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Is Amazon Quietly Winning The Convenience War? | Fast Five Shorts · Omni Talk Retail

• 0:00
  Chad,
• 0:00
  I
• 0:00
  said
• 0:00
  you're
• 0:01
  getting
• 0:01
  the
• 0:01
  Amazon
• 0:01
  questions
• 0:02
  today.
• 0:02
  I
• 0:03
  wasn't
• 0:03
  joking.
• 0:03
  On
• 0:04
  a
• 0:04
  scale
• 0:04
  of
• 0:04
  1
• 0:05
  to
• 0:05
  10,
• 0:05
  where
• 0:05
  does
• 0:06
  Amazon's
• 0:06
  30
• 0:07
  minute
• 0:07
  delivery
• 0:08
  expansion
• 0:08
  rank
• 0:09
  in
• 0:09
  terms
• 0:09
  of
• 0:09
  retail's
• 0:10
  overall
• 0:11
  impact?
• 0:12
  Yeah,
• 0:13
  I'm
• 0:13
  going
• 0:13
  to
• 0:13
  give
• 0:13
  it
• 0:13
  a
• 0:14
  solid.
• 0:17
  Seven.
• 0:18
  Seven.
• 0:19
  You
• 0:19
  say
• 0:19
  six
• 0:19
  or
• 0:20
  seven.
• 0:20
  I've
• 0:20
  literally,.
• 0:23
  I
• 0:23
  almost
• 0:24
  did
• 0:24
  it.
• 0:24
  No,
• 0:24
  no,
• 0:24
  no,
• 0:25
  no.
• 0:25
  We're
• 0:25
  not
• 0:25
  doing
• 0:25
  that.
• 0:26
  We'll
• 0:26
  say
• 0:26
  seven.
• 0:27
  All
• 0:27
  right.
• 0:28
  Okay,
• 0:28
  okay.
• 0:29
  So
• 0:29
  here's
• 0:30
  why
• 0:30
  it's
• 0:30
  not
• 0:31
  higher
• 0:32
  or
• 0:32
  lower,
• 0:33
  right?
• 0:33
  So
• 0:33
  it,
• 0:33
  you
• 0:33
  know,
• 0:34
  it's,
• 0:34
  it's
• 0:34
  not
• 0:34
  a
• 0:34
  9
• 0:35
  or
• 0:35
  a
• 0:35
  10
• 0:35
  because
• 0:36
  it
• 0:37
  doesn't
• 0:37
  itself
• 0:38
  solve
• 0:39
  a
• 0:40
  big
• 0:40
  enough
• 0:40
  problem.
• 0:40
  I
• 0:41
  mean,
• 0:41
  consumers
• 0:42
  aren't
• 0:42
  sitting
• 0:42
  around
• 0:43
  desperately
• 0:43
  needing
• 0:44
  toothpaste
• 0:44
  in
• 0:44
  30
• 0:45
  minutes
• 0:45
  instead
• 0:45
  of
• 0:45
  two
• 0:45
  hours,
• 0:46
  right?
• 0:46
  And
• 0:46
  like
• 0:46
  the
• 0:46
  way
• 0:47
  that
• 0:47
  markets
• 0:48
  have
• 0:48
  gone
• 0:48
  in
• 0:48
  urban
• 0:49
  delivery
• 0:49
  like
• 0:50
  this
• 0:50
  is
• 0:50
  a
• 0:50
  little
• 0:50
  more
• 0:51
  evolutionary,
• 0:51
  not
• 0:52
  revolutionary
• 0:53
  in
• 0:53
  its
• 0:53
  own
• 0:53
  right.
• 0:53
  But
• 0:55
  that's
• 0:55
  also
• 0:55
  why
• 0:55
  it's
• 0:56
  not
• 0:56
  a
• 0:57
  three,
• 0:57
  right?
• 0:58
  Because
• 1:00
  it
• 1:00
  serves
• 1:00
  to
• 1:01
  expand
• 1:02
  the
• 1:02
  competitive
• 1:03
  moat
• 1:03
  that
• 1:04
  Amazon
• 1:04
  has
• 1:05
  or
• 1:05
  inversely
• 1:06
  could
• 1:07
  help
• 1:08
  start
• 1:08
  to
• 1:08
  dry
• 1:08
  up
• 1:09
  others.
• 1:09
  Right?
