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How Drift Used Conversational Marketing to Build a Category
In this episode of Marketing Made Simple, Lucas and Luna dive into how Drift, the now-defunct conversational marketing pioneer, didn't just build a product — they built an entire category. We explore the specific strategy Drift used: the 'Conversational Marketing' book as a lead generation engine, the #FlipMyFunnel podcast that redefined B2B events, and how they turned their CEO into the face of a movement. You'll learn the three concrete steps any brand can take to own a category, not just a niche. Plus, a look at why category creation matters more than ever in 2026, when…
The skinny
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