years they're
• 38:33
  Speaker 4: over when I was trying to do everything hands on,
• 38:36
  Speaker 4: Like when I say fail, not that we ever went
• 38:39
  Speaker 4: out of business and went.
• 38:40
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• 41:08
  Speaker 1: An illegal alien from Guatemala charged with raping a child
• 41:12
  Speaker 1: in Massachusetts. An MS thirteen gang member from Al Salvador
• 41:16
  Speaker 1: accused of murdering a Texas man of Venezuelan charged with
• 41:20
  Speaker 1: filming and selling child pornography in Michigan. These are just
• 41:24
  Speaker 1: some of the heinous migrant criminals caught because of President
• 41:28
  Speaker 1: Donald J. Trump's leadership. I'm Christy Noman, the United States
• 41:32
  Speaker 1: Secretary of Homeland Security. Under President Trump, attempted illegal border
• 41:36
  Speaker 1: crossings are at the lowest levels ever recorded, and over
• 41:40
  Speaker 1: one hundred thousand illegal aliens have been arrested. If you
• 41:43
  Speaker 1: are here illegally, your next you will be fined nearly
• 41:47
  Speaker 1: one thousand dollars a day, imprisoned, and deported. You will
• 41:51
  Speaker 1: never return. But if you register using our CBP home
• 41:55
  Speaker 1: app and leave now, you could be allowed to return legally.
• 41:59
  Speaker 1: Do what's right to leave now. Under President Trump, America's laws,
• 42:04
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• 42:05
  Speaker 4: Will be protected. Sponsored by the United States Department of
• 42:08
  Speaker 4: Homeland security, meaning that the numbers was upside down, way
• 42:13
  Speaker 4: upside that, you know what I mean, Like it didn't
• 42:15
  Speaker 4: make business sense, like if I want to financially who
• 42:18
  Speaker 4: I was probably making paper other places. The everage person
• 42:22
  Speaker 4: probably couldn't even support it. It would have been shut down.
• 42:25
  Speaker 4: You know what I'm saying, Because I'm taking paper that
• 42:27
  Speaker 4: I'm making other places keeping it open, you know what
• 42:31
  Speaker 4: I'm saying. But at once I gave it to I
• 42:33
  Speaker 4: stepped away from it and gave it to like my family,
• 42:36
  Speaker 4: you know, my mama, and sistered them to run it.
• 42:39
  Speaker 4: You know they turned it around. How they turned around?
• 42:42
  Speaker 4: You had to ask them.
• 42:43
  Speaker 2: Now, you know what I'm saying, Congrect, what do you
• 42:46
  Speaker 2: think that?
• 42:47
  Speaker 3: What do you think the proud obviously restaurant wanted the
• 42:48
  Speaker 3: hardest businesses to be successful in period. I think like
• 42:51
  Speaker 3: ninety in the restaurants fell. But from your perspective as
• 42:54
  Speaker 3: a restaurant toy, you said you was actually hands on.
• 42:56
  Speaker 4: What was the issues that you was having? I think
• 42:59
  Speaker 4: for one, you got to like to be successful a restaurant,
• 43:03
  Speaker 4: if it's not a chain, I think you have to
• 43:05
  Speaker 4: be there. You have to be in there, like you
• 43:08
  Speaker 4: know what I'm saying, you have to like have a
• 43:10
  Speaker 4: true sense of you know, everything that's happening and everybody
• 43:14
  Speaker 4: that's working for you. It's one of the biggest stealth businesses.
• 43:17
  Speaker 4: You have a hair. You know me, I call myself
• 43:21
  Speaker 4: like just hiring the best people, you know what I'm saying.
• 43:25
  Speaker 4: So I wasn't running myself, but I'm like, Okay, this
• 43:27
  Speaker 4: person worked for this restaurant, I'm gonna pay you more,
• 43:29
  Speaker 4: and this person work at her and I'm gonna pay
• 43:32
  Speaker 4: you more. And I'm trying to symbol the best tream
• 43:35
  Speaker 4: to run it. And it still won't work, you know
• 43:37
  Speaker 4: what I mean. Like I'm paying like I'm paying people
• 43:40
  Speaker 4: more than what they was getting paid at their job
• 43:43
  Speaker 4: to come run the restaurant because I'm thinking that's the
• 43:44
  Speaker 4: right thing to do. You feel me, But it ain't work.
• 43:48
  Speaker 4: You know what I'm saying That my family went in
• 43:50
  Speaker 4: there and I don't know, you know what they did.
• 43:52
  Speaker 4: They they three sixty that you're gonna turn it around,
• 43:55
  Speaker 4: and you know they ain't needed nothing for me since
• 43:58
  Speaker 4: you feel me and up and running move may years
• 44:03
  Speaker 4: was just them.
• 44:03
  Speaker 5: So you got the investment inside of the MLS, you
• 44:06
  Speaker 5: got the restaurant or other things that interest you in
• 44:09
  Speaker 5: terms of investing in, like real estate or even a
• 44:12
  Speaker 5: stock market things like that.
• 44:14
  Speaker 4: Yeah, I do. I do a little bit of all that,
• 44:16
  Speaker 4: you know what I'm saying. Like I've been into real estate,
• 44:18
  Speaker 4: real estate, Like I love real estate, you know what
• 44:21
  Speaker 4: I'm saying.
• 44:23
  Speaker 2: I like that.
• 44:23
  Speaker 4: I do a lot of real estate, also invest in,
• 44:27
  Speaker 4: like I got some take investments, some salad investments. We play.
• 44:31
  Speaker 4: We got money in the market. You know, we try
• 44:34
  Speaker 4: to like move it around.
• 44:35
  Speaker 2: First of all.
• 44:35
  Speaker 4: Yeah, Phase Clan you involved with that, Yeah, early too,
• 44:40
  Speaker 4: I was in the early talk about that. You know
• 44:42
  Speaker 4: what's so crazy is that Phase Clan. I never heard
• 44:44
  Speaker 4: of it before.
• 44:45
  Speaker 3: My son he's twelve and he's like a gamer and
• 44:49
  Speaker 3: he's the one that actually told me about Phase Clan
• 44:51
  Speaker 3: and Phase Jarvis and all these different people. And I
• 44:54
  Speaker 3: started to research him and I really like that business
• 44:58
  Speaker 3: model and just the name Phase remind me like Wu
• 45:00
  Speaker 3: Tang Clan. Well, it's like different people. They all got
• 45:03
  Speaker 3: their own personalities, but they're all under one roof. So yeah,
• 45:07
  Speaker 3: talk about your Yeah, how you found those guys and
• 45:10
  Speaker 3: what made you want to be involved in that.
• 45:12
  Speaker 4: I think as you moving around. Right. You probably heard
• 45:14
  Speaker 4: people say that like hip hop music, it's a vehicle. Right,
• 45:18
  Speaker 4: if you're smart, you understanding what we're doing. The music
• 45:20
  Speaker 4: is a vehicle to get other places. Right. So example,
• 45:27
  Speaker 4: I was doing promo with the artist block Boy JB.
• 45:31
  Speaker 4: I was doing promo with him and we had to
• 45:33
  Speaker 4: go do some content at some influencers house. This house
• 45:37
  Speaker 4: happened to be if Ice Clan house. You know what
• 45:40
  Speaker 4: I'm saying. I think in a YouTube or rights gun
• 45:42
  Speaker 4: or something like that. It was a big YouTuber And
• 45:45
  Speaker 4: so we in there and when we get to her,
• 45:47
  Speaker 4: I'm kind of like amazed by they set up and
• 45:50
  Speaker 4: they got like three mansions, two three mansions side by side,
• 45:53
  Speaker 4: but they using them as like content houses. I hadn't
• 45:56
  Speaker 4: never seen nothing like that. I'm like, so what y'all
• 45:59
  Speaker 4: do now? All over? So I got, you know, me
• 46:03
  Speaker 4: being a hustler, my intennas jump up immediately.
