The shift away from search engines to AI
More and more people are turning to artificial intelligence to search for things online. A PwC report earlier this year showed close to half of people surveyed have reduced their use of conventional search engines, in favour of AI. It could mean businesses may need to shift their priorities when it comes to being found on the web. Futurist and chief executive at Gorilla Technology, Paul Spain spoke to John Campbell.
The skinny
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