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UCDP Ep #26 Social Media, Branding, Customer Buying Process, and "Why Buy from Us" for Used Car Dealers w/ Jason Harris
In this episode of the Used Car Dealer podcast Zach interviews marketer and podcaster Jason Harris out of Canada. Jason discusses how used car dealers can brand themselves, social media mistakes, "Why buy from us", and the customer buying process.
Some of the questions asked include:
Q1) 2020 was a roller coaster of a year for dealers, talk to me about what you observed from your lens in Canada and how dealers adapted since the pandemic?
Q2) What are you seeing in 2021 in terms of digital marketing mistakes from dealers?
Q3) You brand yourself with the color orange and have a very unique…
The skinny
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