• 46:06
  Speaker 2: Who would manage you?
• 46:08
  Speaker 4: Let me get your information? And it kind of started
• 46:11
  Speaker 4: their like and it started from me just taking an
• 46:13
  Speaker 4: artist to do some promo, and it led into me
• 46:16
  Speaker 4: getting the contact or they managers and having means and
• 46:20
  Speaker 4: meets with them later later on and again for a
• 46:23
  Speaker 4: surface world. I end up investing in them, you know
• 46:26
  Speaker 4: what I'm saying. But it really just how it started
• 46:28
  Speaker 4: me me going to do promo on some music, shit hustles, ambition.
• 46:33
  Speaker 5: So it's it's very interesting that we got interrupted by
• 46:36
  Speaker 5: Mike Rubin and we're here in the Right Nations Office.
• 46:39
  Speaker 2: I want to talk about your social justice that you've
• 46:42
  Speaker 2: been doing.
• 46:42
  Speaker 5: I know you Jay recently, y y'all, y'all called off
• 46:45
  Speaker 5: the suit with the Mississippi State Presitentiary. He talked about
• 46:49
  Speaker 5: what that was about and some of the improvements that
• 46:52
  Speaker 5: were happening because of the suit.
• 46:54
  Speaker 4: I mean, the whole goal is that was to get
• 46:56
  Speaker 4: improvements in the prison for the prisoners. You know what
• 46:59
  Speaker 4: I'm saying. That's what it's all about. We're just trying
• 47:01
  Speaker 4: to make it, you know, you know, make it a
• 47:05
  Speaker 4: better place for the people that was in Parchment. So
• 47:08
  Speaker 4: you know, they stepped up and added some programs, some
• 47:12
  Speaker 4: better health care programs, some mental health programs, and actually
• 47:17
  Speaker 4: changed a lot of the systems around that was in
• 47:20
  Speaker 4: there from when we first took action on it, you
• 47:23
  Speaker 4: know what I'm saying. So, but you know, we still
• 47:25
  Speaker 4: got to watch it. We still got to watch it
• 47:27
  Speaker 4: closely and make sure that you know they're doing what
• 47:30
  Speaker 4: they're supposed to be doing.
• 47:32
  Speaker 2: What made you want to get involved?
• 47:34
  Speaker 4: I mean, you know, I come from a family. Anybody
• 47:36
  Speaker 4: didn't know me like you know my family. I'm like
• 47:40
  Speaker 4: one of them. I grew up in with my family
• 47:44
  Speaker 4: being in prisons. So just that the whole subject is uh,
• 47:49
  Speaker 4: you know, it's a delicate situation to me. I grew
• 47:51
  Speaker 4: up visiting prisons my whole child life. Going to the
• 47:55
  Speaker 4: fed joint of her to see my antique, going fed
• 47:57
  Speaker 4: joint to see my other aunt. Team. My father in prison,
• 48:00
  Speaker 4: I'm writing him or send him money. My brother in prison,
• 48:03
  Speaker 4: I'm writing him. I'm going to visit him. So I
• 48:05
  Speaker 4: always travel in and out of visitations in prison. It's
• 48:09
  Speaker 4: my family. He's still regular people, O, my loved ones.
• 48:12
  Speaker 4: They may be doing time, but they still hearmans. You
• 48:15
  Speaker 4: can't treat them my animals. And you feel me. So
• 48:19
  Speaker 4: it's suposed to be prison, supposed to be for rehabilitation, right,
• 48:23
  Speaker 4: you know what I mean, ain't for what we see
• 48:24
  Speaker 4: happening in parlishment. So when we see the videos come
• 48:27
  Speaker 4: out and the pictures of what was happening in in partment.
• 48:32
  Speaker 4: It's like here, man conditions. So yeah, you know they
• 48:36
  Speaker 4: could be you know, one of our brothers, cousins, uncles, daddies,
• 48:40
  Speaker 4: you know, anybody that end up in prison for anything. Yeah.
• 48:45
  Speaker 5: I only asked because I mean, there's plenty of artists
• 48:48
  Speaker 5: who could be doing something, but very few do do something.
• 48:52
  Speaker 5: And so I was just when I'm reading it, when
• 48:54
  Speaker 5: I first heard the news about it a couple of
• 48:56
  Speaker 5: years ago, I might stand up.
• 48:58
  Speaker 2: I mean, which is your character in Mississippi?
• 49:02
  Speaker 4: Like I beg Yard. You know, you cross over one
• 49:05
  Speaker 4: street and you know you probably still think you're in Memphis,
• 49:08
  Speaker 4: but you're actually in Misissippi, you know what I mean.
• 49:10
  Speaker 4: It's like I tried to stay the area, so I
• 49:13
  Speaker 4: actually had partners and stuff that was done time in
• 49:15
  Speaker 4: in prison before you know what I man, like, I
• 49:18
  Speaker 4: know people that's actually done time in the same prison.
• 49:23
  Speaker 3: Let me ask you this as far as AI. What's
• 49:27
  Speaker 3: your thoughts on AI? You know, we see a lot
• 49:29
  Speaker 3: of AI crazy use it now.
• 49:32
  Speaker 4: I'm still trying to like understand it fully.
• 49:36
  Speaker 5: Uh.
• 49:37
  Speaker 4: I tried to use it action on this mixtape. Oh yeah,
• 49:41
  Speaker 4: like your voice, Yeah, it's a it's a it's a
• 49:43
  Speaker 4: skit on this mixtape where it's a news person talking
• 49:47
  Speaker 4: on the front of the song with me and Money
• 49:48
  Speaker 4: bay Yo called My Business. We tried to get a
• 49:52
  Speaker 4: how to do that. It ain't turn out right though.
• 49:55
  Speaker 4: It sounded too like robotic in uh, like a computer.
• 49:58
  Speaker 4: But we actually tried to do it, like it's like
• 50:01
  Speaker 4: if it's a it's a talking part in Man and
• 50:04
  Speaker 4: My Business, like a news reporter and driveway front of you.
• 50:08
  Speaker 4: It's another talking part in there. We tried to do
• 50:12
  Speaker 4: you know what I'm saying on the quick till we're like, yo,
• 50:13
  Speaker 4: we just we just get ai to do it, you
• 50:16
  Speaker 4: know what I mean. So we tried it, but it
• 50:17
  Speaker 4: ain't turn out the proper way, so we had to
• 50:20
  Speaker 4: end getting somebody to actually do it. What's your thoughts
• 50:23
  Speaker 4: on the throw? I just think I think it's like
• 50:25
  Speaker 4: next world, like next what they call, you know, way
• 50:29
  Speaker 4: up three this shit maybe way up four or five
• 50:32
  Speaker 4: or know, like just what you're seeing doing it, it's
• 50:34
  Speaker 4: kind of scary or the idea that you know it
• 50:38
  Speaker 4: makes you wonder like like what gonna be like the
• 50:42
  Speaker 4: need for people, you know what I mean, Like if
• 50:46
  Speaker 4: you can put these if you can go on AI
• 50:48
  Speaker 4: and get anything done. I was telling somebody in my company,
• 50:52
  Speaker 4: like we was just hiring. Somebody ask me, I wanted
• 50:54
  Speaker 4: to read the resume. I said, nah, like they could
• 50:57
  Speaker 4: have done this shit on AI. You feel you know
• 51:01
  Speaker 4: what I'm saying, Like they could have just you can
• 51:04
  Speaker 4: write me a resume say I was the best so
• 51:06
  Speaker 4: and so from this you know what I'm saying. And
• 51:09
  Speaker 4: the best piece of paper can you print out? Can
• 51:12
  Speaker 4: come out right? So I'm like, no, you gotta just
• 51:14
  Speaker 4: you know, we gotta interviewroom, we gotta put them in
• 51:16
  Speaker 4: our face and we gotta we gotta fill it out
• 51:20
  Speaker 4: like that because it's different tools to play without her. Now,
• 51:24
  Speaker 4: you know what I'm saying, you can get tricked. You
• 51:26
  Speaker 4: can get tricked easily. And I don't know, maybe it
• 51:29
  Speaker 4: take like make shit seem more lazier, because yeah, I mean,
• 51:34
  Speaker 4: you get the ancles, so you get the work done.