• 1:09
  So
• 1:10
  if
• 1:10
  you
• 1:10
  think
• 1:10
  about
• 1:10
  it,
• 1:11
  every
• 1:11
  city
• 1:11
  that
• 1:12
  they
• 1:12
  add
• 1:13
  is
• 1:13
  kind
• 1:14
  of
• 1:14
  another
• 1:14
  nail
• 1:14
  in
• 1:15
  the
• 1:15
  coffin
• 1:15
  for
• 1:15
  traditional
• 1:16
  retail's
• 1:17
  biggest
• 1:17
  advantage.
• 1:18
  Right
• 1:18
  around
• 1:18
  immediacy.
• 1:19
  Now
• 1:19
  you
• 1:20
  need
• 1:20
  batteries
• 1:20
  now,
• 1:21
  like
• 1:21
  maybe
• 1:22
  you
• 1:22
  went
• 1:22
  to
• 1:23
  Target
• 1:23
  or
• 1:23
  Walgreens
• 1:24
  or
• 1:24
  a
• 1:24
  C
• 1:25
  store,
• 1:25
  right?
• 1:25
  It
• 1:25
  can
• 1:26
  be
• 1:26
  Amazon
• 1:27
  before
• 1:27
  you
• 1:27
  finish
• 1:28
  your
• 1:28
  beverage.
• 1:29
  Right?
• 1:29
  And
• 1:30
  to
• 1:31
  me,
• 1:31
  the
• 1:31
  impact
• 1:32
  isn't
• 1:32
  the
• 1:33
  30
• 1:33
  minutes.
• 1:34
  It's
• 1:35
  psychologically
• 1:36
  what
• 1:36
  Amazon
• 1:37
  is
• 1:37
  doing
• 1:38
  to
• 1:38
  refine
• 1:39
  what
• 1:39
  quote,
• 1:40
  normal
• 1:40
  feels
• 1:41
  like.
• 1:41
  And
• 1:41
  to
• 1:42
  me,
• 1:42
  that's
• 1:42
  the
• 1:42
  real
• 1:42
  game
• 1:43
  here,
• 1:43
  right?
• 1:43
  Like
• 1:44
  they've
• 1:44
  been
• 1:44
  standardizing,
• 1:46
  you
• 1:46
  know,
• 1:46
  from
• 1:47
  free
• 1:47
  shipping
• 1:47
  to
• 1:47
  2
• 1:48
  day
• 1:48
  prime
• 1:48
  the
• 1:48
  same
• 1:49
  day.
• 1:49
  Like
• 1:50
  30
• 1:50
  minutes
• 1:50
  is
• 1:51
  the
• 1:51
  next
• 1:51
  like
• 1:52
  psychological
• 1:52
  line
• 1:53
  they're
• 1:53
  trying
• 1:54
  to
• 1:54
  blur
• 1:55
  or
• 1:55
  erase.
• 1:56
  You
• 1:56
  know,
• 1:56
  not
• 1:57
  everything
• 1:57
  needs
• 1:57
  to
• 1:57
  be
• 1:57
  delivered
• 1:58
  in
• 1:58
  30
• 1:58
  minutes.
• 1:58
  They
• 1:59
  just
• 1:59
  need
• 1:59
  consumers
• 2:00
  to
• 2:01
  believe
• 2:01
  that
• 2:01
  Amazon
• 2:02
  is
• 2:02
  the
• 2:03
  fastest,
• 2:03
  most
• 2:04
  reliable
• 2:04
  option
• 2:05
  by
• 2:05
  default.
• 2:06
  Right?
• 2:07
  And
• 2:07
  once
• 2:07
  that
• 2:08
  perception
• 2:08
  locks
• 2:09
  in
• 2:10
  and
• 2:10
  purchase
• 2:10
  intent
• 2:11
  automatically
• 2:12
  can
• 2:12
  shift
• 2:12
  to
• 2:13
  them
• 2:13
  before
• 2:13
  others
• 2:13
  are
• 2:14
  considered.
• 2:15
  And
• 2:16
  that's
• 2:16
  the
• 2:16
  behavior
• 2:17
  they're
• 2:17
  trying
• 2:17
  to
• 2:17
  rewire.
• 2:18
  And
• 2:20
  you
• 2:20
  know,
• 2:20
  hint,
• 2:21
  hint,
• 2:21
  foreshadowing
• 2:22
  here.
