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Ep. 251 - A new approach to bridging the vendor-partner gap
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Ep. 251 – Larry Walsh, CEO & Chief Analyst at Channelnomics
In this episode of Partnerships Unraveled, we sit down with Larry Walsh, CEO and Chief Analyst at Channelnomics. After three decades studying how vendors and partners work together, Larry brings a data-driven, refreshingly clear-eyed view of what actually makes channel relationships thrive, and where the real opportunity for growth is hiding.
Larry opens with a distinction that reframes the whole vendor-partner relationship: vendors tend to operate on narrative economics, describing value in ways people can believe…
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