• 51:36
  Speaker 5: You can too easily. Almost it's gonna be more efficient.
• 51:41
  Speaker 5: But even from it, I mean, I think that's dope
• 51:43
  Speaker 5: that you tried to incorporate, which means that you were
• 51:45
  Speaker 5: educated on it because you knew what it was. I
• 51:48
  Speaker 5: wondered from your standpoint as the exact of the label.
• 51:51
  Speaker 5: Are you educating the artists about like what tohead for them?
• 51:56
  Speaker 2: Right?
• 51:56
  Speaker 5: Because even from a standpoint like if I wanted to
• 51:58
  Speaker 5: create a verse that sounded like you and put that out,
• 52:01
  Speaker 5: I'm not sure how you stop me, right because it
• 52:02
  Speaker 5: technically isn't That's what I'm saying for him, you can't
• 52:06
  Speaker 5: stop it. And so like if that song now becomes
• 52:09
  Speaker 5: something that becomes ahead social media to you know know, took.
• 52:12
  Speaker 4: Me, and so I'm just trying to figure out how
• 52:15
  Speaker 4: we eat off of that's like how do we get
• 52:19
  Speaker 4: okay what you're doing? What what's that part? You know
• 52:23
  Speaker 4: what I mean? You know, I'm hustle first, I'm trying
• 52:25
  Speaker 4: to figure out.
• 52:26
  Speaker 2: Like.
• 52:28
  Speaker 4: You know, to me, I got an issue with it.
• 52:31
  Speaker 4: If you're doing it, we can't get cutting. And then
• 52:33
  Speaker 4: we got to issue. Know what I'm saying, if you
• 52:35
  Speaker 4: buzz it down, figure out, figure how to buzz it down,
• 52:39
  Speaker 4: and go to work. You know what I'm saying. You
• 52:41
  Speaker 4: can figure how to buzz it down, Like y'all go
• 52:42
  Speaker 4: to work. You know what I'm saying.
• 52:45
  Speaker 5: It's gonna be an interesting time, right, because that that
• 52:47
  Speaker 5: that's one of those things that it would be a
• 52:49
  Speaker 5: copyright claim. But who who are you facing that that
• 52:53
  Speaker 5: charge with, right, the person who created or the AI
• 52:56
  Speaker 5: that created.
• 52:56
  Speaker 4: I think they're trying to figure that out right now.
• 52:58
  Speaker 4: I think it's a lot of bad food about trying
• 53:01
  Speaker 4: to figure out, like, you know, how they're gonna work,
• 53:04
  Speaker 4: like what was right? What was wrong was? You know
• 53:07
  Speaker 4: what I'm saying, Who you reach out to? How you
• 53:08
  Speaker 4: get compensated.
• 53:10
  Speaker 5: So the one thing that artists do have an their
• 53:12
  Speaker 5: advantage is that AI can't, well not yet, can't do
• 53:16
  Speaker 5: a live show, right, Like that's one of those things
• 53:18
  Speaker 5: that that happened ten years ago for exactly I'm just saying,
• 53:23
  Speaker 5: as I said, yet I'm saying it's not going to happen.
• 53:26
  Speaker 5: It hasn't happened yet. So they still have that to
• 53:28
  Speaker 5: their advantage. But what we're seeing now is that a
• 53:30
  Speaker 5: lot of times when people are going on tours and
• 53:32
  Speaker 5: we're seeing people's reaction to the live show has changed, right,
• 53:38
  Speaker 5: ticket sales have changed over over the past couple of years,
• 53:41
  Speaker 5: COVID has affected that. What are your thoughts about having
• 53:44
  Speaker 5: an artist being ready to go out on a tour,
• 53:46
  Speaker 5: being opening that for a tour, how do you prepare
• 53:48
  Speaker 5: them for that moment based on.
• 53:49
  Speaker 4: Like the data that y'all got, like an artist being
• 53:51
  Speaker 4: an opening egg on the tool.
• 53:53
  Speaker 3: Yeah, like getting them ready to go out on tour,
• 53:55
  Speaker 3: or yeah, how do you feel out toring period? Because
• 53:57
  Speaker 3: so the talk is that touring is slowing down right
• 53:59
  Speaker 3: now for a lot of artists.
• 54:01
  Speaker 4: Man, I look at it like this, right, It's like,
• 54:04
  Speaker 4: you know, it's just adjustments, bro, It's a hustleer. You
• 54:07
  Speaker 4: gotta know how to adjust, you know what I mean. Like,
• 54:10
  Speaker 4: you know, every day ain't gonna be the bench day,
• 54:14
  Speaker 4: you know what I mean, It come with it, like
• 54:16
  Speaker 4: you gotta adjust, you know what I mean. Sometimes it's
• 54:18
  Speaker 4: gonna be your tour. Sometimes it's somebody else too. You
• 54:22
  Speaker 4: open it up or you direct support. You just got
• 54:25
  Speaker 4: to know how to adjust and get the business done,
• 54:28
  Speaker 4: you know what I'm saying. And I think the whole
• 54:32
  Speaker 4: thing with them saying tickets sales decline and or it's
• 54:36
  Speaker 4: at a good time for touring, But it's still people,
• 54:40
  Speaker 4: you know what I mean, It's still people in the building.
• 54:42
  Speaker 4: So what's the difference you got? Maybe it's eight thousand
• 54:45
  Speaker 4: instead of twelve. Adjust the numbers, adjust the venue side,
• 54:51
  Speaker 4: keep going, you know what I mean like to me
• 54:54
  Speaker 4: to go back in the beginning, like I ain't no,
• 54:56
  Speaker 4: I ain't no complaining, Like, but see what it is
• 54:58
  Speaker 4: and then let's keep because you know, years ago hip
• 55:06
  Speaker 4: hop was down, then hip hop was the number one
• 55:08
  Speaker 4: jump the music now went down a little bit more,
• 55:12
  Speaker 4: you know what I'm saying like that, But you're gonna
• 55:14
  Speaker 4: have adjustments in business. In any business, if you was
• 55:18
  Speaker 4: selling doughnuts T shirt, you probably have a year where
• 55:22
  Speaker 4: you would a business up thirty percent. You may have
• 55:25
  Speaker 4: a year with a business down ten percent. It's just
• 55:28
  Speaker 4: that's like a it's a cause of business. So I
• 55:33
  Speaker 4: think people just overreacting on the shit basically, you know
• 55:36
  Speaker 4: what I'm saying. I think you know, it's a lot
• 55:38
  Speaker 4: of tours out. You know, everybody have been excited to
• 55:41
  Speaker 4: get outside, been we've been down COVID. Yeah, you know
• 55:45
  Speaker 4: what I mean. But I don't think I think it's
• 55:47
  Speaker 4: just to me, it's a regular schedule program and it's
• 55:50
  Speaker 4: just one of those things where you know, next year
• 55:52
  Speaker 4: everything may be back up.
• 55:54
  Speaker 5: Is that still from an artist standpoint to when we're
• 55:57
  Speaker 5: talking about revenues of income for an artist?
• 56:00
  Speaker 2: Toy? Is that still number one above everything? Else or
• 56:03
  Speaker 2: all the other things like maybe sponsorship or ad deals
• 56:06
  Speaker 2: or something like that that they have.