• 2:22
  I
• 2:22
  mean,
• 2:22
  like,
• 2:22
  it
• 2:23
  should
• 2:23
  make
• 2:23
  other
• 2:24
  retailer
• 2:25
  CEOs
• 2:25
  start
• 2:25
  asking
• 2:26
  themselves
• 2:26
  and
• 2:26
  their
• 2:27
  teams
• 2:27
  like,
• 2:27
  am
• 2:28
  I
• 2:28
  losing
• 2:28
  the
• 2:28
  immediacy
• 2:29
  war?
• 2:31
  Okay,
• 2:31
  interesting.
• 2:32
  So
• 2:32
  there's
• 2:33
  a,
• 2:33
  there's
• 2:33
  a
• 2:33
  lot
• 2:33
  to
• 2:34
  unpack
• 2:34
  with
• 2:34
  this
• 2:34
  headline,
• 2:35
  which
• 2:35
  is
• 2:35
  why
• 2:35
  I
• 2:35
  put
• 2:35
  it
• 2:36
  first.
• 2:37
  I'm
• 2:37
  a
• 2:37
  little
• 2:37
  surprised
• 2:38
  to
• 2:38
  only
• 2:38
  hear
• 2:38
  a
• 2:39
  seven.
• 2:39
  And
• 2:40
  there's
• 2:40
  also
• 2:40
  a
• 2:40
  long
• 2:41
  game
• 2:41
  aspect
• 2:41
  to
• 2:42
  this.
• 2:42
  I
• 2:42
  want
• 2:42
  to
• 2:42
  come
• 2:42
  back,
• 2:43
  but
• 2:43
  I
• 2:43
  want
• 2:43
  to
• 2:43
  get
• 2:43
  Kelly's
• 2:44
  thoughts.
• 2:44
  Kelly,
• 2:44
  do
• 2:44
  you
• 2:44
  agree
• 2:45
  with
• 2:45
  Chad
• 2:45
  here?
• 2:46
  Are
• 2:46
  you
• 2:46
  in
• 2:46
  the
• 2:47
  7
• 2:47
  range?
• 2:47
  You
• 2:47
  think
• 2:48
  it's
• 2:48
  more?
• 2:48
  Do
• 2:48
  you
• 2:49
  think
• 2:49
  it's
• 2:49
  less?
• 2:49
  Like
• 2:50
  what's
• 2:50
  your
• 2:50
  take?
• 2:52
  I
• 2:52
  would
• 2:52
  probably
• 2:54
  have
• 2:54
  a
• 2:54
  similar
• 2:55
  narrative
• 2:55
  to
• 2:55
  Chad.
• 2:56
  Okay.
• 2:58
  Knowing
• 2:59
  that
• 3:01
  that
• 3:01
  30
• 3:01
  minute
• 3:02
  window,
• 3:02
  it
• 3:02
  is
• 3:03
  so
• 3:04
  narrow
• 3:04
  and
• 3:05
  specific,
• 3:06
  I'm
• 3:06
  curious
• 3:07
  to
• 3:07
  see
• 3:07
  what
• 3:07
  the
• 3:08
  cost
• 3:08
  they're
• 3:08
  going
• 3:08
  to
• 3:09
  attribute
• 3:09
  to
• 3:09
  it.
• 3:10
  Like
• 3:10
  how
• 3:10
  much
• 3:11
  is
• 3:12
  30
• 3:12
  minutes
• 3:12
  worth
• 3:13
  to
• 3:13
  someone
• 3:13
  versus
• 3:14
  2
• 3:14
  hours
• 3:15
  to
• 3:16
  really
• 3:16
  see
• 3:16
  if
• 3:16
  the
• 3:17
  economics
• 3:17
  end
• 3:18
  up
• 3:18
  working
• 3:18
  out
• 3:18
  for
• 3:19
  them
• 3:19
  for
• 3:19
  this
• 3:20
  delivery
• 3:20
  option.
• 3:22
  Okay,
• 3:22
  so
• 3:23
  let
• 3:23
  me
• 3:23
  ask
• 3:23
  you
• 3:23
  this
• 3:23
  then
• 3:24
  Chad,
• 3:24
  back
• 3:25
  to
• 3:25
  you.
• 3:25
  So,
• 3:26
  so
• 3:26
  if
• 3:26
  I
• 3:26
  said
• 3:26
  to
• 3:27
  you
• 3:27
  what
• 3:27
  is
• 3:27
  the
• 3:27
  impact
• 3:28
  of,
• 3:28
  on
• 3:28
  retail
• 3:29
  of
• 3:29
  this
• 3:29
  announcement
• 3:30
  say
• 3:30
  five
• 3:30
  to
• 3:31
  10
• 3:31
  years
• 3:31
  from
• 3:31
  now
• 3:31
  versus
• 3:32
  today,
• 3:32
  does
• 3:33
  that
• 3:33
  change
• 3:33
  your
• 3:33
  answer
• 3:33
  or
• 3:34
  you
• 3:34
  still
• 3:34
  think
• 3:34
  it's
• 3:34
  a
• 3:34
  seven?
