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S1E37: The great communication catch-up: Is Singapore SimplyGo-ing too fast?
Empathy for the generation divide and user behaviour patterns may need to be studied more as Singapore digitalises itself rapidly.
Synopsis: Every second and fourth Monday of the month, The Straits Times takes a hard look at social issues of the day with guests.
The hard deadline for full transition from an older card-based ticketing system to the account-based SimplyGo public transport payment system by June 1, 2024 eventually went away. This is after public outcry over SimplyGo’s inability to display fares and card balances at fare gates and bus card readers.
Such negative reactions have…
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