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Tia Ellis, Founder & CEO, Wildflower Insight | The Jeff Crilley Show
Getting your product into Walmart, H-E-B, Costco, or Walgreens isn’t just about having a great idea—it’s about mastering the retail buyer pitch.
In this episode, Jeff Crilley sits down with Tia Ellis, Founder & CEO of Wildflower Insight, a retail strategist who has helped founders sell over $200 million worth of products across all 50 states. After working on the broker side of the industry, Tia now teaches CPG founders how to pitch retail buyers themselves and land purchase orders—without relying on middlemen.
In this conversation, we cover:
- The “Golden Retail Rule” and why most founders…
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