• 56:07
  Speaker 4: I don't know who you is, I think, but I
• 56:09
  Speaker 4: also I always think touring is like probably the fastest
• 56:13
  Speaker 4: money to get because you can get it every weekend,
• 56:16
  Speaker 4: two three times a weekend right now, right here, right
• 56:20
  Speaker 4: So I think touring is going to always be like
• 56:22
  Speaker 4: a big, a big income revenue for artists.
• 56:27
  Speaker 3: Yeah, a lot of artists can have issues IRS, so
• 56:31
  Speaker 3: the accounting might have taken advantage of them or business manager.
• 56:33
  Speaker 4: You ever have any issues? No, I had, I had
• 56:37
  Speaker 4: them type I ain't had them type of issues, but
• 56:39
  Speaker 4: I did have I didn't have them type of issues
• 56:43
  Speaker 4: were it affected me, But I did have a I
• 56:45
  Speaker 4: call it, I want to call it. I call it
• 56:48
  Speaker 4: a lack of information in the beginning when it came
• 56:53
  Speaker 4: to that, when it came to that area, you know,
• 56:56
  Speaker 4: unfortunately for me, because you know, I'm I'm good with
• 57:01
  Speaker 4: my money, I'm good with saving money, I'm good with
• 57:03
  Speaker 4: keeping money. That even when I learned the information, I
• 57:06
  Speaker 4: was in position to handle it, you know what I mean,
• 57:08
  Speaker 4: because we grew up. We grew up, I grew up.
• 57:13
  Speaker 4: Maybe they should teach this in school too, because I
• 57:16
  Speaker 4: grew up thinking when you when we heard taxes, my
• 57:19
  Speaker 4: mom and them got tax money. That's when we got
• 57:22
  Speaker 4: new Jordans, we got new outfits, we got new joints.
• 57:25
  Speaker 4: It was a celebration when it was tax time. Waiting
• 57:29
  Speaker 4: on tax time, that was better than Christmas, you know
• 57:31
  Speaker 4: what I'm saying. So I didn't know, you know, even
• 57:35
  Speaker 4: in my early stages to getting money, I didn't know
• 57:38
  Speaker 4: we had to pay. So it ain't that I didn't
• 57:40
  Speaker 4: want to pay or that I w wasn't pay. I
• 57:43
  Speaker 4: didn't know because a lack of information. They adn't teach
• 57:47
  Speaker 4: me that in school, you know what I'm saying. Nobody
• 57:49
  Speaker 4: taught me that in school. When I opened up my
• 57:52
  Speaker 4: bank and started putting big chicks in the bank, my
• 57:54
  Speaker 4: bank couldn't tell me I had to pay taxes. I
• 57:56
  Speaker 4: didn't have a CPA in the beginning, so I didn't
• 57:59
  Speaker 4: know that right. So for me, I was buying real
• 58:04
  Speaker 4: estate early, right, and I just happened to get a
• 58:08
  Speaker 4: letter they say like, yo, we're gonna what they called it,
• 58:11
  Speaker 4: like seize your property if you gonna pay this. And
• 58:14
  Speaker 4: I didn't even know you had to pay property taxes
• 58:16
  Speaker 4: on a house that you had paid cash. Yeah, keep
• 58:19
  Speaker 4: it mand at this At this time, Brian, I got
• 58:21
  Speaker 4: ten to fifteen houses I didn't pay cash for that
• 58:25
  Speaker 4: I done had for four five years that I never
• 58:27
  Speaker 4: paid property taxes on because I didn't know for five years.
• 58:31
  Speaker 2: Yeah, I didn't know.
• 58:32
  Speaker 4: So it's just so happened that I get a letter
• 58:34
  Speaker 4: and the mail telling me that they won't they gonna
• 58:37
  Speaker 4: seize the properties if I don't pay these property taxes.
• 58:40
  Speaker 4: And I get a letter about this, but I you
• 58:41
  Speaker 4: know what I'm saying. So I hear my lawyer at
• 58:45
  Speaker 4: the time that wasn't even a tax lawyer. He just
• 58:47
  Speaker 4: you know, he was a criminal lawyer. Lawyer. I know,
• 58:51
  Speaker 4: I'm begging the year, you know what I'm saying. So
• 58:53
  Speaker 4: I hear him like, yo, look me, I need to
• 58:55
  Speaker 4: seeing these papers. And he sent me to a tax
• 58:59
  Speaker 4: law you're in a CPA, you know what I mean.
• 59:02
  Speaker 4: And and I sit down with them and they pretty
• 59:06
  Speaker 4: much put me on game. You know what I'm saying,
• 59:08
  Speaker 4: like this, how this worked? Just how this goal? You
• 59:10
  Speaker 4: know what I mean? Go get your statements, we look
• 59:12
  Speaker 4: at everything together, just with your just how to go.
• 59:16
  Speaker 4: Luckily for you, you have money yeah, I had the
• 59:18
  Speaker 4: paper to handle it. But I think I think I
• 59:25
  Speaker 4: do think that's a thing though, because I do, I
• 59:27
  Speaker 4: do think that's a thing where depending on where you
• 59:30
  Speaker 4: how you grow up, you may not even know that exists.
• 59:34
  Speaker 4: And then you ain't good with the paper and by
• 59:36
  Speaker 4: the time it comes to your front doorstep, you ain't
• 59:40
  Speaker 4: in position. You in the hole. From there you and
• 59:43
  Speaker 4: you deep in the hole. So one of the things
• 59:45
  Speaker 4: I do, you know, one of the things I do,
• 59:48
  Speaker 4: we make sure we tell the artist that first time
• 59:51
  Speaker 4: we get your dollar. You know what I'm saying, we
• 59:53
  Speaker 4: give you money, yo, make sure you're doing this, and
• 59:56
  Speaker 4: we even advise certain thing makes you get you a CPA.
• 59:59
  Speaker 4: Make sure you get you this. Make sure do you
• 1:00:01
  Speaker 4: set them up with one or you have to give
• 1:00:03
  Speaker 4: them a CPA to it? No, no, no, no, I
• 1:00:05
  Speaker 4: don't ever want to give an artist nothing like that
• 1:00:08
  Speaker 4: because I don't never want to be like, oh that
• 1:00:11
  Speaker 4: your people. You know what I'm saying, the show people
• 1:00:14
  Speaker 4: and the money ain't right, And I ain't doing that,
• 1:00:17
  Speaker 4: I wonder. I mean, I'm giving you the information like, yo,
• 1:00:19
  Speaker 4: you need this, you need this, you need this and
• 1:00:21
  Speaker 4: this why And I'm giving them the example, the same thing.
• 1:00:24
  Speaker 4: I just told y'all, man, this what happened to me.
• 1:00:26
  Speaker 4: You know what I'm saying, I ain't knowing. You know,
• 1:00:29
  Speaker 4: it's what happens. So make sure this don't happen to you.
• 1:00:31
  Speaker 4: Let me just ask my fault.
• 1:00:32
  Speaker 3: So we have our friend who's an executive at a label,
• 1:00:35
  Speaker 3: and he brought the idea where you know, in the NBA,
• 1:00:38
  Speaker 3: in the NFL, they have like the Rookie Symposium when
• 1:00:41
  Speaker 3: you get drafted, Like all of the rookies come to
• 1:00:44
  Speaker 3: like Vegas for like the weekend, and they give them
• 1:00:46
  Speaker 3: all different types of lessons, and like one of the lessons,
• 1:00:48
  Speaker 3: like they get like a financial advisors to like educate them.