• 3:38
  I
• 3:38
  mean
• 3:38
  I,
• 3:38
  I
• 3:38
  suppose
• 3:39
  by
• 3:39
  you
• 3:39
  asking
• 3:40
  that
• 3:40
  question.
• 3:41
  Right.
• 3:41
  It's
• 3:41
  a
• 3:41
  matter
• 3:41
  of,
• 3:42
  by
• 3:42
  how
• 3:43
  much
• 3:43
  is
• 3:44
  immediate
• 3:44
  delivery
• 3:45
  going
• 3:46
  to
• 3:46
  take
• 3:46
  hold
• 3:46
  in
• 3:47
  terms
• 3:47
  of
• 3:47
  consumers
• 3:47
  expectations.
• 3:48
  Right.
• 3:49
  And
• 3:50
  I
• 3:50
  mean
• 3:50
  I,
• 3:51
  I
• 3:51
  kind
• 3:51
  of
• 3:52
  alluded
• 3:52
  to
• 3:52
  that.
• 3:52
  Right.
• 3:53
  And
• 3:53
  that
• 3:53
  you
• 3:53
  know,
• 3:54
  we've,
• 3:54
  we've
• 3:54
  been
• 3:55
  coming,
• 3:55
  I
• 3:55
  mean
• 3:55
  like
• 3:55
  it
• 3:56
  at
• 3:56
  when
• 3:57
  free
• 3:57
  shipping
• 3:57
  first
• 3:58
  came
• 3:58
  out,
• 3:58
  that
• 3:58
  was
• 3:59
  an
• 3:59
  anomaly.
• 3:59
  Right.
• 4:00
  Like
• 4:00
  when,
• 4:00
  when
• 4:00
  you
• 4:01
  could
• 4:01
  get
• 4:01
  everything
• 4:01
  through
• 4:02
  Amazon
• 4:02
  in
• 4:02
  two
• 4:03
  day,
• 4:03
  you
• 4:04
  know,
• 4:04
  now
• 4:04
  we
• 4:04
  get
• 4:04
  ticked
• 4:05
  off
• 4:05
  if
• 4:05
  we
• 4:05
  can't
• 4:05
  get
• 4:05
  something
• 4:06
  same
• 4:06
  day.
• 4:06
  So
• 4:07
  there's
• 4:07
  no
• 4:07
  doubt
• 4:08
  that
• 4:08
  with,
• 4:10
  with
• 4:11
  capabilities.
• 4:11
  Right.
• 4:12
  Becomes
• 4:12
  an
• 4:13
  elevated
• 4:14
  consumer
• 4:14
  expectation.
• 4:16
  And
• 4:16
  are
• 4:16
  we
• 4:17
  just
• 4:17
  going
• 4:17
  to
• 4:17
  want
• 4:17
  everything
• 4:17
  to
• 4:18
  be
• 4:18
  able
• 4:18
  to
• 4:18
  be
• 4:19
  delivered
• 4:19
  in
• 4:19
  30
• 4:20
  minutes
• 4:20
  or
• 4:20
  an
• 4:20
  hour?
• 4:21
  You
• 4:21
  know,
• 4:21
  pick
• 4:22
  your
• 4:22
  time
• 4:22
  frame?
• 4:22
  Yes,
• 4:23
  perhaps.
• 4:23
  But
• 4:24
  that's
• 4:24
  also
• 4:24
  why
• 4:24
  I
• 4:24
  said
• 4:24
  it's
• 4:25
  kind
• 4:25
  of
• 4:25
  evolutionary.
• 4:26
  Right.
• 4:26
  And
• 4:26
  that,
• 4:27
  you
• 4:27
  know,
• 4:27
  I
• 4:28
  do
• 4:28
  think
• 4:28
  that
• 4:28
  this
• 4:29
  is
• 4:29
  more
• 4:29
  of
• 4:31
  a
• 4:31
  glide
• 4:31
  path
• 4:32
  toward
• 4:33
  something
• 4:33
  that
• 4:34
  will
• 4:35
  become
• 4:35
  more
• 4:35
  commonplace
• 4:36
  over
• 4:36
  time
• 4:37
  versus
• 4:38
  man.
