A thumbnail assignment, Rs 3.87 cr, and no work order: The questions around Prasar Bharati’s Waves
In November 2024, India’s public broadcaster, Prasar Bharati, launched its OTT platform, Waves. To prepare thumbnails and metadata for the platform’s content, Prasar Bharati arrived at a figure of Rs 3.87 crore, payable to five multimedia agencies empanelled with the Central Bureau of Communication (CBC), picked out of a list of 21. Of this, close to 74 percent was earmarked for a single company: Ankur Media Private Limited.Thumbnails and metadata are what the broadcaster calls “child assets” – supporting materials, including posters and infographics, that help viewers navigate content on an…
The skinny
The skinny isn't ready yet — notes appear once the transcript is processed.