• 1:00:51
  Speaker 3: A lot of people don't listen, but at least they
• 1:00:52
  Speaker 3: got like who camp. So he was saying that they
• 1:00:54
  Speaker 3: should have like a symposium for all like artists, when
• 1:00:58
  Speaker 3: you first get a record deal, you got to go
• 1:01:00
  Speaker 3: through this. At least you can say that you wasn't
• 1:01:04
  Speaker 3: you didn't know, Like I mean, like now you make
• 1:01:06
  Speaker 3: a conscious decision not to pay taxes, that's on you.
• 1:01:09
  Speaker 3: But it's like you know, like you say, you're taking
• 1:01:11
  Speaker 3: a kid eighteen seventeen years old. I never believe even
• 1:01:13
  Speaker 3: had a job. Yeah, and you know how you really
• 1:01:15
  Speaker 3: expect them to know about handling all of this. So
• 1:01:18
  Speaker 3: what's your thoughts on on that idea?
• 1:01:19
  Speaker 4: No, I agree with that. I agree with that. I
• 1:01:21
  Speaker 4: actually was. I actually was talking to or somebody I
• 1:01:26
  Speaker 4: know they do management, and he was telling me that
• 1:01:29
  Speaker 4: they don't even take clients unless part of their contract
• 1:01:33
  Speaker 4: is you have to have a CPA for them to
• 1:01:37
  Speaker 4: even do business with you. Like, we're not even doing
• 1:01:39
  Speaker 4: straight up business with just us and you when they
• 1:01:42
  Speaker 4: come to financial like, we want to deal with your CPA,
• 1:01:44
  Speaker 4: so it's always clean and straight up from the from
• 1:01:47
  Speaker 4: the beginning. That's suthing. I actually may start implicating in
• 1:01:51
  Speaker 4: my contracts, you know what I'm saying, because I think
• 1:01:53
  Speaker 4: it's important. I just think, like you know, I do
• 1:01:57
  Speaker 4: non music related jobs for my artists now, I mean
• 1:02:04
  Speaker 4: like stuff like that we talk about to help them
• 1:02:06
  Speaker 4: do whatever it is. If you're trying to buy a
• 1:02:08
  Speaker 4: house or colla, like we involved in anything you allow
• 1:02:11
  Speaker 4: us to be involved in. You know what I'm saying,
• 1:02:15
  Speaker 4: because we look at you as family and we don't
• 1:02:17
  Speaker 4: want you to do it wrong. We don't want you
• 1:02:19
  Speaker 4: to pay more because you didn't have the right information
• 1:02:22
  Speaker 4: to do it. We don't want nobody to scam you,
• 1:02:24
  Speaker 4: you know what I'm saying. We don't want you to
• 1:02:26
  Speaker 4: run into these hurdles that we probably already ran through.
• 1:02:30
  Speaker 4: We already paid for the mistake, so we won't try
• 1:02:32
  Speaker 4: to bypass you past those mistakes. So I work with
• 1:02:36
  Speaker 4: all my artists on stuff like that. It's none marriage related.
• 1:02:39
  Speaker 4: That ain't no nothing, not how older do in my contract.
• 1:02:43
  Speaker 4: That's just like from the you know, the goodness of
• 1:02:46
  Speaker 4: our heart. I want to see, you know, our family
• 1:02:49
  Speaker 4: do it the right way. So I do think if
• 1:02:52
  Speaker 4: they was putting it, you know in the record labels
• 1:02:55
  Speaker 4: a part of the structures or you know, in the
• 1:02:58
  Speaker 4: schools again, because you know, I ain't no you know
• 1:03:01
  Speaker 4: I ain't no dumb nigga. You feel me like you
• 1:03:03
  Speaker 4: feel like I made age in school, you know what
• 1:03:06
  Speaker 4: I'm saying, And I didn't know what about it. Yeah,
• 1:03:08
  Speaker 4: so I wouldn't even say, like you know what I'm saying,
• 1:03:10
  Speaker 4: how they're trying to try to play on us, like,
• 1:03:12
  Speaker 4: oh you're from a certain place. You don't know now,
• 1:03:15
  Speaker 4: you know, I'm want of the ones to he age.
• 1:03:17
  Speaker 4: I still didn't know about it.
• 1:03:19
  Speaker 2: Yeah, I mean it's a fact.
• 1:03:20
  Speaker 5: I mean it's something that we're working on as well
• 1:03:22
  Speaker 5: to get curriculum put into the school district starting here
• 1:03:25
  Speaker 5: in New York City, but hopefully it would be something
• 1:03:28
  Speaker 5: that goes throughout the United States and eventually throughout the world.
• 1:03:31
  Speaker 5: I was wondering this though, from a standpoint of being
• 1:03:33
  Speaker 5: an independent artist and having the margins when you're independent
• 1:03:37
  Speaker 5: look a little different. What's your thoughts about streaming in
• 1:03:40
  Speaker 5: this day and age and having you know, people rely
• 1:03:43
  Speaker 5: on streaming as a source of income because again, we
• 1:03:46
  Speaker 5: don't really know how much one stream is equaled, or
• 1:03:48
  Speaker 5: we don't know how much a million streams is equal.
• 1:03:50
  Speaker 2: So what's your thoughts about that?
• 1:03:52
  Speaker 5: Because we've seen you put out plenty of hits, right,
• 1:03:55
  Speaker 5: like multi platinum hits, So what's your thoughts on streaming
• 1:03:57
  Speaker 5: in this day and age.
• 1:04:00
  Speaker 4: I mean, I actually like streaming better than how it was,
• 1:04:05
  Speaker 4: you know, when it was just physical city because I
• 1:04:08
  Speaker 4: think that for multiple reasons, I think that the replay
• 1:04:13
  Speaker 4: value of a record today, I think it's way more
• 1:04:17
  Speaker 4: karen and stays up than when it was on a
• 1:04:19
  Speaker 4: physical city. I feel like if you scratched up your
• 1:04:22
  Speaker 4: city and lost it or lost it? Was you really
• 1:04:25
  Speaker 4: going back to the store to buy the cit over
• 1:04:27
  Speaker 4: and over and over again. I feel like you don't
• 1:04:29
  Speaker 4: got to deal with it. You just pick up your
• 1:04:30
  Speaker 4: phone and you can listen to that song from ten
• 1:04:33
  Speaker 4: years ago whenever you feel like it, you know what
• 1:04:36
  Speaker 4: I mean. As the world gets smarter, also people get lazier.
• 1:04:41
  Speaker 4: So I don't think a court hard, goutted fan is
• 1:04:45
  Speaker 4: going to buy the city ten times over. You know
• 1:04:48
  Speaker 4: what I'm saying.
• 1:04:48
  Speaker 2: But I think you will listen to it on your.
• 1:04:51
  Speaker 4: Phone whenever you feel like you know you get in
• 1:04:53
  Speaker 4: their moved. You can go back twenty years if you
• 1:04:56
  Speaker 4: want to, right, I heard it at your fingertip. So
• 1:04:58
  Speaker 4: I like the idea of streaming. I think it's been
• 1:05:02
  Speaker 4: some research too. It showed the catalog performance performs better streaming.
• 1:05:08
  Speaker 4: I think, you know what I'm saying. So I ain't
• 1:05:12
  Speaker 4: got no issue with streaming. I actually like it. I
• 1:05:14
  Speaker 4: think we just got to keep, you know, keep keep
• 1:05:17
  Speaker 4: working on it to make sure we get our fresh
• 1:05:20
  Speaker 4: sure of you know, the business Off of.
• 1:05:23
  Speaker 5: Speaking of fast share, just a quick follow up. I
• 1:05:26
  Speaker 5: wonder if the good folks at Instagram ever reached out
• 1:05:29
  Speaker 5: to you after you put out this on d M.
• 1:05:32
  Speaker 4: No Snapchat either, Oh my gosh, Snapchat.
• 1:05:38
  Speaker 2: I ain't.