• 4:39
  This
• 4:39
  signals
• 4:40
  to
• 4:40
  me
• 4:40
  a
• 4:40
  major
• 4:41
  step
• 4:41
  change
• 4:41
  in
• 4:41
  the
• 4:42
  way
• 4:42
  that
• 4:42
  we're
• 4:42
  going
• 4:42
  to
• 4:42
  be
• 4:42
  operating
• 4:43
  now.
• 4:43
  So
• 4:43
  I
• 4:43
  guess
• 4:43
  inherent
• 4:44
  in
• 4:44
  what
• 4:44
  you're
• 4:44
  saying
• 4:45
  is
• 4:45
  I
• 4:45
  agree
• 4:46
  with
• 4:46
  you
• 4:47
  that
• 4:49
  that
• 4:49
  expectations
• 4:50
  will
• 4:50
  continue
• 4:51
  to
• 4:51
  shift
• 4:51
  and
• 4:52
  we'll
• 4:53
  look
• 4:53
  back
• 4:53
  at
• 4:54
  the
• 4:54
  moves
• 4:55
  that
• 4:55
  were
• 4:55
  made
• 4:56
  by
• 4:56
  retailers
• 4:57
  to
• 4:57
  secure
• 4:58
  that
• 4:58
  infrastructure
• 5:00
  as
• 5:00
  having
• 5:00
  been
• 5:00
  material.
• 5:02
  To
• 5:03
  me
• 5:03
  just
• 5:03
  right
• 5:03
  now
• 5:03
  point
• 5:04
  in
• 5:04
  time,
• 5:04
  as
• 5:04
  I
• 5:04
  saw
• 5:05
  this,
• 5:05
  it
• 5:05
  felt
• 5:05
  like,
• 5:05
  okay,
• 5:06
  I
• 5:06
  mean
• 5:06
  it
• 5:07
  makes
• 5:07
  sense
• 5:07
  that
• 5:07
  they're
• 5:08
  doing
• 5:08
  this
• 5:08
  now
• 5:08
  and
• 5:09
  by
• 5:09
  the
• 5:09
  way,
• 5:10
  others
• 5:10
  are
• 5:10
  as
• 5:10
  well.
• 5:11
  Yeah,
• 5:12
  right,
• 5:12
  right,
• 5:12
  right.
• 5:12
  Which
• 5:13
  we're
• 5:13
  going
• 5:13
  to
• 5:13
  talk
• 5:13
  about
• 5:13
  too,
• 5:13
  because
• 5:14
  that's
• 5:14
  a
• 5:14
  very
• 5:14
  important
• 5:14
  part
• 5:14
  of
• 5:14
  the
• 5:14
  story.
• 5:15
  You
• 5:15
  know,
• 5:15
  it's
• 5:15
  funny,
• 5:16
  like
• 5:16
  when
• 5:17
  I
• 5:17
  first
• 5:17
  started,
• 5:17
  when
• 5:18
  I
• 5:18
  first
• 5:18
  asked
• 5:18
  you
• 5:18
  a
• 5:18
  question,
• 5:18
  I
• 5:19
  was
• 5:19
  probably
• 5:19
  like,
• 5:19
  yeah,
• 5:19
  I'm
• 5:19
  a
• 5:19
  seven
• 5:20
  too.
• 5:20
  But
• 5:20
  actually
• 5:21
  hearing
• 5:21
  you
• 5:21
  talk,
• 5:21
  I
• 5:22
  think
• 5:22
  you've,
• 5:22
  you've
• 5:23
  subtly
• 5:23
  hit
• 5:23
  on
• 5:24
  something
• 5:24
  that
• 5:24
  I
• 5:24
  think
• 5:24
  we
• 5:24
  need
• 5:25
  to
• 5:25
  call
• 5:25
  out,
• 5:25
  which
• 5:25
  makes
• 5:25
  me
• 5:26
  actually
• 5:26
  kind
• 5:26
  of
• 5:26
  push
• 5:26
  my
• 5:27
  Valuation
• 5:28
  of
• 5:28
  this
• 5:28
  up
• 5:28
  a
• 5:29
  little
• 5:29
  bit,
• 5:29
  which
• 5:30
  is
• 5:31
  Amazon
• 5:31
  potentially
• 5:32
  is
• 5:32
  playing
• 5:32
  the
• 5:33
  long
• 5:33
  game
• 5:33
  here
• 5:33
  and
• 5:33
  they're
• 5:34
  doing
• 5:34
  it
• 5:34
  to
• 5:34
  starve
• 5:35
  out
• 5:35
  the
• 5:35
  local
• 5:35
  regional
• 5:36
  grocers
• 5:37
  to
• 5:37
  then
• 5:37
  pick
• 5:37
  up
• 5:38
  that
• 5:38
  space,
• 5:38
  buy
• 5:39
  them
• 5:39
  on
• 5:39
  the
• 5:39
  cheap,
• 5:39
  and
• 5:40
  then
• 5:40
  become
• 5:40
  the
• 5:41
  regional
• 5:41
  grocer
• 5:42
  across
• 5:42
  the
• 5:42
  country
• 5:42
  again.
