The StoryBrand Podcast - The List of Deliverables that Every Marketer Should Fill Out

Shine FM · Oct 26, 2026 · 13m

If you're in marketing you're up against a huge problem: the people you work for might not trust you because (let's face it) marketing can be very vague sometimes.

But the StoryBrand Messaging Canvas fixes that. With a filled-out Canvas, your client or boss can see every step you'll walk them through and the soundbite behind every deliverable:

Part 1: The Four Rules of Messaging

Part 2: The Five Soundbites (Problem, Empathy, Answer, Change, End Result)

Part 3: The Three Cornerstones (Tagline, Elevator Pitch, Brand Story)

Part 4: The Campaign Map

Part 4 is especially helpful because it keeps…