• 1:05:39
  Speaker 4: I ain't never got a dollar.
• 1:05:41
  Speaker 2: You feel a lot, a lot of swimming happening, man,
• 1:05:47
  Speaker 2: I feel like it.
• 1:05:48
  Speaker 4: Owe me life. O A nice you know what I'm saying.
• 1:05:55
  Speaker 2: The check man, now we appreciate you.
• 1:05:58
  Speaker 4: Man.
• 1:05:59
  Speaker 3: Before we leave, any words of advice for any you know, entrepreneur,
• 1:06:04
  Speaker 3: anybody that you know might be looking at you for guidance,
• 1:06:07
  Speaker 3: like you know, any daily routines or anything that you
• 1:06:10
  Speaker 3: want to just kind of, you know, give some words
• 1:06:13
  Speaker 3: of encouragement anything.
• 1:06:16
  Speaker 4: I just say, you know, whatever you're doing, do it,
• 1:06:18
  Speaker 4: you know what I mean, Like, do it for real.
• 1:06:20
  Speaker 4: You know what I'm saying. Like time is the most
• 1:06:22
  Speaker 4: valuable thing in the world. That's your biggest asset, So
• 1:06:25
  Speaker 4: don't play with it. If you're gonna do it, do
• 1:06:27
  Speaker 4: it for real. You know what I'm saying.
• 1:06:29
  Speaker 5: Do it.
• 1:06:30
  Speaker 4: You know, even if if people don't think you can
• 1:06:33
  Speaker 4: do it, you know what I mean, prove them wrong
• 1:06:35
  Speaker 4: and and achieve whatever it is you want to achieve.
• 1:06:39
  Speaker 4: And uh, test yourself or challenge yourself, challenge yourself to
• 1:06:45
  Speaker 4: do more or leave a bigger impact, you know what
• 1:06:50
  Speaker 4: I mean. That's what I'm all right now, trying to
• 1:06:52
  Speaker 4: build legacy. Everything is about the impact, how much how
• 1:06:55
  Speaker 4: many people I can help, how many people I can touch,
• 1:06:58
  Speaker 4: you know, while I'm on my journey to do what
• 1:07:01
  Speaker 4: I'm trying to do, how many people I can bring
• 1:07:03
  Speaker 4: with me, how many lives we can change? You know
• 1:07:05
  Speaker 4: what I'm saying along the way. Yeah, keep me pushing.
• 1:07:11
  Speaker 4: Appreciate you. Oh, I got a question for y'all. Do it?
• 1:07:14
  Speaker 4: I gotta question yase. Y'all left me off their list too.
• 1:07:17
  Speaker 4: You saw the list I was gonna I was gonna
• 1:07:20
  Speaker 4: bring up there. It was it was audible mention.
• 1:07:25
  Speaker 2: He was definitely in the conversation so that anybody was
• 1:07:28
  Speaker 2: saying to me there that I'm like, I ain't what
• 1:07:31
  Speaker 2: are you all right?
• 1:07:31
  Speaker 3: So let's talk about this then? So what's your top ten?
• 1:07:34
  Speaker 3: And this was actually he was involved in this.
• 1:07:37
  Speaker 4: It was us three.
• 1:07:38
  Speaker 2: Yes, we called in a few friends.
• 1:07:40
  Speaker 4: Who do we have on that list? We had third
• 1:07:42
  Speaker 4: Man at number one? We did.
• 1:07:43
  Speaker 2: We had Jay can we pull this list off? Doctor?
• 1:07:47
  Speaker 4: Please?
• 1:07:48
  Speaker 2: We had JD were very important. V was in there.
• 1:07:56
  Speaker 2: I'm happy that it reached.
• 1:07:57
  Speaker 4: You pulled it off. I pull it off. Here we go,
• 1:08:01
  Speaker 4: this is the list, we'll put it on on the graphics.
• 1:08:03
  Speaker 4: So we did.
• 1:08:04
  Speaker 3: Everybody was on their top ten rapper list, top fifty
• 1:08:06
  Speaker 3: rapper list, so we wanted to be different and we
• 1:08:08
  Speaker 3: put together a top ten list of hip hop label
• 1:08:14
  Speaker 3: CEOs number ten, Marion Suge Knight, any argument then Knight
• 1:08:23
  Speaker 3: number ten, number nine, Jermaine Dupri number eight, Dame Dash
• 1:08:27
  Speaker 3: number seven, La Read number six, Master P number five,
• 1:08:32
  Speaker 3: Russell Simmons number four, Doctor Dre number three, jay Z
• 1:08:36
  Speaker 3: number two, Diddy, and number one was Birdman, Bryan.
• 1:08:41
  Speaker 2: Williams Baby but that counts as baby and Slim.
• 1:08:44
  Speaker 4: Yeah.
• 1:08:44
  Speaker 2: Yeah, but we did have or we did have an
• 1:08:47
  Speaker 2: honorable man.
• 1:08:47
  Speaker 4: We did arrange label.
• 1:08:48
  Speaker 2: We had fifteen and then everybody was like, nah, it
• 1:08:51
  Speaker 2: has to be ten. So the CMG was on there.
• 1:08:55
  Speaker 5: You were on there, mentioned yeah, yeah, because well we
• 1:08:58
  Speaker 5: also had quality control on the well you see, because
• 1:09:01
  Speaker 5: it was a lot of like, wait, through, what's quality control?
• 1:09:02
  Speaker 2: They were on there. If you didn't say, was in
• 1:09:05
  Speaker 2: honorable mention as well? Yeah, was in there as well.
• 1:09:09
  Speaker 4: Know, I respect all them. I feel like, uh, you know,
• 1:09:16
  Speaker 4: I feel like p P probably should have been higher.
• 1:09:20
  Speaker 4: You put him, he's number five, so you put people
• 1:09:24
  Speaker 4: about people five. I think.
• 1:09:27
  Speaker 2: Russell Simmons in front of him, Doctor Dre, jy Z Puffin,
• 1:09:30
  Speaker 2: and Birdman.
• 1:09:32
  Speaker 4: Yeah, who would be your top five? P most definitely
• 1:09:35
  Speaker 4: got to be the top bird I feel like, you know,
• 1:09:39
  Speaker 4: I just feel like in the South we hustled different
• 1:09:42
  Speaker 4: and I feel like we had bigger challenges, you know
• 1:09:45
  Speaker 4: what I'm saying. So see what p accomplished. To see
• 1:09:49
  Speaker 4: what you know, Master p accomplished, See what Birdman and
• 1:09:53
  Speaker 4: Slim accomplished. You know what I mean. I don't think
• 1:09:57
  Speaker 4: y'all ain't have a rap a lot of them.
• 1:09:58
  Speaker 3: I was gonna say, princes in the thing if we
• 1:10:01
  Speaker 3: could just be so all right. Sue Knight, I felt
• 1:10:04
  Speaker 3: like he had the most powerful record label, but it
• 1:10:08
  Speaker 3: was for a very short period of time. When you
• 1:10:09
  Speaker 3: look at Snoop, Doctor Dre and Tupac, it's kind of
• 1:10:12
  Speaker 3: difficult to go against. And he revolutionized the game as
• 1:10:16
  Speaker 3: far as that independent structure on a very large scale.
• 1:10:20
  Speaker 3: Jermaine Dupriez underrated, very underrated because he has a laun consistency.
• 1:10:25
  Speaker 5: I got super respected producer too though, right that's why
• 1:10:29
  Speaker 5: in a songwriter because he's a producer.
• 1:10:31
  Speaker 2: But he's an exact too.
• 1:10:32
  Speaker 5: So some people argued, yes, more of his catalog might
• 1:10:36
  Speaker 5: be R and B, but people forget a lot of
• 1:10:38
  Speaker 5: the hip hop that he's done.