• 5:43
  Or
• 5:43
  to
• 5:43
  become
• 5:43
  the
• 5:44
  national
• 5:44
  grocery
• 5:44
  in
• 5:45
  a
• 5:45
  lot
• 5:45
  of
• 5:45
  ways.
• 5:46
  And
• 5:46
  the
• 5:46
  reason
• 5:46
  I
• 5:46
  say
• 5:46
  that
• 5:47
  because
• 5:47
  this
• 5:47
  plays
• 5:48
  in
• 5:48
  with
• 5:48
  the
• 5:48
  philosophy
• 5:49
  they've
• 5:49
  been.
• 5:50
  They've
• 5:50
  been
• 5:50
  espousing,
• 5:51
  which
• 5:51
  is
• 5:51
  the
• 5:52
  electronics
• 5:53
  with
• 5:53
  your
• 5:53
  milk.
• 5:53
  That
• 5:54
  electronics
• 5:54
  with
• 5:55
  your
• 5:55
  milk
• 5:55
  philosophy.
• 5:55
  They're
• 5:56
  just
• 5:56
  cherry
• 5:56
  picking
• 5:57
  right
• 5:57
  now.
• 5:58
  And
• 5:58
  they
• 5:58
  know,
• 5:58
  and
• 5:58
  we
• 5:58
  all
• 5:59
  know
• 6:00
  that
• 6:00
  the
• 6:00
  universal
• 6:00
  truth
• 6:01
  of
• 6:01
  speed
• 6:01
  works
• 6:02
  like,
• 6:02
  you
• 6:02
  know,
• 6:02
  people
• 6:03
  are
• 6:03
  gravitating
• 6:03
  towards
• 6:04
  this.
• 6:04
  It
• 6:04
  seems
• 6:04
  like
• 6:04
  more
• 6:05
  and
• 6:05
  more
• 6:05
  people
• 6:05
  are
• 6:05
  gravitating
• 6:06
  towards
• 6:06
  it
• 6:06
  every
• 6:06
  day.
• 6:06
  In
• 6:06
  fact,
• 6:07
  I
• 6:07
  just
• 6:07
  did
• 6:07
  it
• 6:07
  with
• 6:07
  Walmart,
• 6:08
  who
• 6:08
  we're
• 6:08
  gonna
• 6:08
  talk
• 6:08
  about
• 6:09
  next.
• 6:09
  Just
• 6:10
  the
• 6:10
  other
• 6:10
  day,
• 6:10
  to
• 6:10
  get
• 6:10
  a
• 6:11
  kid's
• 6:11
  birthday
• 6:11
  present,
• 6:11
  I
• 6:12
  need
• 6:12
  a
• 6:12
  birthday
• 6:12
  present
• 6:12
  like
• 6:13
  that
• 6:13
  day.
• 6:13
  And
• 6:13
  like,
• 6:14
  I
• 6:14
  just
• 6:14
  did
• 6:14
  it.
• 6:16
  Now.
• 6:16
  Does
• 6:16
  it
• 6:16
  work
• 6:17
  for
• 6:17
  the
• 6:17
  pull
• 6:17
  the.
• 6:18
  Sorry,
• 6:18
  does
• 6:18
  it
• 6:18
  work
• 6:18
  for
• 6:19
  the
• 6:19
  full
• 6:19
  grocery
• 6:19
  pantry
• 6:20
  load?
• 6:20
  No,
• 6:20
  it
• 6:20
  doesn't.
• 6:20
  Of
• 6:21
  course
• 6:21
  it
• 6:21
  doesn't.
• 6:21
  Like
• 6:21
  you're
• 6:22
  not
• 6:22
  gonna
• 6:22
  substitute
• 6:23
  this
• 6:23
  for
• 6:23
  that.
