How to Build a Marketing Engine That Drives Revenue with Alan Gonsenhauser (#72)
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By the time a buyer calls you, 95% of the decision is already made.
In this episode, we break down how to build a marketing engine that drives revenue, why brand gravity wins deals before they start, and how AI is reshaping B2B marketing, with Alan Gonsenhauser, an 11-time chief marketing officer and founder of Demand Revenue.
Alan has spent 25 years driving growth in PE-backed B2B SaaS companies, mentored over 150 CMOs…
The skinny
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