• 1:10:39
  Speaker 4: He dead lot, Yeah, yeah he yeah, successful artists. Yeah,
• 1:10:43
  Speaker 4: Dame Dash changed the game.
• 1:10:44
  Speaker 5: They will arguing that one too, because we should have
• 1:10:47
  Speaker 5: maybe had put Jay together, but we separated.
• 1:10:49
  Speaker 3: Ja because had a Jay Dame. I loved Dame and depth,
• 1:10:53
  Speaker 3: but it kind of ended after Rockefeller. Jay is still
• 1:10:57
  Speaker 3: twenty years later and still you know what I'm saying.
• 1:10:59
  Speaker 3: So and l A readers, master P, l A Red
• 1:11:03
  Speaker 3: we took from the face to him come in He's
• 1:11:07
  Speaker 3: we start the face, but we go to death jam
• 1:11:10
  Speaker 3: to epics, so we had to put learned.
• 1:11:11
  Speaker 4: I learned a lot from l A. When I said
• 1:11:15
  Speaker 4: I want going When I said I want gonna rock
• 1:11:17
  Speaker 4: with a major again, I was I was standing on
• 1:11:20
  Speaker 4: that and l A. Reid was the person that made
• 1:11:22
  Speaker 4: me like start back working with a major. So I
• 1:11:25
  Speaker 4: doesn't a label deal with epic with l A. You
• 1:11:30
  Speaker 4: know what I mean? And and uh, I learned a
• 1:11:33
  Speaker 4: lot from l A.
• 1:11:34
  Speaker 3: So we said, master P he's he A lot of
• 1:11:37
  Speaker 3: people said, like he should have been much higher, but
• 1:11:40
  Speaker 3: he did have a hell of a run.
• 1:11:44
  Speaker 9: But it was shorter P master P, shorter Sort.
• 1:11:56
  Speaker 10: His wife man master P putting that with fifty lent
• 1:12:02
  Speaker 10: from like with like good nineties selects nine, maybe maybe
• 1:12:07
  Speaker 10: two thousand.
• 1:12:08
  Speaker 2: But the reason, but that's what I'm saying, that was
• 1:12:10
  Speaker 2: because of the successive cash money.
• 1:12:12
  Speaker 4: That's what I'm saying. Two though, I study this ship
• 1:12:16
  Speaker 4: this like it's like class. To me, what I'm saying
• 1:12:19
  Speaker 4: like this, I looked at everybody's store. I watched everybody
• 1:12:22
  Speaker 4: any if you put out any story, we wrote, any book.
• 1:12:24
  Speaker 4: I read everybody's store. I watched everybody. You know, everybody,
• 1:12:28
  Speaker 4: uh went up there. I watch where everybody feel it.
• 1:12:31
  Speaker 4: That's that's homework for me, you know what I'm saying.
• 1:12:33
  Speaker 4: That's how I learned directly and indirectly. When I say
• 1:12:37
  Speaker 4: somebody like P. To me, it's a difference from you know,
• 1:12:41
  Speaker 4: if you get it, and I ain't taking nothing from nobody,
• 1:12:43
  Speaker 4: but to me, you playing with different tools. Meaning it's
• 1:12:48
  Speaker 4: like if you go into one of your record label
• 1:12:51
  Speaker 4: was already in New York, right and you and you
• 1:12:54
  Speaker 4: and the system is there, and you create good music,
• 1:12:57
  Speaker 4: you already have the system. Or I'm telling you the
• 1:12:59
  Speaker 4: niggas like Pete created the system from nothing. You know
• 1:13:02
  Speaker 4: what I'm saying, Like they didn't have they weren't playing
• 1:13:04
  Speaker 4: with the same tools, you know what I'm saying. They
• 1:13:06
  Speaker 4: weren't playing with the same tools. And then if you
• 1:13:09
  Speaker 4: look at the numbers, there was a number triple four
• 1:13:12
  Speaker 4: or five times and they weren't playing with the same tool.
• 1:13:14
  Speaker 4: And you know what I'm saying, it's.
• 1:13:18
  Speaker 2: What's it's different.
• 1:13:20
  Speaker 5: And we're just talking music about so like they've done
• 1:13:23
  Speaker 5: out so like he's done a lot of things outside
• 1:13:25
  Speaker 5: of music, of course, so we were just talking music.
• 1:13:28
  Speaker 4: Who's your top five CEOs top five? Top five? I'm going, man,
• 1:13:37
  Speaker 4: I'm going j just because like Jay like it's like
• 1:13:40
  Speaker 4: what Jay do is Like, are you saying just music?
• 1:13:43
  Speaker 2: No?
• 1:13:43
  Speaker 3: No, just for music like record label, CEOs, record label, CEOs,
• 1:13:51
  Speaker 3: record label c So not what they did outside of music,
• 1:13:54
  Speaker 3: just what they were able to accomplish.
• 1:13:56
  Speaker 2: And because it's all the vehicle that that was the part.
• 1:14:04
  Speaker 4: It's all the vehicle and the impact, it's all the
• 1:14:08
  Speaker 4: velica and the impact that they brought to the culture.
• 1:14:10
  Speaker 4: All right, So that's fine. So you know what I'm saying.
• 1:14:12
  Speaker 4: So you can include outside to your top five CEOs.
• 1:14:16
  Speaker 4: I go, I go, I go, J and P and
• 1:14:23
  Speaker 4: J Master P Birdman slim uh h? What else y'all
• 1:14:30
  Speaker 4: have on the team? Did he did he? That's thirty years?
• 1:14:42
  Speaker 8: Sure?
• 1:14:42
  Speaker 2: Did he? Did?
• 1:14:43
  Speaker 7: He?
• 1:14:43
  Speaker 3: Want to.
• 1:14:46
  Speaker 4: Want to say? You can't play with.
• 1:14:49
  Speaker 3: Wow?
• 1:14:50
  Speaker 4: You have to think to you you thinking back like big?
• 1:14:57
  Speaker 4: If you want.
• 1:14:59
  Speaker 2: The fresh? Did he got to Dre is not in that?
• 1:15:02
  Speaker 4: It's d.
• 1:15:04
  Speaker 2: That would be fun Dre Dre m fifty Kendrick Dan Dreck.
• 1:15:12
  Speaker 4: What man I meant?
• 1:15:13
  Speaker 2: That's wo whoo?
• 1:15:16
  Speaker 4: Who we ain't put that was in the tea though.
• 1:15:17
  Speaker 4: You didn't put yourself friends put yourself. You didn't put.
• 1:15:20
  Speaker 5: Quality control l a read and we have still roll
• 1:15:23
  Speaker 5: in there and everybody you didn't put Sure.
• 1:15:25
  Speaker 4: Night, I'll probably go with there. Five. I'll probably go
• 1:15:29
  Speaker 4: with that five. And oh see, I feel like I
• 1:15:33
  Speaker 4: feel like, you know, I feel like when people were
• 1:15:35
  Speaker 4: sending it to me, they said, I mean I feel
• 1:15:38
  Speaker 4: like people sending to me. You know, we living in
• 1:15:40
  Speaker 4: it's two doy twenty three, twenty two. You know people
• 1:15:43
  Speaker 4: got short memories, right, you know what I mean, people
• 1:15:45
  Speaker 4: thinking about c MG now that thinking about.
• 1:15:48
  Speaker 2: Q C now exactly.
• 1:15:49
  Speaker 4: You know what I mean.
• 1:15:50
  Speaker 2: That's what I mean.
• 1:15:52
  Speaker 5: So Bertman responded and said, that's dope, but you need
• 1:15:56
  Speaker 5: to be on it and quality control needs to be
• 1:15:57
  Speaker 5: on He.
• 1:15:57
  Speaker 4: Said, quality control should have been number two. Too far,
• 1:16:02
  Speaker 4: he took it too far, he did.