• 6:24
  But
• 6:24
  you
• 6:25
  know
• 6:25
  who
• 6:25
  doesn't
• 6:25
  care
• 6:25
  about
• 6:26
  that
• 6:26
  is
• 6:26
  Amazon.
• 6:26
  Because
• 6:27
  Amazon
• 6:27
  can
• 6:27
  play
• 6:27
  the
• 6:28
  long
• 6:28
  game
• 6:28
  here
• 6:28
  and
• 6:29
  meanwhile
• 6:29
  they'll
• 6:29
  cherry
• 6:30
  pick
• 6:30
  the
• 6:30
  volume
• 6:30
  out
• 6:30
  of
• 6:30
  the
• 6:31
  traditional
• 6:31
  grocery
• 6:31
  stores
• 6:32
  and
• 6:32
  it
• 6:32
  just
• 6:32
  continues
• 6:33
  to
• 6:33
  go
• 6:33
  down.
• 6:34
  And
• 6:34
  so
• 6:34
  they
• 6:34
  starve
• 6:35
  them
• 6:35
  out
• 6:35
  in
• 6:35
  the
• 6:35
  long
• 6:35
  run.
• 6:35
  That's
• 6:36
  what
• 6:36
  I'm
• 6:36
  thinking.
• 6:36
  Kelly,
• 6:36
  I
• 6:36
  saw
• 6:36
  you.
• 6:37
  You
• 6:37
  kind
• 6:37
  of,
• 6:38
  you
• 6:38
  kind
• 6:38
  of
• 6:38
  gave
• 6:38
  me
• 6:38
  the.
• 6:38
  Oh,
• 6:39
  I
• 6:39
  had,
• 6:39
  you
• 6:40
  know,
• 6:40
  what
• 6:40
  were
• 6:41
  you
• 6:41
  thinking
• 6:41
  there?
• 6:41
  What's
• 6:41
  going
• 6:41
  through
• 6:41
  your
• 6:42
  head?
• 6:42
  Yeah,
• 6:43
  that
• 6:43
  just
• 6:43
  got
• 6:43
  me
• 6:44
  kind
• 6:44
  of
• 6:44
  excited
• 6:44
  as
• 6:45
  well,
• 6:45
  of
• 6:45
  like
• 6:45
  coming
• 6:46
  at
• 6:46
  it
• 6:46
  from
• 6:46
  a
• 6:46
  different
• 6:47
  angle.
• 6:47
  And
• 6:48
  I
• 6:48
  think
• 6:49
  back
• 6:49
  to
• 6:50
  their
• 6:51
  play
• 6:51
  into
• 6:51
  Whole
• 6:51
  Foods.
• 6:52
  The
• 6:52
  more
• 6:53
  that
• 6:53
  they
• 6:53
  can
• 6:53
  get
• 6:54
  ahead
• 6:54
  of
• 6:54
  that
• 6:55
  short
• 6:56
  term
• 6:56
  grocery
• 6:57
  demand.
• 6:58
  And
• 6:58
  you
• 6:58
  said,
• 6:58
  you
• 6:58
  know,
• 6:59
  starve
• 6:59
  out
• 6:59
  other
• 6:59
  grocers.
• 7:01
  Is
• 7:01
  there
• 7:02
  an
• 7:02
  eventual
• 7:02
  path
• 7:03
  for
• 7:03
  them
• 7:03
  to
• 7:04
  do
• 7:04
  more
• 7:05
  physical
• 7:06
  retail
• 7:07
  acquisition
• 7:08
  and
• 7:08
  actually
• 7:09
  take
• 7:09
  over
• 7:10
  some
• 7:10
  of
• 7:10
  those
• 7:10
  doors
• 7:11
  and
• 7:11
  run
• 7:11
  those
• 7:11
  as
• 7:11
  distribution
• 7:12
  hubs?
• 7:12
  That
• 7:13
  would
• 7:13
  be
• 7:13
  very
• 7:13
  transformative
• 7:14
  not
• 7:15
  to
• 7:15
  use
• 7:15
  the
• 7:15
  word
• 7:15
  transform
• 7:16
  again.
• 7:16
  No,
• 7:17
  no,
• 7:17
  no,
• 7:17
  hey,
• 7:18
  no,
• 7:18
  transform
• 7:19
  is
• 7:19
  an
• 7:19
  important
• 7:19
  word.
• 7:19
  It
• 7:19
  just
• 7:20
  shows
• 7:20
  you
• 7:20
  how
• 7:20
  often
• 7:20
  it's
• 7:21
  getting
• 7:21
  used.
• 7:21
  Y.
• 7:22
  So
• 7:22
  it
• 7:23
  does
• 7:23
  still
• 7:23
  come
• 7:23
  down
• 7:23
  to
• 7:24
  local
• 7:24
  inventory
• 7:25
  selection
• 7:27
  ability
• 7:27
  to
• 7:27
  have
• 7:28
  how
• 7:28
  wide
• 7:28
  a
• 7:29
  birth
• 7:29
  that
• 7:29
  you
• 7:29
  can
• 7:29
  do
• 7:29
  on
• 7:30
  that.
• 7:30
  Right.
• 7:31
  And
• 7:31
  so,
• 7:32
  I
• 7:32
  don't
• 7:33
  know,
• 7:33
  maybe
• 7:33
  things
• 7:33
  will
• 7:33
  surprise
• 7:34
  me
• 7:34
  in
• 7:34
  five
• 7:34
  years
• 7:35
  in
• 7:35
  terms
• 7:35
  of
• 7:35
  like
• 7:36
  having
• 7:36
  these,
• 7:37
  you
• 7:37
  know,
• 7:37
  smaller
• 7:38
  depot,
• 7:39
  like
• 7:40
  local
• 7:41
  delivery
• 7:41
  elements
• 7:42
  where
• 7:42
  they
• 7:42
  can
• 7:42
  handle
• 7:43
  large
• 7:43
  amount
• 7:43
  of
• 7:43
  inventory
• 7:44
  as
• 7:44
  well
• 7:45
  as
• 7:45
  the
• 7:45
  logistics
• 7:46
  of
• 7:46
  it
• 7:46
  kind
• 7:46
  of
• 7:46
  at
• 7:46
  the
• 7:47
  same
• 7:47
  time,
• 7:48
  but
• 7:49
  that's
• 7:49
  really,
• 7:50
  really
• 7:50
  hard
• 7:50
  to
• 7:50
  do.
• 7:51
  So
• 7:51
  it
• 7:51
  still
• 7:51
  feels.
• 7:52
  It
• 7:52
  still
• 7:53
  feels
• 7:53
  discreet
• 7:54
  in
• 7:54
  terms
• 7:54
  of
• 7:54
  what
• 7:55
  you
• 7:55
  can
• 7:55
  actually
• 7:56
  serve
• 7:56
  in
• 7:56
  those
• 7:57
  kind
• 7:57
  of
• 7:57
  windows,
• 7:58
  right?
• 7:58
  100%.
• 7:59
  100%.
• 7:59
  And
• 8:00
  the
• 8:00
  other
• 8:00
  part
• 8:00
  of
• 8:00
  this,
• 8:00
  too,
• 8:00
  Chad,
• 8:01
  which
• 8:01
  you
• 8:01
  just
• 8:01
  got
• 8:01
  me
• 8:01
  thinking
• 8:01
  about,
• 8:02
  too,
• 8:02
  which
• 8:02
  hadn't
• 8:02
  entered
• 8:03
  my
• 8:03
  thought
• 8:03
  process
• 8:03
  at
• 8:03
  all,
• 8:04
  is
• 8:04
  we
• 8:04
  haven't
• 8:04
  talked
• 8:05
  about
• 8:05
  the
• 8:05
  AI
• 8:05
  layer
• 8:06
  on
• 8:06
  this
• 8:06
  in
• 8:06
  terms
• 8:06
  of
• 8:06
  how
• 8:06
  AI
• 8:07
  transforms
• 8:08
  the
• 8:08
  way
• 8:08
  we
• 8:08
  shop
• 8:09
  for
• 8:09
  groceries.
• 8:09
  And
• 8:10
  what
• 8:10
  is
• 8:11
  the
• 8:11
  advent
• 8:11
  of
• 8:12
  this
• 8:12
  infrastructure
• 8:13
  or
• 8:13
  how
• 8:13
  does
• 8:13
  this
• 8:13
  infrastructure
• 8:15
  play
• 8:15
  out
• 8:15
  in
• 8:16
  that
• 8:16
  realm
• 8:16
  in
• 8:16
  the
• 8:16
  long
• 8:16
  run,
• 8:17
  too?
• 8:17
  So,
• 8:17
  man,
• 8:18
  there's
• 8:18
  a
• 8:18
  lot
• 8:18
  of
• 8:18
  meat
• 8:19
  on
• 8:19
  this
• 8:19
  bone,
• 8:19
  for
• 8:19
  sure.