• 1:16:04
  Speaker 2: But they, I mean, but if you're telling like somebody for.
• 1:16:08
  Speaker 4: If you're talking about in the last you know, yes,
• 1:16:10
  Speaker 4: for sure, I mean who I don't know who's doing
• 1:16:13
  Speaker 4: with me and Peter? You pee know what I'm saying.
• 1:16:15
  Speaker 4: People talk you see it? You know what you got
• 1:16:18
  Speaker 4: the hottest label? You know, Me and Pete talking, Me
• 1:16:20
  Speaker 4: and Pete talked like we should have no no, no no.
• 1:16:24
  Speaker 4: Something we talk about like you know is mutual respective
• 1:16:28
  Speaker 4: like you know, you know, if one of these younger
• 1:16:33
  Speaker 4: artists lands with myself for him, you know they got
• 1:16:37
  Speaker 4: a better shot. Yeah, you know what I'm saying. But
• 1:16:41
  Speaker 4: that was probably the same as if you if you
• 1:16:44
  Speaker 4: landed with cash, money or no limit back then you
• 1:16:47
  Speaker 4: had a better shadow.
• 1:16:48
  Speaker 5: Rock the Fellow or is there artist artists that y'all
• 1:16:54
  Speaker 5: were both involved in signing about the sign and they.
• 1:16:58
  Speaker 2: Went with you.
• 1:17:02
  Speaker 4: I don't know, you know, you know, everybody be out
• 1:17:04
  Speaker 4: of the same artist kind of. I'm pretty sure we
• 1:17:06
  Speaker 4: probably talking to some of the same people at the
• 1:17:09
  Speaker 4: same time. When I was talking, I was talking to Glow.
• 1:17:12
  Speaker 4: I feel like, you know, every record label and the
• 1:17:14
  Speaker 4: music business was talking to him, and I was the
• 1:17:16
  Speaker 4: last one to talk to him. You know what I'm saying.
• 1:17:20
  Speaker 4: We did some stuff together, like with forty two dogs.
• 1:17:23
  Speaker 4: You know, a little baby a part of it, you
• 1:17:25
  Speaker 4: know what I'm saying. So I look at that, it's like,
• 1:17:27
  Speaker 4: you know, a little baby from PF you know CC.
• 1:17:31
  Speaker 4: It's all the same umbrellas. So you know what I'm saying.
• 1:17:36
  Speaker 3: Now, you're in the hell of a run. So right
• 1:17:37
  Speaker 3: now you you're the highest label right now. You were saying,
• 1:17:42
  Speaker 3: of course, where do you rank yourself as all time CEO?
• 1:17:47
  Speaker 3: Think your top ten?
• 1:17:48
  Speaker 4: Uh? Yeah, I think we in I think we're in there.
• 1:17:53
  Speaker 4: But I also think, you know, humbly, I feel like
• 1:17:55
  Speaker 4: we got a lot more work to do.
• 1:17:57
  Speaker 3: I like thinking that you just said, you said, ask
• 1:18:00
  Speaker 3: you about we I said, do you think you're I said,
• 1:18:02
  Speaker 3: do you think you're top CEO? And you said, I
• 1:18:04
  Speaker 3: think we are in there. That's very that shows a
• 1:18:08
  Speaker 3: lot about your character.
• 1:18:09
  Speaker 4: Yeah, because again it ain't the same to mean by myself.
• 1:18:12
  Speaker 4: Like if if I didn't have Bag and I didn't
• 1:18:14
  Speaker 4: have Glow, and I didn't have g and I have Dub,
• 1:18:16
  Speaker 4: you know what I mean, and and Youngster and blocking
• 1:18:19
  Speaker 4: all these artists I was able to work with. You know,
• 1:18:23
  Speaker 4: we we sEMG. You know what I'm saying, Like you
• 1:18:26
  Speaker 4: know what I mean like that, you know you got
• 1:18:29
  Speaker 4: to better come together like the Transform, but you said
• 1:18:31
  Speaker 4: we put all those together. We see them g and
• 1:18:34
  Speaker 4: I feel like we need we need every piece, We
• 1:18:38
  Speaker 4: need every part that would make us, that would make
• 1:18:41
  Speaker 4: us us, you know what I'm saying. So this thing,
• 1:18:44
  Speaker 4: this thing, this thing we were building, it's all of ours.
• 1:18:47
  Speaker 4: Well appreciate you, my brother.
• 1:18:50
  Speaker 2: We will update the list. Got the point of view
• 1:18:55
  Speaker 2: I was listening to that coming down from.
• 1:18:58
  Speaker 4: My point of you.
• 1:19:00
  Speaker 2: I left the WOF to the RNN for the r
• 1:19:03
  Speaker 2: and this accident.
• 1:19:05
  Speaker 3: Shout out to Gotti man, We appreciate your time. Make
• 1:19:09
  Speaker 3: sure you get the new project. And yes I showed
• 1:19:11
  Speaker 3: you so. Yeah for sure, Bill.
• 1:19:15
  Speaker 2: Earners, what's going on?
• 1:19:16
  Speaker 4: Listen?
• 1:19:16
  Speaker 5: Eylu is relaunching, revamping, retooling. That's why we're creating a
• 1:19:21
  Speaker 5: new educational experience that's more expensive.
• 1:19:23
  Speaker 6: Shy telling them we got yes twenty twenty three, we
• 1:19:27
  Speaker 6: got a lot. It's still a lot playing for you guys.
• 1:19:29
  Speaker 4: So you know that.
• 1:19:30
  Speaker 6: EYLU already includes monthly financial planning calls with ME, book
• 1:19:34
  Speaker 6: club calls with Troy, real estate calls with MG the
• 1:19:37
  Speaker 6: mortgage got access to the Home Buying Blueprint.
• 1:19:40
  Speaker 4: Volume one and Volume two.
• 1:19:42
  Speaker 6: Part of the revamp will include twenty seven local chapters
• 1:19:46
  Speaker 6: from across the United States, live interactive teaching hands on
• 1:19:50
  Speaker 6: not just pre recorded videos, plus fifteen brand new curriculums.
• 1:19:55
  Speaker 7: The biggest just got bigger. Head over to eyl university
• 1:20:00
  Speaker 7: dot com. That's EYL you n I v r si
• 1:20:06
  Speaker 7: ty dot com.
• 1:20:08
  Speaker 1: See it is an illegal alien from Guatemala charged with
• 1:20:12
  Speaker 1: raping a child in Massachusetts. An MS thirteen gang member
• 1:20:15
  Speaker 1: from Al Salvador accused of murdering a Texas man of
• 1:20:19
  Speaker 1: Venezuelan charged with filming and selling child pornography in Michigan.
• 1:20:24
  Speaker 1: These are just some of the heinous migrant criminals caught
• 1:20:28
  Speaker 1: because of President Donald J. Trump's leadership. I'm Christy nom
• 1:20:31
  Speaker 1: the United States Secretary of Homeland Security. Under President Trump,
• 1:20:36
  Speaker 1: attempted illegal border crossings are at the lowest levels ever recorded,
• 1:20:40
  Speaker 1: and over one hundred thousand illegal aliens have been arrested.
• 1:20:43
  Speaker 1: If you are here illegally, your next you will be
• 1:20:47
  Speaker 1: fined nearly one thousand dollars a day, imprisoned, and deported.
• 1:20:51
  Speaker 1: You will never return. But if you register using our
• 1:20:55
  Speaker 1: CBP home app and leave now, you could be allowed
• 1:20:58
  Speaker 1: to return legally. It's right, leave now. Under President Trump,
• 1:21:03
  Speaker 1: America's laws, border and families will be protected.
• 1:21:07
  Speaker 2: Sponsored by the United States Department of Homeland Security,